FOR IMMEDIATE RELEASE
Contact:
Susan J. Oliver
773.263.3030
[email protected]
ASTRA NEGOTIATES PRESCHOOL PRODUCTS DEAL
EXCLUSIVELY FOR ASTRA RETAILERS
SNAPO, PLANTOYS®, AND OUTSET MEDIA TO MANUFACTURE A TOTAL
OF 24 PRODUCTS OFFERED ONLY TO ASTRA MEMBERS
Chicago, Illinois (February 12, 2015) –The American Specialty Toy Retailing Association (ASTRA)
announced today that Snapo, PlanToys®, and Outset Media have each signed a deal to offer a line of
preschool products exclusively to independent toy stores that are ASTRA members.
“ASTRA retailers are always looking for ways to differentiate their stores from the competition—
especially the big box discounters,” said Kathleen McHugh, President of ASTRA. “One strategy for
making ASTRA stores a destination in their communities is to offer top quality products with
exceptional play value that their customers cannot find anywhere else. This deal is a win-win because it
will spotlight the participating manufacturers at retail outlets nationwide and it is a huge customer
benefit ASTRA members can feature in marketing their stores.”
Several manufacturers were invited to submit proposals for exclusive products. Snapo, PlanToys®, and
Outset Media were chosen by a committee of ASTRA retailers for their unique product submissions
and their fit with a “typical” specialty toy store brand. The products to be offered include:



Snapo: 10 construction products for ages 18 months & up
PlanToys®: 7 items for ages 12 months & up
Outset Media: 7 games for ages 3 & up
Details, including product names, age ratings, wholesale cost, and MSRP, can be found here.
ASTRA members can see the products in person and get more information about the ASTRA exclusives
program during Toy Fair at the Exclusively Yours Reception on Saturday, February 14th from 5:30 PM to
6:30 PM at Javits Center, Level 1, Hall 1E , Room 1E06. Retailers, manufacturers, and sales reps can join
ASTRA any time during Toy Fair at Booth 5849. Products will also be available at ASTRA’s Marketplace
& Academy in Charlotte, NC during June 7-10, 2015.
About the American Specialty Toy Retailing Association (ASTRA)
With more than 1300 members, the American Specialty Toy Retailing Association (ASTRA) is the largest
association for companies in the toy and children’s products arenas. ASTRA and its member companies
promote the growth of the toy industry by delivering products that serve children’s best interests. For more
information, visit www.astratoy.org.
Because Community Matters, ASTRA members thank you for shopping locally.
###