1. sports
2. olympics

YMCA Foundation of Sarasota
Going for the Gold
corporate sponsorship opportunities
HOLD ON TO YOUR HATS!
The YMCA Foundation’s 24th annual
Going for the Gold event is
taking over the Kentucky Derby!
Going for the Gold is the YMCA Foundation’s annual
fundraising black tie dinner and auction. Established in 1991,
this event has grown to become one of the largest, if not the
largest, one-night fundraising event in Sarasota. A sold-out
crowd of almost 500 enjoys a sumptuous dinner, huge live and
silent auctions, entertainment and dancing to benefit
the programs and services of the Sarasota Family YMCA.
Sat u rday, M ay 2, 2 0 1 5
D olph i n Av iatio n
|
5 :0 0 PM
DEMOGRAPHICS & NUMBERS
TOP 5
OUR AUDIENCE:
GOLD PARTICIPATION
AREAS BY ZIP CODE
34236 23%
34239 11%
34231 9%
34228 8%
34242 6%
• Affluent, active, and
connected
• Committed to and
invested in the local
community
• Enjoy being part of a
group/socializing with
those with common values
• Aware of and concerned about current social issues
• Care about children and
families
• Concerned about the
health and well being of
themselves and others
$8.3M
GEOGRAPHIC
AREA SERVED
DeSoto
Hardee
Manatee
Sarasota
$6,873,667
The Sarasota Y’s
2013 estimated
Economic
Impact
to the broader Sarasota
County community
Information from S.C.V.B
(Sarasota County Visitor’s Bureau)
OVER
12,500
Membership Unit, Donor
and Volunteer reach
20.2%
Aged 17 and under
18.4%
Aged 18–29
29.8%
Aged 30–54
11.9%
Aged 55–64
19.7%
Aged 64 and over
48.6%
51.4%
FEMALE
MALE
net raised to date through Going for the Gold for the operation and continuation of vital
programs and services of the Sarasota Family YMCA, such as the Homeless Youth Shelter,
adoptions, foster care, youth sports, educational scholarships, and much more.
2 GOING FOR THE GOLD SPONSORSHIP OPPORTUNITIES
PROTECT
Family
Management
Services
assessed mental health
and social needs for
1,176
young people
sarasota ymca
EDUCATE
NURTURE
More than
Youth Sports
call the Y home on a
weekly basis participating
in enrichment programs
such as bridge, day trips,
and group classes
829
4,000 seniors
provided literary
instruction to
parents in
kept
898
children
HIPPY
Schoolhouse
Link
homeless children
in school
encouraged
sportsmanship
for nearly
Youth Shelter
provided a
temporary home for
355
low-income
families
248
Y-Achievers
runaway, homeless or
troubled youth
ages 10–18
mentored 583
90% of
children
participating in HIPPY
entering kindergarten
will pass the school
readiness
assessment
students with a
focus on college
advancement
Safe Children
Coalition
Triad
(Foster Care) helped
educated & counseled
abused, neglected
or abandoned
children
Alternative School
267
expelled
students
2,496
Child Care
provided a safe
place for more than
2,955
children
SPONSORSHIP OPPORTUNITIES GOING FOR THE GOLD
3
marketing
Y M C A F O U N D AT I O N O F S A R A S O T A
GOING FOR THE GOLD
©2014 Porsche Cars North America, Inc. Porsche recommends seat belt usage and observance of all traffic laws at all times.
SAVE-THE-DATE
A postcard formally announcing
the event date and theme, as well
as appropriate sponsors, will be
distributed to targeted lists of
donors, members, and previous
GOLD supporters and guests
through print mail in November
2014. An electronic version will
be distributed broadly via e-news
to the Y membership base.
S AT U R D AY, M AY 3 , 2 0 1 4
Born to compete. Even with ourselves.
The form varies. But the racing bloodlines, the undying dedication to pure sports car performance, the marriage of power and
efficiency embodied in the Porsche principles, do not. And that truth is revealed in that moment you turn the key. Discover it for
yourself with a test drive. Porsche. There is no substitute.
Experience every form of Porsche performance.
C OMMI T T EE
EXE CUTIVE
Dianne Anderson
Paul Bowman
Terry Chandler
Kathy Coffey
Debbie Dannheisser
George Augustin
Heather Blank
Becky Bolletti
Suncoast Porsche
Conni Borwick
5005 S. Tamiami Trail
Sarasota FL 34231
Mary Beth Bos
(941) 923-1700
Kimberly Calhoon
www.suncoast.porschedealer.com
Porsche recommends
Roger Capote
Kimberly Carreiro
Anne Chauvet
d
Kathleen Comerfor
Sheryl Nessel Cruz
Pat Curran
Margaret D’Albert
Jackie Dickinson
Dawn Epstein
Angela Massaro-Fain
Elizabeth E. Haynes
Stanley B. Kane
Shelley Sarbey
s
Donna M. Simmon
Nancy Trivisonno
Lainie Van Winkle
Terri Klauber
Kem Lindsay
Denise Mei
Gloria Moss
Flori Roberts
GE NE RAL
Sally Piccolo
y
Sharon Kenworth
Christine Sandrib
Karen Koblenz
Lois Schottenstein
Jan Kravec
Sally Schule
Susan Maguire
Rita Shewer
Flora Major
Amanda Simmons
Carol Masio
Joyce Sobczyk
Matson
w
Cornelia
Charlotte Stringfello
Richard Matson
Sandy Strom
tt
Regina McDermo
Ethna Wishnie
Hansard
Lee Anne Moody
Mindy Yarling
Bev Murray
Badra Nanayakkara
io
Michelle D’Ambros
Cheryl Gabriel
Kelli Gambardella
Barbara F. Geldbart
Dorothy M. Gordon
Michele Grimes
Karin Gustafson
Gale Guynup
Janet Hagan
Nola Hietbrink
Molly Jackson
Robert M. Johnson
Mindy Kaufmann
Y M C A F O U N D AT I O N O F S A R A S O TA
GOING FOR THE GOLD
Melanie Natarajan
PATRON S
S
MILLE NNIUM MAGNATE • Kim Githler • Stanley Kane
Epstein
Foundation
• Mitchell & Dawn
n • The Seth Bonder
Paul & Carina Bowman
• Olson Family Foundatio
& Dorothea Morris
Ed Landis • Ronald
n
22 KARAT G OLD
• The Welch Foundatio
Jackie Dickinson
ser • Vance &
Dan & Debbie Dannheis
ty Foundation
2 0 KARAT G OLD
Communi
Coast
Geyer • Gulf
• Flori Roberts
• Robert & Joan
• Betty Menell
& Mary Ann Bozzi
Cornelia Matson
BB&T • Bruce
er • Richard &
Trivisonno
Rod & Elaine Hershberg Lois Schottenstein • James & Nancy
Alan &
S AV E T H E D AT E
S AT U R D AY , M AY 3 , 2 0 1 4
*As of March 6, 2014
Expected audience: 15,000+
EVENT PROGRAM BOOK
The program book is distributed
to all GOLD guest households,
through direct mail, one week
prior to the event (April 2015)
and delivered in person on-site.
This 60+ page book includes
event night details, sponsor
recognition, Y programming
information, paid advertisements,
and live and silent auction item
descriptions. An electronic
version will also be available to
visitors on the Sarasota YMCA
website.
Expected audience: 1,000+
TA
ION OF SARASO
Y M C A F O U N D AT
GOLD
GOING FOR THE
EVENT INVITATION
The full-color event invitation
will be mailed to current sponsors,
guests, targeted donors and
supporters approximately 7-8
weeks before the event. The
invitation will include recognition
for appropriate sponsors and
event details. An electronic
version will be distributed broadly
to the Y membership base and the
wider community.
Expected audience: 10,000+
BRANCH ADVERTISING
3, 2014
S AT U R D AY, M AY
Frank G. Berlin, Sr.
YMCA, 1075 South
a
Euclid Avenue, Sarasot
Silent Auction*
6PM Cocktails &
l’s On East
Dinner by Michae
American-Inspired
Followed by an IndianThree Item Live Auction
Dancing
inment & Late Night
Theme Inspired Enterta
Parking
Complimentary Valet
Black Tie
Theme Attire or
d
R.S.V.P. Card Enclose
ions, so you can
d BidPal Instruct
*Please see enclose
bidding system
with our silent auction
familiarize yourself
Sarasota, FL 34237
Avenue, Suite 302,
One South School
esarasotay
Facebook.com/th
Thesarasotay.org
All print materials associated
with Going for the Gold will be
displayed in all three Sarasota
YMCA branch locations as well
as the Hardee County YMCA.
Visitors per day to all four
branches exceed 2,000 individuals
of all ages.
Expected audience: 2,000/day
Chaat
HORS D’OEUVRE S
Tandoori Shrimp
s with Tzatziki
Spicy Chicken Samosa
Rémoulade
” Crab Cakes with
Seared “Maryland-Style
urgers
Mini Kobe Beef Cheeseb
Khana
R
DINNE
Salad
Cranberries,
Kachumber Fusion
, Cucumbers, Dried
Chickpeas, Tomato
Vinaigrette
, Boston Lettuce,
Pecans, and Lemon
with Tossed Spinach
Oranges, Candied
Chopped Egg, Mint,
Fruit
Wild Rice and Dried
with
stuffed
Cornish Hen
Roasted Boneless
orn Sauce
with Pink Pepperc
E-NEWSLETTERS
Mithai
RT
DE S SE
with
Chantilly Cake
Whipped Cream
Fresh Berries and
FEATURIN G
2880 Napa Valley
Monthly e-newsletters will
be sent to the entire network
(15,000+) of Y members, donors,
volunteers, and friends with
the latest news on Y programs,
event updates, sponsor news and
activities, promotions, and more.
Wines
#GFTGDerby
SOCIAL MEDIA
With an audience of over 5,000 spread across
social media outlets, the Y will link guests/
followers to our mission, our sponsors and their
messages through dynamic and engaging content.
4 GOING FOR THE GOLD SPONSORSHIP OPPORTUNITIES
WEBSITE
The Going for the Gold page
of the Sarasota YMCA website
will be updated with event and
sponsor information and linked
to the online auction site. The
online auction site provides logo
recognition to major sponsors
and name recognition to auction
donors. This year, our online
auction website will remain active
throughout the evening of GOLD
and beyond for the convenience
of those unable to attend.
Sponsorship
Opportunities
The Sarasota Family YMCA and The YMCA Foundation of
Sarasota are committed to strengthening the foundation
of this community. Through Going for the Gold, we
communicate messages of lasting personal and social
change as well as celebrate the partners who help us
accomplish these goals.
Going for the Gold is one of the leading opportunities
to connect to a caring and progressive community.
Moving forward, we intend to add value to our business
partnerships and the GOLD experience by connecting our
sponsors to our audience in more meaningful ways. We
recognize that you are unique and we will work with you
to tailor a sponsorship package that accomplishes your
specific goals.
SPONSORSHIP OPPORTUNITIES GOING FOR THE GOLD
5
sponsorship OPPORTUNITIES
presenting sponsor
Presenting Sponsorship benefits include:
$35,000
• Two prominent tables with seating for 10 guests each
• Category/industry exclusivity for the event at any level
• Sponsor logo or name projected via gobo on an interior wall of the
venue throughout the event
• Acknowledgement as the exclusive Presenting Sponsor in all print
and electronic promotional materials i.e. Going for the Gold presented by “your company name”
• Acknowledgement as the Presenting Sponsor in all press releases
associated with the event, e-newsletters, and social media
• Opportunity to provide media content on a monthly basis leading
up to the event for promotion through Y social media outlets
• Permission to use the 2015 Going for the Gold event logo/images for
in-house promotion, advertising or other sponsor leverage activities
• Full-page advertisement on the inside front cover of the gala program (camera-ready artwork provided by sponsor)
• Recognition on the sponsor page in program book
• Opportunity to provide a “letter from the presenting sponsor”
in the program book
• Logo on save-the-date card, invitation and gala program book
• Logo with hot link to sponsor website on gala web page and auction site
• Logo on the Gold chance drawing tickets
• Opportunity to pull the winning chance drawing ticket on
Gold event night
• Invitation to attend the Triple Crown Tasting Dinner
• Invitation to the pre-event Patron Party
• First right of refusal for presenting sponsorship of the 2016 Gold event
For the first time in its
23-year history, we are
offering an exclusive
cash sponsorship for
the presenting rights
to Going for the Gold.
This includes your name/logo
incorporated into the official event
logo as well as all collateral, event
signage, and décor. Your company
name will be associated with
everything involving Going for
the Gold (i.e. Going for the Gold
Presented by “Your Company
Name/Logo Here”).
HOST
Sponsors who host a Going for the
Gold related event will be recognized
as the host sponsor and will receive
specific exposure related to that event
through collateral material. Current
events available for hosts include
Gold Committee Luncheons, Patron
Party, Triple Crown Tasting Dinner
and Stand Up for Our Kids Dinner.
We encourage you to suggest ideas for crafting the
perfect sponsorship for your objectives such as special
events, exclusive perks for your customers, or something
that enhances the Gold guest experience overall.
To request additional details regarding your uniquely
crafted sponsorship investment, please contact:
Jennifer Grondahl, President, YMCA Foundation of Sarasota
[email protected] or 941-951-1336 x 3
*the tax deductibility of donations will be determined after sponsorship is finalized.
6 GOING FOR THE GOLD SPONSORSHIP OPPORTUNITIES
CORPORATE
$3,500 +
Corporate sponsorships are for cash and/or in-kind trade
and provide overall Going for the Gold exposure.
Affirmed Level
$3,500 BASE LEVEL OF SUPPORT
All corporate sponsors receive logo recognition in the evening program
and on the Y website, a table for 10 guests, recognition on table
signage, and an invitation to the Patron Party.
+
Menu of additional opportunities to enhance your sponsorship:
( ) Cross Promotion of relevant sponsor activities/events/posts through the
YMCA’s social media network
$2,500
( ) Inclusion and prominent listing on event promotional pieces (save the date,
(
(
(
(
(
(
(
(
(
(
=
e-newsletters, social media, etc.)$5,000
) Opportunity to host the valet and provide branded take home gifts
$1,500
) Opportunity to present the guest favor or branded item (cocktail glasses, napkins etc.)$2,000
) Permission to use the 2015 Going for the Gold event logo/images for in-house promotion, advertising, or other sponsorship leverage activities$2,500
) Exchange of media content for collaborative sponsor/YMCA marketing opportunities$2,500
) Dedicated space to carry out on-site sponsor activities at Gold and related events
(ex. Sponsor-branded and staffed Mint Julep Lounge area; Kentucky Bourbon bars;
full bars featuring a selection of signature bourbon brands)$3,500
) Opportunity to run shared database-generating activities at Gold related events
$3,000
) Opportunity to provide prizes for media or Gold promotions$1,000
) Opportunity to host the BidPal auction website and devices$5,000
) Securing and administration of entertainment, celebrity appearances, etc. to
appear on sponsor’s behalf at Gold and related events$1,500
) Opportunity to provide sponsorship or industry-oriented questions on post
Gold event research$2,500
Red indicates exclusive or limited opportunity.
Secretariat Level
War Admiral Level
Citation Level
Count Fleet Level
$25,000+
$10,000 - $24,999
$5,001 – $9,999
$3,501 – $5,000
SPONSORSHIP OPPORTUNITIES GOING FOR THE GOLD
7
Clockwise from top left: 2014 January Committee Luncheon Fashion Show for Gold 2014, East Meets West themed attire and interactive guest Makeup Booth
provided by Gold sponsor Saks Fifth Avenue; 2013 Stand Up for our Kids Dinner at the home of hosts, Mitchell & Dawn Epstein; 2014 January Committee Luncheon
Fashion Show for GOLD 2014. Indian themed attire provided by GOLD sponsor Contessa Couture of Venice; 2014 Millennium Magnate Tasting Dinner at Michael’s
Wine Cellar; 2014 Patron Party at the home of host, Stanley Kane; 2014 March Committee Tea Sari Wrapping Contest. Saris provided by GOLD sponsor Contessa
Couture of Venice.
RELATED EVENTS
COMMITTEE
LUNCHEONS
PATRON
PARTY
TRIPLE CROWN
TASTING DINNER
STAND UP FOR KIDS
DINNER
Two pre-event meetings
of the GOLD committee
consisting of 80-100
philanthropic donors &
volunteers committed to
securing donations and
ticket sales, auction items,
and advertising sales for
Going for the Gold.
Pre-event cocktail party
historically held in a
private home. Includes
individual ($1000+) and
corporate sponsors.
(formerly the Millennium
Magnates Tasting Dinner)
Pre-event menu tasting
dinner historically held
at Michael’s Wine Cellar
for $25,000 individual
sponsors.
Post-event dinner party
historically held in a private
home for individuals who
make a $500+ per person
donation during the call to
action at the Going for the
Gold event.
ymca foundation of sarasota going for the gold
an unbridled evening
Jennifer Grondahl, President, YMCA Foundation of Sarasota
[email protected] or 941-951-1336 x 3
SPONSORSHIP AGREEMENT
C OM PA N Y NA M E ................................................................................................................................................................................................................
(As you wish it to appear in print)
C ON TAC T NA M E .................................................................................................................................................................................................................
A D D R E S S .................................................................................................................................................................................................................
C I T Y ................................................................................................S TAT E ......................................................Z I P ...............................................
T E L E P H O N E .................................................................................................................................................................................................................
E M A I L ...........................................................................................................................................................................................................................
SPONSORSHIP LEVEL SELECTION
( ) PR E S E N T I NG S P ON S OR ( B e n e f i t s a s li s ted) $35,000
( ) A F F I R M E D L E V E L ( B a s e le vel o f s up p o r t . B e n e f i t s a s l i s ted) $3,500
OR
ADDITIONAL BENEFIT SELECTION
( ) Cross Promotion of relevant sponsor activities/events/posts through the
(
(
(
(
(
(
(
(
(
(
(
YMCA’s social media network
$2,500
) Inclusion and prominent listing on event promotional pieces (save the date,
e-newsletters, social media, etc.)$5,000
) Opportunity to host the valet and provide branded take home gifts
$1,500
) Opportunity to present the guest favor or branded item (cocktail glasses, napkins etc.)$2,000
) Permission to use the 2015 Going for the Gold event logo/images for in-house promotion, advertising, or other sponsorship leverage activities$2,500
) Exchange of media content for collaborative sponsor/YMCA marketing opportunities$2,500
) Dedicated space to carry out on-site sponsor activities at Gold and related events
(ex. Sponsor-branded and staffed Mint Julep Lounge area; Kentucky Bourbon bars;
full bars featuring a selection of signature bourbon brands)$3,500
) Opportunity to run shared database-generating activities at Gold related events
$3,000
) Opportunity to provide prizes for media or Gold promotions$1,000
) Opportunity to host the BidPal auction website and devices$5,000
) Securing and administration of entertainment, celebrity appearances, etc. to
appear on sponsor’s behalf at Gold and related events$1,500
) Opportunity to provide sponsorship or industry-oriented questions on post
Gold event research$2,500
Red indicates exclusive or limited opportunity.
( ) I would like to discuss additional or alternative benefits. Please contact me.
TOTAL SPONSORSHIP INVESTMENT
$3,500 ( B A S E L EV E L ) + A DDI T ION A L BE N E F I T S SE L E C T E D = $ ...............................................
( ) S E CR E TA R I AT L E V E L $25,000+
( ) WA R A DM I R A L L E V E L $10,000–$24,999
( ) C I TAT ION L E V E L $5,001–$9,999
( ) C OU N T F L E E T L E V E L $3,501–$5,000
( ) C H E CK E NC L O S E D ( Ple a s e m a k e che ck s p a ya ble to YMC A Fou n d a t ion o f S a ra s o ta)
( ) PL E A S E S E ND A N E L E C T RON IC I N VOIC E F OR T HE A MO UN T INDIC AT E D AB OV E
( ) PL E A S E C H A RG E M Y C R E DI T C A R D ( M a s te rC a rd, V i s a , A me r i ca n E x p re s s , D i s cove r)
NA M E (As it appears on card) ..............................................................................................................................................................................................
C A R D # ......................................................................................................................................................................................................................................
E X PI R AT ION DAT E ...........................................................................................................................................SE C UR I T Y C ODE ............................
B I L L I NG A DDR E S S ............................................................................................................................................................................................................
C I T Y ................................................................................................S TAT E ......................................................Z I P ...............................................
S I G N AT U R E ..................................................................................................................................................................................................................
PL E A S E M A I L C OM PL E T E D F OR M TO :
C ou r t n e y S m i th
Y M C A Fou nd a t ion o f S a ra s o ta
O n e S ou th S cho ol A ve n ue, # 3 0 2
S a ra s o ta , F lo r i d a 3 4 2 3 7
c s m i th @ th e s a ra s o ta y. o rg
Print Deadlines
Save the Date
November 3, 2014
Event Invitation
February 13, 2015
Program Book
April 3, 2015
A COPY OF THE OFFICIAL REGISTR ATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY
C ALLING TOLL - FREE , WITHIN THE STATE , 1-800-HELP-FL A . REGISTR ATION DOES NOT IMPLY ENDORSEMENT, APPROVAL , OR RECOMMENDATION
BY THE STATE. (REGISTR ATION #SC-00680). 100% OF E ACH CONTRIBUTION IS RECEIVED BY THE YMC A FOUNDATION OF SAR A SOTA , INC.