Hello and welcome to my
online portfolio.
I am a Graphic Designer
based in Wokingham,
Berkshire.
I am currently working
as a Graphic Designer
for Microsoft UK.
Taking design briefs to
deliver well-crafted final
products which adhere
to corporate brand
guidelines for digital,
print and social media.
I enjoy traveling, art,
photography and
exhibitions and in my
spare time I enjoy
photography and
painting.
I hope you enjoy looking
through my portfolio.
Botanic Gardens, Dublin
Social Media
A selecion of images created
for SurfaceGB’s Social Media.
The brief would vary from
generic product shots aimed
at the creative audience due
to the Adobe partnership with
Surface Pro 3 to product
shots to showcase award wins
for the device to particular
offers/ seasonal trends and
for real time purposes.
Types of engagement would
range from 30 to 1.2k likes
on Facebook depending on
whether it’s paid or organic.
Twitter engagement would
range from 1 to 15 favourites
and 1 to 10 retweets.
Social Media
A selecion of images created
for WindowPhoneUK’s
Social Media. This account
has now been migrated to
MicrosoftLumia.
The briefs would range from
a new device, app, quote,
seasonal promotion, help
infomation or events.
Types of engagement would
range from 30 to 2.4k likes
on Facebook depending on
whether it’s paid or organic.
Twitter engagement would
range from 1 to 45 favourites
and 1 to 20 retweets.
I also design for all MS social
channels.
Social media skins
Here are a selection of social
skins for Twitter, Facebook and
YouTube,
The skins would be updated
seasonally, for a certain
message or promotion.
Real-time
Social banners designed
real-time to impact certain live
activities.
Here are a selection of realtime social banners to reflect
the London tube strikes, Friday,
new MS CEO announcement
and a Twitter quote.
Copy was provided to me by
a Microsoft Social Community
Manager where I then
reflected it within the image.
The photography was sourced
on MS Brand Tools.
These types of banners would
have a turn around of roughly
30-60min.
Web banners
A selecion of web banners used
on MS sites and demand gen
banners.
The brief included an AB testing
on two types of messaging and
4 types of photography.
Dimensions required were for:
- Leaderboard
728 x 90px
- Skyscraper
120 x 600px
- Medium rectangle
350 x 250px
- Website
234 x 60px
N.B. these web banners have
been resized to fit within this
portfolio.
Website design
A selecion of website design
mock ups for a Microsoft
event, Future Decoded 2015.
With the sucess of Future
Decoded 2014, MS have decided
to launch Future Decoded in
2015. I was asked to design a
mock up of what the website
could look like. Here are 2
designs with a lightbox feature.
Features include:
- Top header carousel of last
- year highlights
- Reg interest button at top
- Lightbox feature
- Fade outs
- Hover over buttons
Future Decoded Event
This unique event brought
together some of the world’s
most influential thinkers to
explore the political, social
and economic changes that
will shape business in the 21st
century.
The day featured an intimate,
interactive conversation
with our CEO, Satya Nadella.
Speaking in the UK for the
first time as CEO of Microsoft,
he outlined how Microsoft is
creating the next generation of
technology innovation.
I was at the event for 3 days
working behind the scenes
on real time graphics to push
out on social, such as speaker
quote images and infographics.
Print: Signage
A selecion of print signage
that I helped design for Future
Decoded, a MS event.
These were designed using
Adobe Illustrator at a quater
of the actual size due to large
graphic size. The high quality
PDF artwork was then sent to
the printers.
Previous work
Earlex Limited was established
in 1987 and launched the
world’s first DIY steam
wallpaper stripper. Today, still
dedicated to UK manufacture,
Earlex export a wide range
of power decorating tools
and power cleaning products
across the globe and sold
within major retail chains.
Responsible for the design of
all web banners for
www.earlex.co.uk along with
Facebook banners for social
media.
Previous work
Create by Earlex is a paint
sprayer branded by Earlex
aimed at the arts and craft
industry. Launched early 2013.
Manufactured in the UK. This
fun little paint sprayer comes
with 5 free stencils and a
range of stencil designs are
available separately.
Brief involved designing a
brand and identity for Create
by Earlex, such as logo design
and brand guidelines. Image to
the right: Create by Earlex final
logo design.
Previous work
This brochure is for Create by
Earlex. The design has a DIY,
arts and craft feel to it such as
layering textures; showing this
in a brochure format involved
layering textured graphics and
photography.
Each page is different to
the other to create a hand
made DIY scrap book feel, not
only with imagery but even
down to typography, using a
handwritten font to highlight
key words and creating an
interesting graphic to highlight
the tagline on the front page the styling relates the target
audience for the product.
Previous work
Packing designed for Create
by Earlex. Again, the design for
the packaging for this product
as a DIY, arts and craft feel
to it to tie in with the target
audience.
Features include, photography
within photo frames and
polaroid photos, pins and
creative icons.
Previous work
I designed two packs of 10
themed stencils for a Generic
and Celebration pack for
Create by Earlex, a new paint
sprayer designed specifically
for the arts and craft market
This involved:
- Market research: Craft
magazines, high street stores,
competitor websites and blogs
(Wonderful Walls, Cutting Edge
Stencils, Pinterest) to pick out
current and popular trends
- Competitor analysis
- Collection of imagery to
form mood boards to help with
designs,
FK Graphics
Fabia Karim
07834547513
www.fabia-karim.co.uk
[email protected]