Download Report

Ferrari celebrates its return to Adelaide
with an impressive line up of events at the 2015 Clipsal 500
Saturday 21 February 2015
Adelaide, Australia - Ferrari will celebrate its long and impressive history with Adelaide
with a series of public events during the Clipsal 500 Adelaide in the city this week.
Ferrari’s particpation will include Australia’s first dynamic display of the LaFerrari, a
dynamic F1 show featuring international drivers, exclusive Ferrrai supercars display, a
specially designed Ferrari kidszone area, and a series Ferrari ‘Drive for Kids’ Calvalcade
for charity.
“Ferrari is thrilled to collaborate with Clipsal 500 organisers, the South Australian government, to
bring the prancing horse to Adelaide with an array of Ferrari displays and exciting events for
motorsport fans of all ages throughout the week. These will include the chance to see a display of the
world’s rarest Supercars featuring; the 288GTO, F40, F50, and ‘LaFerrari’, plus more than 50
dazzling examples of our marque through the decades in the Ferrari ‘Drive for Kids’ Cavalcade
charity events,” said Ferrari Australasia CEO Herbert Appleroth. “We’re proud of our F1 history
in Adelaide and the official Ferrari F1 Show will also ensure that the streets of Adelaide once again
hear the roar of a Ferrari F1 over the weekend.”
One event highlight is sure to be the first-ever Australian dynamic display of the supercar,
LaFerrari. Unveiled at the Geneva motorshow in 2013, and awarded Top Gear’s ‘Car of the
Year’ Award in 2014, there were just 499 LaFerrari vehicles ever produced – two of them
will be on display in Adelaide. LaFerrari is considered Ferrari’s most ambitious project yet.
It boasts the most extreme performance ever achieved by a Ferrari production car and
features the most advanced and innovative technical solutions which will, in the future, filter
down to the rest of the Ferrari range.
Several other rare Ferrari supercars including the F40, F50 and 288GTO will also be
displayed in the SuperCar display area at the Clipsal 500.
The Ferrari ‘Drive for Kids’ Calvalcade will also provide a dazzling display over the
weekend, showcasing more that 50 Ferrari unique luxury vehicles from throughout the
decades. Kids from the Clipsal 500 official charity, Variety – The Children’s Charity
have been given the once-in-a-lifetime opportunity to ride in these vehicles thanks to
Ferrari Far East Pte Ltd
1 Raffles Place
#33-01
Singapore 048616
tel +65 6653 1440
fax +65 6653 1442
www.ferrari.com
corporate and public donations. More than $64,000 has been raised to date and will be
donated to support the important work of Variety – The Children’s Charity, the Adelaide
Women’s & Children’s Hospital, and Childhood Cancer Foundation.
Over the weekend Ferrari unveiled two F1 show cars that will take to the track in an
impressive dynamic F1 driver display incorporating hot laps to delight motorsport fans
and car enthusiasts. The cars were carefully unloaded from wooden crates, direct from their
long-haul flight from the Ferrari factory in Maranello, Italy. The cars are F60 models - the
fifty-fifth single-seater built by Ferrari specifically to compete in the Formula 1 world
Championship. The name of the car was chosen to celebrate the Scuderia Ferrari’s
participation in all 60 editions of the Formula 1 World Championship since 1950 to date.
Ferrari remains the only team to have competed in F1 every year, including a celebrated
win in Adelaide with Gerhard Berger in 1987.
“With 2015 marking the 30th Anniversary of Australian Grand Prix which of course first started in
Adelaide, Ferrari is proud to celebrate our long association with the city through our participation in
the Clipsal 500,” commented Herbert Appleroth, CEO Ferrari Australasia. “We look forward to
painting the city red as we share in those celebrations with the people of Adelaide and Australia.”
To support the celebrations, Ferrari will fly internationally renowned F1 driver and newly
appointed test driver for Scuderia Ferrari, Jean-Éric Vergne, into Adelaide. With an
impressive history of racing at the top level, Vergne’s appearance on the track at the Clipsal
500 is sure to impress and excite motorsport fans.
Clipsal 500 CEO, Mark Warren, says Ferrari’s presence brings a unique level of prestige to
this year’s event. “We are very excited to have the world’s best known automotive brand integrated
throughout our event. Motorsport fans will have the rare opportunity to experience all elements of the
Ferrari brand up close and personal when they attend this year’s Clipsal 500,” Warren says.
Earlier this year, Ferrari opened the only South Australian authorised sales and service
showroom at 299 Hindley Street Adelaide as a result of growing demand for luxury vehicles
in Australia. The showroom features the latest Ferrari models including the California T,
The FF: The Ferrari Four, and the 458 Speciale.
“The opening on Adealide Ferrari marks an important step in the future growth of the Ferrari
marque, both in Australian and across the region,” commented Herbert Appleroth CEO Ferrari
Australasia. “Given the strong history of motorsport in Adelaide there already exist natural affintity
for the Ferrari brand in the city. We’re excited to showcase the latest Ferrari product to our customers
in this new, cutting-edge facility.”
Ends.
For more information, please contact:
Catherine Rodwell
Director
POP Communications
E: [email protected]
M: +61 450 388 033
Narelle Craig
POP Communications
E: [email protected]