Prosperity, Poverty and the Purpose of Business
Rediscovering Integral Human Development in the Catholic Social Tradition
THE 9 INTERNATIONAL CONFERENCE ON
CATHOLIC SOCIAL THOUGHT AND BUSINESS EDUCATION
De La Salle University—College of Saint Benilde—Ateneo de Manila University
Manila, Philippines
February 26-28, 2015
TH
www.stthomas.edu/manila
PRE-CONFERENCE
WEDNESDAY, FEBRUARY 25, 2015
Time to be determined-Complimentary 4 hour city tour of the historic Intramuros and the
Rizal Park, to be conducted by Image Travel & Tours ℅ DLS-CSB for those who register
for this event.
6 p.m. Holy Mass and dinner-please pre-register
CONFERENCE
THURSDAY, FEBRUARY 26, 2015 -- DE LA SALLE UNIVERSITY
7:30 a.m. Pick up from hotels
8 a.m. Registration Venue: HSH501
8:45 am Welcome Message:
 Benito Teehankee, Conference Co-Chair and Associate Professor, De La Salle
University
 Br. Dennis Magbanua FSC,OIC President and Chancellor, De La Salle University
9:00 am Plenary Session: STEFANO ZAMAGNI


Respondent: Charles Clark
Chair: Nicky Santos, S.J.
11:00 am-12:30 pm Concurrent Section I
Session 1 Venue: Y407
 Bernardo Villegas and Arnold Morfe, Organizing Good and Productive Work
 Divina Edralin, Good work through decent work: Practices of selected unionized firms
in the Philippines
o Respondent: Laurent Mortreuil
o Chair: P.M. Mathew
Session 2 Venue: Y408


Xavier Alpasa SJ, The Evolved Corporate Social Responsibility (CSR) Model – Business
as Unusual
Alejandro Moreno-Salamanca, Managing People Humanly: Some Catholic Social
Teaching Considerations for Human Resource Management
o Respondent: John Fontana
o Chair: Fr. Phil Cooke
Session 3 Venue: Y409
 Kevin Gibson, Wealth, Value and Money: Clarifying the Conceptual Terrain
 John McNerney, Wealth of Persons: Towards a Recovery of the ‘Personalist Principles’
of Wealth Creation in the Free Economy
o Respondent: Gerardo Largoza
o Chair: Fr. George Jingwa Nkeze
Session 4 Venue: Y507
 Roland Szilas, Work stress and organizational (in)justice: the personal and collective
consequences of the financial crisis in a Hungarian manufacturing firm
 Brian Saxton, Providing maximal subjective benefit to employees while ensuring the
long-term sustainability of the organization
o Respondent: Oscar Cabochan Jr.
o Chair: Valerie Averia
Session 5 Panel on Theological and Philosophical Insight Venue: Y509
 Jephte Munez, Joffre Alajar, and Melanio Leal, Theology, Entrepreneurship and
Transformative Leadership Parallelism toward Mission-Driven Companies Headed by a
Global Business Leader
 Karel Sovak, John Warford, & Sam Condic, Free Markets, Free Peoples, Clear
Thinking: An Exploration of Business Anthropology
 Phillip Thompson, Wealthy and Catholic, Can We Navigate the Eye of the Needle?
 Fr. John Pawlikowski, The Three Recent Papacies: Continuity or Discontinuity on
Economic Issues
o Chair: Antonio Ingles, Jr.
Session 6 Panel on St. John’s Poverty Project Venue: H402
 R. Mitch Casselman, Linda M. Sama, Sven Horak, Abraham Stefanidis, F. Victor
Lu, Aleksandr V. Gevorkyan and W. Ryall Carroll, A Review of the Business Models,
Mechanisms and Solutions for the Alleviation of Poverty
 Charles Clark and Cynthia Phillips, Accounting and Poverty Alleviation: A Review of
the Literature
 Aleksandr Gevorkyan, Diaspora business networks in transition economies: is there
any effect on poverty alleviation?
 Biagio Pilato, Nina Dorata, and Laura Lee Mannino, Taxing the Unemployed: The
Inequities of Taxing Unemployment Compensation as Wage Income
o Chair: Neil Pariñas
12:30 pm Lunch Venue: HSH 501
 Ben Teehankee: Curricular Materials Highlights
2:00-3:30 pm Concurrent Section II
Session 1 Venue: Y407
 Costanza Consolandi, Roberto Ferulano, Ameeta Jaiswal-Dale, Financialization,
Corporate Social Responsibility and Sustainable Development. An Empirical Analysis on
a Sample of European Companies
 Henry Amoroso, A Social Contract: The Doctrine of Unconscionability and its Relation
to Social Progress
 Michael Liberatore, Rediscovering Virtue through Community for Integral Human
Development: Sen’s Capabilities, Justice and the Philippine Concept of Kapwa
o Respondent: Remmon E. Barbaza
o Chair: Willard Macaraan
Session 2 Venue: Y408
 Jim Wishloff, Usury and Impoverishment
 Marc Cohen, Quentin Dupont, S.J. & Valentina Zamora, Changing Jewish and
Catholic Attitudes toward Lending
o Respondent: Edgar Allan Castro
o Chair: Narissa Lucasia
Session 3 Venue: Y409
 Jeanne Buckeye and John Gallagher, Structures of Grace: Serving Human
Development
 Justin Anderson, Clarifying Business Through the Lens of the Family: The
Hermeneutical Function of the Family in Imparting the Catholic Social Tradition to
Business Professionals
o Respondent: Br. Michael Valenzuela FSC
o Chair: Raymond Charles Anicete
Session 4 Venue: Y507
 Andrew Gustafson, The State of CST in Catholic Business Schools in the U.S.
 Bill Purcell and Tom Harvey, Gaudium et Spes, its implications and that of the Catholic
Social Tradition for Catholic Business Schools, and particular models at the University
of Notre Dame
o Respondent: Siarhei Lukin
o Chair: Jane Gallamaso
Session 5 Panel on Theological and Philosophical Insights Venue: Y508
 Tadeusz Jarosz, The Church as an agent of social and economic development within the
environment of the developing world
 Joseph Nyasani, The Role of Culture in the Development of Social Capital
 Markus Warode, and Fr. Thomas Dienberg, Evangelical Poverty and the ‘Fraternal
Franciscan Economy’ – New Aspects for a Reflected Business Education

Ernest Pierucci, Reading, Writing and the Enlightenment: Implications for Seeing the
Person as the End of Business
o Chair: Ismael Maningas, Jr.
Session 6 Panel on Good and Bad Wealth Venue: Y509
 Oscar Chan, The Profit Sharing System study of San Jose KCM
 Reynaldo Bautista Jr., Johnny T. Amora, Raymond Charles R. Anicete, Beni Estepa
and Ferdinand Alversado, Moderating Effect of Fair Trade on the Relationship between
Social Capital, Subjective Well-Being and Quality of Life of Filipino Farmers
 Michael Guiry, ‘Remembering Who We Are and How We Got Here:’ Rogers Family
Company, the Three Goods of Business, and Integral Human Development in the Coffee
Industry
 Catherine Punsalan & Jessica Ludescher, Journeying from Economic Violence toward
Justice
o Chair: John Evan Miguel
3:30 pm Break
4:00 pm Plenary Session Venue: Y507-Y509 (Tentative)
 Speaker: LUIS ANTONIO CARDINAL TAGLE
o Respondent: Michael Naughton
o Chair: Benito Teehankee
5:30 pm Mass Venue: Most Blessed Sacrament Chapel, St. La Salle Hall
 Presider: Luis Antonio Cardinal Tagle
6:30 pm Reception Venue: Corazon Aquino Democratic Space (Ground Floor of Henry Sy Sr.
Hall)
 ENTERTAINMENT DLSU CHORALE
FRIDAY, FEBRUARY 27, 2015 – ATENEO DE MANILA UNIVERSITY
(KATIPUNAN AVENUE, LOYOLA HEIGHTS, QUEZON CITY)
7:30 a.m. Pick up from hotels
9:00 a.m. Opening Remarks
 Fr. Jose Ramon T. Villarin, SJ, President, Ateneo de Manila University
9:15 a.m. Plenary Session Venue: LEONG HALL AUDITORIUM
 Speaker: RAMON DEL ROSARIO, JR
o Respondent: André Habisch
o Chair: Oscar Bulaong Jr.
10:30 a.m. Break
11:00-12:30 p.m. Concurrent Section III
Session 1 Venue: Escaler Hall
 Alejo Sison and Claus Dierksmeier, Business Responses to Deprivation and
Exclusion. Insights from Caritas in Veritate and Evangelii Gaudium
 Dan Finn, The Firm as a System of Social Relations: Social Capital and Economic
Complicity in Business
o
o
Respondent: Benito Teehankee
Chair: Divina Edralin
Session 2 Venue: Faber Hall 101
 Daniel Conway, Data Poverty: How Predictive Analytics Chooses Tomorrow’s
Underserved
 Tina Facca, Fr. Nicholas Santos, S.J., and Maurice Emelu, Social Media as a "Good"
good in Subsistence Contexts in Developing Countries: Using the Integrative Justice
Model as a Framework for Helping Souls
 Patrick Flanagan, The Digital Divide: An Inhibitor to Authentic Human Development
o Respondent: Raymund Sison
o Chair: Arlene Cosape
Session 3 Venue: Rizal Library, Batch ‘83 Room (2nd Floor)
 Sven Horak, Can informal networks positively influence economic growth and
development? The case of South Korean Yongo networks
 Amr Sison, Robert Gonzales, & Joem Co, The Green Alternative to the Power
Dilemma in Impoverished Areas
o Respondent: Antonette Palma-Angeles (to be invited)
o Chair: Maria Victoria Tibon
Session 4 Panel on Teaching Business and Poverty Related Issues Venue: Faber Room 302
 Linda Sama, “Innovative Pedagogy reflecting Catholic Social Teaching: the Case of
GLOBE”
 Lucia Yfarraguerri, Strategy to create awareness in College Students for the Possible
Reduction of Poverty through their Future Professional Practice
 Athar Murtuza, Mining for Cross-Cultural Intelligence in Kipling’s Work
 Carlo Carrascoso, Teaching Business Ethics Courses Utilizing Both Stakeholder Theory
and Catholic Social Thought
o Chair: Ma. Andrea Santiago
Session 5 Panel on Marketing Venue: Faura AVR
 Sonja Martin Poole and E. Vince Carter, Higher Human Calling: Transforming
Business Curricula with Timely Social Marketing
 Matthew J. Nowakowski, Thomas O. Marpe and Paul R. Christensen, The Potential
for Good Wealth through the Collaboration between Catholic Universities and
Businesses in the Developing World Via Green Marketing Practices: A Case Study
 Veronica Isla, Inclusivity and Ethics in Marketing to the Bottom-of-the-Pyramid Markets
 Saroja Subrahmanyan, Analysis of Market Based Strategies for Alleviating Poverty
o Chair: Marissa Marasigan
Session 6 Panel Venue: SOM 111
 Jim Platts, Kyounglim Lee, Jason Haroekatmodjos, Articulating the language of Love
– Examining the case of IBEKA
 Laetitia Ako Kima, Mbohjim Othniel Mobit, Takwi Solange Ndzeshala, Salome
Mokabe Itoe and Nyindem Asongwe Bernard, Beyond Professionalising the


Agricultural Curriculum for Poverty Alleviation and Prosperity. Case Study: The School
of Agriculture and Natural Resources (SANR) of the Catholic University Institute of Buea
(CUIB)
Jose Juan Bautista, The Compatibility of Faith Based Business Practices and the NeoClassical Paradigm
Klára Katona, Corporate Social responsibility- from the Catholic View
o Chair: Michael Demetrius Asis
12:30 p.m. Lunch
Venue:
Concurrent Section IV Poster Presentations -- Venue: Leong
Hall Lobby
2:00-4:00
Cluster 1- Catholic Social Thought and Business Practices
 Margaret Que, Organizing Good and Productive Work: The Case of Golden ABC
 Cristine Atienza, Integrality in the World of Business
 Christine Ballada and Krisha Roque, The Practice of Virtue Ethics among Filipino
Managers: Validation of an existing Virtue Ethics Scale
 Oscar Bulaong, Jr., On the Possibility of “Good Work” regarding Contractualization of
Labor in the Philippines
Cluster 2- Community Engagement and Nation-Building
 Luz de la Cruz and Policarpo Duavis, Activities, Constraints and Needs of Women
Fish Dryers in Bislig, Tanauan, Leyte
 Xavier Padilla, Heightened and Sharpened Discipleship for Greater Social Justice:
Underpinnings of the Social Dimensions of Frank Padilla’s Proposals for the Reevangelization of the Nation
 Filipinas de Guzman, Volunteerism at the Service of Moral and Spiritual Poverty
Alleviation: The Case of Four Socially-oriented Philippine NGOs
 Frank Chiu, Michael Liberatore, Randy Tuano and Joselito Sescon, The GK
Enchanted Farm and Center for Social Innovation in Bulacan: Economics and Catholic
Social Thought Analysis of a Social Entrepreneur
 Aldino Gonzales and Leo Cortes, Partnership of the De La Salle-College of Saint
Benilde with the Selected Sectors in the Community towards a Paradigm of Social
Development
 Claudita Yaranon and Noel Asiones, The Simbahayan Project of the University of
Santo Tomas: A Narrative of Joys, Hopes and Anguish

Cluster 3- Discourses on Catholic Social Thought and Business
 Jacklyn A. Cleofas, The Situationist Challenge to Virtue and the Vocation of the
Business Leader
 Quirino Sugon, Jr. and Norman Cabrera, SEMCO's Model for Philippine Democracy:
Applying Catholic Social Thought to Business Management and Nation Building
 Maria Mapa-Arriola, An Interdisciplinary Approach to a Discourse on Religion and
Development in the Bicol Region



Felipe Salvosa II and Christian Esguerra, Journalism as a Responsible “Good”: ReProposing the News Values in Light of Catholic Social Teaching
Maria Rosario Catacutan, Doing good for its own sake: Recasting CSR in the light of
Catholic Social Teaching
Maria Riza Bondal, Elements of a General Framework for Promoting Sustainable
Human Development in Development Initiatives: An Educator’s Perspective

Cluster 4- Institutional Identity and Practices in Catholic Schools
 Pia T. Manalastas, The Perspectives of DLSU Business Educators on Incorporating
Social Justice and other Catholic Social Teachings in Business Education
 Catherine M. Deen and Neil O. Pariñas, Examining Justice Practices in Philippine
Catholic Business Universities: A Review of Student Discipline Programs
 Roxanne Ibalobor, Antonio Ingles, Jr., Neil Pariñas, and Albert Gavino, Perceptions
of Spiritual Poverty: A Survey of De La Salle-College of Saint Benilde’s Administrators,
Faculty, and Staff
 Zayda M. Marquez and Siegfred Javellosa, Ensuring Alignment of a Catholic
Institution with Ex Corde Ecclesiae and the Founder’s Mission & Vision: An Exploratory
Investigation of De La Salle College of Saint Benilde’s Human Behaviour in
Organization Course
 Jordianne Gomez, Royce Hernandez and Arian Anderson Rabino, Zeal for Service:
A Survey on Volunteerism among the Employees of De La Salle – College of Saint
Benilde
 Cary J. LeBlanc, Does the Catholic College Experience Make a Difference to
Graduates: Explorations into Faith, Job/Life Satisfaction and Attending Faith-based
Institutions
Cluster 5- Pedagogy for Catholic Social Thought
 Marissa Marasigan and Raymund Habaradas, Integral Human Development (IHD)
practices of host companies of Applied Corporate Management Interns of De La Salle
University
 Socorro C. Bacay, "DLS-College of Saint Benilde Learner-Centered Programs: The
Benildean Spirit and CST for Integrative Human Development"
 Aliza Racelis, Generating Social Enterprise Projects in an Undergraduate Business
Ethics Class
 Jeanette Loanzon, From Inequality towards Human Dignity: Learning Economics from
Low-Income Rural Households
 Edilberto Jimenez, Ateneo de Manila University School of Management as a Center for
Vocational Inquiry for Business Leaders: A Theological Perspective
 Anne Camit and Peter Cayayan, Integrating the Benildean Core Value of Social
Responsibility into Business Students’ Projects: Crafting an Evaluative Model for
Courses at DLS-CSB

4:30 p.m. Mass to be presided by Fr. Jose M. Cruz SJ
Venue: St. Kostka Chapel, Ateneo High School
6:00 p.m. Dinner Venue: Ateneo High School Promenade
SATURDAY, FEBRUARY 28, 2015 -- GAWAD KALINGA ENCHANTED
FARM IN ANGAT, BULACAN
7:20 am Pick up from Hotels
7:30 - 9:30 am Trip to GK Enchanted Farm, Angat Bulacan
9:30 - 10:00 am Refreshments (Enchanted Farm Products)
10:00 - 10:30 am Opening Session Venue: Hyundai Center for Green Innovation
 Keynote: TONY MELOTO (TITLE TO BE PROVIDED)
10:30 am - 11:30 pm Panel of Social Entrepreneurs: Creating Social Impact Through My
Enterprise (or My Personal Journey to Social Entrepreneurship)
 Anna Wilk (Human Nature)
 Teresa Ganzon (Bangko Kabayan)
 Yolanda Sevilla (The Leather Collection)
 Reese Fernandez-Ruiz (Hapinoy/R2R)
o Chair: Rudy Ang
11:30 - 12:30 pm Open Forum
12:30 - 1:30 pm Tour
 Ron Dizon (Bayani Brew)
 Alvie Benitez (Golden Duck)
 Fabien Courteille (Plush and Play)
1:30 - 3:00 pm Lunch (Bamboo Palace)
Venue:
 Wrap up: Jeanne Buckeye
 “Cultural Show” from Enchanted Farm
 Simultaneous exposition of products around the venue Bamboo Palace
 Closing prayer
3:00 Return to Hotels
PLENARY BIOGRAPHIES:
Luis Antonio Cardinal Tagle was made a cardinal by Pope Benedict XVI in a papal consistory
on November 24, 2012 at Saint Peter's Basilica in Vatican City. He is the Professor of Dogmatic
Synthesis at the Graduate School of Theology of San Carlos Seminary, the archdiocesan major
seminary of Manila, and an Associate Professor of Systematic Theology at the Loyola School of
Theology of Ateneo de Manila University. Cardinal Tagle has become involved in many social
issues in the Philippines with emphasis on helping the poor and the needy while maintaining
opposition against practical atheism, abortion, contraception, and the Reproductive Health Bill.
He currently wields strong religious and political influence as the country's primate, with an
estimated 2.8 million professed Roman Catholics in his Archdiocese.
Stefano Zamagni graduated from Catholic University in Milan in 1966 and from 1969 to 1973
he spent a research period in Oxford at Linacre College. In 1966 he became an Assistant
Lecturer at the Catholic University, a post he held until 1969. Later, from 1973 to 1979 he was a
Professor at the University of Parma. Since 1979, Professor Zamagni has been a Professor at the
University of Bologna. He has received numerous honors including the McDonnel Distinguished
Scholar in Helsinki in 1992, and a Paul Harris Fellow by Rotary International in 1995 as well as
Doctor Honoris Causa in Economics, University F. de Vitoria, Madrid, 2010 and the Giorgio La
Pira Prize for Peace, 2010. In 2007 he was appointed President of the Italian Commission for
Non Profit sector, Professor Zamagni is the author of several books, most recently Cooperative
Enterprise, 2010; Dictionary of Civil Economy, 2009, and Avarice, 2009.
Ramon del Rosario, Jr. is a Filipino businessman. Graduating with Magna cum Laude honors,
Del Rosario received his Bachelor of Arts, Bachelor of Science, BSC-Accounting and
Commerce and AB-Social Sciences degrees from De La Salle College (now known as De La
Salle University, Incorporated) in 1967. Del Rosario received his MBA degree from the Harvard
Business School in 1969. He was granted De La Salle University’s highest alumni award, the
Distinguished Lasallian Award, in 2005 and was honored in 2010 by the Philippine District of
the De La Salle Brothers as an Affiliated Member of the Institute of the Brothers of the Christian
Schools. Del Rosario is the President and Chief Executive Officer of Philippine Investment
Management, Inc. and of PHINMA Corporation, two affiliated companies with investments in
energy, education, housing, hotels, business process outsourcing, and steel roofing.
Teresa (Tess) Ganzon encountered the Focolare movement in 1968 and has since been an active
member. In 1991, when foundress Chiara Lubich launched the Economy of Communion, a new
style of economic action, Tess and her husband, Francis, who had a one-unit rural bank, decided
to adhere to this project and has since grown their enterprise to the present 18 branches,
particularly serving the micro, small and medium entrepreneurs (MSMEs) of Batangas – and
now other provinces of Region 4 as well. Bangko Kabayan’s experience along the principles of
EOC, has been shared in various international fora and Tess has served as a member of the
International Commission on Economy of Communion since 2008. She holds a Masters in
Entrepreneurship degree from the Asian Institute of Management.
Yolanda Capistrano-Sevilla is the chief executive officer of The Leather Collection, Inc.,
maker of well-crafted and high-quality leather gift items. The company was started by her
husband in 1991 and is positioned as a corporate gifts specialist that caters specifically to the
institutional market for corporate gifts and accessories and has served the gift and giveaway
requirements of over 500 of the Top 1,000 corporations in the Philippines. Prior to setting up The
Leather Collection, she was a direct marketing consultant of companies in various fields such as
insurance, book distribution and retail. In fact, she is one of the pioneers of the country's direct
marketing industry and was founding president of the Direct Marketing Association of the
Philippines.
Anna Meloto-Wilk earned her Bachelor’s degree in Communications from Ateneo de Manila
University. She was always passionate about social issues, but the desire to improve the
environment blossomed after the birth of her first child. Together with her husband, Dylan, a
successful British entrepreneur, and her sister, Camille, they founded Human Nature in 2008.
With Human Nature, they were responding to the growing need for affordable, all natural,
organic, Philippine products. Human Nature has created a truly Filipino brand by using locally
sourced materials to produce its line of beauty products. To further support the development of
Filipino companies, Human Nature serves as a mentor (providing funding and strategic advice)
to other Filipino social enterprises that produce and offer local goods.Prior to starting Human
Nature, Meloto-Wilk worked for Gawad Kalinga, an internationally recognized community
development organization in the Philippines.