ITC COURSES ACCORDING TO TARGET AUDIENCE Reference Guide 1 Webinar recordings are listed at the end of the document E-Learning Courses by WSBL and target audience General • Discover Ipsos • Welcome to the ITC • Market Research Overview • Security Awareness • Ipsos WSBLs Overview Newcomers Business Specific • Client Interaction Model Overview • Data Collection • Financial Awareness • Legal Awareness • Qualitative MR Skills • Quantitative MR Skills • Questionnaire Design • Research Study Design • Researcher’s Path to Sustainable Growth • Taking a Brief and Preparing a Proposal • Account Management: building a strong relationship with your client • Account Management: the briefing and the proposal • Account Management: the presentation • Communication Skills • Development at Ipsos • Effective Delegation • Global Etiquette • Microsoft Excel Intermediate • Negotiation Strategies • Performance Management • Personal Effectiveness • Practicing English in a Marketing Environment • • • • • • Managers • • • Presentation Skills Qualitative Research Report Writing Security Awareness for IT Professionals Statistics Time Management Ipsos Leadership Framework Giving and Receiving Feedback Working with Multicultural Teams BASICS • • • • • About P&G and Ipsos Current Best Approach to P&G Protocols P&G Global Standards P&G Quality Standards In-home Visits and Shop-Along Logistics recommendations for P&G 30/30 Initiative • 20-minute questionnaires • Economies of Measures • The 30/30 Initiative: Overview • The 30/30 Initiative: Deliverables • The 30/30 Initiative: Questionnaires Brand Value Creator • Introduction to Ipsos Labs • The Theory of BVC • BVC Study Design and Sampling for ASI • BVC Study Design & Sampling • The benefits of BVC and selling to your clients • BVC – Market Effects in Detail • BVC Cross WSBL Alignment • BVC Brand Spotlight Ipsos Ideation Exchange • Introduction • Module 1 • Module 2 • Module 3 Talent Review • Global Talent Review Framework COMPLEMENTARY IPSOS INITIATIVES E-Learning Courses by WSBL and target audience Webinar recordings are listed at the end of the document Ipsos ASI Newcomers • Ad and Brand Prompt Standards • 1: Ipsos ASI Philosophy Organization & Values ASI Loyalty • Advertising and Agencies • ASI Check: Introduction for Newcomers • ASI Connect - A Methodical Approach to Ad Test Analysis • An introductory course to Customer & Employee Satisfaction • Life, the Universe and Loyalty • Loyalty client experience model • Our philosophy on Loyalty • Winning Massive Deals MediaCT • Introduction to MediaCT • Introduction to Programmatic Advertising Public Affairs • Introduction to Public Sector Research • Introduction to Reputation • Digital Voice of the Customer • Drawing valuable insights with Social Listening & Text Analytics • Experience Optimizer • Ideal Customer Experience (ICE) • Introducing ViewsCast BASICS ASI:Connect – Introduction ASI:Connect – Introduction to the Optional Modules ASI:Connect - Models and Measures ASI:Connect - Pre-test Norms & Action Standards ASI:Live - Average GRPs Calculator ASI:Live - Introduction to In Market Fundamental Insights – Case Study • • • • • • Introducing WAO!: Wallet Allocation Optimizer Ipsos Storytelling for Impact Using WAO!: Wallet Allocation Optimizer Loyalty Optimizer Loyalty Satisfactor Rewards Optimizer Reputation Center • Crisis Management • Driving action by the client • Message Testing & Triangulation • Reputation Pillars • The building blocks of a strong reputation • • • • • • • • • • Operations • • • • • • • Briefing Process Introduction to Global Processes Escalation Process Electronic Data Collection Data Collection Monitoring Managing Suppliers Process Managing Data Privacy Managing Interviewers Quality Assurance Process Sampling • • • • • • • • • • Managing Project Information Confidentiality Managing a Quality Management System Product Handling Manual Data Collection Business Performance Management Project Specification Changes Data Entry Process Coding Data Processing Project Closure SPECIFIC E-Learning Courses by WSBL and target audience Healthcare • Healthcare Dynamics Model • Ipsos Healthcare Global Compliance InnoQuest Marketing • Understanding Packaging • Developing Impactful IQ Deliverables • Proposal Quality • InnoQuest*line • InnoQuest*price • InnoQuest – Maximizing Market Potential • InnoQuest – Selling the Innovation Offer • InnoQuest*pack • Innovation Performance Framework • Introduction to Designor • Intro to Forecasting • InnoQuest* Vantis MVP Overview • Introduction to Vantis • Introducing Ipsos Global Product Testing Offering • Introducing EquityVision • Spotlight on IQ Product • Insight Testing • Idea Testing • InnoQuest CPT • Post-Launch Tracking • Concept Testing • Fast Simple Smart Innovation Offer MarketQuest • Getting Familiar with the Censydiam Framework • Introduction to Censydiam suite of tools • Shopper Research: Why do we need it? • The New Ipsos Shopper & Retail Offer BASICS Ipsos UU • Big Idea • Brand Names Qualitative Evaluation • Concept*Go • Ethnography • Facilitation Tips • Ipsos UU Analytical Frameworks Toolbox • Krisis • Next Ad*Go - Ad*Lab • PathFinder Mapping • Qualmobile • Quali NextAd*Go • Qual Why*Dive • Qual Pack*Go • QualSpace Forum • Shopper Barriers and Triggers • Store*Trek • Strategic Workshops (insights & Ideation) • Website*Go • Why*Dive Business Consulting Training • • • • • • • • BC Training – K2 BC Training – Octopus BC – Channel Strategy Analysis BC – Market Size and Growth BC – Project Management BC- Report Writing BC – Strategic Framework Analysis BC – Value Proposition Analysis SPECIFIC Ipsos SMX – Community Platform • 1: Ipsos Template • 2: Toolkit • 3: Community Hierarchy and Structure • 4: Discussions • 5: Blogs • 6: Idea Exchanges • 7: Contests • 8: Quick Polls • 9: Surveys: Basic Scripting • 10: Live Chats • 11: Roles and Permissions Ipsos SMX – Community Practice • 1: Launching a New Social Space • 2: Qualitative Moderation Guidelines • 3: Building Business Value Ipsos SMX – Social Media Exchange • 2: Glossary of Terms Ipsos SMX – Social Intelligence • 1: Social Intelligence 1 Introduction to BrandWatch • 2: Social Intelligence 2 - Case Studies • 3: Social Intelligence 3 – Censydiam Social Sales Training • 4: Social Intelligence 4 Censydiam Social Project Delivery Training Webinars recordings available* A brief theoretical Introduction to BVC for DP - ASI Archetypes - InnoScreen*concepts Brand Shout: ASI's New Mobile In-Market Solution Business Consulting: Winning bigger and better research projects Censydiam suite: When to use Which Censydiam tool Client Interaction Model for InnoQuest Client Interaction Model in Action Communicating Censydiam to clients - Introduction to new Sales Sheets Concept Evaluator Update Crisis Management & Social Networks Webinar: Managing Your Corporate Reputation Discover how to provide easily stronger recommendation with IQ Concepts for fuzzy cases (webinar) DP Practical Training for BVC - ASI Early Stage Product Testing: Helping clients to be superior in the market Early Stage Product Testing: Helping clients to be superior in the market Example of differentiation: The new client Interaction model Flexible Censydiam Global Operations Town Hall Meeting Go-to-Market Solution InnoQuest Advanced CIM “Train the Trainer” InnoQuest Ideas Overnight InnoQuest 2015 news - Presenters: Barbara Garau InnoQuest*Product - The path to success in 2014 InnoQuest Tracker Internal Training: Go-to-Market Solution InnoQuest*Vantis Concepts Overview InnoQuest*Vantis Optimize Overview Introduction to PLSme! Introducing the New UU Narrative Introductionto Insight Cloud Ipsos New eCSM System Ipsos PMI Project IT Service Management Overview * last update February 20th - 2015 5 Webinars recordings available* Latest News on IQ Tools - Part 1 Latest News on IQ Tools - Part 2 Launching Censydiam Trends 2015 Launching Concept Testing Reinvention to Our Clients Loyalty Emerging Techniques - Proven Capabilities and Case Studies MarketQuest Advanced CIM “Train the Trainer” MediaCell: Pilots and Progress MediaCT: BVC Launch MediaCT: Microsoft Journey and Case Studies MediaCT: Mobile Passive Measurement MediaCT: PC Passive Measurement Platform MediaCT: Scope and Strategy MediaCT: Syndicated Research MediaCT: The Future of Readership Measurement MediaCT: Trends for 2013 via Google Case Study MediaCT: Using the Online Dial for Content Testing New Client Interaction Model New innovative ways of talking Nurturing Great Creative Passionate Product Testing – Fast, Simple, Smart Product Test Analytic and Survey Design Update – InnoQuest P&G All Associates Call - Presenter: David Parma QualSpace Focus - QualSpace Vision Simplifying the Vantis Offer Social Media Exchange 1 - Sales Capabilities Supporting profitable growth through delivery excellence: Global product testing - Service Level Agreement * last update February 20th - 2015 6 Webinars recordings available* Take 5: Introduction to Kano Take 5: Product Development Life Cycle Take 5: Sensory Evaluation Take 5: Sequential Monadic vs. Monadic Take 5: Understanding Graphical Models Take 5: Understanding Penalty Analysis Take 5: Understanding T-Plots Training I-Service - Change Management Training I-Service – Foundation Training I-Service - Problem Management Training I-Service - Service Catalog: My I-365 account creation Training I-Service - Service Desk Incident Management Train the Trainer - CIM basic training Triangulation For Message Impact Webinar: Managing Your Corporate Reputation Two new introductions for Tracking: The Tracking Effect Index (TEI) and the new ROI calculator What’s new on InnoQuest MAX Working with the Censydiam frame -Part 1: towards more nuanced & category-specific definition of the motivational strategies Working with the Censydiam frame -Part 2: improving our statements, making them sharper, differentiating and unique You Have The Right To Know 1: Questionnaire Design (short video) You Have The Right To Know 2: Sampling and Weighting (short video) You Have The Right To Know 3: Data Collection (short video) You Have The Right To Know 4: Free Research Isn't Free (short video) You Have The Right To Know 5: When Pollsters Get It Wrong (short video) You Have The Right To Know 6: More About Weighting (short video) * last update February 20th - 2015 7 Some useful contacts in the ITC Natalia Kind Global L&D co-ordinator Director, ITC Olazabal 1371, Bs As, Argentina Phone: +54 11 4706 6516 eMail : [email protected] Virginia Simons L&D Sr. Analyst Olazabal 1371, Bs As, Argentina Phone: +54 11 4706 6517 eMail : [email protected] 8
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