Dealer Handbook Introduction Welcome to the Crawford Supply Dealer network. We are excited to have you join our elite group of Traeger Wood Pellet Grill Dealers throughout the central United States. We have created this handbook to give you all the information we think you will need to be a successful Traeger Grill Dealer. Our staff is available to help you with any questions or concerns that may arise. We look forward to working with you and making this a successful partnership. The first step to SUCCESSFULLY SELLING A TRAEGER GRILL is to become a TRAEGER BELIEVER. Unless you actually own one of our grills and cook on it regularly, there is no way you can be equipped with the knowledge you need to become successful in selling our grills to your customers. Traeger Wood Pellet Grills are totally unique in their design and function. There is NO OTHER GRILL like them in the world. We don’t want to be just another product line for your business. We want TRAEGER GRILL FANATICS introducing their customers to our grills. About Crawford Supply Company Crawford Supply Company, Inc. is the authorized Midwest Distributor of Traeger grills. Traeger Pellet Grills LLC has been in business since 1986. We have been associated with Traeger Pellet Grills LLC since 1993. Traeger Grills are the original pellet grill. No imitation here, trust us you can “Taste the Difference.” Our territory consists of Arkansas, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Missouri, Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, and South Dakota. We have three warehouses located in Hays, Kansas; Lenexa, Kansas; and Englewood, Colorado. The Kick Felt Around The BBQ World! July 4, 1985 dawned clear and hot. The temperature that day, a seasonal eighty degrees. Joe Traeger was preparing the family’s Fourth of July get together of barbecued chicken, cooked on Joe’s new gas grill. But the eager anticipation of Joe’s clan turned to utter despair when the chicken on the grill caught fire and burnt to a crisp. In frustration, Joe kicked the grill off the deck. It rolled down the hill, where it lays and rusts today. Applying Traeger’s wood pellet technology, Joe fashioned the first wood pellet barbecue-the grill that would revolutionize the barbecue industry. Now, more than twenty years later, the Traeger Wood Pellet Grill is being used around the world by outdoor cooks who’ve “Tasted the Difference” and switched to our unique handcrafted grills. The Traeger grill has freed families from gas flare-ups, messy charcoal and ruined meals. Here’s your invitation to join tens of thousands of cooking enthusiasts and “Taste the Difference” cooking on a Traeger. The Inside of the Traeger Grill Auger - A corkscrew-like rod that feeds pellets through a tube from the pellet hopper to the firepot. Auger Drive Motor - The motor that turns the auger. Cooking Grate - The non-stick, easy-to-maintain surface upon which your food rests while cooking. The porcelain-coated steel we use is the same material used by many other highend grill manufacturers. Draft Induction Fan - Blows fresh air into the firepot through perforations in the cylindrical firepot wall. Electricity - Standard household current (110 VAC) is needed to power the igniter rod, auger motor and induction fan. The Traeger Grill operates on 300 watts during the first four minutes (when the igniter rod is active), then drops down to just 50 watts per hour, less than a standard light bulb. Firepot - Located in the heart of the grill, below the cooking area. This is where the combustion takes place, as the fire is fueled with hardwood cooking pellets and fresh air. Grease Bucket - The galvanized bucket into which excess grease drains from out of the grill and away from the fire and your food. Grease Drain Pan/Drip Tray - The angled piece of steel that extends from one side of the grill to the other, and extends almost all the way from front to rear. Its two purposes are to drain grease out of the grill, and also to serve as the secondary point of heat diffusion, forcing hot air through the very front and rear of the cooking area. We recommend that you line this pan with heavyduty foil for quick and easy cleanup when needed. Heat Shield/Fire Baffle - The heavy-gauge piece of angled steel that fits directly over the firepot to act as the primary heat diffusion point. Hopper-Auger Assembly - This refers to the entire modular assembly that attaches and extends into the main body of the grill during the easy assembly process on the BBQ070, BBQ075 and BBQ100. Igniter Rod/Hot Rod - A small heating element at the bottom of the firepot that gets red-hot for a few minutes upon startup--just long enough to start the pellets on fire. Pellets - Made from 100% pure hardwood sawdust, Traeger wood pellets are the source of both fuel and flavor in your Traeger Barbecue. Traeger cooking pellets are manufactured using heat and pressure (10,000 psi) and provide more than 8,500 BTUs of heat per pound. Traeger hardwood cooking pellets contain no added substancesjust pure hardwood goodness. Pellet Hopper - holds pellets above an opening to the auger. The hopper is situated to the side or front of the cooking area, depending on the model. RTD Sensor (Resistance Temperature Detector) - A precision temperature sensor that measures the temperature inside the cooking chamber of a Traeger Barbecue. As the temperature inside the cooking chamber changes, so does the resistance created by the RTD. The circuitry within the Traeger Digital Thermostat Control monitors these changes and causes the auger motor to turn or not turn depending upon the difference between the selected temperature and the desired temperature. Smoke Stack/Vent - The point from which hot, smoky air exits the cooking chamber. This is designed to look like a smokestack, a subtle slot on the back of the unit or even the snout of a pig, depending on the model of grill. Temperature Control Board - The microprocessor circuitry and control settings that regulate the auger motor to stop and start the auger. The standard control has three settings: Smoke, Medium and High. The Digital Thermostat Control allows you to dial in a specific temperature and monitor the grill’s internal temperature via the LED readout. How the Traeger Works Easy Operation & Automatic Start The Traeger Wood Pellet Grill is simple and safe to operate. When a Traeger is turned on, the igniter rod is activated, the auger begins to feed pellets into the firepot, and the draft induction fan feeds air into the firepot. The igniter rod glows red hot for the first four minutes of operation - just long enough to ignite the pellets in the firepot. Traegers require standard household electric current (110 VAC), which powers the igniter rod, auger motor and draft induction fan. Electronic Temperature Control The start-up process and operating temperature are controlled by Traeger’s electronic control board. The microprocessor circuitry regulates the heat and smoke in the Traeger by stopping and starting the auger motor. There are two types of controllers: * The Digital Thermostat Control allows you to select a specific temperature, automatically feeding pellets as needed to maintain the desired temperature. The operating temperature inside the Traeger is monitored by an RTD (resistance temperature detector) probe and displayed on a bright red LED display. * The Manual Control has three settings: smoke, medium, and high. Even Heating & Convection Airflow The draft induction fan and auger in the Traeger operate continuously, as long as the Traeger is turned on. Air is fed to the firepot via several small holes in the cylindrical wall. Directly above the firepot is a heat shield that acts as the primary point of heat diffusion, forcing heat from the centrally located firepot to spread to the sides. A few inches higher is the steel drip tray. Besides catching the drippings from the cook surface (we recommend lining it with foil for easy cleanup), this piece also serves as a secondary point of heat diffusion, channeling the heat into the front and rear of of the cooking chamber. This effective system of heat distribution allows you to cook evenly enough to grill or smoke the most delicate fish or even bake a large pizza - right on your Traeger. As the hot, smoky air circulates around the cooking chamber, it surrounds your food with heat, cooking it evenly on all sides, both top and bottom. This means that Traeger Wood Pellet Grills do not need a rotisserie. In most cases, you don’t even need to turn food unless you are cooking at a high temperature or want grill marks on both sides of the meat. This even heating means that you achieve perfectly cooked food every time, with no flare-ups, no burnt food and no hassles. Power Consumption During the first four minutes of operation, the igniter rod is activated and the grill will draw 300 watts of power. After the first four minutes only 50 watts per hour are needed. This is equivalent to a standard household light bulb. 4 HUGE ADVANTAGES OF A TRAEGER GRILL vs. OTHER GRILLS Among the many advantages of cooking’ on “The Original Traeger Grill”….. there seem to be four features that truly separate the Traeger Grill from the others using gas or charcoal. VS The Fuel No more messy charcoal or dangerous propane. All other grills utilize propane, natural gas and/or charcoal. All grills fueled with one of these require the user to have great knowledge of their grill and typically demand the user to be present to “baby-sit” the grill. Traeger Grills utilize All Natural 100% Hardwood Pellets! These pellets burn within a controlled system and offer great convenience, confidence and flavor! Traeger’s all-natural wood pellets come in 8 flavors (all other fuels come in one flavor) and when blended, offer dozens of flavors customized to each individual user. When burning, these pellets do not harm the environment and add a great aroma to every neighborhood of Traeger Owners across America!!! True Temperature Control Your Traeger Grill offers true temperature control in cold, mild or hot weather. This allows the user to cook with confidence on lower – mid range – and high settings. The Traeger Grill cook times are consistent and the risk of burning food is virtually eliminated. It truly is an outdoor cooking appliance you can trust. With this level of temperature control, you can even bake biscuits and pizza on your Traeger Grill! Air Induction Traeger Grills are equipped with a 4” induction fan. This fan feeds air to the burning pellets that allows them to burn very hot and efficiently, while circulating the super-heated, smoke-filled air around the food. The Traeger Grill moves the heat around the meat so you do not have to move your meat around your heat! That’s cooking convection style! This air induction system allows the grill to be “sealed” underneath and used in the wind (cold or warm) to smoke, roast, bake and grill! Grease Management System All Traeger Grills are equipped with a grease management system, a slanted grease tray moves the grease out of the grill and into a bucket. When lined with foil, this allows for easy cleanup leaving no “old grease” to “burn off” inside the grill. This G.M.S. also prevents flareups that lead to ruined food, out of control cooking temperatures and grill damage. Traeger Grill Models The Traeger Junior, our most affordable Traeger pellet grill yet! Perfectly sized for small households, tailgating, college living and as a second grill for your vacation home. It’s small but has it all! The Junior features 292 square inches of cooking surface, along with our electronic autostart ignition and E-Z drain grease systems, the Junior is a perfect introduction to wood pellet cooking, creating great tasting food every time. Specs Junior * Model BBQ055 * 19500 BTU’s * 3-speed * 292 sq. in. (15” x 20”) Grilling Area Dimensions & Weight * Height: 38 inches * Width: 36 inches * Depth: 16 inches * Weight: 68 lbs. MSRP $399 Lil’ Tex brings Lone Star outdoor cooking to new levels. Modeled after our popular BBQ075 Texas Style grill, this slightly more portable version, provides the same “ten gallon” cooking potential and great taste. The Lil’ Tex includes all the most popular Traeger features in a size and at a price that meets all your outdoor cooking needs. 418 sq. inches of cooking surface. Just like the bigger BBQ075, the Lil’ Tex features a high-tech auger-fed burner, electronic autostart ignition, Solid state control system, and EZ-drain grease system. All the most popular Traeger features in a size and at a price for the masses. Now everyone can join in on the fun! Specs Lil Tex MSRP $699 * Model BBQ070 * 20000 BTU’s * 3-speed * 418 sq. in. (19” x 22”) Grilling Area Dimensions & Weight * Height: 49 inches * Width: 40 inches * Depth: 20 inches * Weight: 125 lbs. A stylish twist on our popular Lil’ Tex, the “Elite” features a multi-position digital thermostat control, upgraded wheels, and a durable powder coat finish round out the amazing standard features of the Lil’ Tex Elite. This model is sure to set the barbecue world on fire! Specs Lil Tex Elite MSRP $799 * Model BBQ07E * 20000 BTU’s * Digital LED Thermostat * 418 sq. in. (19” x 22”) Grilling Area Dimensions & Weight * Height: 49 inches * Width: 40 inches * Depth: 20 inches * Weight: 126 lbs. The classics never go out of style. Introduced in 1992, this grill has become our most popular model. Designed after the traditional Texas Style wood cookers, this unit brings old fashioned wood cooking into the 21st century by featuring a high-tech auger-fed burner, electronic autostart ignition, multi-position digital thermostat control, EZ-drain grease system, and a durable powder coat finish. Forget fire tending and temperature control problems. This unit automatically augers wood pellets to accurately provide the exact temperature you set. Traditional design combined with “state of the art” technology deliver professional results every time you cook. If you’re serious about your outdoor cooking, this is the Traeger for you. Specs Texas MSRP $999 Select MSRP $1199 * Model BBQ075 * 36000 BTU’s * Digital LED Thermostat * 646 sq. in. (19” x 34”) Grilling Area Dimensions & Weight * Height: 49 inches * Width: 59 inches * Depth: 22 inches * Weight: 165 lbs. Introducing Traeger’s latest residential pellet grill, the SELECT. We preserved the best features of our popular DELUXE – its sleek design, high quality stainless steel trim, handy side tables, and enclosed storage space. What’s different? We increased the flat grilling surface by over 37 percent! And the grill’s large capacity hopper, now conveniently accessed from the outside, holds 18 pounds of natural wood pellets for hours and hours of uninterrupted grilling and smoking. Another attractive and versatile BBQ from Traeger. Taste the Difference® with the new Traeger SELECT! Dimensions & Weight Specs Model BBQ400 36000 BTU’s Digital LED Thermostat 570 sq. in. (19” x 30”) Grilling Area Height: 46 inches Width: 57 inches Depth: 25 inches Weight: 191 lbs. Is it “Art Deco” or is it a barbecue? You decide, because our Lil’ Pig smokes and cooks just like any other Traeger grill. With 418 square inches of cooking surface, and internal hopper, stainless steel door handle, multi-position digital thermostat control, and upgraded wheels, this grill is sure to raise a “squeal” from your guests. “Soo-ee!” Specs Lil Pig MSRP $1795 * Model BBQPIG * 36000 BTU’s * Digital LED Thermostat * 418 sq. in. (19” x 22”) Grilling Area Dimensions & Weight * Height: 45 inches * Width: 55 inches * Depth: 21 inches * Weight: 250 lbs. Traeger XL MSRP $1995 Bigger IS better, especially when it comes to entertaining outdoors. Introducing the Traeger XL-Extra Large pellet grill. Make a statement when you use the XL’s 836 square inches of cooking surface, providing you with enough cooking space to turn your backyard into party central. Imagine being able to cook up to 24 chicken quarters or 16 racks of baby back ribs at one time! The XL’s commercial grade dual firepot design provides exceptionally balanced heat inside the large cooking chamber. Comes equipped with Traeger’s electronic autostart ignition, EZ drain grease system, multi-position digital control, and a durable powder coat finish. This “big boy” will make you the party king of the neighborhood! Specs * Model BBQ150 * 72000 BTU’s * Digital LED Thermostat * 836 sq. in. (19” x 44”) Grilling Area Dimensions & Weight * Height: 43 inches * Width: 48 inches * Depth: 31 inches * Weight: 324 lbs. Two independently operating units let you manage separate food items simultaneously or use only the space you need. The same features as the BBQ150 times two, plus a handy cargo box. The easyto-tow trailer allows you to go where the crowds and profits are. Double Commercial Trailer Specs * Model COM190 * 144000 BTU’s * Digital LED Thermostat * 2 x 836 sq. in. (19” x 44”) Grilling Area Dimensions & Weight * Height: 73 inches * Width: 72 inches * Depth: 72 inches * Weight: 740 lbs. MSRP $6395 Get maximum capacity with minimum labor. This unit boasts 50 square feet of cooking space. Load it with up to 224 chicken quarters, close the door, and reopen to serve 90 minutes later! Ideal for serving large crowds, this unit is masterful with turkeys, prime rib—even whole hogs. You can build an entire profitable business around this wise investment in your food service operation! Large Commercial Trailer MSRP $9855 Specs * Model COM200 * 108000 BTU’s * Digital LED Thermostat * 4 x 1815 sq. in. (19” x 55”) Grilling Area Dimensions & Weight * Height: 73 inches * Width: 72 inches * Depth: 72 inches * Weight: 1400 lbs. Traeger Grill Accessories (Prices listed are MSRP) Smoke Shelf BAC213 (Fits BBQ075) $89.95 BAC214 (Fits BBQ070, BBQ07E, BBQ124, BBQ300) $79.95 Adds 230 sq. in.(BAC214) and 360 sq. in.(BAC 213) of smoking surface to your grill. Made from one piece nickel plated steel. Grill Pad BAC312 $49.95 Protect your expensive deck and patio surfaces with our rubberized grill pad. This 32 x 40 inch grill pad is large enough to provide grease and stain protection for all our residential models. Meat Injector BAC246 $32.25 Professional quality stainless steel meat injector. Rib Rack BAC245 (Fits BBQ070 and larger) $24.95 Chrome rib rack. Holds 8 full racks of ribs. Front Shelf BAC222 (Fits BBQ070) $39.95 BAC223 (Fits BBQ075) $49.95 Traeger HydroTuff Cover BAC 309 (BBQ055), BAC260 (BBQ070/E), BAC261 (BBQ075), BAC313 (BBQ300), BAC308 (BBQ150) $49.00 Protect your investment with a heavy duty hydrotuff grill cover. Form fitting to match your grill. Black with white Traeger logo. Digital Thermostat Kit BAC227 (Fits all models) Stainless Steel Fork & Knife Set BAC259 $19.95 $99.95 Our new digital thermostat control is the ultimate way to control your barbeque. This beautiful, Contemporary styled set is made from long lasting stainless steel. Maverick Remote Probe Thermometer 12277 $50.00 Stay inside and monitor your meat temperatures. Wireless receiver can be placed up to 100 ft away. Junior Tailgater Kit BAC311 $26.95 Turn your Traeger Junior into a tailgate grill with this easy to install kit. Dome Thermometer BAC211 $19.95 Easy to read and easier to install. Provides both Fahrenheit and Celsius scales Chicken Throne BAC254 $29.95 We do “beer can chicken” one better with our porcelain chicken throne. Dishwasher safe for easy clean up. Technical FAQs My Grill Will Not Ignite 1. If your grill is plugged into an electrical outlet with a GFI (ground fault interrupter) plug, chances are the hot rod has absorbed or been exposed to too much moisture and is leaking to ground causing the plug to trip. 2. Open your cooking chamber lid, remove cooking grill, angled drip pan and U-shaped firepot cover. Is there ash build up in the firepot and/or around the firepot? If so, this needs to be cleaned out. The ash is choking out the fire. 3. Check the fuse on the back of the control board. To do this, first UNPLUG the grill from the electrical outlet. Then, unscrew the control board and look at the fuse—is it blown or not? 4. If the fuse is good, check for power by switching the colored plugs first. Unplug the purple plug and the orange plug. Plug the purple plug into the orange plug. Now plug the power cord back into the electrical outlet and turn the grill on. Does the induction fan operate? If so, you will need a new hot rod and fuse. If not, you will need a new control board. Unplug the purple from the orange and reconnect the plugs together to their correct color plug. 5. Always start your grill on the SMOKE setting. There Are No Pellets Getting Into My Firepot 1. If this is a new unit, have you allowed at least 7 minutes for the pellets to travel from the pellet hopper via the auger tube to the firepot? If the answer is yes, then proceed to next step. 2. If your unit is new, unplug the red and orange connectors and hook the red plug up to the orange plug. If the auger motor works with the orange hooked up to the red, the problem is in the control board. It will need to be replaced. 3. If the auger motor does not work, but the auger fan does work the problem is in the auger system itself. If this is the case, check the following: * Wet or decomposed pellets. If yes, you need to use a shop vac to remove them from the pellet hopper and firepot and auger tube. Once the firepot is cleaned out, put the vacuum hose to the end of the auger tube to suck out any pellet material in the auger tube. * With the red plug still attached to the orange plug, turn on the barbecue and watch the two inch propeller on the motor. If the propeller turns and then stops, switch the barbecue off and see if the propeller un-winds. If it unwinds, there is a jam in the auger system and the auger will need to be removed, the auger tube thoroughly cleaned out. Same thing for the pellet hopper. * If the propeller does not turn, then turn off the power switch. When off, the auger motor will unwind. This indicates that the auger motor is bad and will need to be replaced. Contact your local Authorized Traeger Dealer or call our Service Department at 1-800-8723437. How Do I Remove My Auger? 1. Remove allen screw and 5/16th inch nut which attaches the auger to the auger motor. 2. Use a 7/16th wrench to remove the bolts that hold the auger motor and motor bracket to burner. 3. Place an 12” pipe wrench on the auger shaft. 4. Turn the shaft counter clock-wise (pull it towards you). 5. It will be hard to turn at first. When the auger breaks free, it will turn freely. 6. After removing the auger, push all of the loose pellets out of the auger tube and into the firepot. Use a shop-vac to help remove all of the pellet material. 7. Take a piece of medium grit sandpaper and sand the outside of the auger. If the auger tube is rusty, sand the auger tube and vacuum out the auger tube. 8. Re-assemble the unit by placing the auger back into the tube, make sure the auger shaft turns freely over the motor shaft before re-bolting the motor bracket and auger motor. Then re-attach the auger shaft to the auger motor shaft using the 5/16th nut and allen screw. How Do I Manually Light The Grill? 1. You will ONLY need to do this IF your hot rod has gone out. 2. Manual lighting instructions can be found on the paper label on the underside of your pellet hopper lid. 3. Manual lighting instructions are also included in your Owner’s Manual, which comes with every grill. 4. Before you Manually Light your grill, you will need to unplug the purple plug, place a handful of pellets into the firepot, squirt Alcohol Gel onto the pellets. Use a long handled fireplace match or an “aim and flame” to ignite the gel. 5. You will need to wait approximately 5 minutes before turning the grill back on. Before you turn the grill on, replace the U-shaped firepot cover, angled drip pan and cooking grill(s). Do Not Burn Yourself! My Unit Goes Out On Smoke 1. Open the cooking chamber lid and remove cooking grill, angled drip pan and U-shaped firepot cover. Look and see if there is a large accumulation of pellet ash in and around the firepot. If there is, it will need to be cleaned out. Do this ONLY WHEN THE GRILL IS TOTALLY COLD! Replace U-shaped firepot cover, angled drip pan and cooking grills and resume cooking/smoking process. 2. If this does not remedy the problem, please contact the Traeger Service Department. How Do I Protect My Paint Finish? 1. Purchase and use a Traeger Hydrotuff cover. This will help protect against the weather, dust, and scratches to your outside paint. 2. Once every 90 days, use a quality car wax and wax the entire outside of your grill. Be sure the grill is TOTALLY COLD before starting this process. Use a clean towel to thoroughly remove all of the car wax from the grill body. 3. If you need to touch-up the paint, see your Authorized Traeger Dealer or go to the Traeger General Store at www.traegerindustries.com and purchase genuine Traeger Touch-Up Paint. My auger makes a lot of noise when I turn on my grill. What’s wrong? You need to “true” your auger. To do this: 1. Run the unit out of pellets. 2. Remove the allen screw and nut out of the auger and motor shaft. 3. Try spinning the auger shaft over the motor shaft. The auger shaft should spin freely over the motor shaft without binding. 4. If the auger binds, loosen the 7/16th inch bolts on the motor bracket and move bracket until you can rotate the auger shaft over the motor shaft. Then re-tighten 7/16th inch bolts. Make sure auger shaft still rotates over motor shaft, or repeat step 4 again until it does. 5. Reattach auger and motor shafts using the screw and nut which you removed in step 2. I’ve been noticing that my grill temperature keeps dropping lower. What is the problem? You need to “true” your auger. To do this: 1. Run the unit out of pellets. 2. Remove the allen screw and nut out of the auger and motor shaft. 3. Try spinning the auger shaft over the motor shaft. The auger shaft should spin freely over the motor shaft without binding. 4. If the auger binds, loosen the 7/16th inch bolts on the motor bracket and move bracket until you can rotate the auger shaft over the motor shaft. Then re-tighten 7/16th inch bolts. Make sure auger shaft still rotates over motor shaft, or repeat step 4 again until it does. 5. Reattach auger and motor shafts using the screw and nut which you removed in step 2. I have a Traeger with a Digital Thermostat unit. What setting do you recommend I have the dial set on when I first start the grill? If you own a grill outfitted with one of our Digital Thermostat Kits, you should know that we recently changed our recommendation on how you should start your grill. Instead of rotating the dial to the 350 degree temperature setting, we now recommend that the best way to insure proper start-up is to rotate the thermostat dial to the smoke setting and allow the grill to start-up on this setting. Once the grill is going, you can rotate the thermostat to any cooking temperature setting you desire. Can I substitute homemade barbecue pellets, other brands of pellets, or heating fuel pellets for Traeger-brand barbecue pellets? No. In fact, doing so will void your Traeger Warranty. Our barbecue pellets are made exclusively from natural food-grade hardwoods and are free of contaminants such as chemicals, petroleum, dirt or sand, or corrosion-causing salt from wood harvested from coastal areas. The pellets are designed specifically to optimize the performance of your Traeger. They are manufactured and packaged at our own mill according to strict specifications for density, hardness, and moisture content. The safety and/or performance of your grill may be compromised if you substitute any fuel other than Traeger-brand barbecue pellets. What setting do I start my grill on? Always start your grill on Smoke with the lid open. What colored wires go to which components? Purple= Hot rod, Black= Power Cord, Red= Auger Motor, Orange=Fan Can I purchase a Hopper/Burner Assembly? No, due to insurance liabilities we are unable to sell Hopper/Burners. I have a new grill and I am getting ash on my food. The more you use the grill grease will adhere to the inside of the grill and will eliminate the ash getting onto the food. How many OHM’s should the Hot Rod read? 74 OHM’s What needs to be done to maintain the grill? Cleaning the drip pan and vacuuming the firepot. How hot does the grill get? 400-450 degrees What kind of finish are on Traeger Grills? High Temperature powder coat. What holds our pellets together? The wood is heated up to a certain temp to make a natural gluten and pressed. What are the approx. temps for the 3-way switch? Smoke- 160-200 Medium- 250-300 High- 400+ Can you sear a steak on a Traeger Grill? Yes, searing occurs at temps between 300 and 500 degrees. Grilling at over 500 degrees results in charring. Pellet consumption on different settings. Smoke 1 lb, Medium 1.5 lbs, High 2 lbs, 10 cooks per bag on high. Pellet consumption Digital Control. Smoke 1lb, High 2lb, between setting depends on outside temp. What fuse is used in the grill? 5 amp 250 volt fast acting fuse Average Temp Swings 20 degrees plus or minus Temperature spikes Start grill on smoke with lid open then close and let run for 45 minutes without turning off or changing settings. Should I raise or lower my chimney cap? No, it should be left at the standard setting which is a 1 1/2 inch gap between the top of the chimney and the bottom of the cap. How many amps does the grill pull? 3 amps for the first 4 minutes and 1 1/2 after the hot rod shuts off. How many pounds of pellets fit in my hopper? BBQ055 8lbs, BBQ070/75/7E 18lbs, BBQ300 15lbs What is the average life of a Hot Rod? 1-3 years What are our pellets made from? 100% natural wood. There is NO added smoke flavoring. 100% what it says on the bag. Where are Traeger Grills made? Residential grills have been made in China since late 2008. How long should it take to get to 400+ degrees? 30-40 minutes Can I run my grill on an inverter? Yes, with the digital control you can use a 400 watt modified sine wave inverter and with the 3-way switch you would need a 400 watt pure sine wave inverter. Can I run my grill on a generator? Yes, a minimum of 1000 watts will work. How long is the warranty for the Traeger grills? 3 years Traeger Wood Pellets Cooking with Wood The experts agree, if you want the ultimate outdoor cooking experience, you will need to use hardwood. However, up until now you have been given only two choices for grilling, propane or charcoal. Finally, technology has caught up and a healthier, safer and tastier alternative has arrived. Before Traeger Wood Pellet Grills, you just couldn’t cook with wood unless you wanted to dig up your backyard, build a pit, cut down the trees, chop the wood, and make the fire ... that sounds like a lot of work. At Traeger, we make cooking simple. We have eight flavors of wood pellets that provide great taste to every dish. The amazing taste the pellets provide is just one of the many benefits, there are no artificial binders. You can’t say that about the other grilling options. Additionally, Traeger cares about our environment. All Traeger Wood Pellet Grills reduce your carbon footprint and are made from 100% natural material. That means nothing harmful is cooking your food. That’s something we think is important. As far as cost, wood pellets win there as well. Propane costs twice as much per BTU as natural wood pellets, and as far as charcoal is concerned, are there really any benefits? Why Use Traeger Natural Wood Pellets? Traeger natural wood pellets are different than all others. We are one of the few wood pellet grill companies that manufactures our own wood pellets. Why is this important? By manufacturing our own pellets, we carefully control the quality and purity of our raw material supply. Traeger natural wood pellets are made with only 100% VIRGIN hard wood material that has never been processed or recycled. What is the big deal about VIRGIN wood? In our ongoing testing and research of hardwood pellets, we found that many other wood pellet manufacturers frequently utilize recycled wood material. Recycled wood material many times will include treated or painted wood (from sources such as hardwood floors and furniture) and particle board or MDF to name just a few. Did you know that formaldehyde is a chemical used widely by industry to manufacture building materials, particularly pressed wood products such as particle board and that most hardwood floors are treated with polyurethane? Would you really want to be grilling your dinner over these types of potentially toxic materials? Processed wood by-products such as formaldehyde and polyurethane are extremely undesirable for use in barbeque pellets as they may produce toxic fumes and unpredictable variations in how pellets burn. Unfortunately at this time, there is little regulation over wood pellet content in the United States and what little regulation does exist is aimed at the wood pellet stove industry. Due to this, many large pellet manufacturers obtain hardwood from wherever they can, including using the cheaper recycled wood sources. At Traeger, we are committed to providing consistently high quality, SAFE hardwood barbeque pellets to maximize the Traeger experience and our customer’s safety. We provide a measure of quality control that is unmatched in the industry. We vigorously monitor our selected raw material suppliers to insure strict compliance with our demanding standards as we do not particularly care to have our food or our children’s food flavored with polyurethane or formaldehyde. We suspect that you feel the same way. What are the barbecue pellets made from? Traeger Barbecue Pellets are made from 100% all hardwood sawdust. The raw material is ground, heated and fed through a die at enormous pressure-which forms the pellet. There is no glue or other binding agent used in forming the pellet. They are a bio-mass, 100% renewable resource product. Barbecue pellets are the same as heating pellets, right? Wrong! Fuel pellets are made from resinous soft wood, scrap wood with glues, paints, and varnish. It doesn’t matter what the heating pellet is made from, its job is to create heat-not cook food. Substituting fuel pellets for barbecue pellets is DANGEROUS and UNHEALTHY! If heating pellets are used in a Traeger grill, they can coat the food with resins and creosote which produces a NASTY taste! Using any other type of pellet will VOID OUR WARRANTY. The warning, ’NOT FOR HUMAN CONSUMPTION’ is printed on every heating pellet bag. What are the different flavors of pellets Traeger offers? Apple, Alder, Cherry, Hickory, Mesquite, Maple, Oak, Pecan. (Chart in Forms) Promotion of the Traeger Grill TRAEGER’S CORE CUSTOMER PROFILE We can tell you exactly who is the most likely person to purchase a Traeger Wood Pellet Grill. This information is based on our own extensive research of Traeger Grill owners. It is a snapshot that has remained consistent for the past 19 years. The most typical Traeger Customer is: 1) Male, 35-55 years old. 2) Self employed or is a white collar professional. 3) Lives in a household of 3-4 people. 4) Has an income over $60,000.00. 5) Currently owns a gas grill, for which they paid more than $300 for it. 6) 95% of Traeger owners have tasted food cooked on a Traeger-which is what triggered their interest in our grill in the first place. 7) The top reason they purchased the grill FOOD TASTES BETTER. 8) The second most important reason they purchased the Traeger-SMOKING ABILITY. 9) Cooks for family and friends year ‘round and enjoys entertaining. 10) Will become one of your best referral sources. Why Traeger? A) What Are You Selling? Traeger Wood Pellet Grills. A REAL BARBECUE that produces food that tastes better than food cooked on any other grill in the world. The Traeger is the MOST VERSATILE grill anyone can own. It GRILLS, SMOKES, BARBECUES, and BAKES. B) Benefits of Traeger Grill Ownership: (listed in order of importance) 1) Taste. That campfire, cook-out, wood smoke flavor. Once customers begin cooking on a Traeger, their taste buds will be SPOILED! They won’t be able to go out and get a steak, piece of prime rib, chicken or fish that tastes as good as those cooked on a Traeger. Let the customer TASTE FOOD COOKED ON THE TRAEGER this is proof in the pudding that our grills back up your claim. Once you’ve established TASTE as an important consideration in owning a grill, ask your customer about their present grill and its deficiencies. After all, they are shopping for a NEW grill. As it applies, give them additional benefits of becoming a Traeger owner. 2) Safety. Traeger Pellet Grills are safer than gas or charcoal fueled grills. No explosions from gas leaks, no hot coals that could potentially cause a fire. No open flame to worry about. The Traeger uses 100% all natural, non-toxic wood pellets. Fire Safety officials LOVE OUR GRILL. 3) Membership. When your customer makes the step and becomes a Traeger owner, they’re joining an elite group of outdoor cooking enthusiasts who “get it!” There is REAL SATISFACTION in becoming a Traeger owner. They can’t help themselves in sharing their love for their Traeger with friends, family, and co-workers. 4) Recognition. When your customer begins serving food cooked on their Traeger Wood Pellet Grill, they’ll receive nothing but praise and admiration from the people they are cooking for. They’ll receive a big pat on the back every time they cook food on their Traeger. 5) Convenience. No baby sitting needed when cooking on a Traeger. Start the grill, put on the food, and the Traeger does all the rest. Your customer can accomplish more important tasks while their Traeger cooks for them automatically. 6) Healthier. Cooking on a Traeger adds NO cholesterol, fat or calories. The in-direct cooking system produces less benzo (a) pyrene than gas or charcoal grills. The National Cancer Institute recommends cooking meat in-directly, just like the Traeger does. And, new studies from Chalmers University in Sweden document that wood smoke contains many of the SAME anti-oxidant (cancer fighting) properties as Vitamin E. (we have the study on file at our office). 7) Smoking. For those customers looking for REAL WOOD SMOKING ABILITY, the Traeger delivers! You are selling the BEST SMOKER IN THE WORLD. The Traeger provides a consistent level of smoke and temperature and requires NO BABYSITTING. 8) No Flare-Ups. With no open flame to worry about, your customer doesn’t have to worry about standing guard to knock-out grill flare-ups. It is almost impossible to burn food when cooking on a Traeger. This also means it’s safer to use around families with small children. 9) Environmentally Sound. Wood pellets in the Traeger burn 98.7% efficiently. Plus, our hardwood barbecue pellets are a renewable resource. We’re using hardwood sawdust in the manufacture of our barbecue pellets, helping to eliminate what would be wood waste and using it in a constructive, healthy manner. No fossil fuels are used in the operation of the Traeger. 10) Versatility. The Traeger is 4 appliances in one. Grill, Smoker, Barbecue, Wood pellet-fired oven. If you can cook it on the stove or in an oven, you can cook it on the Traeger. 11) Economical. Traeger Pellet Grills cost less to operate than most charcoal grills. A ten pound bag of Traeger Barbecue Pellets will last an average of five (5) grill uses. 12) Handcrafted Construction. The Traeger is handcrafted and built to last. Our long-time production crew takes immense pride in the construction of every Traeger that rolls off the assembly line. The Traeger Wood Pellet Grill is a TOP QUALITY PRODUCT. It has NO EQUAL in the versatility it provides your customers. The # 1 benefit to owning a Traeger is TASTE! Food TASTES BETTER WHEN COOKED ON A TRAEGER. Demoing the Traeger Grill This is where the rubber meets the road. You want to sell Traeger grills? Then demo them non-stop. The smell of smoke lures in the curious and gets their mouths watering. They begin to envision the food cooking on the grill IN THEIR BACKYARD! You’re more than halfway to closing the sale! A) Formulate a demonstration calendar. Use it to schedule consistent demos, tie them into special store or community events. Post it so people will know when that Traeger is getting fired-up! Be consistent! Get people accustomed to the fact that you’re cooking every Wednesday and Saturday. Or twice a week on such and such a weekday. Then STICK TO IT! Nothing is more frustrating than a customer coming into a store with certain expectations, only to have them unrealized. That creates bad will and you can flush the sale goodbye. B) Make sure the person doing the cooking/demo is intimately familiar with the set-up and operation of the grill. They don’t need to be a certified gourmet chef, but they should have some level of competency and passion for cooking on the Traeger. Develop a pool of demonstrators you can draw upon to help demo for you. If possible, set up a rotating schedule with your employees. That way everyone on staff will know firsthand how to cook on the Traeger. Your Traeger customers could also be a good pool of enthusiastic demonstrators for you. Ask them! 1) When to Hold Demonstrations: People all across the country are grilling and barbecuing ALL 12 MONTHS of the year. Barbecue Industry Association studies show that 63% of all grill owners use their grills year ‘round. People are using their grills year round and you should be too. 2) Where to Demo: Contact your local Convention & Visitors Association, Chamber of Commerce, State Tourism Department or City Hall to obtain information as to when and where community-wide events are being held in and around your area. Find out when the local fraternal organizations hold their annual barbecues, pancake breakfasts, etc. Volunteer to be there and cook food on your Traeger). 3) DEMONSTRATION PRICING Your demonstration is a special event. As such, your stock of Traeger Grills should reflect special limited-time-only pricing, good only during the demonstration. This creates urgency and shortens the decision cycle on the part of the consumer. Be consistent with the time-frame of your offer, whether it’s good for one day, one week or one month. Obviously, the shorter the time the offer is valid, the quicker the consumer will have to make up their mind. We have found that throwing in a couple of bags of pellets, a sauce and spice sampler kit is a good way to cement the close-IF THEY BUY TODAY! A Few Ideas to Get You Started A) County & State Fairs: Purchase a 10x10 booth space at the fair and set up your display. Cook up and give out food samples. You might want to get involved with a number of county fairs in and around your area. Contact your statewide Chicken or Pork Producer Council or organization. Find out if they are going to be represented at the county or state fairs. Offer to loan them grills and fuel at no charge in exchange for signage and/or catalog display space, or their agreement to give your card to people interested in the Traeger Pellet Grill. B) Home & Garden Shows: Before you make a commitment for one of these shows, find out how many years the show has been held. Get references so that you can get reliable, third party information about traffic and sales at the show. These shows usually attract a high percentage of homeowners who want to improve his/her residence. We recommend getting an outdoor booth to demonstrate your grills. However, if this isn’t possible, make it contingent that you be allowed to operate at least one grill outside in order to cook up samples to giveaway. If this isn’t allowed, pass on the show, it won’t be worth your time, effort or expense. You might want to consider providing a grill as a random drawing giveaway in exchange for free exhibit space AND inclusion in ALL of the show’s advertising. C) Sportsman Shows: Hunters and fishermen love to smoke their game and fish. What better place to exhibit America’s BEST Smoker, than at such a show. Again, you’ll want to be able to set up operating grills outside, or at least be able to have a working grill at the event so you can provide smoked samples of food from the Traeger Grill. D) Community Events: Every year, thousands of these events take place in every community in the country. Many of these events are not set up for outdoor commercial space. Use your imagination! Many organizations will be glad to provide you with display space in exchange for use of your grills to cook for their events. Perhaps the Jaycees need a grill to cook Teriyaki Beef Sticks for their food booth. Perhaps the Rotary Club needs a barbecue for their chicken feed to help raise scholarship money. BE THE SOLUTION TO THEIR NEEDS! In exchange ask that they display your signage, hand out catalogs and business cards. Many of these organizations will think you’ve given them a gift of gold and will easily accommodate your request. E) Grocery Stores: Next to your retail location-there is no better place to reach people who have food on the mind! Approach the store owner/manager-ask them to let you set up a working grill to cook and sample chicken, meat, fish. Grocery stores constantly have food demonstrations, why not one using a Traeger? Arrange to set up close to the outside entrance of the store. Then cook up a storm! Find out when the store celebrates its anniversary. Work out a joint promotion where the store allows you to display a barbecue inside for a month and then they get one to giveaway in a random drawing-provided that YOU get all of the entry forms to do telephone or mail follow-up with. The store can surround your grill with mustard, hot dog buns, relish, pickles, napkins, paper plates-everything to help cook outdoors. ASK TRAEGER ABOUT OUR SMOKEHOUSE PROGRAM. F) Barbecue Party: Here’s a great way to create some excitement! Hold a party at your store! Send out invitations to the most influential people in your community or area—the mayor, governor, police chief, fire chief, state senators, restaurant owners. Get the local beer or soda distributing company to demo their newest beverages. Have some door prizes to give away. Then hold this event after-hours on a weeknight. You feed the guests a great barbecued dinner and create some great word of mouth advertising. Don’t forget to contact the local paper and have them swing by with a photographer. Use this same idea for a “LADIES NIGHT” prior to Father’s Day and Christmas. Hold a short thirty-minute course on “What every husband wishes his wife knew about grills” and be sure to make the Traeger the grill star of the show. Make up and send out special invitations. Be sure to have them RSVP so you can plan on having enough food to meet the need. Be sure to have each person bring a friend along too. This will help to increase your exposure. G) Business Lunches: Get a list of the largest businesses from your local Chamber of Commerce or area Economic Development entity. Now, choose the businesses which employ the most amount of people. Contact the business owner or manager and tell them you want to cook lunch for their company free of charge. Offer to cook chicken or hamburgers-with the employees bringing salads and desserts. Use this same approach for area Kiwanis and Rotary Clubs. Ask them to let you briefly talk about the Traeger and how you cooked the food. You’ll be the hit of the meeting! The “Business Lunch” is a great way to develop immediate sales. You’ll also find that it provides you with a tremendous number of business-to-business referrals. Remember, the CORE Traeger customer is self-employed or white collar professional-so you’ll want to target these types of businesses first. H) Saturday Store Front Barbecues: Out in front of your store-right there on the sidewalk. Talk about STOPPING TRAFFIC! Do this EVERY Saturday like clockwork and you’ll soon have a wonderful reputation as “the” place to put on the “must visit” list each Saturday. Send out a mailer to your best customers and area business people. Let them know about your “Saturday Smoker!” You’ll be surprised at the foot traffic this idea can generate for you. And foot traffic=more potential sales! Demonstrations are one of the MOST IMPORTANT MARKETING STRATEGIES you can use them to boost awareness of Traeger Grills, generate interest in the grills and get in front of hundreds, if not thousands of potential grill buyers. If your sales are slow, it’s because you didn’t DEM-OH! Demo Supplies Here’s a list of what we recommend you have on hand as part of your “Demo Kit” 1- 10x10 pop-up canopy 2- Traeger Grills (BBQ 075 ) 1- Folding table-6’ in length 2- Traeger Banners-bungee cords and/or suction cups and duct tape to secure 1- Company sign for your business. A 2 sided “A” frame is a good choice. 1-large ice chest with ice for meat 1-large poly cutting board 1-slicing knife 1-boning knife Plenty of paper towels Garbage bags Anti-bacterial soap to wash up LOTS of business cards Toothpicks for food samples 2-barbecue tongs 2-cloth towels 3-buckets for bleach, rinse, sanitize Resealable bags for meat Food platters for meat samples Extension cords (at least 150’) Plastic tablecloths for prep/serving tables 409 or similar spray cleaner Most of these items will easily fit into a clamshell type carrying box, which you can purchase at any discount department store. It helps keep everything in one place and ready to go on a moment’s notice. Label the top and sides using a permanent marker-DEMO BOX. The following are some of the most typical questions you’ll get from prospective buyers. Q: “Barbecue pellets are the same as heating pellets, right?” A: Wrong! Fuel pellets are made from resinous soft wood, scrap wood with glues, paints, varnish. It doesn’t matter what the heating pellet is made from, its job is to create heat-not cook food. Substituting fuel pellets for barbecue pellets is DANGEROUS and UNHEALTHY! If heating pellets are used in a Traeger grill, they can coat the food with resins and creosote which produces a NASTY taste in the food! Using any other type of pellet will VOID OUR WARRANTY. The warning, ’NOT FOR HUMAN CONSUMPTION’ is printed on every heating pellet bag. Q: “How does the Traeger work?” A: Pellets from the hopper are automatically delivered to the firepot by an auger. Air is added by a blower fan, which makes the pellets burn like a miniature forge. The heat and smoke produced from the fire comes up and around the baffle pan and angled drip pan and surrounds the food like a convection oven. Q: “How does the smoker control work?” A: The smoker control is a solid-state timer. On HIGH, the auger runs all the time, delivering the maximum amount of fuel to the firepot. This creates a temperature between 400-425 degrees F. On MEDIUM, the auger runs for 2 minutes and then stops for 2 minutes. A temperature of approximately 300 degrees F. is produced when cooking on MEDIUM. On SMOKE, the auger runs for one minute and is off for 3 minutes. The auger comes back on for 1 minute. The pellets have burned down so far that there isn’t enough heat to generate a flame, but there is just enough heat to produce SMOKE. If you watch the grill in the smoke mode, every 3 minutes you’ll see the smoke being produced.. Q: “How long have Traeger Pellet Grills been around?” A: Traeger began manufacturing the Wood Pellet Grill in 1986. Today, there are Traeger grill owners all across America and around the world. . Q: “Why isn’t there a rotisserie unit for these grills?” A: The patented cooking system built into every Traeger means you don’t need a rotisserie. Those devices were designed for grills that cannot cook food evenly, so the meat had to be placed on a spit and mechanically turned in order to have the food cook evenly. With Traeger’s revolutionary in-direct cooking system, food cooks evenly and therefore doesn’t need a rotisserie. What to Cook During a Demo Here are demo food ideas to get you started. You will find these foods will help you be able to show everything the Traeger grill can do. They are also easy to make and you can get many samples out of them at a low cost. 1. Bacon and Biscuits - The pop can biscuits need to be cooked on the grill first to prevent the flavor of the bacon from transferring. Place the directly on the grates and put seasoning or sugar on one side. Flip after about 7 minutes and finish cooking. Use time and temperature off of the instructions for the oven. The bacon is best if it is thick cut. It is easier to place onto the grill grates and also easier to flip. Traeger Sweet Rub can be sprinkled on one side. Flip once and cook to desired texture. 2. Pork Tenderloin- Remove loin from the package, rinse, and dry. Place your favorite rub on the outside. Inject with apple juice if you prefer. Place on the grill at 225 for 2 hours. Then turn the grill up to 325 until the internal temperature reaches 165 degrees. You can do this the night before the demo if you don’t have time to cook it that day. If you do double wrap it in tinfoil then place in the fridge. The next day pull it out and place on the grill in foil at 350 for approx an hour. Let the meat rest for 1015 mins before slicing. 3. Chicken Wings- Chicken on the Traeger Grill is one of the best ways to show your clients they will “Taste the Difference.” Chicken stays so moist on the Traeger compared to any other cooking method. The wings are very easy to do. Shake in your favorite seasoning and toss the wings around in the bag. Once the wings are coated place them directly on the grill at 350. They should take approx 30 mins if defrosted. 4. Pizza- One of the goals of a demo is to show the versatility of the Traeger Grill. People will be amazed that you can bake on this grill and at how great the pizza tastes. You can get frozen pizzas, take and bake pizza, or homemade pizzas. Thin crust usually turns out the best. You can use a pizza tray but most pizzas you can sit directly on the grill. Follow the same heating and time instructions as the pizza lists for the oven. 5. Cookies- Again this is another way to show everything you can do with this grill. You can do homemade or packaged cookies. Be sure to use a mild pellet such as Apple or Pecan when baking. You don’t want these foods to turn out smoky. Cookies will need to be placed on a cookie sheet. Follow heat and time instructions off the package. How Maintain the Traeger Grill We believe it is very important for Traeger Grill owners to know how to take care of and maintain their grill. This will help the parts of the grill last longer and work properly longer as well. These brief tips are something to mention as soon as a client purchases a Traeger Grill. We have also included a handout for you to send home with the client in the forms section of this handbook. 1. REGULARLY CHANGE THE ALUMINUM FOIL ON YOUR ANGLED DRIP PAN). Make sure the foil is wrapped tightly around the edges to help keep even airflow. 2. SPRAY YOUR GREASE CATCH BUCKET WITH VEGETABLE SPRAY. Then, when you’re ready to empty it, the drippings will more easily slide out. Take a wad of paper towels to swab down the inside of the bucket. In hot weather, empty the grease on a more frequent basis---so it doesn’t turn rancid. Or put a cottage cheese container inside and throw it out as needed. 3. THE EASIEST WAY TO CLEAN YOUR PORCELAIN COATED COOKING GRIDS is to take a piece of aluminum foil and rub it over and between the grids. This is best done when the grids are warm. Be careful not to burn yourself! Use a long sleeve barbecue mitt to protect your hand and forearm. 4. VACUUM CLEAN - Each month, while your grill is cold, remove the cooking grids, angled drip pan and U-shaped firepot cover and give your grill a good cleaning with a shop-vac. Vacuum out the pellet ash from inside and around the firepot and bottom of the cooking chamber. Use a vegetable brush to knock-off built up scale on the inside walls of your barbecue. 5. EASIEST WAY TO DEEP CLEAN YOUR COOKING GRIDS IS TO PLACE THEM INSIDE YOUR SELF CLEANING OVEN AND TURN THE KNOB TO CLEAN. Both the oven and cooking grids will be clean as a whistle, without having to use a lot of elbow grease. This is especially useful if your cooking grids are encrusted with food deposits. 6. 7. ANOTHER WAY TO CLEAN your cooking grids is to place them in a heavy-duty yard debris sack, add one-half cup of ammonia, seal the bag closed. Lay the grids down flat overnight. The next day, remove the grids, thoroughly rinse with hot water and they’ll be nice and clean. The ammonia helps to dissolve the grease on the grids. IF YOU OWN A STAINLESS STEEL GRILL, remember to ALWAYS clean dirt and dust off the surface of the grill BEFORE you begin cooking. Use a damp cloth to do this job. Otherwise, the dirt cooks into the metal and discolors it. Crawford Supply Company Website Instruction Manual www.CRAWFORDSUPPLYCO.com Inside this instruction manual you will learn about all the features of the Crawford Supply Company website. You will see where to find new recipes and news updates on our main site. You will also learn how to navigate our DEALER site. On the dealer site you will find advertising options, a demo day credit form, and a store to place orders. After reading through this short manual, if you have any questions please call Courtney Brunswig at 785-673-6024. Main Website Features There are many other features of the main website but these are the two we wanted to point out for your use. Please explore the other topics on the site as well. NEWS UPDATES.... To find news updates, click the About button on the home page and move down the list to NEWS. Once on the News page, you will see what is new with Crawford Supply, our dealers, and you’ll also see what has been posted on your Facebook page along the right hand side of the page. You can submit stories to be featured on this page to Courtney Brunswig at [email protected] Weekly Recipes.... To find Recipes, click the TRAEGER button on the home page and move down the list to RECIPES. Once on the Recipe page, you will see the new recipe of the week along with older listings. You will also see what has been posted on your Facebook page along the right hand side of the page. Having this weekly recipe on hand in your store is a good way to start conversations with new and old Traeger owners. Dealer Site: Website Features How to Get to Dealer Site.... On the main Crawford Supply Home Page, click the Dealers button. That will then direct you to a login page. Username: dealer Password: cookin It is case sensitive so make sure they are all lower case. (You can hit remember me and it will send you straight through from then on.) Below is what you will see once you log in. You will see the most recent news on the Dealer site and important information for you to note. Example: Radio Remote Co-op deadline. To the right you will see the Monthly Promotion you can click to download as well. These will change so it is important to check back to see what is new. Dealer Site: Newspaper and Radio Newspaper Ad Examples.... To find Newspaper ad examples, click the NEWSPAPER button on the home page. The first page you see will show you the most recent Newspaper Ad Examples listed. Click the one you want to download. You will see the second screen with a DOWNLOAD button. This will prompt you to open or save a .pdf file. If you like the ad or want something like it for your dealership, email Courtney to discuss the details. [email protected] Radio Ads... To find Radio ads, click the Radio button on the home page. The first page you see will show you the most recent Radio Ads listed. Click the one you want to download (Scripts are word documents/ Clint ads are sound bites). You will see the second screen with a DOWNLOAD button. This will prompt you to open or save a word document or .mpg3 file. You can send your radio station the .mpg3 file directly to be tagged with your information. Dealer Site: Television and Images Television Ad... To find the Television ad click the TELEVISION button on the home page. You will be able to watch the TV ad. If you would like to use this ad and have it customized for your business, you need to DOWNLOAD THE ORDER FORM. Fill out the order form and mail it to the listed address. This can be used on your Facebook page, website, in store, at events, or on TV. So, there are many options if you don’t want to pay to run a TV commercial at this time. Please contact Courtney with questions. Images.. To find the Images, click the IMAGES button on the home page. Here you will be able to download pictures of all the models of Traeger Grills, and the NEW Traeger Logo. We will ad other images throughout the year as well. Download and Save the files on your desktop. Dealer Site: Demo Day Credit Demo Day Credit Form... To find the Demo Day Credit Form click the CREDIT REQUEST button on the home page. You will see these instructions: Dealers, Crawford Supply is here to help any way we can. If you plan to hold a Traeger demo or event at your store, please fill out this request form for food credit. Just because you request an amount it does NOT mean you will receive the full amount, but it lets us know what you are looking for. The request will be reviewed and we will contact you with your approved credit total. ONCE YOUR EVENT CREDIT IS APPROVED: Within one week after the event all food receipts will need to be sent to the Hays location. (Crawford Supply Company Attn: Jessica, 1023 E US Highway 40 Bypass, Hays, KS 67601) The approved amount will then be added to your account. For questions please call Courtney 785-673-6024. FILL OUT REQUEST FORM AND HIT SEND. Dealer Site: Store Store.... To get to the Store, click the STORE button on the home page. This is the first page you will see. Click the icon where you would like to start your order request. Dealer Site: Store Continued Store.... Once you select what area you would like to start your order, you will see a full item list under each of them. They also have a description of each item. Store.... Once you select what item you would like to order, you will fill out the Quantity and hit ADD TO REQUEST. Store.... CAUTION!!! When ordering spices and rubs be sure to select the proper size you would like to order. Then hit the ADD TO REQUEST BUTTON. Dealer Site: Store Final Store.... When you feel your order is complete hit GO TO CHECKOUT. You will then see a summary of your order. You can adjust the quantity here as well. If you are happy with your order, hit CHECKOUT. Store.... You will then fill out the information form and your order will be emailed to the Hays office. **PLEASE NOTE PRICING IS NOT INCLUDED IN THIS ORDER REQUEST FORM** Once your order is received, you will receive a confirmation email. When your order is fulfilled at the Hays office you will be contacted with your ORDER TOTAL. For questions please call Courtney. We accept payments online 24 hours a day at : crawfordsupplyco.com Click the link below at the top of the Home Page and follow instructions. The first time you click the link you will need to create an account. After that you can log in and your information will be saved there for you. How to place your Orders: 1. Online crawfordsupplyco.com/dealer 2. Call 1-866-TRAEGER or 785-621-2552 3. Email [email protected] 4. Fax 785-625-4523 Hays Office 1023 E US Highway 40 Bypass Hays, KS 67601 Phone: 785-621-2552 Toll Free: 1-866-TRAEGER Fax: 785-625-4523 Kansas City Office 14751 W 101st Terrace Lenexa, KS 66215 Phone: 913-735-8400 Fax: 913-735-8399 Colorado Office 3067 S Umatilla Englewood, CO 80110 Phone: 303-789-6070
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