Writing, Editing and Technical Communication

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Writing, Editing and
Technical Communication
extension.berkeley.edu/writing
Kristina Tate’s dream to be a writer is
becoming a reality, thanks to courses in
the Post-Baccalaureate Certificate
Program in Writing. Recently
accepted into Columbia
University’s M.F.A. program in
creative writing, Tate credits
the Extension coursework with
steering her on this path.
“I decided I was going to
take a couple formal writing
courses to see if I had the
enjoyment to pursue a
career,” Tate says. “That’s how
I found Extension. In Writing
Skills Workshop with Lindsey
Crittenden, she reignited my
passion for writing and inspired
me. Then I took Introduction to
Creative Nonfiction with Stephen
Albert, and he helped me hash
out what I wanted from an M.F.A.
program. He’s been my muse.”
Tate credits the certificate
coursework in helping her prepare
to be a professional writer. “I
would not have gotten into the
M.F.A. without this program,”
she says. “I’m very grateful this
program is here, because I would
have given up on writing many
times along the road. I’m going to
an Ivy League school!”
Editing2
Technical Communication
4
Writing4
Creative Writing
4
Nonfiction7
Spring 2015 WRITING, EDITING AND TECHNICAL COMMUNICATION COURSES
Editing
Editorial Workshop I:
Introduction to Copyediting
Editorial Workshop II:
Intermediate Copyediting
COURSE INFORMATION
JOURN X405 • 2 semester units in Journalism
JOURN X415 • 2 semester units in Journalism
A requirement in the Professional Sequence in Editing
A requirement in the Professional Sequence in Editing
Get an overview of the editorial process in this beginning copyediting course, including the use of style
manuals and reference books, creation of style sheets,
and methods of querying authors and project editors.
Learn how to edit using conventional marks and
symbols; apply the appropriate level of copyediting;
eliminate bias; query permissions; and copyedit and
insert figures, tables and artwork. Enrollment is limited.
Study the more complex aspects of copyediting and the fine
points of editorial style that editors of book-length manuscripts must master. Practice working within the three levels
of copyediting—light, medium and heavy—and learn how to
edit using different style manuals. Receive practice working
with codes and type specifications, photos and artwork,
tables, and references and footnotes.
(510) 642-6362
[email protected]
extension.berkeley.edu/writing
ONLINE COURSE INFORMATION
(510) 643-4957
extension.berkeley.edu/online
Grammar, Mechanics and
Usage for Editors
ENGLISH X445 • 2 semester units in English
A requirement in the Professional Sequence in Editing
Editors must have a strong command of English grammar,
syntax and mechanics to edit the work of others clearly,
confidently and correctly. Gain a practical understanding of
grammar and the logic governing syntax and punctuation
use. Learn to analyze grammar and syntax, understand
sentence structure, transition from one idea to another
and choose the right words to convey meaning, among
other topics. Homework exercises, frequent quizzes and
a multidraft editing assignment help build your expertise.
Enrollment is limited.
Prerequisite: You must be proficient in English and have a
solid grasp of English grammar.
Sec. 028
Barbara Magalnick, M.S.
Jan. 20–April 14
Online • $645
Sec. 029
Diane Martin, M.A.
Jan. 20–April 14
Online • $645
Prerequisite: Grammar, Mechanics and Usage for
Editors ENGLISH X445
Sec. 020
Beth Burke, B.S., M.A.
Jan. 20–April 14
Online • $645
Sec. 021
Leda Ciraolo, Ph.D.
Jan. 27–April 21
Online • $645
Sec. 022
Cathleen Small, B.A., M.A.
Feb. 3–April 28
Online • $645
Prerequisite: Editorial Workshop I: Introduction to
Copyediting JOURN X405
Sec. 011
Gail Hynes Shea, B.A.
Jan. 27–April 21
Online • $645
Sec. 012
Cathleen Small, B.A., M.A.
Feb. 3–April 28
Online • $645
Sec. 013
Lisa Carlson, B.A.
10 meetings
Wednesdays, 6:30–9:30 pm
Feb. 4–April 8
Berkeley: Golden Bear Center • $595
Sec. 023
Rita Kasperek, M.F.A.
10 meetings
Thursdays, 6:30–9:30 pm
March 12–May 14
Berkeley Campus: 100 Wheeler Hall • $595
Sec. 032
Abbie Amadio, M.F.A.
10 meetings
Wednesdays, 6:30–9:30 pm
Jan. 21–March 25
Berkeley Campus: 109 Wheeler Hall • $595
Sec. 030
Amanda Kaufmann, M.A.
Jan. 27–April 21
Online • $645
Sec. 031
Elizabeth Kennedy, B.A., M.F.A.
Feb. 3–April 28
Online • $645
EDITING
UC Berkeley Extension
BACK TO TABLE OF CONTENTS
Advanced Editorial Workshop:
Substantive Editing
NEW THIS TERM
Fiction Copyediting Workshop
Embedded Indexing and Indexing
of E-Books
JOURN X425 • 2 semester units in Journalism
JOURN X486 • 1 semester unit in Journalism
JOURN X477.1 • 3 semester units in Journalism
A requirement in the Professional Sequence
in Editing
Study more advanced principles of good writing and
editorial style as you build upon the basics learned in the
Professional Sequence in Editing. Master the differences
between editing for fiction versus nonfiction by reviewing
best practices and examples. Learn techniques for editing
dialogue. Familiarize yourself with key terms used in fiction:
plot, character, setting, narrative structure and other
literary devices. Learn how to develop and maintain a good
relationship with your authors, assess the level of editing
required on a project, and estimate the time and cost of a
fiction-editing job.
Publishers often require indexers to embed index entries
into the text files of their books due to the prevalence
of digital publishing and the need to quickly get books to
press. Discuss current industry demands and speculate
about future developments. Learn to embed index entries
into documents using various software programs and file
formats, including Microsoft Word, Adobe FrameMaker
and InDesign, XML, ePub and Mobi. Learn to install and use
add-on tools in indexing programs to be more efficient and
to broaden your skill set. Practice embedding index entries
into Web and intranet pages.
This course is designed for those who have completed
the Professional Sequence in Editing or have years of
professional experience editing nonfiction and want to add
to their skill set.
Prerequisite: Indexing: Theory and Application JOURN X477 or
experience as a professional indexer
Develop your skills in applying the principles of effective
writing to the editing of nonfiction book manuscripts.
Examine two phases of substantive editing—line editing
and developmental editing—and learn the art of proposing
editorial changes other than those required to correct
errors or to achieve a consistent editorial style. Learn how
to edit for clarity and concision, how to identify problems
of cohesion and coherence (logical flow), and how to refine
and invigorate an author’s style.
Prerequisite: Editorial Workshop II: Intermediate
Copyediting JOURN X415
Sec. 013
Elizabeth Humphrey, B.A., M.F.A.
Jan. 20–April 14
Online • $645
Sec. 012
Gail Hynes Shea, B.A.
Jan. 27–April 21
Online • $645
Sec. 014
Gail Hynes Shea, B.A.
10 meetings
Saturdays, 10 am–1 pm
Feb. 7–April 18 (no meeting on Feb. 14)
Berkeley Campus: 101 Wheeler Hall • $595
Sec. 001
Lisa Carlson, B.A.
6 meetings
Wednesdays, 6:30–9:30 pm
April 15–May 20
Berkeley: Golden Bear Center • $395
Indexing: Theory and Application
JOURN X477 • 3 semester units in Journalism
Recipient of the 2005 Distance Learning “Community of
Practice” Course Award from the University Professional and
Continuing Education Association (UPCEA)
Sec. 001
Kevin A. Broccoli
Enroll anytime
Online • $695
Fundamentals of Freelancing
ENGLISH 1004 • 0.7 ceu
Are you interested in learning about a freelance writing and
editing career? This one-day seminar helps you examine the
changing media landscape and develop strategies to both
survive and thrive in it.
For course schedule, see p. 8.
A good index greatly enhances a book’s usability and value,
yet few writers and editors know how to construct this vital
part of a nonfiction publication. Learn the fundamentals
of writing, editing and delivering back-of-book indexes to
publishing clients. You also learn the basic formats, guidelines and term-selection approaches of embedded and Web
indexing using three major indexing software programs to
complete several assignments.
Prerequisites: Strong language, reading, computer
and Internet skills; a PC running Windows OS is highly
recommended. See website for details.
See website for available section number
This course has five rotating sections with varying
instructors: Sylvia D. Coates, Heather Ebbs, Fred Leise,
Max McMaster and Ruth Pincoe.
Enroll anytime
Online • $695
extension.berkeley.edu
3
Spring 2015 WRITING, EDITING AND TECHNICAL COMMUNICATION COURSES
Technical
Communication
Technical Communication II
COURSE INFORMATION
(510) 644-4979
extension.berkeley.edu/online
Build on the skills you developed in Technical Communication
I JOURN X465, and hone your ability to define a document’s
audience and purpose to present the information in an
optimal form. Improve your technical writing style and technique while creating writing samples that include a variety
of document types for both print and online presentation.
Review technical communication tools and technology, as well
as current Web content and formatting languages.
Technical Writing
Prerequisite: Technical Communication I JOURN X465
(or the online course Technical Writing ENGLISH X412),
or equivalent
(510) 642-4151
[email protected]
extension.berkeley.edu/writing
ONLINE COURSE INFORMATION
ENGLISH X412 • 3 semester units in English
May be substituted for Technical Communication I JOURN
X465 in the Professional Sequence in Technical Communication
Develop your ability to organize and craft infor- mation
for manuals, journal articles, reports and other technical
publications. Learn document design and production principles, computerized interactive documentation, desktop
publishing and the publication-to-print process.
Sec. 002
John Tabor, B.A.
Enroll anytime
JOURN X466 • 2 semester units in Journalism
A requirement in the Professional Sequence in
Technical Communication
Sec. 005
Louise Galindo, B.A.
10 meetings
Tuesdays, 6:30–9:30 pm
Feb. 24–April 28
San Francisco: San Francisco Campus • $595
Sec. 003
John Tabor, B.A.
Enroll anytime
Online • $550
Online • $770
Technical Editing
JOURN X437 • 2 semester units in Journalism
A requirement in the Professional Sequence in
Technical Communication
Editing technical material requires specialized skills. Focus
on how to edit different types of technical documents for
clarity, consistency, cohesiveness and correctness. You
learn to identify and correctly use specialized vocabulary
and how to employ editing tools such as proofreader’s
marks, style sheets, style guides and standard editorial
reference materials. You also understand how to distinguish and correct common problems such as inconsistency, ambiguity and incorrect punctuation. The course
requires frequent editing assignments.
Writing
COURSE INFORMATION
(510) 642-6362
[email protected]
extension.berkeley.edu/writing
ONLINE COURSE INFORMATION
(510) 643-4957
extension.berkeley.edu/online
Creative Writing
NEW THIS TERM
Ready, Set, Write
UNEX 1261
Perhaps you’re familiar with starting a story only to get
bogged down in its development. Or, maybe you’re overwhelmed with stress trying to find the right ending to an
essay. This two-weekend course can help you move past
the stumbling blocks and draft a complete story or essay by
its completion. Everyone knows the importance of shaping
a narrative, but how do you craft it quickly? Undertake a
supportive, immersive experience, and explore methods for
creating effective beginnings, endings and the crucial points
of every short piece. Learn pointers on craft, as well as a
few concrete ideas on how structure can deepen theme and
character, as you begin—and complete—a first draft.
Sec. 001
Laurie Ann Doyle, M.F.A., and
Lindsey Crittenden, M.A., Extension Honored Instructor
4 meetings
Thursdays, 7–9 pm
April 30 and May 7 (also Saturday, May 2, 10 am–4 pm
and Saturday, May 9, 2–5 pm)
Berkeley: Golden Bear Center • $395
Sec. 003
Gina Gotsill, M.A.
10 meetings
Tuesdays, 6:30–9:30 pm
Jan. 27–March 31
Berkeley: Golden Bear Center • $645
TECHNICAL
COMMUNICATION
WRITING
BACK TO TABLE OF CONTENTS
Poets Studied and in Conversation
ENGLISH X110.2 • 2 semester units in English
An elective in the Post-Baccalaureate Certificate Program
in Writing
Study, emulate and engage in discussion with noted Bay
Area poets. The course is divided into two-week segments,
each devoted to an individual poet. The first week, you study
the poet’s work, including one of his or her latest books.
The second week, that poet attends class for a discussion of
poetics and process. You also write your own poems from
exercises inspired by the five poets’ work, and a part of each
class is devoted to a workshop of students’ writing. You
pay particular attention to exploring new writing ideas and
approaches arising from the work you study.
Tiff Dressen’s most recent book of collected poems
is Songs From the Astral Bestiary (lyric& Press, 2014).
Her work has appeared in many journals including New
American Writing, VOLT and 26: A journal of poetry
and poetics.
Alice Jones is the author of Plunge (Apogee Press, 2012)
which was a finalist for the Northern California Book
Award. Her awards include those from the Poetry Society
of America, Narrative Magazine and the NEA. She is a
co-editor of Apogee Press.
Todd Melicker, M.F.A., wanders the streets of Petaluma
daily, gathering data as a GPS technician. His first fulllength collection, rendezvous (Rescue Press, 2013), was
awarded the second annual Black Box PoetryPrize from
Rescue Press. His work has also appeared in several journals including VOLT, jubilat and New American Writing.
Linda Norton, poet, writer and collage artist, is the author
of The Public Gardens: Poems and History (Pressed Wafer,
2011), a finalist for a Los Angeles Times Book Prize. She
recently returned from Ireland where her collages are on
exhibit at the Dock Arts Center. Norton is a recipient of a
2014 Creative Work Fund grant.
Atsuro Riley is the author of Romey’s Order (University of
Chicago Press, 2010), winner of the Kate Tufts Discovery
Award, The Believer Poetry Award and the Witter Bynner
Award from the Library of Congress. Riley’s poems
have been anthologized in The Oxford Anthology of
Contemporary American Poetry (Oxford University
Press, 2014).
Sec. 002
Laura Walker, M.F.A.
10 meetings
Thursdays, 7–10 pm
Feb. 19–April 30 (no meeting on April 2)
Berkeley: Golden Bear Center • $575
Exploring Your Creative
Writing Potential
The Craft of Reading
ENGLISH X438 • 2 semester units in English
A requirement in the Post-Baccalaureate Certificate
Program in Writing
An elective in the Post-Baccalaureate Certificate Program
in Writing
Learn to assess your potential, identify your strengths and
develop valuable writing techniques in this course for beginning writers. Exercises and weekly writing assignments help
you discover your talents in a variety of forms: brief fictional
scenes, short stories, poetry and journalistic writing. The
supportive atmosphere helps you see how others respond
to your writing.
Sec. 005
David Rompf, J.D.
Jan. 27–April 21
Online • $575
Sec. 006
Clive Matson, M.F.A.
10 meetings
Tuesdays, 6:30–9:30 pm
March 24–May 26
San Francisco: San Francisco Campus • $575
To write well, you must read well. By learning to read with
the eyes of a writer, you can develop an understanding of
what makes great literature work. Class readings include
novel excerpts, short stories and memoirs, from classics
to contemporary treasures. Weekly writing assignments
emphasize analytical responses to the works, while providing
the chance to practice writing strategies revealed through
close reading. Appropriate for all levels of writers, this course
teaches you to read widely, respond deeply and turn any
piece of writing into your own best teacher.
Sec. 006
Maggie Trapp, Ph.D.
Jan. 20–April 14
Online • $575
Sec. 005
Marc Schiffman, M.F.A.
Jan. 27–April 21
Online • $575
The Craft of Writing
ENGLISH X421 • 2 semester units in English
A requirement in the Post-Baccalaureate Certificate
Program in Writing
As a creative writing student, you need to become comfortable with elements of the craft, whether you are fine-tuning
an image in a poem or introducing a character in the beginning of a short story. Gain practical exposure to the uses,
demands and possibilities of craft in fiction, poetry and
nonfiction. Enrollment is limited.
Sec. 014
David Rompf, J.D.
Jan. 20–April 14
Online • $575
Sec. 015
Martha Conway, M.A.
Jan. 20–April 14
Online • $575
Sec. 016
Daniel Coshnear, M.F.A.
10 meetings
Wednesdays, 6:30–9:30 pm
Feb. 11–April 15
San Francisco: San Francisco Campus • $575
extension.berkeley.edu
ENGLISH X429 • 2 semester units in English
Sec. 007
Monica Wesolowska, B.A.
10 meetings
Wednesdays, 6:30–9:30 pm
Feb. 4–April 15 (no meeting on April 1)
Berkeley: Golden Bear Center • $575
Writing Short Fiction From
Life Experience
ENGLISH X51 • 2 semester units in English
An elective in the Post-Baccalaureate Certificate Program
in Writing
In this course for writers at all levels, study how several
contemporary and classic authors shaped their experiences
into memorable works of fiction. By experimenting with
techniques and exercises, you learn how to isolate dramatic
moments from your past, how to resurrect characters you
have known and how to structure the stories inherent in
your own life. Manuscripts are critiqued and discussed by
the instructor and fellow participants. Enrollment is limited.
Sec. 002
Audrey Ferber, M.F.A.
10 meetings
Mondays, 6:30–9:30 pm
Feb. 2–April 20 (no meetings on Feb. 16 and April 6)
San Francisco: San Francisco Campus • $575
5
Spring 2015 WRITING, EDITING AND TECHNICAL COMMUNICATION COURSES
Introduction to Writing Fiction
Advanced Fiction Writing
ENGLISH X464 • 2 semester units in English
ENGLISH X410 • 2 semester units in English
An elective in the Post-Baccalaureate Certificate Program
in Writing
An elective in the Post-Baccalaureate Certificate Program
in Writing
Learn the basic concepts and techniques of writing fiction,
with the aim of heightening your sense of language and
developing your ability to solve problems of structure, characterization, viewpoint, story line, imagery, dialogue and
believability. The instructor evaluates your manuscripts and
allows time for classroom discussion. Enrollment is limited.
Learn a breakthrough approach to revision while gaining
the tools to become your best possible editor. Preserve the
originality of your work while polishing it. Develop effective
approaches to publishing, contacting agents, self-publishing,
and staying informed about a dynamic, protean marketplace.
Critique your manuscripts in a highly supportive workshop
environment. This course is designed for seasoned writers
seeking to take their writing to the next level. Enrollment is
limited to 18.
Sec. 008
Marc Schiffman, M.F.A.
Jan. 27–April 21
Online • $575
Sec. 009
Frances Hwang, M.A., M.F.A.
10 meetings
Tuesdays, 6:30–9:30 pm
Feb. 10–April 14
Berkeley Campus: 206 Wheeler Hall • $575
Sec. 004
Thaisa W. Frank
10 meetings
Thursdays, 7–10 pm
Feb. 19–April 23
Berkeley Campus: 206 Wheeler Hall • $595
Developing the Novel
ENGLISH X407 • 2 semester units in English
Intermediate Fiction Writing
ENGLISH X440 • 2 semester units in English
An elective in the Post-Baccalaureate Certificate Program
in Writing
Explore the craft of writing fiction, particularly if you have
already completed Introduction to Writing Fiction ENGLISH
X464 or the equivalent. Lectures and in-class exercises
focus on the short story; however, if you are primarily interested in working on a novel, you can still benefit greatly.
Examine the intricacies of plot, narrative voice and personal
style. Class sessions include instructor-led critiques of your
work and focus on improving your ability to edit and revise
your stories. Enrollment is limited to 18.
Sec. 002
Laurie Ann Doyle, M.F.A.
10 meetings
Tuesdays, 6:30–9:30 pm
Feb. 3–April 21 (no meetings on Feb. 10 and April 17)
Berkeley: Golden Bear Center • $575
An elective in the Post-Baccalaureate Certificate Program
in Writing
Explore the craft of longer fiction and how to meet its
creative challenges. Each session includes a lecture on
craft, supported by discussion of assigned readings and
exercises to unlock the potential of your ideas. Learn how to
develop characters, language, voice, pace, tone, theme and
setting, and participate in a group critique of student work.
Enrollment is limited.
We recommend you have some previous creative writing
experience and an idea for a novel.
Sec. 003
James Frost, M.F.A.
Jan. 27–April 21
Post-Baccalaureate in
Writing Mentorship
UNEX 1223
If you’ve completed or are planning to complete the
Post-Baccalaureate Certificate Program in Writing this
year, this capstone class helps you consider the next steps
in your writing. Receive guidance and advice from an
approved Writing Program instructor, using your submission of a self-assessment and a writing sample for evaluation. Meet individually with the instructor and the Writing
Program director to discuss your development as a writer,
as well as the best course of action for accomplishing your
writing goals.
Sec. 002
Various instructors
Scheduled in consultation with instructor
Berkeley: Golden Bear Center • $195
NEW THIS TERM
Poetry Revision Workshop
ENGLISH X487 • 1 semester unit in English
Writing is revising, goes one of the truisms of the writing
life. But what is revising? Too often, we take a first draft, in
whatever form it arrives, and chip away at it until it looks
something like a poem. But revision is a much more radical
and creative act. Explore multiple techniques for re-visioning,
revising and workshopping poems, discovering what each
poem wants to become. You emerge with 12 to 15 new drafts
and a collection of useful revision tools, as well as skills for
discussing new work one-on-one or in a workshop setting.
Sec. 001
Lisa Stonestreet, M.F.A.
6 meetings
Wednesdays, 6:30–9:30 pm
March 25–May 6 (no meeting on April 18)
Berkeley: Golden Bear Center • $395
Online • $575
Sec. 004
Donna Levin, J.D.
10 meetings
Mondays, 6:30–9:30
Feb. 9–April 20 (no meeting on Feb. 16)
San Francisco: San Francisco Campus • $575
6
UC Berkeley Extension
BACK TO TABLE OF CONTENTS
Nonfiction
Writing Skills Workshop
ENGLISH X13 • 2 semester units in English
A requirement in the Post-Baccalaureate Certificate
Program in Writing
A requirement in the Specialized Program in
Professional Writing
Good writing isn’t fussy. It’s clear, concise and grammatically
correct—no matter the audience or purpose. In this course,
prepare to draft, write and revise your own work; read
literary essays as examples of effective syntax and coherent
structure; share work in a supportive, focused workshop
environment; and review common grammar pitfalls. This
course is designed for those wishing to hone their skills for
any writing need.
Sec. 017
Katherine Sharpe, M.A.
Jan. 27–April 21
Online • $575
Sec. 018
Katherine Sharpe, M.A.
10 meetings
Wednesdays, 6:30–9:30 pm
Feb. 4–April 8
Berkeley Campus: 224 Wheeler Hall • $575
Creative Nonfiction Workshop
Journalism Workshop
ENGLISH X482 • 2 semester units in English
JOURN X473 • 2 semester units in Journalism
An elective in the Post-Baccalaureate Certificate Program
in Writing
An elective in the Post-Baccalaureate Certificate Program
in Writing
Learn to apply the techniques of storytelling to nonfiction
prose pieces, including personal essays, features, commentaries, reviews, reports, journal entries and memoirs.
Together, the instructor and other participants form your
audience, offering support and critical feedback about your
pieces. Weekly class discussions and writing assignments
focus on story principles—such as plot, tension, scene and
dialogue—that increase the readability of your work and
form your material into publishable pieces.
An elective in the Specialized Program in Professional Writing
Sec. 008
Brook Wilensky-Lanford, B.A., M.F.A.
Jan. 27–April 21
Online • $575
Sec. 009
Stephen Albert, M.F.A.
10 meetings
Thursdays, 6:30–9:30 pm
March 26–May 28
San Francisco: San Francisco Campus • $575
Fact or Fiction: Reading and Writing
the Personal Essay
ENGLISH X473 • 2 semester units in English
NEW THIS TERM
An elective in the Post-Baccalaureate Certificate Program
in Writing
ENGLISH 1016
A diatribe against braggarts? A consolation to a lonely
wife? An ode to Japanese design? The personal essay genre
encompasses it all. In this class, you read across continents
and centuries—from Seneca to David Sedaris—to discover
the joy of the form that marries the logic of nonfiction to
the dialogue and drama of fiction. Through a broad range of
writers, you survey the connections among social context,
thought and form. You practice in-class writing exercises, craft your own essays, and present your writing for
response and the inspiration to rewrite.
Saturday Workshops on Writing
Develop dynamic techniques for your creative and professional communication in this intensive, four-session
workshop. Learn to vary your syntax, diction, voice and
content for your particular audience. Develop an effective,
expressive writing style with exercises on sentence logic,
metaphors and modeling. Learn how to use the power of
grammar and punctuation to help you communicate more
clearly. Practice spotting problematic, wordy, redundant,
illogical and confusing passages.
Sec. 001
Stuart Froman, M.A.
4 meetings
Saturdays, 9 am–1 pm
April 25–May 16
Berkeley Campus: 206 Wheeler Hall • $395
extension.berkeley.edu
Sec. 002
Audrey Ferber, M.F.A.
10 meetings
Wednesdays, 6:30–9:30 pm
March 18–May 20
Get a practical, task-based introduction to news writing and
reporting, and learn standards embraced by the best media
practitioners, old and new. Study story selection and planning. Learn how to develop sources; interview and research;
write fast, vivid prose; and revise and edit. You also get an
introduction to multimedia and blogging.
Sec. 004
Thomas Abate, M.A.
10 meetings
Wednesdays, 6:30–9:30 pm
March 18–May 20
San Francisco: San Francisco Campus • $575
Writing for Social Media: Prose That
Works for Web 2.0
ENGLISH X468 • 1 semester unit in English
A requirement in the Specialized Program in
Professional Writing
Learn to write effectively for social media, specifically
blogs, Twitter and Facebook. Establish a coherent writing
process; learn editing techniques; and examine the interplay
among context, content and style. Classes focus primarily
on workshop critiques, peer editing and weekly composition
of posts and tweets. Note: This course focuses primarily on
content writing and editing, not Web technology.
Sec. 006
Timothy Peters, B.S., M.A.
March 17–April 28
Online • $395
Sec. 007
Timothy Peters, B.S., M.A.
5 meetings
Wednesdays, 6:30–9:30 pm
April 15–May 13
Berkeley Campus: 109 Wheeler Hall • $395
San Francisco: San Francisco Campus • $595
7
Spring 2015 WRITING, EDITING AND TECHNICAL COMMUNICATION COURSES
Be Heard Above the Noise:
How to Stand Out in Social Media
Expository Writing: Crafting the
Graduate Admission Essay
Fundamentals of Freelancing
UNEX 1233 • 0.6 ceu
ENGLISH X454 • 1 semester unit in English
Create a strong, recognizable online presence by fine-tuning
your message and receiving feedback from your instructor,
fellow students and guest media strategists. In the first half
of the workshop, discuss how to create compelling, concise
and conversational content for social media platforms: blogs,
websites, Facebook and Twitter. Study high-traffic blogs
and group-member posts to analyze what makes a post
memorable and marketable. In the afternoon, you work with
visiting industry experts, who offer feedback on your posts
while discussing vital media marketing strategies for reaching
your intended audience, increasing views and traffic, creating
enticing content and turning blogs into books.
The personal statement essay is your chance to show an
admissions committee your unique personality. Learn
to write personal statements tailored toward graduate
program applications. Develop efficient techniques for
completing secondary essays. Learn to leverage your
personal traits and achievements through written and oral
communication. This course is most appropriate for those
entering the health professions.
A requirement in the Specialized Program in
Professional Writing
You are invited to submit a blog post by Feb. 26, 2015, to
discuss in class. Submissions should be 300–500 words.
Work brought on the day of the workshop is reviewed if
time permits.
For more details about how to submit your writing, contact
the Writing Program: [email protected] or
(510) 642-6362.
Sec. 002
Elizabeth Fishel, Extension Honored Instructor
1 meeting
Saturday, 10 am–5 pm
March 7
Sec. 003
Jessica Pishko, J.D., M.F.A.
6 meetings
Sundays, 10 am–1 pm
April 5–May 10
Berkeley: Golden Bear Center • $395
Effective Writing in the Workplace
ENGLISH X456 • 1 semester unit in English
A requirement in the Specialized Program in
Professional Writing
NEW THIS TERM
Whether you are writing a memo to your boss or a letter
to the editor, it is crucial to craft your argument clearly and
persuasively. Build confidence by improving your writing’s
organization, logic and style so that whatever kind of writing
your work requires, you can get your point across eloquently
and quickly. Delve into the details of the writing process: identifying an audience, choosing the best structure and revising
early drafts of your work. Enrollment is limited.
UNEX 1260
Sec. 008
Marg aret Steen, M.J., Extension Honored Instructor
Jan. 27–March 10
San Francisco: San Francisco Campus • $150
Going Viral: Cinematic Storytelling
for the Web
Why do some videos go viral while others do not? Explore
two of the most explosive areas of the Web: YouTube advertising,and straight-to-Web fictional storytelling, such as that
of Jon Avnet or Rodrigo Garcia’s WIGS series. In the first
session, you look at more than 25 advertisements and videos
that have gone viral. Why are they remembered and how
do they contribute to the personality of the brand and the
viewer? You also analyze episodic Web series: Why are they
addictive? What are the common principles that make them
effective? In the second session, you continue your analysis,
and present examples and pitch projects for class feedback.
Sec. 001
Jennifer van Sijll, M.F.A.
2 meetings
Saturdays, 9 am–5 pm
March 14 and 21
Online • $395
Sec. 009
Maria Finn, M.F.A.
5 meetings
Thursdays, 6:30–9:30 pm
Feb. 19–March 19
San Francisco: San Francisco Campus • $395
ENGLISH 1004 • 0.7 ceu
Are you interested in learning about a freelance writing and
editing career? This one-day seminar helps you examine the
changing media landscape and develop strategies to both
survive and thrive in it. Deepen your understanding of what
magazines, newspapers, books and websites look for, and
discuss where and how social media and blogging fit in. You
also consider how to support dream projects with good
work that pays the bills—whether it’s tech writing, teaching,
ghostwriting or corporate editing. Guests share their unvarnished experiences, and innovative course materials help
you define your goals, sharpen your skills and develop a
personal strategy. The presentations are rich in wisdom; the
exercises are rigorous but fun.
Sec. 003
Constance Hale, M.A.
1 meeting
Saturday, 9 am–5 pm
April 25
San Francisco: San Francisco Campus • $150
Science Writing
ENGLISH X463.5 • 2 semester units in English
An elective in the Post-Baccalaureate Certificate Program
in Writing
An elective in the Specialized Program in Professional Writing
Get a practical introduction to the diversity of science-writing
opportunities, including those for news organizations, magazines, institutions and websites. Learn about finding story
ideas and reliable sources, conducting interviews, matching
writing style to the target audience and choosing the best
structure for the given field. Study the craft of making
complex, scientific concepts understandable and exciting to a
general audience. In addition to many in-class exercises, you
write a weekly science blog and an in-depth science article. A
background in science is not required, but an interest in scientific topics is encouraged.
Sec. 002
Jennifer Huber, Ph.D.
10 meetings
Wednesdays, 6:30–9:30 pm
March 11–May 20 (no meeting on April 15)
Berkeley: Golden Bear Center • $575
San Francisco: San Francisco Campus • $295
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UC Berkeley Extension
BACK TO TABLE OF CONTENTS
Writing the Feature Story
JOURN X419 • 2 semester units in Journalism
An elective in the Post-Baccalaureate Certificate Program
in Writing
An elective in the Specialized Program in Professional Writing
Develop an understanding of how feature stories blend
journalism and art. Explore the dual nature of features
based on facts but with the voice of a novel. Learn how
to grab the attention of editors and audiences and create
successful feature stories for magazines, newspapers and
online publications.
Sec. 006
Marg aret Steen, M.J.,
Extension Honored Instructor
Jan. 20–April 14
Online • $575
Introductory Composition
ENGLISH X2A • 3 semester units in English
Learn how to compose well-crafted college-level essays by
exploring each step in the writing process. In various writing
assignments, you gain practice with descriptive, narrative
and other forms of expository writing.
Sec. 002
Erica Wright, M.F.A.
Enroll anytime
Online • Proctored final exam • $695
Composition and Literature
ENGLISH X2B • 3 semester units in English
Learn the critical-thinking skills that teach you to write
about literature with thoughtful analysis, evaluation and
enjoyment of representative literary forms such as short
stories, poems, plays and novels.
Introductory Composition ENGLISH X2A is not a
prerequisite for this online course.
Sec. 002
Erica Wright, M.F.A.
Enroll anytime
Online • Proctored final exam • $695
extension.berkeley.edu
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