BEYOND 2%: FROM CSR TO BUSINESS SUCCESS Helping Your Business Be More Successful By Being More Sustainable The Opportunity The Offer India’s Companies Act, 2013, (Section Forum for the Future and GIST 135) requires large and profitable Advisory can help your company on companies to invest 2% of their this journey by: average net profit over the last three years in CSR activities. • Identifying the material issues that will shape your business’ success. This provides companies with an opportunity to design and invest in • Use our insights and tools to design a CSR programs that tackle key program of activities, funded by your sustainability issues as well as 2% spend, which address these improve business performance in the material issues. long run. • Provide technical guidance and tools We believe that this legislation for monitoring and assessing the presents a unique opportunity for activities funded by your 2% spend. Indian businesses to use the 2% rule to start their journey towards becoming future-ready in a truly comprehensive way. • Evaluate the social and environmental impact of your business’ activities. Our Approach Our expert consultancy at each step – from policy making to annual reporting – ensures that your business is equipped to meet not just its current targets, but also anticipate future issues and build capacity to address them. As a result of this process, your company will achieve the means to create a CSR policy as required by the legislation; report on CSR programme activities; and fulfil its obligations under the Companies Act, 2013. More importantly, you will have a better understanding of the most material external issues impacting your business’ success – including recommendations for CSR programmes that responds to these issues. We see this as the first step in a process to creating a sustainability strategy that will drive efficiency and long term resilience in your business. Exploring key sustainability issues (Forum for the Future) Use futures techniques to identify the key upcoming sustainability issues affecting your company, and their link to its prospects for business success. Identifying and engaging partners (GIST Advisory) Provide technical guidance and tools for assessing suitable CSR activities Identify the key material issues–risks and opportunities – which need addressing if it is to become a successful, sustainable business. Conduct a review of NGO performance (SROI Analysis) & recommend basket of activities & NGOs for 2% CSR investment On this basis, select priority areas for investment of CSR funds that create a bridge to your business being sustainable and profitable in the future Identify stakeholders & beneficiaries, set up framework for monitoring and data collection mechanism Forum for the Future and GIST Advisory have a strong track record in creating futureproof strategies with companies and measuring their impact and, if required, can talk to you about possible additional services that meet your individual needs. Deliverables & Timeline Our streamlined process is designed to enable customized and timely solutions – ensuring that your business’s CSR goals are realized in the most efficient and costeffective manner possible. WEEK 1 & 2 Deliverables Formulating the CSR Strategy (Forum for the Future) Insights from research, phone interviews and video conferences WEEK 3 & 4 Identifying and engaging partners (GIST Advisory) Recommend CSR Activities & NGOs Framework for Future Assessment Summary of material issues Who We Are Forum for the Future has an 18 year track record in supporting leading businesses across the world to be more successful by responding to sustainability challenges. We work with over 130 organisations, creating future-ready strategies for our clients, including Unilever, Aditya Birla Group, MAS Holdings and Marks and Spencer. We help organisations to identify the challenges that will be material to their long term success – such as climate change, disruptive technologies, and changing consumer expectations of business – and respond to them such that they are profitable in the short and long term. You can contact us at: Forum for the Future c/o Inlaks Shivdasani Foundation, 86/87 Atlanta, Nariman Point, Mumbai – 400 021 Tel.: +91 (0) 22 2288 6580 Email: [email protected] www.forumforthefuture.org GIST Advisory provides sustainability consultancy services to governments, corporations, financial institutions and civil service organizations (CSOs). The “GIST collaborative” brings together vast experience and in-depth knowledge across the fields of economics, ecology, environment, finance and policy. We have been measuring holistic performance & evaluating externalities since 2004. You can contact us at: GIST Advisory Pvt. Ltd. B1-206B, 2nd Floor, B-Wing, Boomerang, Chandivali Farm Road, Andheri (East), Mumbai – 400 072 Tel.: +91 (0) 22 6710 2812 / 6710 2884 Email: [email protected] www.gistadvisory.com