IL �D� Press Release A collection of Bola necklaces for joyful, urban mothers-to-be FOR IMMEDIATE COMMUNICATION FEBRUARY 2015 Ilado was established by two Parisian friends with an eye for design and a curious nature to create contemporary products for mother and baby. Each collection tells a different story: a motherhood tradition from around the world is the inspiration for a talented international designer. The first collection is a modern interpretation of the Bola. Originating from Mexico, this traditionally spherical pendant contains a silver bead which creates a subtle, harmonious sound in time with the wearer’s movements. The Bola was traditionally worn on a long necklace by mothers-to-be, to soothe and reassure the baby throughout pregnancy. The Bola would then be handed over to the person looking after the baby, hung from the crib or sewn into baby’s blanket, for a constant reminder of its mother’s invisible presence through the familiar, soothing sound. 1/4 IL �D� Drawing inspiration from this tradition and calling on the talent of two independent designers, Ilado’s first collection includes a beaded sautoir necklace by London-based Alice Cicolini and an elegantly minimalist design by German designer Veronika Gombert: a perfectly sized, fine-gilded sphere, enhanced with the colours and transparency of resin. The Bola beautifully highlights a pregnant woman’s curvaceous form and can also be worn as an accessory for all.The soft chime of this talisman jewellery becomes a symbol of calm and a reminder of what is essential in our busy, modern world. Eshop : www.ilado-paris.com Follow @iladoparis on Twitter Follow @iladoparis on Instagram Find us on Facebook END Press Paris : [email protected] +33 (0)6 75 59 93 85 London : [email protected] +44 (0)797 426 4210 High and low resolution images: Download here: www.ilado-paris.com/en/press Notes to Editors Originally, Ilado was the name of an African peninsula where the friendship of the founders, Célia Bonahon and Sandra Zeller began in 1994. Two decades later, they both became mothers and shared their vision of an urban and joyful motherhood. Inspired by their many journeys around the globe, the pair decided to explore traditions of mothers from the world and offer a contemporary insight through the talent of independent young designers. Ilado became a window to the world, a brand of discovery for the urban, creative and colorful but also one that is full of traditional meanings and values. The first collection, launching February 2015, will be followed by a collection exploring South African motherhood traditions, including baby blankets by the fashion designer Sindiso Khumalo and beautiful accessories. 2/4 IL �D� Some information about Ilado products Each piece of our collection is individually hand-made by craftsmen jewellers, selected for their expertise. For this reason no two pieces will be the same. “U” Bola necklace (285 euros) Gold plated necklace. Available in white, yellow and pink gold plated. “KIN” Bola necklace (385 euros) Gold plated necklace, resin and silk. Three different color palettes. “CHARMS” Bola necklaces ( from 245 euros) Customisable with collectable charms and birthstones. 3/4 IL �D� “PEARL” Bola necklaces (780 euros) Necklace in pearls, precious stones and 18 carat gold plated silver. Four different color palettes. Founders Sandra Zeller et Célia Bonahon 4/4
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