Duxes Agri&Food Series
第三届中国乳品行业峰会
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
2015年4月15-17日 • 北京悠唐皇冠假日酒店
Highlights
会议亮点
More than 80 delegates from Chinese and foreign dairy companies to discuss the current developments and
trends in the Chinese dairy industry
逾 80 位国内外乳制品企业代表齐聚探讨中国乳制品行业发展趋势及改革现状
More than 150 delegates from across the dairy supply chain working together to spur on innovation and secure
consumer interest and confidence
逾 150 位乳制品全产业链代表共襄行业盛举，刺激行业革新，保障消费者的兴趣及信心
Focus on Chinese infant formula milk powder industry: understand contemporary R&D trends and safety control
measures
聚焦中国婴幼儿配方奶粉产业；全面掌控行业研发趋势和安全控制举措
Pay attention to ingredients and nutrition: offer consumers more health benefits
着眼配料营养与健康；依据消费需求深化健康效益
Combine product R&D with consumer insights, stay one step ahead of the competition
深入结合产品研发与消费者洞悉，抢占行业优先发展地位
Analyze market trends and industry consolidation in China, find your new business partner
深层次分析中国市场并购态势和产业整合，寻找全新业务伙伴
Learn more about Chinese and foreign dairy companies' marketing and development strategies
全面了解国内外乳制品企业的营销发展战略
New ideas on safety management throughout the supply chain
供应链全局管理的创新发散思维
Media Partners
媒体合作伙伴
此文件内容包含我公司商业秘密信息，未经我公司书面许可请勿向他人公开。版权所有，违者必究。
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
Background
Research suggests that the Chinese dairy market will be worth $26.7 billion by the end of 2015. In
2013, there were more than 600 dairy producers whose revenue was estimated at CNY 280 billion, up
14% year on year. The output of dairy products was estimated to be 26.98 million tons, up 6% year on
year. These are all strong indications that dairy products are already very popular.
In China, the liquid milk market is one of the well-developed markets in the dairy industry. However,
few liquid milk products in the Chinese market are produced in China by foreign enterprises. Most
imported milk products are in the milk powder business. In China, the market size of other dairy
products such as cheese is still small and in the initial stages of development.
Although sales and production in the Chinese dairy industry were strong in 2013, the economic
benefits did not grow proportionally. China is now one of the few countries with high milk prices. High
milk prices is a key factor that hinders the growth of dairy product consumption in China.
Numerous food safety scandals have prompted a series of reforms and changes in regulations of the
production, import, export and sales of dairy products since 2013.
With this in mind, the 3rd China Dairy Industry Summit 2015 will be launched in Beijing on April 1517, 2015. The summit will gather celebrated experts as well as industry leaders for a thorough analysis
of the latest M&A dynamics between Chinese dairy companies and leading foreign dairy companies,
industry integration and safety controls from materials to the end, dairy R&D innovation as well as
consumer insights, marketing strategy within the dairy industry in China. It will serve to provide an
effective platform for attendees to share their valued experiences and opinions of the many challenges
and opportunities within China's dairy industry.
Speakers to Invite
• Leading Dairy Producers and Farms
• Leading Ingredients and Additives Suppliers
• Leading Packaging, Equipment and Testing Providers
• Large Retailers
Who Should Attend
By Industry:
• Dairy Producers
• Dairy Product Exporters/Importers
• Ingredients and Additives Suppliers
• Chemical Companies
• Packaging and Equipment Providers
• Testing and Consulting Services
• Farms and Feed Producers
• Retailers/Dealers
• Logistics Firms
• ...
By Job Title:
• Top Management
• R&D /Laboratory/Technical Director
• Production and Quality Director/Manager
• Regulatory Affair Director/Manager
• Milk Source Director/Manager
• Sourcing and Purchasing Director/Manager
• Supply Chain Director/Manager
• Logistic and Packaging Director/Manager
• Product /Brand Manager
• Marketing and Sales Director/Manager
• BD and Commercial Director/Manager
• Import and Export Manager
• ...
www.duxes-events.com/Dairy3
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
Pre-event
Wensday, April 15
Farm Management and Raw Milk Safety Controls
13:00 Improving Transportation Facility
Construction and Process Optimization to
Ensure the Quality of Raw Milk
• Safety hazards during the transportation
of raw milk
• How to optimize the raw milk
transportation process through modern
control methods
• Video surveillance positioning system
sharing
• Q&A
Brightdairy
13:45 Comprehensive Improvement of
Veterinary Drug-Use and Animal Feed to
Maintain Animal Health and Welfare
• How to strengthen postpartum recovery
in cattle and health care
• How to source technical support for the
sustainable procurement of cattle feed
and feed additives
• How to use scientific methods to improve
the management of breeding in dairy
cattle
• Q&A
HAN Chunlin
Group Vice President
Modern Farms
15:15 Tea Break
Panel Discussion:
15:45 Animal Husbandry: How to Bring About
A Mutually Beneficial Situation between
Two Countries
• A survey on opportunities for cooperation
in the animal husbandry industry
• Things to consider regarding international
cooperation
• How MNCs can manage and mitigate risk
• Information sharing
• Q&A
Industry Leaders from the Farming Sector
Panel Discussion:
16:30 Sustainable Development: How to Deal
with Pollution Issues in Farming
• How to improve the construction of farm
sewage treatment equipment
• How to promote sustainable development
in farms
• Manure disposal in modern farms
• Q&A
Industry Leaders from the Farming Sector
17:15 End of Pre-event
14:30 Risk Management and Fresh Milk:
Managing Food Safety Practices
• Fresh milk management sharing
• Differences between Chinese and foreign
consumers
• How to ensure sustainability and safety
• Q&A
Robert Erhard
General Manager Nestle Dairy Farming
Institute
Nestle China
www.duxes-events.com/Dairy3
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
Day One
Thursday, April 16
Ingredients Science, Nutrition and Health
08:00 Sign In
08:30 Opening Remarks by Chairman
Infant Formula Milk Powder Special
08:45 R&D Trend Analysis of Infant Formula
Milk Powder
• R&D status quo of infant formula milk
powder in China
• Functional infant formula differentiation:
Explore the market gap
• Organic infant formula milk powder: Lead
the trends change
• Q&A
Hector A. Solorio
VP R&D Operations Asia Pacific
Mead Johnson Nutrition
09:30 Flexible Powder Handling and Blending
Solutions
• How to achieve both effciency and
flexibility?
• Dust free powder transfers to improve
yield and reduce cleaning
• Case study
• Q&A
Open for Sponsor
10:15 Tea Break
Panel Discussion:
10:45 Quality Compliance & Management:
Production Risk Assessment between
Business Partners
• How to make sure the quality of your
parters’ production
• How to understand their process of dairy
production
• How to get more information about their
production
• Q&A
Industry Leaders from Dairy Companies
11:30 Ingredients Art: Maintain the Highest
Standards of Quality
• Natural highs and waste reduction
• How to source high value-added dairy
products
• Fortified milk and flavored milk
• Q&A
Leon Coolen
Managing Director
FrieslandCampina Ingredients Beijing
12:15 Luncheon
14:00 Functional Dairy Products: Bring More
Health Benefits to Consumers
• Adult formula milk powder
• Special formula milk powder: female,
special infant
• Liquid dairy products
• Other kinds of dairy products
• Q&A
Jean-Philippe PARE
Director General R&D Danone
Danone
Product R&D and Consumer Insights
14:45 What is Most Important for New
Consumers?
• How to achieve “one step convenience"
to meet consumers' needs?
• Sustainable practices, customer service
help define 'quality'
• How to make milk and dairy products
more suitable for Chinese consumers
• Q&A
Frede Juulsen
Senior Vice President, Consumer
International
Arla Foods
www.duxes-events.com/Dairy3
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
Panel Discussion:
15:30 How to Combine Consumer Insights with
Product R&D
• How to meet consumers’ evolving tastes
and nutritional needs
• How brand effect consumer insights
• Case sharing
• Q&A
Industry Leaders from Dairy Companies
and Retailer Companies
16:15 Tea Break
Industry Integration and Cooperation
16:45 Recent M&A Actions between Chinese
Dairy Companies and Foreign Dairy
Companies
• Why and where international
collaboration makes sense to serve the
Chinese consumer
• Introduction to Mengniu's partners and
"eco-system"
• Learnings
• Q&A
Jesper Colding
VP of Strategy and M&A
Mengniu
Panel Discussion:
17:30 How to Cross Cooperate to Achieve A
Win-Win Situation?
• Dairy Companies + Ingredient Companies
(15 min)
• Dairy Companies + E-commerce
Companies (15 min)
• Dairy Companies + Retailer Companies
(15 min)
• Q&A( 15 min)
Panelists: Industry Leaders from Dairy
Companies and Farm, Ingredient
Companies, E-commerce companies,
Retailer companies
18:15 Close of Day One
18:30 Cocktail Dinner
www.duxes-events.com/Dairy3
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
Day Two
Friday, April 17
Market Prospects and Marketing Strategy
Analysis
09:00 Better and More Professional Marketing
Mode: How to Satisfy Consumers' New
Definition of Their Demand
• Recent research into consumer demand
in China
• Dairy marketing mode need to upgrade:
better and more professional
• Case study
• Q&A
CHEN Fuquan
Vice President
Yili
09:45 What Is Emerging in China Dairy Industry?
• UHT Project targeting Asian market
• Own-brand formula milk powder
• Strategy development in China
• Q&A
Nicola Willis
General Manager Group Strategy
Fonterra
10:30 Tea Break
11:00 Branding & Packaging & Marketing: Shape
Your Brands
• How to promote your dairy products by
packaging design
• Optimize structure design and
packagaing material to strengthen
product safety performance
• Winning the hearts of consumers
• Q&A
Open for Sponsor
Panel Discussion:
11:45 Future Trends on Market Development
• Cheese & Butter
• Ice Cream and Yogurt
• Dairy drinks and other dairy products
• Q&A
Industry leaders from dairy companies
12:30 Luncheon
Use the Whole Industrial Chain to Control
Safety Management
14:00 Optimize the HACCP System:
Introspections of “Pipe” and “Cleaning
Fluid” Crises
• The deficiencies and defects of the
HACCP principle in production
management practices
• What enterprises should learn from the
latest series of events
• How should enterprises optimize their
HACCP system?
• Q&A
MA Junxi
Deputy General Manager
Wondersun
14:45 Best Practice on Dairy Testing: Quality and
Food Safety
• How best to react to a testing accident
• Production and testing are equally
important to ensure the quality of dairy
products
• The whole industry chain model to
protect the safety of your dairy products
• Q&A
LV Shuqin
Deputy General Manager
Sanyuan
15:30 Tea Break
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This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
16:00 The Imperative of Speeding Up the
Establishment of an Electronic Traceability
System
• The application situation of electronic
traceability systems in dairy enterprises
• Bidirectional traceability: from the
raw material to the end product, from
the end product to the raw materials
• How to better combine the electronic
traceability system with the HACCP
system
• Technological application innovation such
as electronic ear tag and two-dimensional
coding
• Q&A
Open for Sponsor
16:45 Close of the Summit
www.duxes-events.com/Dairy3
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
Sponsorship and Exhibition Stand
Opportunities
Enhance your profile by taking one or more of these marketing options
Taking a sponsorship option at 3rd China Dairy Industry Summit 2015 gives you a portfolio of
opportunities to reinforce the strength of your brand while enhancing awareness about your
company and products in front of a precisely targeted audience of decision makers at the
event site, as well as thousands of top executives through our powerful marketing coverage
and sales reach.
What options are still available?
•
•
•
•
•
•
Diamond, Platinum, Gold Sponsorships
Presentations Sponsor
Ceremony and Award Sponsor
Documentation Sponsor
Souvenir Sponsor
Lanyard Sponsor
What benefits will sponsorship bring you?
•
•
•
•
•
Increased brand exposure
Communication with qualified/selected targets
Speaking and exhibiting opportunities
200 word business profile and a hyperlink to your website
Logo placement on the Summit's backdrop and on all event-related materials
To receive details about sponsorship, please contact:
Nana Yang
Tel: +86 21 5258 8005 ext 8056
Fax: +86 21 5258 8011
E-mail: [email protected]
www.duxes-events.com/Dairy3
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.
报名表 REGISTRATION FORM
2015 第三届中国乳品行业峰会
rd
3 2015
China
DairyPlaza
Industry
April 15-17,
• Crowne
Beijing Summit
Chaoyang2015
U-Town
主办方：都赛 ( 上海 ) 企业咨询有限公司 ( 上海市中山北一路 1230 号柏树大厦 A 区 6 楼 )
Organizer: Duxes (Shanghai) Business Consulting Inc. (6th FL, Block A, 1230 Zhongshan N. 1st Rd, Shanghai China 200437)
2015年4月15-17日·北京悠唐皇冠假日酒店
April 15-17, 2015 • Crowne Plaza Beijing Chaoyang U-Town
请填妥后传真至：021-52588011 或扫描回传至 [email protected]
Conference Information 参会信息
类型
Type
价格 / 每位
Price / Per Delegate
三人或三人以上价格/每位
Three or More Delegates/ Per Delegate
参会代表
Delegate
14,998人民币
RMB14,998
13,498人民币
RMB13,498
Please complete and fax form to :021-52588011 or scan and send to [email protected]
( 费用 All fees will be charged in RMB )
人数
Quantity
总价
Total Amount
* 10% OFF for THREE or More Delegates
• Participants will receive a free booth with registration of THREE or more delegates
• Participants will receive a presentation sponsor opportunity with registration of FIVE
or more delegates
费用包括所选择参加的会议，全程同声传译，会议文本资料，会后录音文件和五星级餐饮服务。
最终解释权归Duxes所有。
The registration fee includes two and a half days event participation, simultaneous
interpretation, paper/audio materials, and lunch buffet/tea-breaks provided by five-star hotel.
Duxes reserves the rights to make any final interpretations of the above.
参会人员信息
Participants
如需了解更多信息，请联系Nana Yang([email protected]) 或拨打+86 21 5258 8005 转 8056
If you would like more participant information, please contact: Nana Yang([email protected]) or call: +86 21 5258 8005 ext. 8056
以下信息是经过所有参会者填写确认的真实有效信息，如非参会者本人填写，都赛视代填写人已经参会者本人合法授权，否则代为填写信息者将承担一切法律后果。
The information below is true and written by the participants themselves. If it is not written by the participants, Duxes will assume that the writers have been authorized
by the participants or the writers will bear all legal consequences incurred.
公司 Company
邮编 Zip Code
地址 Address
职位 Title
姓名 Name
电邮 Email
电话 Tel
姓名 Name
职位 Title
电邮 Email
电话 Tel
姓名 Name
职位 Title
电邮 Email
电话 Tel
签名/盖章 Signature / Corporate Stamp
取消
Cancellation
如果您不能参会，接替您出席的代表将不需要支付任何额外的费用；如果在会议召开前三十
个工作日之前取消席位，您必须以书面形式通知我们，我们将扣除50%的注册费用，并附加
收取注册费用的10%作为手续费。或者，您可以选择全价保留您的参会席位，在都赛公司以
后举行的会议中使用；如果您在会议开始前的三十个工作日内取消席位将不予接受，您必须
支付所有参会费用并且我们将不予退还您所付款项。
Should you be unable to attend, a substitute delegate is welcome at no extra charge.
A charge of 50% of the registration fee, plus a 10% administrative charge will be billed
for cancellations received in writing at least thirty working days prior to the conference.
Alternatively, you may choose to receive a credit voucher for the full value of the
registration price, which may be deemed for future Duxes events. Duxes regrets that no
cancellations will be accepted within thirty working days prior to conference start date,
payments will not be refunded, and invoiced sums will be payable in full.
免责声明
Disclaimer
Duxes保留在不事先通知的情况下变动议程（包括但不限于主题、演讲嘉宾以及举办地）的权
利。所有内容（包括但不限于主题、演讲嘉宾以及举办地）可能包含有待更新以及有待最终
确认和执行的建议性设想。
Duxes reserves the right to alter the program, including (but not limited to) topics,
speakers, and venue, without prior notice. All contents, including (but not limited to): the
topics, speakers, and venue, may contain proposals that may be subject to updates and
await final confirmation and execution.
隐私披露声明
Privacy Disclosure Statement
您已注册参加Duxes的此次会议。Duxes将保留您所提供的信息并据此在未来向您告知相关的
会议信息。我们可能将您的信息提供给希望与您取得联系的此次会议的赞助商或者其它信誉
良好的机构。如果您希望我们对您的信息完全保密，请在中打勾。签署本报名表则视为您
同意在与本次会议及后续会议有关的宣传材料及网站上使用贵公司的商标、名称及您的姓名
是合法的。
You have registered to attend a Duxes event. The information you have provided will
be safeguarded by Duxes, who will use it to keep you informed of relevant events in the
future. We may wish to make your details available to sponsors of this particular event,
or to other reputable organizations who may wish to contact you. Please tick this box if
you would prefer your details to remain confidential. Signing this Registration Form means
that you agree that the use of the name, logo, and trademark of your company, as well
as your name, on our relevant promotional materials and website of this summit and its
subsequent summits is legal and acceptable.
日期 Date
只购买资料
Documentation Only
如果您不能参加会议但想要购买会议资料，请在下面的方框中打勾：
If you are unable to attend the event but wish to receive copies of the conference
documentation, please complete this form and tick the box below:
是，我要购买会议资料，每份5000元人民币，含邮资和手续费
Yes, I would like to purchase documentation for RMB 5,000 per set,
postage and handling included.
支付方式
Payment
我要用信用卡支付
Please charge my Credit Card
单价 Unit Price
RMB
数量 Quantity
总价 Total Amount
Card Number
Expiry Date:
Card Holder’s Name
Card Holder’s Signature
我要用银行转帐
T/T transfer / Wire transfer / Local transfer
请在收到付款通知后5个工作日内支付。
Please pay within 5 working days upon receipt of invoice.
一定不要错过赞助或展示的机会
Sponsorship and Exhibitor Opportunities are Limited
有关赞助商的事宜请联系
Nana Yang 电话：+86 21 5258 8005转8056;或邮件: [email protected]
For more information about sponsorship, please contact:
Nana Yang at +86 21 5258 8005 ext 8056 or email at: [email protected]
www.duxes-events.com/Dairy3
This document contains confidential business information,
please do not disclose without written permission. All copyrights reserved.
This scanned
copy
of
the
contract
and
the
faxed
copy
are
consistent
with the
contract
andwritten
have the
same legal copyrights
effect as the
original contract.
This document contains confidential business information, please
do original
not disclose
without
permission.All
reserved.
This document contains confidential business information, please do not disclose without written permission.All copyrights reserved.