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Dress up with a history, Emily Schmid, a fourth
year Kwantlen Fashion Design and Technology student has
created
, an ecofriendly girls clothing
line that uses reclaimed fabrics.
Through self-reflection and a childhood filled with excitement and exploration, Schmid was inspired by her childhood
of living on a 54-acre farm to a 45-ft sailboat. While living in
somewhat abnormal places, Schmid and her family became
self sufficient, thus allowing her to understand and tap into
the underserved niche market.
Inspired by ornamental Scandinavian art and picturesque
country lifestyles, Schmid brings the colourful collection to
life for Fall/Winter 2011. Using fun felt hearts, embroidery
and applique the clothing is bound to make little girls
giggle with excitement and delight. The saturated raspberry, Scandinavian blue, the teal of fjords and lilac colours
shine out in wool, cotton, denim and silk making each garment enchanting and lively, yet cozy and practical.
Without sacrificing style, little girls and their parents can
learn to support the environment through a sustainable
lifestyle.
celebrates this, using 80 to
100% reclaimed fabrics while providing high quality, fun,
functional and fashionable designs. The eco-friendly garments made with soft, chemical free fabrics are warm, comfortable, resilient, easy to wash and soft for young bodies to
wear. As fabrics, colours, patterns and textures vary from
garment to garment, each piece by
is individual like every little girl, making her feel like a
princess.
Scandinavian
Hearts
Fall~Winter 2011
Scandinavian
Fall~Winter 2011
Hearts
Cozy Heart Sweater
F11-108
SRP $150
SWP $75
Flowering Hearts Sweater
F11-107
SRP $120
SWP $60
Cape-Turing Hearts
F11-104
SRP $210
SWP $105
Medium weight wool blend knit
Cardigan with a shawl collar,
center front snaps, front pockets
and heart applique.
Medium weight wool blend knit
Sweater with heart applique
flowers.
Medium weight wool blend
Cape lined in jersey knit with a
stand collar, shoulder flap, double
welt arm holes, bottom closure
snaps, center front snaps and
front right heart applique.
Stripe Heart Tights
F11-115
SRP $85
SWP $43
Scattered Hearts Skirt
F11-103
SRP $125
SWP $65
Holding Hearts Tights
F11-102
SRP $85
SWP $43
Light weight cotton blend knit
Light weight silk blend
Long tights with a colour blocked Reversible skirt with an elastic
elastic waistband and heart
waistband and heart applique.
applique.
Light weight cotton blend knit
Long tights with an elastic
waistband, calf colour blocking
and side heart applique.
Scandinavian
Fall~Winter 2011
Hearts
Hearts Everywhere Tshirt
F11-113
SRP $100
Light weight cotton blend knit
Tshirt with heart applique neck
band
Crossing Hearts Tshirt
F11-114
SRP $65
Light weight cotton blend knit
Tshirt with raglan sleeve
“Textiles make up 4 percent of our
annual contributions to Canadian
landfills.”
~Gillian Flower
Stripe Heart Tights
F11-115
SRP $85
Light weight cotton blend knit
Long tights with an elastic waistband
Cape-Turing Hearts
F11-104
SRP $104
Medium weight wool blend
Cape lined with jersey knit
Pleated Heart Jeans
F11-101
SRP $125
Medium weight cotton blend denim
Tapered pleated jeans
Big Heart Shirt
F11-112
SRP $75
Light weight cotton blend knit
Long sleeve shirt a big heart
Once upon a time there was a soft
pink sweater with a whole in her
sleeve. Nobody wanted her so she
ended up in a huge building with
with lots of other unwanted
clothing. One fall day Sustaining
Fairy Tales picked her up, renewed
her style and off she went for a
second chance at life.
Holding Hearts Tights
F11-102
SRP $85
Light weight cotton blend knit
Long tights with elastic waistband
Scattered Hearts Shirt
F11-111
SRP $80
Light weight cotton blend knit
Long sleeve shirt
Denim Heart Dress
F11-105
SRP $90
Medium weight cotton blend denim
Knee length dress with side seam
pockets and a side zipper
Scattered Hearts Skirt
F11-103
SRP $125
Light weight silk blend woven
Reversible skirt with an elastic
waistband
Gathering Hearts Shirt
F11-110
SRP $105
Light weight cotton blend knit
Long sleeve shirt with elastic cuffs
and waist
If everyone bought one reclaimed
garment each year it would save an
average of 650,000 barrels of oil
and eliminate 375,000 tons of
harmful emissions.
Warming Hearts Cardigan
F11-109
SPR $105
Medium weight cotton blend knit
Cardigan with center front snaps
Blowing Hearts Dress
F11-106
SRP $90
Light weight cotton blend knit
Jumper with an elastic waistband
Flowering Hearts Sweater
F11-107
SRP $120
Medium weight wool blend knit
Sweater with flower heart applique.
Cozy Hearts Cardigan
F11-108
SRP $150
Medium weight wool blend knit
Cardigan with a shawl collar
stash
stash
William
95% Rayon, 5% Spandex
S.R.P $40
George
97% Cotton, 3% Spandex
S.R.P $180
Archie
95% Rayon, 5% Spandex
S.R.P $40
Alfred
95% Rayon, 5% Spandex
S.R.P $50
Myles
98% Cotton, 2% Spandex
S.R.P $210
Elijah
97% Cotton, 3% Spandex
S.R.P $190
Henry
98% Cotton, 2% Spandex
S.R.P $150
Architecture: delivery January 17
BeLoved makes a woman feel
beautiful inside and out.
Through high quality fabrics,
flattering silhouettes and
ornate details, our lingerie
makes women feel feminine.
S105000
SRP: $89
Jersey knit rayon spandex blend
with polyester trim
S102002
SRP: $18
Jersey knit rayon spandex blend
S105001
SRP: $79
Polyester chiffon and charmeuse
“Real elegance is everywhere; especially in the things
that don’t show...even if you had on the most beautiful frock, you could never feel your best if you knew
that your lingerie was not equally beautiful.... Lovely
lingerie is the basis of good dressing”
Christian Dior
BeLoved is a product driven company
rather than logo and brand driven. All
cotton products have our logo, fibre
content and washing instructions heat
pressed onto the inside of the garment.
S101001
SRP: $34
Jersey knit nylon spandex blend
S102000
SRP: $17
Jersey knit rayon spandex blend
S101001
SRP: $38
Jersey knit nylon spandex blend
with polyester chiffon & charmeuse
S102001
SRP: $18
Jersey knit rayon spandex blend
and polyester chiffon
S102014
SRP: $15
Jersey knit rayon spandex blend
with polyester chiffon
Our stores are each approximately 850 –
1000 sq ft including our stock room and
change rooms. Stores have dark wood
floors with brown black accents while
the walls are a soft feminine palette.
Mannequins are dressed in our new
arrivals and all seasonal bras are displayed as a panty bra set. Shape wear
and basics are located at the back of
the store. All locations have an warm
and inviting environment with exceptional product advisors.
Designed By: Alison Youl, Alex Culver, Shadi Ahmadi and Emily Schmid
S102015
SRP: $15
Jersey knit rayon spandex blend
S103000
SRP: $25
Polyester charmeuse and chiffon
S104001
SRP: $54
Polyester charmeuse and chiffon
S106000
SRP: $80
Polyester charmeuse
S105002
SRP: $75
Polyester charmeuse
S104000
SRP: $35
Polyester charmeuse and chiffon
English Garden: delivery March 17
Vintage Glamour: delivery February 17
S115005
SRP: $70
Light weight cotton voile
S111003
SRP: $32
Plain weave cotton polyester blend
S111006
SRP: $38
Jersey knit rayon spandex blend
with cotton voile contrast
S112013
SRP: $18
Jersey knit, rayon spandex blend
S115003
SRP: $65
Plain weave cotton polyester blend
with jersey knit rayon blend lining
S112008
SRP: $18
Jersey knit rayon spandex blend
with cotton voile contrast
S112007
SRP: $17
Jersey knit rayon spandex blend
with cotton voile contrast
S111005
SRP: $32
Light weight printed cotton voile
S112012
SRP: $16
Jersey knit, rayon spandex blend
S112004
SRP: $18
Jersey knit, rayon spandex blend
S111004
SRP: $36
Light weight cotton voile
S112005
SRP: $16
Jersey knit, rayon spandex blend
with cotton blend contrast
S115004
SRP: $36
Baby doll- woven cotton polyester blend
Thong- jersey knit rayon spandex blend
S111002
SRP: $36
Jersey knit, nylon spandex blend
S112006
SRP: $16
Light weight printed cotton voile
S112010
SRP: $17
Jersey knit rayon spandex blend
S112009
SRP: $16
Jersey Knit rayon spandex blend
S112003
SRP: $16
Jersey knit, rayon spandex blend
S113001
SRP: $28
Jersey knit, rayon spandex blend
with woven cotton blend contrast
S115006
SRP: $59
Light weight cotton voile
S115003
SRP: $39
Nightie- jersey knit, rayon spandex blend
Thong- jersey knit, rayon spandex blend
S116001
SRP: $55
Jersey knit, rayon spandex blend
S112006
SRP: $18
Jersey knit, rayon spandex blend
S114002
SRP: $32
Plain weave cotton polyester blend
S112011
SRP: $18
Jersey Knit rayon spandex blend
with cotton voile contrast
S114004
SRP: $26
Mirabelle knit polyester rayon blend
S116002
SRP: $49
Light weight cotton voile
S114003
SRP: $24
Mirabelle knit polyester rayon blend