FOR IMMEDIATE RELEASE CONTACTS: Laurie Harrsen McCormick 410.527.8753 [email protected] Sara Ballard Weber Shandwick 512.794.4708 [email protected] SERVE A WINNING DISH EVERY NIGHT WITH FLAVORPRINT RECIPE RECOMMENDATIONS Personalized suggestions from McCormick® make questions like “What’s for dinner?” obsolete SPARKS, Md. (June 2014) –– What if you knew you’d like a dish before you even tasted it? McCormick® & Company, a global leader in flavor, has been driving innovation in the kitchen for 125 years with products that make life taste delicious. Now its new FlavorPrint recipe recommendations, which offer personalized recipe suggestions tailored to an individual’s flavor profile, is set to revolutionize the way people plan, shop, cook and eat – making it easier to put something on the table that the whole family will enjoy. Because flavor is at the heart of every meal, FlavorPrint recommendations are powered by the flavors you love. The recommendations also consider foods you might be trying to avoid, specific dietary preferences, how you like to cook and ingredients you typically have in your cabinets. “FlavorPrint recommendations don’t just take the guess work out of deciding what’s for dinner – they assure that you’ll like whatever it recommends based on a compatibility rating,” said Chef Kevan Vetter of the McCormick Kitchens. “Think of it as a matchmaker for your palate.” How It Works Each person has a unique flavor “fingerprint” that is conveyed through a distinct visual mark, which has 33 “spikes” to represent different flavors in your personal flavor profile. The bigger the spike, the more prominent the flavor. The service compares each person’s FlavorPrint mark with thousands of ingredients, recipes and products – each with its own FlavorPrint mark – and recommends the best matches. In less than two minutes, you can find your unique FlavorPrint mark by answering a series of questions about flavor preferences. Like other expert online services that offer personalized music and media recommendations, the more you share through recipe interactions or refining your profile, like cooking styles and ingredients and equipment you typically have on hand, the smarter your recommendations become – so you can look less and cook more. Get started today at www.McCormick.com/FlavorPrint – your personal recipe recommendations await. ### About McCormick McCormick & Company, Incorporated is a global leader in flavor with more than $4 billion in annual sales. McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 125 countries and territories. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavor and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavor leader it is today. Visit mccormick.com, mccormickcorporation.com and Facebook.com/McCormickSpice for more information. New FlavorPrint Personalized Recipe Recommendations Never wonder “What’s for dinner?” again! FlavorPrint recipe recommendations make it easy to put the right meal on the table. What if you knew you’d like a dish before you even tasted it? FlavorPrint recommendations, created by McCormick®, do just that by suggesting recipes tailored to your individual profile – and revolutionizing how you plan, shop, cook and eat. Because flavor is at the heart of every meal, FlavorPrint recommendations are powered by the flavors you love. Your personal FlavorPrint profile considers foods you might be trying to avoid, specific dietary preferences, how you like to cook and ingredients you typically have in your cabinets. HOW IT WORKS Powered by McCormick – a global leader in flavor for 125 years – your FlavorPrint profile is based on the notion that each person has a unique flavor “fingerprint,” which is conveyed through a distinct visual mark that includes 33 “spikes” to represent how you feel about different flavors. The bigger the spike, the more prominent the flavor. The FlavorPrint service compares your FlavorPrint mark with thousands of ingredients, recipes and products – each with its own FlavorPrint mark – and suggests the best matches. GET STARTED AT WWW.MCCORMICK.COM/FLAVORPRINT  Create your unique FlavorPrint profile in less than two minutes by answering a few questions about flavor preferences,  Once you’ve answered the questions, your FlavorPrint mark will be compared with thousands of ingredients, recipes and products – each with their own FlavorPrint – to offer recommendations suited to your unique preferences.  Every time you visit McCormick.com, your experience will be personalized – and you’ll always be able to see your compatibility to a recipe or product.  Like expert online services that offer personalized music and media recommendations, the more you share through recipe interactions or refining your profile, like cooking styles and ingredients and equipment you typically have on hand, the smarter your recommendations become – so you can look less and cook more. NEW McCormick® Grill Mates® Steakhouse Burgers Grill Restaurant-Style Steakhouse Burgers at your Next BBQ Introducing a new line of single-use seasoning packets, expertly formulated for burgers, the No. 1 grilling ‘go-to.’ Containing the perfect amount of bold flavor to season 4 to 6 patties (one pound of ground meat), new Steakhouse Burger seasonings are easy to use, no measuring required. Smoky Applewood Seasoning: Add smoke to burger night along with chili pepper, molasses and cider vinegar. Steakhouse Mushroom Seasoning: Create the ultimate steakhouse burger with the perfect combination of mushroom, onion, garlic and black pepper. Classic Burger Seasoning: This blend of onion, mustard, garlic and red bell pepper is a classic everyone will keep coming back for. SRP: 0.87 oz.; $1.29 - $1.49 per package Availability: Look for all varieties of Grill Mates Steakhouse Burger Seasonings in the seasoning mix aisle of stores nationwide. For More Info: For more information, visit www.mccormick.com or contact: Contacts: Laurie Harrsen McCormick & Company (410) 527-8753 [email protected] Morgan O’Marra Weber Shandwick (312) 988-2103 [email protected] Want to know if you’ll love these products without even tasting them? Create your FlavorPrint profile and find out. FlavorPrint personalized recommendations offer recipe and product suggestions tailored to your individual tastes – making the question “What’s for dinner?” obsolete. Like a matchmaker for your palate, FlavorPrint recommendations are powered by the flavors you love and take into consideration how you like to cook and ingredients you typically have on hand. And, the more you use it, the smarter it becomes. Get started in less than two minutes at www.mccormick.com/flavorprint. Your personalized recipe recommendations await! NEW McCormick® Gluten-Free Gravy and Recipe Mixes Your Favorite Recipe Mixes Now Available Gluten Free Certified by the National Foundation for Celiac Awareness, new Gluten-Free gravy and recipe mixes are made with the natural goodness of herbs and spices, and no MSG or artificial colors/flavors. These delicious mixes are also priced the same as regular varieties. Real gluten-free food you can feel good about, without compromising on flavor. Gluten-Free Taco Seasoning: A zesty blend of authentic Mexican seasonings, including onions and peppers, certain to turn ordinary food into a fiesta of flavor. Gluten-Free Chili Seasoning: Ready in just 20 minutes, this combination of authentic seasonings and chili peppers creates a hearty meal. Gluten-Free Turkey Gravy Mix: This foolproof mix gives you perfect gravy every time – and, in just 5 minutes. Gluten-Free Brown Gravy Mix: Simply add water, cook, and pour on the flavor in less than 5 minutes. It tastes great on sliced beef, meat dishes and potatoes. SRP: Taco Seasoning: $0.69 per package Chili Seasoning: $1.11 per package Brown Gravy Mix: $0.71 per package Turkey Gravy Mix: $1.30 per package Availability: Available Summer 2014 in the seasoning mix or gluten-free aisles of supermarkets and mass merchandisers nationwide. For More Info: For more information, visit www.mccormick.com or contact: Contacts: Laurie Harrsen McCormick & Company (410) 527-8753 [email protected] Kendra Smith Weber Shandwick (312) 988-2140 [email protected] Want to know if you’ll love these products without even tasting them? Create your FlavorPrint profile and find out. FlavorPrint personalized recommendations offer recipe and product suggestions tailored to your individual tastes – making the question “What’s for dinner?” obsolete. Like a matchmaker for your palate, FlavorPrint recommendations are powered by the flavors you love and take into consideration how you like to cook and ingredients you typically have on hand. And, the more you use it, the smarter it becomes. Get started in less than two minutes at www.mccormick.com/flavorprint. Your personalized recipe recommendations await!