Download Report

Burbank Comedy Festival Mission:
A comedy festival
dedicated to discovering
America’s next comedy
superstar right here in
Downtown Burbank
&
to bring some funny
business to Flappers and
other Downtown
Restaurants, shops
& Hotels
Burbank Comedy Festival Recap:
• The Burbank Comedy Festival, presented by Flappers Comedy
Club and Restaurant (Since 2010). Barbara Holliday is the
Executive Producer she is the original creator and owner of
H2F Comedy Productions which is responsible for the Talent
booking for Flappers Comedy Clubs in both Burbank and
Claremont.
• The festival generated substantial press, including Burbank
Leader, LA Times, LA Weekly, Broadway World, Tolucan Times,
and created substantial internet buzz – over 2.5 million hits on
Flapperscomedy.com
• After an amazing 1st festival, which brought 2,000 guests, over
200 emerging comedians, 80,000 website hits, and 30
celebrities (including Adam Carolla, Jeff Garlin, and Whitney
Cummings) we are expecting to double our numbers in 2015.
The Numbers
•
Diversity: There were shows of all kinds including Stand Up,
Sketch, Comedy Shorts, Gay & Lesbian Showcases as well as
Family Friendly, Magic & Variety.
Many, including Arseno Show Casting Director Claudia Cagan
described Ladies of Laughter starring Wendy Liebman
(America’s Got Talent) as “one of the best women’s showcases”
they had ever seen.
•
Tickets for comedy festival shows, classes & podcasts will range
in price from 10.00 to 20.00. All Access Passes 399 to 599.00.
•
We anticipate that 50% of all comedians will be flying in from
out of town.
•
This will generate more than 100 Flights scheduled through
Burbank Airport.
•
Over 2,500 potential new Lunch & Dinner customers during
that week to surrounding businesses.
In all of the marketing, we are branding “Downtown Burbank” on a
national level.
Adam Carolla will be
back to host a live
version of his podcast.
The Numbers
Estimated:
20 Celebrity Comedians
2014:
30 Celeb Comedians
2015:
50 Celeb Comedians
% increase:
+30%
2000 total attendees
1889 total attendees
2500 total attendees
+30%
200 Comedian
Submissions
240 Comedian
Submission
480 Comedian
Submissions
+50%
50% Out of Town
Comics
25% Out of Town
Comics
75% Out of Town
Comics
+50%
100 Industry, Students
500 Industry, Students
700 Industry, Students
+40%
Industry Attendees
Adam Carolla
Kel Mitchell
Mary Lynn Rajskub
Hosting a live taping of his Podcast
Hosting the festival kick-off show
Headlining Funny Females show
(Catch a Contractor)
(Good Burger)
(Chloe from “24”)
Network/Agency Commitments
Small Business Partnerships
2014
Burbank Comedy Festival
partnered with The Holiday Inn,
Barney’s Beanery, and The
Burbank Bar and Grill to present
festival after parties. 71-150
people attended each event.
We generated $2,400 in ad
revenue from local businesses.
2015
This year, we are
anticipating partnering
with at least ten more
businesses, doubling ad
sales, and including the
Residence Inn and the
SpringHill Suites.
Burbank Comedy Festival Web Statistics
August 2014
80,000 visits and 2.5 million hits
Burbankcomedyfestival.com: over 16,000 visits and 350,000 hits
Flapperscomedy.com: over
GOALS
April 1st - submissions open. This is two months earlier than last year, generating more
presence and visibility for the festival earlier in the year.
RESULT: Doubling the # of comedians
April 1st - Push lodging w/ discounted rates earlier. if we can get hotels on board
before Apr 1, we can send logo & info to all comedians.
RESULT: Strive to have at least 50-100 hotel rooms booked
Add more celebrity headliner comedians
Tom Green, Jim Jefferies, Whitney Cummings, Christopher Titus, Bill Burr, Felipe
Esparza, George Lopez, Paul Rodriguez, Jeff Garlin, Adam Carolla, Jay Leno, Dat Phan,
Wendy Liebman, Dana Carvey
RESULT: Double attendance
In 5 Years, we want this festival to be
the #1 Comedy Festival in North America
Festival Sponsorships
– Bob Hope Sponsor
$10,000
Logo on our website, emails and in Internet and Social Media & Print Ads, Posters
All Festival Signage | Live mentions at all shows
Logo on Burbank Comedy Festival T Shirt
Full Page ad in Program 5.5 x 8.5
Logo on all emails to Guests Comedians & Industry (54,000 Member Mailing List)
FlappApp Blasts (Once a week 4 weeks Prior to Festival)
Mentions on All Celebrity Podcasts and Showcases by Celebrity Headliners
Non-Competitve Business Sponsor
– Johnny Carson Sponsors
$5,000
– Phyllis Diller Sponsor
$2500
Logo on our website, Logo on Print Ads, Logo on Banners
Live mentions at all shows
1/2 Page Ad in Program 5.5 x 4.25
Logo on our website, Logo on Emails
¼ Page Ad in Program 2.75 x 4.25
– Ed McMahon Sponsors
$250-$1000
Program & Web Ads
Logo on our website, emails and in Print Ads (Exposure
3000 Distribution In Print Program |
– Swag Bag Sponsors
$50
300 Quantity of promotional items to put in Bags for Industry & Comedians
Program Ads
Full-Page Ad – 5.5” x 8.5” (Color)
Half-Page Ad – 5.5”x 4.25” (B&W)
Quarter-Page Ad – 2.75” x 4.25” (B&W)
Business Card Size-3.5” x 2” (B & W)
$1000
$500
$250
$50
2014
$10,000 in sponsorship
$2,400 in ad revenue
2015 GOALS:
$20,000 in sponsorship
$5,000 in ad revenue
Burbank Comedy Festival 2014 Highlights
Celebrities
Jeff Garlin
Panels and Classes
Adam Carolla
Whitney Cummings
Kate Flannery, Jeff Garlin, Scott Robinson
Over 500 students, celebrity guests, and Industry experts attended.
It’s your turn!
Let’s do some funny business together!