Providing Clarity Around
Pricing
Create SIMPLE AND TRANSPARENT
pricing for consumers
What We Wanted
LOWER &
SIMPLER
FREE UP MORE TIME FOR DOCTORS to
discuss patients’ vision needs instead of
pricing and rebates
REDUCE CONSUMER PRICES to more
effectively compete with other manufacturers
Prices for Patients
What It Means:
What We Did
IMPLEMENTED
A UPP
ONLY
Unilateral
Pricing Policy
OF ACUVUE®
8% PATIENTS
redeem rebates
Very few ACUVUE patients
complete the paperwork to
redeem a rebate.
®
Now patients no longer
need to fill out a rebate
form and wait weeks to
receive a payment.
UPP PRICING
Sets a minimum price below which retailers cannot sell
Lowers wholesale prices for sellers
Eliminates ineffective & complicated rebates
59%
of ACUVUE® patients have seen
price reductions
The majority of per-box
prices are offered
at reduced prices.
Lower
prices
FOR ALL
SELLERS
of ACUVUE® brands
The majority of sellers
(retail outlets, eye doctors,
online retailers) are lowering
their prices to patients as a
result of our policy.
One internet retailer,
1-800 Contacts, has chosen
not to pass along any significant
cost savings to patients.