1. business and industrial
2. advertising and marketing
3. marketing

Partnership
Opportunities
HAWAII
Come to the annual Rice Festival and celebrate the joy that is rice!
About
Rice Fest
The Rice Festival is an opportunity for people from different cultures to
come together and celebrate one of the unique elements that unite us.
From food demonstrations to entertainment to a “riceipe” contest, this festival will celebrate the world’s melting pot, Hawaii and its
diversity. The otherwise ordinary grain that is consumed in Hawaii on a daily basis will be transformed and infused with new and
fantastic flavors that will tantalize everyone’s taste buds. This free, one-day event will explore the many different uses for rice, as well as
the cultures that use it, and will provide attendees with a deeper appreciation for rice and its many functions.
Featured rice products come from many diverse cultures. Sake and sushi from Japan, fried rice from China, bibimbap from Korea, risotto
from Italy, paella from Spain, and many more from Thailand, India and more! The Rice Festival will also include live entertainment,
celebrity chef cooking demonstrations, a SPAM musubi eating contest, the 2nd annual receipe contest, and the first ever attempt to make
the World’s Largest Spam Musubi. There will be an activity and flavor from every culture for every palate.
This year’ s Hawaii Rice Festival will be held at Ala
Moana’s beautiful Magic Island and produced by
HPE Live. Current and previous events and
participants include:
•
Recipe Contest
•
Da Spam Musubi Eating Contest
•
Rice Fest Scavenger Hunt
•
Keiki Zone hosted by 59th Cherry Blossom Festival Court
•
Celebrity Chefs (taken from the 2010 line up):
•
Stephanie Lum of Hawaii News Now
•
Minna Sugimoto of Hawaii News Now
•
Lara Yamada of KITV
•
Barry “Cutty” Cutler of Cookin’ with Cutty
•
Chef Darren Demaya of Kai Market
•
Chef Colin Hazama of Kauai Grill
•
Chef Robert Denis of Don Ho’s Island Grill
•
Chef Hideaki “Santa” Miyoshi of Tokkuri-Tei
•
Kendall Uyehara of HMSHost
•
Entertainment by (taken from the 2010 line up):
•
Kapena
•
Heart & Soul
•
Lung Kong Physical Culture Club Lion Dance
•
Ryukyukoku Matsuri Daiko Hawaii Taiko Drumming
World’s
Largest Spam
Who Attends
Rice Fest
Musubi
Rice Fest draws 5,000 people. The following statistics are based on
attendees of Rice Fest 2010:
57% Women
An Official Guiness World RecordTM attempt will be made this
year to make the world’s “Largest Spam Musubi!” At the 2011
Rice Fest, we are proud to announce that we will be attempting
to set a new World Record by making the World’s Largest Spam
Musubi! This is a once-in-a-lifetime opportunity to have your
name in the Official Guinness Book of World Records!! Setting
the record for the “Largest Spam Musubi” will be world news!
We are 100% confirmed to attempt this momentous feat and we
need your help to put together this monstrous 200lb. Spam Musubi! The weight will include the Spam, rice, and nori seaweed.
If you have any questions, feel free to contact your favorite event
coordinator, and we’ll be happy to assist you. Thank you for
your support for this year’s Rice Fest!
In 2010, 57% of event attendees were Women and 41%
were Men.
The age groups 26-34 made up 42% of those that
attended Rice Fest in 2010.
41% Men
50%
40%
Our Partners and Team
30%
Promoter, Producer,
Sales & Marketing
Edward Sugimoto, Lincoln Jacobe
20%
Scheduling
Nicole Okamura, Edward Sugimoto
10%
Assistant Producer
Nicole Okamura, Edward Sugimoto
5%
Stage Manager
Nicole Okamura, Edward Sugimoto
Radio Partner
17 &
Under
18-25
26-34
35-44
45-54
55 &
Older
Cox Media Group
Contact Information
Lincoln Jacobe
[email protected]
Cell:808.391.7441
Nicole Okamura
[email protected]
Cell: 808.227.0988
Ed Sugimoto
[email protected]
Cell: 808.255.4221
Invitation to
HAWAII
Hosted at Magic
Island this year, Rice
Fest gets bigger and
better. Bigger event.
Better exposure. The
best audience around.
We humbly ask you to
take advantage of this
proven, and highly
successful promotion.
Be a part of the evergrowing list of proud
sponsors and vendors
of Hawaii’s only Rice
Festival.
Presenting
Sponsorship Package
Sponsorship
Featured
Supporting
Entertainment
Hospitality
Sponsorship Package
10,000
Sponsorship Package
Sponsorship Package
Sponsorship Package
Commitment Level
Commitment Level
7,500
5,000
3,000
2,000
This exclusive level of sponsorship
includes publicity and exposure valued
at over $92,000 on a variety of different
media for one aggressive corporation. The
Presenting Sponsor will receive premier
mention in ALL advertisements. This
package gives your company exclusive title
sponsorship: (“Your Company Presents
the 2nd Annual Rice Fest Hawaii”)
Featured sponsors will share this category
with other companies, for publicity and
exposure valued at over $30,000 on a
variety of media. Package includes:
Supporting sponsors will share this
category with other companies, for
publicity and exposure valued at $10,000
on a variety of media. Package includes:
Entertainment sponsors will share this
category with other companies, for
publicity and exposure valued at $5,000
on a variety of media. Package includes:
Hospitality sponsors will share this category with other companies, for
publicity and exposure valued at $3,000
on a variety of media. Package includes:
•
•
Position on all public, promotions,
and marketing
(1) vendor booth: 10’x 10’ booth
space, (1) table, (2) chairs
Electricity provided (extension cords
and other equipment provided by
company)
Logo inclusion in all printed event
marketing
Sponsorship recognition and
advertisement in all distributed event
guides/maps
Verbal recognition at event
Banner placement around the event
Opportunity for giveaways to all
entrants at event
Inclusion with Press Release, E-mail
Blasts to 10,000+ and Social Media
marketing
•
Inclusion with all print ads
•
•
•
•
•
•
•
•
•
•
•
Presenting position and logo on all
public, promotions, and marketing
(1) Deluxe vendor booth: 20’x 20’
booth space, (2) tables, (8) chairs,
electricity provided
Logo placement on all tickets
distributed
Presenting recognition in all
distributed event guides/maps
Feature section and advertisement in
all distributed event guides/maps
Verbal recognition at event
Premium banner placement near
entrance and on main entertainment
stage
Opportunity for giveaways to all
entrants at event
Inclusion as ‘Presenting Partner’
with Press Release, E-mail Blasts to
10,000+ and all online marketing
(social media, blogs, etc)
Inclusion as ‘Presenting Partner’ with
all print, radio, and television ads
Promotion Value
Print Exposure
Radio Exposure
Television Exposure $25,000
$12,000
$20,000
$35,000
Total Value: Presenting Sponsorship Package
$92,000
•
•
•
•
•
•
•
•
Position on all public, promotions,
and marketing
(1) vendor booth: 10’x 10’ booth
space, (1) table, (4) chairs, electricity
provided
Logo inclusion in ALL event
marketing
Sponsorship recognition and
advertisement in all distributed
event guides/maps
Verbal recognition at event
Banner placement main
entertainment stage
Opportunity for giveaways to all
entrants at event
Inclusion with Press Release, E-mail
Blasts to 10,000+ and Social Media
marketing
Inclusion with all print, radio, and
television ads
Promotion Value
$9,000
Print Exposure
$4,000
Radio Exposure
$6,500
Television Exposure
$12,000
Total Value: Featured Sponsorship Package
$31,000
Commitment Level
•
•
•
•
•
•
•
•
•
Promotion Value
Print Exposure
Commitment Level
$7,000
$3,000
Total Value: Supporting Sponsorship Package
$10,000
•
•
•
•
•
•
•
•
Commitment Level
Position on all public, promotions,
and marketing
(1) vendor booth: 10’x 10’ booth
space, (1) table, (2) chairs
Electricity provided (extension cords
and other equipment provided by
company)
Logo inclusion in all printed event
marketing
Sponsorship recognition and
advertisement in all distributed event
guides/maps
Verbal recognition at event
Banner placement around the event
Opportunity for giveaways to all
entrants at event
Inclusion with Press Release, E-mail
Blasts to 10,000+ and Social Media
marketing
Inclusion with all print ads
Promotion Value
Print Exposure
$3,500
$1,500
Total Value: Entertainment Sponsorship Package
$5,000
•
•
•
•
•
•
•
•
•
•
Position on all public, promotions,
and marketing
(1) vendor booth: 10’x 10’ booth
space, (1) table, (2) chairs
Electricity provided (extension cords
and other equipment provided by
company)
Logo inclusion in all printed event
marketing
Sponsorship recognition and
advertisement in all distributed event
guides/maps
Verbal recognition at event
Banner placement around the event
Opportunity for giveaways to all
entrants at event
Inclusion with Press Release, E-mail
Blasts to 10,000+ and Social Media
marketing
Inclusion with all print ads
Promotion Value
Print Exposure
$1,500
$1,500
Total Value: Hospitality Sponsorship Package
$3,000
For more information please visit www.ricefest.com. You can also follow us on Twitter at
twitter.com/ricefest, or Facebook at www.facebook.com/ricefest.