www.typetasting.com twitter @TypeTasting Type triggers our imaginations, evokes our emotions, prompts memories and links to all of our senses. Walking into the Type Tasting studio was “like walking into a mad scientist’s lab” Robert Boick Book Reviews The Type Taster: How Fonts Influence You A book by Sarah Hyndman First limited edition of 2,000 in 5 cover options £18/$27 www.typetasting.com Not available in the shops CLICK TO BUY “Brilliant! Full of delights on each page. I love how you’ve engaged the reader throughout.” Nicole Phillips “While The Type Taster draws on some serious research, however, it does so in a fun, informal way.” Rachael Steven, Creative Review “I never thought a book on Typography would make me laugh” Caryl Jones AIGA / Creative Review / Design Week / Eye Magazine Grafik / ICON Magazine / It’s Nice That CLICK TO READ Talks and workshops TEDx talk Wake up & smell the fonts Sarah Hyndman TEDxBedford Sarah invites us to consider our emotional response to type. Each font/typeface influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but GO TO TALK it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make. ‘Think Outside the Font’ talk at South by Southwest ‘Wake Up and Smell the Fonts’ talk at TEDx ‘Sensory Type’ workshop with Monotype at Mindshare Huddle Interviewed on BBC Radio 4’s Today ‘Creative London’ at V&A for London Design Festival Future ‘Tasting Type’ talk for TYPO San Francisco ‘Sensory Type’ demonstration at New York Design Week ‘Typography Lab’ workshop for D&AD Type Tasting workshops, talks and demonstrations can be booked for your group or organisation. Sarah Hyndman [email protected] Studio +44 (0) 20 7503 3171 Mobile +44 (0) 7956 919737 Unit F7, The Chocolate Factory, Farleigh Place, London N16 7SX www.typetasting.com twitter @TypeTasting GO TO WEBSITE