MARCH 11, 2015 DAY 1 DAY 1 OPENING KEYNOTE: CANADA’S MISSING LINK Mike Serbinis, CEO & Founder, LEAGUE 9:00 AM - 10:00 AM ROOM 201 presented by TARGETING sponsored by ADVERTISING sponsored by ENGAGING sponsored by BUYING sponsored by SUPPORTING sponsored by comScore Inc. will present The Numbers Level Set before the Stream Keynotes 10:30 AM - 11:30 AM 12:00 PM - 1:00 PM KEYNOTE: HOW TO USE YOUR INFLUENCE TO CONNECT AND SELL Shenae Grimes Actress, Entrepreneur & Lifestyle Personality Ron Tite CEO The Tite Group FLOOR THEATRE 3 HOW TO MARKET TO NEW CANADIANS Tony Marlow Head of Category Insights Yahoo! FLOOR THEATRE 1 KEYNOTE: HOW TO LEVERAGE ADVERTISING WITHOUT SELLING YOUR SOUL Kevin Spreekmeester CMO Canada Goose FLOOR THEATRE 2 KEYNOTE: HOW TO BE A HOSPITABLE DIGITAL HOST Aaron Zifkin Country Manager, Canada Airbnb ROOM 202D KEYNOTE: HOW DIGITAL IS CHANGING MAJOR PURCHASE DECISIONS Wolfgang R. Hoffmann President Audi Canada FLOOR THEATRE 1 KEYNOTE: HOW MOBILITY IS REVOLUTIONIZING BUSINESS Warren Tomlin Partner, Global Business Services IBM ROOM 202B HOW THE PROGRAMMATIC REVOLUTION IS REDEFINING MEDIA BUYS Katie Wolf Director of Product and Partnerships Acuity Ads ROOM 202B HOW BRICKS AND CLICKS ARE THE SECRET TO WINNING IN THE NEW ECONOMY Erin Green Country Lead, Canada Etsy Alexander Peh Head of Market Development & Mobile PayPal Canada FLOOR THEATRE 2 HOW STAR COMPANIES ARE REDEFINING ECOMMERCE IN CANADA Matthew Bertulli Demac Media Hicham Ratnani Frank & Oak Jen Lee Koss BRIKA Ben Burmaster Snuggle Bugz ROOM 202D HOW TO DRIVE REAL CUSTOMER LOYALTY WITH OMNI-ANALYTICS Alison Chick VP of Loyalty Indigo FLOOR THEATRE 3 HOW THE FUTURE OF RETAIL IS NOW Mark Evans ME Consulting Katherine Kuchenbecker U Penn Haptics Group Milan Baic PinchVR Nigel Newton Blippar ROOM 202B HOW MAD MEN CAN BECOME MATH MEN Deborah Hall Co-Founder & CEO DIVE Matt Di Paola Managing Director, Digital Innovation SID LEE ROOM 202D HOW TO INNOVATE IN RETAIL Kristen Wood CEO & Creator The Ten Spot FLOOR THEATRE 1 HOW TO THRIVE IN THE EXPRESSION ECONOMY Ron Tite CEO The Tite Group FLOOR THEATRE 2 1:00 PM - 2:30 PM BREAK 2:30 PM - 3:30 PM HOW TO SELL TO THE RIGHT CUSTOMERS Steve Tam Canada Tech, Hardware & Design Indiegogo FLOOR THEATRE 2 HOW BRAIN MEASUREMENT WILL DISRUPT ADVERTISING Kevin Keane Co-Founder Brainsights FLOOR THEATRE 1 HOW TO MAKE THE RIGHT VIDEO Yotam Dor Director of Community Ian Buck Managing Director Notch Video FLOOR THEATRE 3 4:00 PM - 5:00 PM HOW TO ENGAGE MOMS IN THE DIGITAL SPACE Erica Ehm Creator & Publisher YummyMummyClub.ca ROOM 202B HOW TO MAKE YOUR CREATIVE UN-IGNORABLE Susan Irving Senior Director of Marketing PepsiCo Canada FLOOR THEATRE 3 HOW THE FUTURE OF MUSIC WILL IMPACT YOUR BRAND Janis Nixon Group Account Director RISE Branded Entertainment A division of Universal Music ROOM 202D DAY 2 MARCH 12, 2015 DAY 2 OPENING KEYNOTE: THE EVOLUTION OF PARTNERSHIPS IN THE DIGITAL AGE Keith Wachtel, EVP, Global Partnerships, National Hockey League, L.P. 8:45 AM - 9:45 AM ROOM 201 presented by TARGETING ADVERTISING ENGAGING sponsored by sponsored by BUYING SUPPORTING KEYNOTE: HOW TO IDENTIFY THE 20% Karen Kolb Senior Director of Customer Marketing Gilt FLOOR THEATRE 3 KEYNOTE: HOW TO RECLAIM YOUR PLACE IN CULTURE Dustin Rideout Vice President, Strategy SID LEE ROOM 202D KEYNOTE: HOW TO CREATE CONTENT THAT DOESN’T SUCK Keith Hernandez VP of International Advertising BuzzFeed FLOOR THEATRE 1 KEYNOTE: HOW CUSTOMER EXPERIENCE IS THE NEW PRODUCT Joel Teitelbaum CEO iStore ROOM 202B KEYNOTE: HOW TECHNOLOGY EATS BUREAUCRACY Jay Goldman Managing Director, Sensei Labs Klick Health FLOOR THEATRE 2 HOW TO BUILD LONG-TERM CUSTOMER RELATIONSHIPS THROUGH PERSONALIZED TARGETING AND ENGAGING John Stetic Group Vice President, Products Oracle ROOM 202B HOW STARTUPS ARE ACCELERATING CORPORATE INNOVATION Marcus Daniels Co-Founder & CEO HIGHLINE Annalea Krebs Social Nature Jerrid Grimm Pressboard Kathryn Loewen Control Mobile FLOOR THEATRE 1 HOW TO SET UP A RESPONSIVE SOCIAL ECOSYSTEM Brad Ross Exec Director of Corporation Communications TTC FLOOR THEATRE 2 HOW WEARABLES ARE GOING TO CHANGE THE IN-STORE EXPERIENCE Jason Davies VP of Emerging Payments MasterCard Canada Shawn Chance VP of Marketing & Business Development Nymi Jesse Hirsh CBC FLOOR THEATRE 3 HOW TO INCREASE YOUR CUSTOMER LIFETIME VALUE AND WHY IT MATTERS Aran Hamilton President, Co-Founder Vantage Analytics ROOM 202D sponsored by 10:15 AM - 11:15 AM 11:45 AM - 12:45 PM sponsored by 12:45 PM - 1:30 PM sponsored by BREAK 1:30 PM - 2:30 PM HOW TO MARKET TO MILLENNIALS IN THE DIGITAL AGE Candice Faktor General Manager Wattpad ROOM 202D HOW TO ACTIVATE SPONSORSHIPS DIGITALLY Brian Tod Head of Consumer Connections Labatt Breweries of Canada FLOOR THEATRE 2 HOW TO ADVERTISE TO ONE OF THE LARGEST COMMUNITIES ONLINE Lia Navarro Sales Director, Entertainment Strategy Reddit FLOOR THEATRE 3 HOW RETAILERS CAN GROW IN-STORE TRAFFIC AND BOOST SALES NOW Antoine Azar Co-Founder & CTO Thirdshelf Mohannad El-Barachi Co-Founder, CEO SweetIQ FLOOR THEATRE 1 HOW TO USE DATA TO FIND THE RIGHT CUSTOMERS Andrew Daley VP, Member Acquisition Zipcar ROOM 202B 3:00 PM - 4:00 PM HOW DATA CAN HELP YOU WIN YOUR CUSTOMERS’ HEARTS (AND WALLETS) Alyson Gausby Canadian Consumer Insights Lead Chris Di Lullo Marketing Lead for Data & Business Intelligence Solutions Microsoft FLOOR THEATRE 1 HOW TO RISE TO THE NEW ALWAYS-ON CAMPAIGN REALITY Erin Jacobson VP, Digital Public Affairs Edelman ROOM 202B HOW BRANDS ARE USING CONTENT TO HELP RETAILERS SELL Ben Zifkin CEO Hubba Jessica Armstrong Head of Digital Ecommerce Unilever ROOM 202D HOW THE ERA OF BRANDED RETAIL WILL DISRUPT THE SUPPLY CHAIN Jeff Crook Chief Product Officer Mountain Equipment Co-op FLOOR THEATRE 2 HOW TO CONNECT ONLINE AND OFFLINE CUSTOMER BEHAVIOUR Rhiannon White Director, Product Management Shazam FLOOR THEATRE 3