November 2014 Deal Announcement Go Colors receives investment from Sequoia Capital India PE Nov 2014 Go Colors raise funds from Sequoia Capital India It is a pleasure to announce that our client, Go Fashions Private Limited (“Go Colors”), has raised an undisclosed amount from Sequoia Capital India, for a minority stake in Go Colors. The deal provides primary capital to enable Go Colors expand in terms of reach and portfolio depth in domestic and international markets. Founded in 2011, Go Colors currently focuses primarily on branded legwear and is present in key metros pan-India. th Sole Advisor This deal marks the 11 successful transaction closure of FY 2015 and 16th transaction in the consumer sector, underscoring our expertise across all consumer sub-segments including food & beverages, education, apparel & retail and personal care. o3 Capital acted as the exclusive advisor to the transaction o3 Capital is a leading mid-market investment bank in India, focused on private equity, capital syndication, cross border M&A and strategic advisory services. The company focuses on industries where Indian companies have a strategic growth advantage, including Pharmaceuticals and Healthcare, Consumer Markets & Retail, IT / ITES and Infrastructure & Real Estate. o3 Capital has closed over 88 transactions in the last 8 years across verticals and product groups. www.o3capital.com Founded in 2011, Go Colors is engaged in the business of selling branded essential apparel in India and the Middle East. The Company is promoted by Mr. Prakash Saraogi, a seasoned professional with over 30 years of experience in the textile and apparel retail industry. Go Colors is India’s first branded essential apparel company and has scaled rapidly since inception. The Company’s value proposition to consumers is high quality at affordable prices which is reflected in the rapid growth of its brand. www.gocolors.co.in Sequoia Capital is one of the world’s most reputed venture capital firms with significant presence in India. As of date, total committed capital to Sequoia Capital’s India funds is around USD 2 billion. www.sequoiacap.com/india For further details, please reach out to: [email protected] 1|Page