1. business and industrial
2. advertising and marketing
3. marketing

What’s new in Marketing?
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TUESDAY 14TH APRIL 2015
Address
Postcode
You’re invited to the Hotel
Marketing Event of the Year!
The superb £100m National Football Centre near Burton-upon-Trent,
Staffordshire, plays host once again to the most important day of the year
for anyone involved in marketing, sales or PR in hotels.
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Hilton at St. George’s Park
Burton-Upon-Trent
Organisation
Tel:
CONFERENCE
2015
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Position
MARKETING
AT
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Confirmation of place and VAT invoice/receipt will be issued on booking.
For credit card bookings, please telephone 0845 6434 812, or book online at
www.hotelmarketing.org.uk
HOTEL
NATIONAL
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Tickets £245 + VAT
Association Members £195 + VAT
Lunch, refreshments and delegate pack provided
THE
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THE NATIONAL HOTEL MARKETING CONFERENCE Tuesday 14th April 2015
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Booking Form
Make your way to this fantastic national centre on Tuesday 14th April and
get the injection of “marketing adrenalin” that you, your colleagues and
your business need, to market your hotel successfully for this coming
winter, and for 2016 and beyond.
This is your chance to mix with over 200 other marketing and sales
managers, General Managers and hotel owners, to learn how your
marketing can improve, update yourself on the latest techniques in
digital marketing, and see how your business can benefit.
Email:
I wish to book
I wish to book
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places @ £245 each + VAT 20% (£294)
places @ £195 each+VAT 20% (£234)
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(CIM, HMA, IoH, BHA and Tourism Society members only)
Please state your membership number
Guest/Colleague
Position
*FREE
TOURS OF
ST GEORGE
’S P
– GUARAN ARK
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FOR THE FIR EED
ST 100
DELEGATES
TO
REGISTER!
Organisation
Please invoice me / I enclose a cheque made payable to "The Tourism Business” for the total of £
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Note that all payments must be received prior to the Conference taking place.
If you need an invoice with the conference organisers’ Bank Details, in order to make payment by BACS, please state this.
Organised by
Please return this form (with your payment if applicable) to:
Martin Evans, The National Hotel Marketing Conference, The Tourism Business, P.O Box 400, York YO10 3YB
Tel. 01904 438100 Fax. 01904 438200 [email protected] www.hotelmarketing.org.uk
Organised by
In Partnership with
Main Sponsors
In Partnership with
Main Sponsors
Venue Sponsor
Supporting Organisations
*Tours of St George’s Park will be confirmed by the FA approximately two weeks before the event
Please note that cancellations must be confirmed in writing before 31st March, and will be refunded minus a £25 administration charge. After that, we regret that no
refunds can be made, although substitute delegates can be accepted. The organisers reserve the right to amend the programme, venue or date should circumstances arise
which are beyond their control, and are not responsible for any loss or damage as a result of such amendments.
Venue Sponsor
One inspirational day....
One fantastic venue
09.00am
Conference Check-in, Coffee & Pastries
1.00pm
Lunch, Networking & Marketing Avenue of Excellence
10.00am
Conference Welcome – with Holly Glover, Commercial Manager, St George’s Park/The FA
2.00pm
Marketing Seminars – Second Half – Get Personal! Choose 1 out of these 3 great in-depth marketing seminars:
10.05am
Setting the Scene – Conference Chairman and President of the Hotel Marketing Association
10.10am
Hancock’s Half Hour – an ironic and informative 20-minute look at hotel
marketing from “The Caterer” star columnist, Peter Hancock, Chief Executive of
Pride of Britain Hotels
Stephen
Miles
11.15am
Chris Ward
Partnership Marketing and the Luxury Hotel Market – featuring a Hotel Marketing
Association award-winning marketing campaign – with Stephen Miles, GM, Radisson Blu
Edwardian, Manchester and Chris Ward, Commercial Director of Farncombe Estate and the awardwinning Dormy House Hotel in the Cotswolds. Both Stephen and Chris were winners of Hotel
Marketing Awards at December’s ceremony at the Savoy.
Seminar 5
Conference Keynote – Philip Hesketh - The Psychology of Persuasion, Philip is one
of the UK’s leading motivational speakers and was a founder director of the advertising
agency Advertising Principles. His first book “How to persuade and influence people” is
an Amazon Number One best seller, and he is in demand to speak to corporations and
work with directors across the world.
10.50am
The right’s and wrong’s of
Loyalty Programmes for
Hotels – should independent
hotels and small groups run
Adam Crisp Michael
their own loyalty
Stott
programmes? – with Adam
Crisp Strategy & Analysis Director of Zeta Interactive and
Michael Stott, Director of Whittlebury Hall, the hotel and
conference centre in Northamptonshire which has recently
been shortlisted in the finals of the CIM Marketing Excellence
Awards in two categories.
State of the Nation – a Landmark Presentation on the Hotel Market – by James
Bland, Client Services Director of BDRC Continental Including...
• An overview of the size and demographic of the British Hotel Guest Market
• Changing expectations and behaviour – what’s “the new normal”?
• Marketing Channels – the extent to which different channels resonate
The Future of Google – with Ian Miller, Search Director of Crafted
2.45pm
Google – you can’t live without it, and might not be able to live with it, if some forecasters
are right. Is the search giant going to take over the world? Is it one massive OTA-inwaiting? How should hotels work with Google, and just what does the future hold?
11.30am
Panel & Audience Q&A
11.45am
Morning Coffee & Marketing Avenue of Excellence
12.15pm
Marketing Seminars – First Half – Get Social! Choose 1 out of these 3 great in-depth marketing seminars:
Seminar 1
“The Brand
Journey for
Hotels” – with
Simon
Bullingham,
Simon
Simon
Group MD of
Bullingham Rhatigan
Creative Network and
Journey, and an expert on hotel branding, and
Simon Rhatigan, MD of Devonshire Hotels &
Restaurants, the group owned by the Duke and
Duchess of Devonshire and comprising The
Devonshire Arms at Bolton Abbey, and three
other hotels in Yorkshire and Derbyshire. Simon
Rhatigan formerly ran The Feversham Arms &
Verbena Spa, and also Le Manoir aux Quat’
Saisons.
Seminar 3
TripAdvisor’s tough enough – but what about the others? Managing
Review Sites to make money – with Thomas Landen Marketing Manager,
EMEA, Revinate one of the world’s leading companies operating in reputation
Thomas
Alan Stevens management, and Alan Stevens, author and speaker, who is writing a book on
TripAdvisor. Thomas and Alan will be exploring just how hotel marketers can get the
Landen
best from TripAdvisor, looking at the company’s latest direct bookings opportunities for hotels, and – of coursehow to get to the top of the TripAdvisor rankings. They will also look at the importance of other review sites,
including Reevoo, Feefo, Yelp and of course the OTA’s own customer review schemes.
Seminar 6
OTA’s – if you can’t beat
them, join them – with Natalie
Haynes, Lecturer in Hospitality
Marketing, Sheffield Hallam
Natalie
Gemma
University and Gemma
Haynes
Edmonds
Edmonds, GM of Buckland-ToutSaints Hotel. This seminar will look at the recent “rate parity”
debate, ever-increasing OTA commission levels, how to
achieve good content on OTA sites, new sites you might
need to be on, and the importance of predicting competitor
rates.
Marketing Seminars – Extra Time - Get Ahead! Choose 1 out of these 3 great in-depth marketing seminars:
Seminar 7
Attract more Conferences!
Sharpen your marketing in the
lucrative conference, meetings
and incentives market – with
Ciara Feely Peter
Ciara Feely, MD of Conference
Ducker
Converter and one of the leading
hotel trainers in Ireland, and Peter Ducker, CEO of the Institute
of Hospitality, and a former hotel group Sales Director and
owner of Resotel, the hotel and conference booking agency.
Seminar 2
How to use customer
insight and “go
mobile” to improve
guest loyalty. With the
Justin
Marijke
prevalence Online Travel
Bowser
Morris
Agents, it’s more
important than ever to build ongoing relationships
with your guests to create loyalty, drive more
profitable direct bookings and cross-sell your services.
Find out how hotels can harness data and insight
about their guests to keep them coming back and
spending more. And discover how the effective use of
mobile channels such as i-beacons, web-forms, SMS
and app-push can give hotels the marketing edge before, during and after each stay.
St George’s Park is easily accessible
by road, from the M1 and M6, and
by train to Burton-upon-Trent
station, which can be reached in
just over two hours from major
cities including London, Bristol,
Manchester and Leeds.
Seminar 4
Pamela Carvell
10.30am
An inspirational venue the best possible!
Seminar 8
Drones, Webcams, Videos,
Vine & Virals – top tips on
using video to market your
hotel with Sarah Fussey, Head
Jamie
Sarah
of Marketing, of Best Western
Curtis
Fussey
Hotels, the UK’s largest
consortium of 280 independently owned hotels, and Jamie
Curtis, MD of Bloom TV, a top video production agency
based in the south west
Why the Conference is a
“must attend” event
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A strong track record – the only
marketing conference for UK
hotels
Over 200 decision-makers
expected this year
20 inspirational speakers
Hot topics for every business
working within the hotel industry
Great content and ideas to help
you fight the recession
Creative thinking and a truly
motivational atmosphere
100’s of marketing tips to put
into practice
Superb networking and great for
teambuilding
Full conference pack and
delegate list included
A great investment for delegates
in their future success (and 5.5
hours' CPD)
Seminar 9
Analytics – Your new Best Friend: 20 things to turn your Analytics into Action – with Gilly Bachelor, Business
Development Director of award-winning Midlands-based marketing agency Reech Leisure
Gilly Bachelor
3.30pm
Afternoon Tea and into...
3.45pm
The Future of Hotel PR – an important look at PR in the world of hotel groups and independent hotels - How
important is PR in today’s hotel marketing plan? Just how can we make the nationals? Do traditional agencies still “cut
the mustard” in today’s social media world; How important are press visits to PR success; Where can we find the best
bloggers?
4.10pm
Extra Time – The Dark Arts of Digital Marketing – From Online Advertising to Metesearch, and
Auction Sites to Smart Technology – let’s raise the bar in hotel marketing with a look into the future
with Des O’Mahony, CEO & founder, Bookassist, voted the World’s Leading Booking Engine
Technology Provider for the third year running in 2014 at the World Travel Awards
4.30pm
Close of Conference & Drinks Reception in the Marketing Avenue of Excellence
From 4.30pm
Optional tours of St George’s Park, the National Football Centre – guaranteed* for the first 100 delegates
How to reserve your place
Book online at
www.hotelmarketing.org.uk
Or just complete the booking form
overleaf (remembering to keep a
photocopy of it) and send it to the
address on the booking form. We’ll then
send you a confirmation slip and further
details. Or you can fax or email your
booking to the Conference Office below.