Focus On Modern Commerce Experience
Wednesday, April 1, 2015
TIME
TITLE
LOCATION
9:00 AM - 10:00 AM
Linking the Omni-Channel Divide
Peter Sheldon, Forrester, Alistair Galbraith, Oracle
Delfino 4102/4103
10:15 AM - 11:00 AM
11:00 AM - 11:45 AM
12:30 PM - 1:30 PM
Have you purchased an item one day only to get an email promotion
for the exact item a few days later? Saw that an item was "in-store"
online only to find out it is out-of-stock when you arrive? Or called with
customer service issues and no record of your recent purchase can be
found? These are just a few examples of many challenges
organizations are facing daily with omni-channel commerce. Those
that aren't working toward solving these issues and delivering
seamless, omni-channel experiences are putting sales, customer
loyalty, and their brand at risk. Attend this session to hear about the
latest trends, opportunities, and challenges impacting organizations
and their quest to concur the omni-channel divide. Then, Oracle
Commerce experts will walk you through how to turn your omnichannel vision into a reality with live demonstrations that will address
real-world omni-channel commerce scenarios.
Data-driven Commerce
Michel Tjoeng, Spindrift Group
Through every customer journey a wealth of customer data is
collected, from third party to first party data. Every time consumers
interact with a digital touch-point, we learn more about them. Learn
how you can leverage this data to optimise the customer experience.
New Approaches to Customer Engagement in the Digital
Transformation Era
Craig DeMerit, Tilly's
As online sales grow, retailers are upgrading their technology solutions
to improve the shopping experience for the consumer and create a
more visual, dynamic, and personalized engagement. Hear from
action sports retailer Tilly's about how it uses Oracle Commerce and
many other products in the Oracle Customer Experience suite to
transform the shopping experience on its digital channels.
How Maritz Drives More Incentives through Personalized
Experiences
Bryan Phillips, Jim Slattery, Maritz Motivation Solutions
Delfino 4102/4103
Delfino 4102/4103
Delfino 4102/4103
For Maritz, the reward experience is an essential part of running their
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1:45 PM - 2:45 PM
3:30 PM - 4:30 PM
4:45 PM - 5:45 PM
business. Maritz needed to be able to personalization experiences
down to an individual level not just a program level. Hear from Maritz
CIO, Bryan Phillips and Jim Slattery (need title) on how they
transformed their Rewardsphere website to provide a full-featured,
personalized customer experience to its loyalty, employee, and sales
incentive participants.
Multiplus Implements Oracle Commerce For Their Loyalty
Marketplace
Rohit Garewal, Object Edge Digital, Mauricio Correa, Multiplus
Learn about the unique application of using Oracle Commerce as a
loyalty marketplace by one of the largest points marketplace's in the
world - Multiplus Brasil. A future proof implementation by Object Edge
that is designed to grow over the years, aimed to increase the value
of Multiplus loyalty points through personalized, contextual messaging
across sites, email, social, and display ads, utilizing data generated
from Seibel CRM and Oracle Commerce.
Oracle Commerce Roadmap
Ian Davis, Oracle
Get a first look at the Oracle Commerce product roadmap, major areas
of investment, and the upcoming release schedule. Product
Management will be answering questions and sharing best practices
on how to prepare your organization for upgrades and enhancements.
Customer Panel: Accelerating Success With Oracle Commerce
Chad Simich, Deluxe Checks, Mike Conant, Agilent Technologies,
Chris Jackson, Ferguson Enterprises, Michel Tjoeng, Spindrift Group
Delfino 4102/4103
Delfino 4102/4103
Delfino 4102/4103
Join us for a session with industry thought leaders as they discuss the
strategies and tactics their teams are deploying to help boost the
results of their commerce efforts.
Thursday, April 2, 2015
TIME
TITLE
LOCATION
9:00 AM - 10:15 AM
Customer Experience and the eCommerce Ecosystem Chris
Fletcher, Gartner
Delfino 4102/4103
eCommerce is no longer just commerce. It is not just about shopping
carts and transactions. It is the primary customer facing channel; the
conduit between customers and your back office applications. Join
Gartner analyst, Chris Fletcher, for a discussion around the
eCommerce ecosystem and how to leverage this ecosystem to deliver
engaging customer experiences that adds value to buyers.
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11:00 AM - 12:00 PM
12:00 PM - 12:30 PM
1:00 PM - 1:45 PM
1:00 PM - 1:45 PM
2:00 PM - 3:00 PM
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Re-imagine Commerce with Commerce in the Cloud
Alistar Galbraith, Oracle, Katrina Gosek, Oracle, Andrew Webb,
Oracle
Because your business is unique, a one-size-fits-all cloud commerce
solution won’t work. You need to scale to grow but using a "good
enough for now" solution will only get you outpaced by your
competition. Software as a service (SaaS) for commerce has evolved
and it’s time for a new approach that can accelerate your time to
market and help your company stay agile. Attend this session to learn
about Oracle Commerce Cloud—Oracle's newest SaaS offering for
commerce.
How Fashion Icon Reserva Uses Oracle Commerce to Deliver
Innovative and Omni-Channel Customer Experiences
Diego Costa, Compasso
Innovation is part of Reserva's DNA with the company just being
awarded one of the most innovative companies in the world by Fast
Company. And to support their strategies and deliver engaging
customer experiences across different touch points Reserva has
selected Oracle Commerce. In this session, learn how the company is
using Oracle Commerce to help with their innovation and omnichannel initiatives, including their "build your own T-shirt" offering
available online and in-store. Also hear about their multisite approach,
mobile-specific UX, follow a product and other details around their
implementation.
Advanced Experience Management
Aparna Srivivasan, Oracle, Kristen Gill, Oracle
Day-to-day activities are being reimagined through simple, engaging
user experiences. You've deployed Oracle Commerce Experience
Manager to take advantage of the opportunity, but now you want to
take your implementation to the next level. Join the product experts to
learn advanced best practices and use cases that leverage every last
drop of functionality to help drive superior online experiences.
New Opportunities Arise when Configure, Price, Quote is
Combined With Commerce
David Hatcher, Oracle
CPQ and Commerce working together can expand sales opportunities.
Oracle's recent acquisitions of ATG, Endeca, and BigMachines create
a complete ecosystem that can define your e-commerce solution.
Product Managers will show where and how Oracle is investing in the
commerce ecosystem and what the vision is for the future.
Meet the Commerce Experts
Jeri Kelley, Oracle, Katrina Gosek, Oracle, Brenna Johnson, Oracle,
Ian Davis, Oracle, Kristen Gill, Oracle, Aparna Srinivasan, Oracle,
Kristen Flanagan, Oracle, Gary Kirschner, Oracle, Alistair Galbraith,
Oracle, Andrew Webb, Oracle
Delfino 4102/4103
Delfino 4102/4103
Delfino 4102/4103
Delfino 4101B
Delfino 4102/4103
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Meet with the experts responsible for the Oracle Commerce products.
This is your opportunity to ask questions, learn new tricks, and get
insights directly from the experts who develop, build, and deploy
Oracle Commerce products.
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