Principles By Plan ��� Weaving the Co

Principles By Plan –
Weaving the Co-op Principles into
Your Strategic Plan
Wednesday, March 25
11 a.m. Eastern (10 a.m. Central, 9 a.m. Mountain, 8 a.m. Pacific).
Registration Deadline: March 18
Webinar participants will earn five points in the Planning and Programs
category for MCC designation or renewal.
Presenter: JuliAnn Graham, Communications Coordinator, Tri-County Electric Cooperative (TCEC)
JuliAnn Graham has been TCEC’s communicator for nearly eight years. Chris Purdy is the cooperative’s
vice president of Member Solutions and Leslie Kraich is TCEC’s community and member relations
coordinator. Together, they work to ensure TCEC’s members understand the cooperative difference by
incorporating the seven cooperative principles into their strategic communications plan and weaving them
into everyday communications. Graham is a Certified Cooperative Communicator through the National
Rural Electric Cooperative Association. In 2014, the TCEC communications team won the Top Rural
Electric Co-op Communicator award in the Oklahoma Association of Electric Cooperative’s annual
newsletter contest. In 2013, the cooperative scored an 87 on the American Customer Satisfaction Index,
which was an all-time high for the co-op.
What you’ll learn:
Leveraging the cooperative principles to help members understand the cooperative difference and its
value is one of the primary focal points of every co-op communicator. Being a cooperative can be a
competitive edge when you have loyal members who get what it means to be part of a cooperative. In this
session, TCEC presents a case study showing how their communications team incorporated the
cooperative principles into their communication efforts.
Participants will learn:
• How to craft a strategic plan with the cooperative principles in mind.
• How to build an editorial calendar incorporating the cooperative principles.
• Telling your story with the cooperative principles.
Who should attend:
This webinar is designed for any cooperative communicator or leader.
The deadline to register is March 18. To ensure your spot in this webinar fill out the registration form and fax, mail
or scan to email with payment to:
Cooperative Communicators Association
174 Crestview Drive, Bellefonte, PA 16823-8516
Fax: 814-355-2452 | Email: [email protected]
Principles By Plan –
Weaving the Co-op Principles into Your Strategic Plan
CCA Webinar Registration
Wednesday, March 25, 2015
11 a.m. - 12 p.m. Eastern
(10 a.m. Central, 9 a.m. Mountain, 8 a.m. Pacific)
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Weaving the Co-op Principles into Your Strategic Plan
(All CCA webinars last approximately one hour)
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