1. health and fitness
2. disease
3. aids and hiv

AAA 2015
GN RESOUND, PRESS AND ANALYST MEETING
SAN ANTONIO, MARCH 26, 2015
AGENDA
General business update
A new benchmark in Smart hearing – ReSound LiNX2
Personalized tinnitus management
Q&A
Slide 2
A STRONG FOUNDATION FOR 2014 - 2016
- BUILDING ON THE MOMENTUM FROM 2010 - 2013
New strategy:
INNOVATION &
GROWTH
Completion
of the
SMART
program
Introducing
SMART and
new
business
mindset
ReSound
AleraTM –
1st 2.4
GHz
product
Slide 3
ReSound
VersoTM 2nd generation 2.4
GHz
ReSound
LiNXTM 3rd generation 2.4
GHz
KEY ACHIEVEMENTS IN 2014
- LAUNCH OF RESOUND LINX DROVE SIGNIFICANT RESULTS
Comments
• Launch of ReSound LiNX
• Won numeroues prestigious
innovation awards
• Created unprecedented media
exposure
• Audiologists are confirming that
they have experienced a userpull
• Fastest growing hearing aid
manufacturer
• 8% organic growth
• Improving fundamentals
• Gross margin increased from
65.5% to 67.1% in 2014
• EBITA margin in line with the
best in the industry
Slide 4
ReSound LiNX media exposure
GENERAL MARKET UPDATE
- AN EVENTFUL START OF 2015
Key events in Q1 2015
• Launch of ReSound Smart
app for Android
• Extention of large supply agreements
• GN ReSound strengthened the partnership with Costco
• Competitors announcing vertical integration in large European
markets
• Germany and France have previously been markets characterized by
limited vertical integration due to heavy collateral damage
• Creates short-term opportunities for GN ReSound
• Has no impact on GN ReSound’s retail strategy – GN ReSound strives to
be a preferred partner that refrains from vertical integration
• Launch of the 4th generation 2.4 GHz technology: ReSound LiNX2
Slide 5
2015 MARKET GROWTH
- STABLE AND ATTRACTIVE UNDERLYING UNIT GROWTH
Global
• Excluding Germany, the stable and resilient growth rate is expected to continue
in line with the historical trend
• 3-5% unit growth
• 1-4% value growth
United States
• Strong January and February with unit growth above 5% in the private market,
and unit growth above 10% in the Veterans Affairs
• Stable pricing environment
Germany
• Negative market growth is expected in Germany in 2015
• Negative unit growth of approximately 20% in both January and February
• Market ASP has been flat in the beginning of 2015 after a material decline
in 2014
Slide 6
RESOUND LINX – A SMASH HIT
Slide 7
Slide 8
RESOUND LINX2
- TAKING SMART HEARING TO A NEW LEVEL
• Top rated sound quality
• New Spatial Sense
AUDIOLOGY
• Tinnitus Nature Sounds
• Launch of full family
• 10 form factors
DESIGN
AUDIOLOGY
• Custom products with MFi
• Improved speed of connectivity
• Full accessory compatibility
CONNECTIVITY
• No dongles – true wireless
• New level of personalization
APPS
Slide 9
• Improved control features
GLOBAL LAUNCH OF RESOUND LINX2
- FOURTH GENERATION OF 2.4 GHZ TECHNOLOGY
Slide 10
•
•
Building on the strong brand equity and recognition
In the early launch period, GN ReSound continues to
experience high interest from media, audiologists and
users
•
•
•
Launched globally in March 2015 in all primary markets
Introduction in the important VA channel in May 2015
Fast follow-up with version in the Basic price segment
AGENDA
General business update
A new benchmark in Smart hearing – ReSound LiNX2
Personalized tinnitus management
Q&A
Slide 11
Introducing
ReSound LiNX2
4th generation of 2.4
GHz technology
AUDIOLOGY
Slide 12
CONNECTIVITY
DESIGN
APPS
RESOUND LINX2
- TAKING SMART HEARING TO A NEW LEVEL
• Top rated sound quality
• New Spatial Sense
AUDIOLOGY
• Tinnitus Nature Sounds
• New full featured RIE
• New BTE designs
DESIGN
AUDIOLOGY
• New Custom platform
• MFi across the range
• Full accessory compatibility
CONNECTIVITY
• No dongles – true wireless
• New level of personalization
• Unique control
APPS
Slide 13
NEW DESIGN - UNIQUE BENEFITS
DESIGN
AUDIOLOGY
No detail
has been left
untouched
Slide 14
A FULL FAMILY OF SMART HEARING
- OPTIMIZED FOR SIZE, PERFORMANCE AND ERGONOMICS
DESIGN
AUDIOLOGY
•
New and optimized custom platform
•
New full featured 13 battery RIE
•
World’s only MFi custom products
•
New design for BTEs
•
Ear-to-ear in custom products
Slide 15
SUREFITTM FOR IMPROVED PERFORMANCE AND
COSMETICS
- NEW RIE RECEIVER AND DOME PORTFOLIO
DESIGN
AUDIOLOGY
Performance: Increased output and fitting range
Cosmetics: Smaller size, uniform design and high-tech look and feel
Slide 16
ISOLATE NANOTECH
- BEST IN CLASS MOISTURE PROTECTION
DESIGN
AUDIOLOGY
Slide 17
Surround Sound by ReSoundTM
Effortless hearing in
top-rated sound quality
AUDIOLOGY
Slide 18
PACKED WITH PREMIUM SOUND PROCESSING
FEATURES
Warp based widedynamic range
compression
Environmental
Optimizer™ II
AUDIOLOGY
DFS Ultra™ with
Music Mode
Sound Shaper™
Tinnitus noise
generator with
Nature Sounds
Binaural Directionality II with
Spatial Sense
NoiseTracker™
noise
reduction
Slide 19
Binaural ear-2-ear
communication
Direct audio
and data
streaming
GET A VIVID SENSE OF SPACE AND SPEECH
- BINAURAL DIRECTIONALITY II WITH SPATIAL SENSE
Spatial Sense technology
Experience a vivid sense of
where sounds are coming
from
Binaural Directionality II
Zoom in on the signal of
interest
 No manual adjustments
needed
 No compromise in sound
quality or listening comfort
 Just effortless hearing as
nature intended
Slide 20
AUDIOLOGY
HOW RESTAURANTS REALLY ARE
AUDIOLOGY
Real world listening situations are not controlled
environments
BINAURAL DIRECTIONALITY
AUDIOLOGY
Slide 22
SPATIAL HEARING: EXTERNALIZATION OF SOUNDS
AUDIOLOGY
Slide 23
SPATIAL SENSE
- PINNA RESTORATION
Directionality of hearing aid
microphone more closely
resembles that of a human
pinna than an omnidirectional
microphone.
Slide 24
AUDIOLOGY
LOCALIZATION ABILITY
Localization ability is based on two cues
AUDIOLOGY
The interaural timing
differences (ITD)
Low-frequency ITD cues
are most important for
localization in the
horizontal plane and are
the most robust cues
Slide 25
The interaural level
differences (ILD)
High-frequency ILD cues
are more important for
localization in the
vertical plane
SPATIAL SENSE
- BINAURAL COMPRESSION
Unaided ear
Binaural Compression Off
AUDIOLOGY
Slide 26
SPATIAL SENSE
- BINAURAL COMPRESSION
Unaided ear
Binaural Compression On
AUDIOLOGY
Slide 27
LOCALIZATION WITH SPATIAL SENSE
35
Front-Back confusions (%)
30
Overall RMS (degrees)
25
20
15
10
5
0
Without Spatial Sense
Slide 28
With Spatial Sense
AUDIOLOGY
Made For iPhone
Stream sound in rich
stereo quality
CONNECTIVITY
DIRECT STEREO SOUND STREAMING FROM BTES,
RIES – AND CUSTOMS
• Made for iPhone functionality now available across widest range ever
• More users have the same opportunities to connect, interact and
engage with a hyper-connected world as everyone else
• No wires. No dongles. No intermediary devices. True wireless.
Slide 30
CONNECTIVITY
STREAM AUDIO FROM ANY SOURCE
- RESOUND UNITETM
CONNECTIVITY
RESOUND SMART APP
- A PERSONALIZED HEARING EXPERIENCE
APPS
Slide 32
RESOUND SMART APP
- A PERSONALIZED HEARING EXPERIENCE
APPS
SPEECH FOCUS:
Adjust the width of the directional beam
Slide 33
RESOUND SMART APP
- A PERSONALIZED HEARING EXPERIENCE
APPS
COMFORT IN NOISE:
Reduce noise levels in loud environments
Slide 34
RESOUND SMART APP
- A PERSONALIZED HEARING EXPERIENCE
APPS
COMFORT IN WIND:
Reduce the amount of intrusive wind noise
Slide 35
AGENDA
General business update
A new benchmark in Smart hearing – ReSound LiNX2
Personalized tinnitus management
Q&A
Slide 36
RESOUND LINX2: THE MOST PERSONALIZED
SOLUTION TO TINNITUS MANAGEMENT
Built-in tinnitus features
Break the
vicious cycle
Slide 37
RESOUND LINX2: TINNITUS SOUND GENERATOR
• Available in all ReSound LiNX2 models
• Most flexibile sound generator solution available
Slide 38
NATURE SOUNDS
• Unique water-inspired
environments
• Onboard in hearing
instrument
• Flexible to match user
preference
Slide 39
PERSONALIZED TINNITUS MANAGEMENT – UNIQUE
USER CONTROL VIA SMART APP
Coming soon
Slide 40
RESOUND RELIEF: PERSONALIZED SOUNDSCAPES
• Unique and flexible tool to relieve tinnitus
• Compliments ReSound LiNX2 tinnitus management
Slide 41
RESOUND LINX2
- TAKING SMART HEARING TO A NEW LEVEL
AUDIOLOGY
Slide 42
CONNECTIVITY
DESIGN
APPS
ONE MORE THING…
Slide 43
Slide 44
Q&A
Define and drive the future of hearing
The world’s
best hearing
aids
+
Connectivity
+
Apps