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Parallels® Automation for Cloud Marketplace
Datasheet
Parallels Automation for Cloud Marketplace (PACM) offers
cloud service providers and telcos everything they need to
quickly offer selected high-demand SaaS applications to SMBs
via their own branded marketplaces in days, rather than weeks
or months
PACM Applications Available
Today
Collaboration & Communication
Overview
Parallels Automation for Cloud Marketplace offers Cloud Service Providers and Telcos
a continuously expanding catalog of high-demand software-as-a-service (SaaS)
applications across a broad range of categories that SMBs want today.
Parallels Marketplace applications can be deployed in days – rather than weeks or
months – and come with pre-negotiated licensing terms that eliminate the need to
negotiate individually with each ISV. Marketplace applications also include optional thirdparty certified support that can eliminate the complexities of supporting a broad range of
applications in-house.
And to help jump-start your sales efforts, Parallels will provide marketing content
for the applications that you host, helping you promote solutions to your customers.
Parallels Marketplace applications provide a quick and easy way to differentiate your
offerings, increase your revenues, decrease time to market, and build “stickier” customer
relationships.
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Line of Business
The Parallels Professional Services team is available to help you customize your user
interface and load Parallels Marketplace applications to your branded storefront – so you
can start generating profits right away.
Benefits
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Parallels Cloud Marketplace Applications are the fastest way to offer SMB customers
instant, self-service access to the cloud-based SaaS applications that they want most.
Meeting these customer needs will not only generate more revenue for you,
but also increase the “stickiness” of your customer relationships.
•Rapid deployment. Marketplace applications include everything you need to offer
your customers instant access to Cloud applications – so you can get your SaaS
applications to market in days, rather than weeks or months, and start generating new
revenue right away.
•Expanding catalog of high-demand Cloud applications. There are currently 10
applications that we have selected for their high-demand opportunities by small and
medium businesses now…and this is just the beginning. We are continually working
with ISVs to bring additional high-value SaaS offerings for you to offer your SMB
customers. And because these applications are already packaged to run on the
Parallels Automation platform, you can deploy them in a matter of days.
•Pre-negotiated business terms. Marketplace applications come with pre-negotiated
business terms for every application, so you don’t have to negotiate licensing terms
with each ISV individually. This approach ensures equitable wholesale pricing for you,
lets you establish your own retail pricing, and further accelerates your time to market.
•Turnkey customer support. All Marketplace applications include optional support
services from certified third-party support providers with worldwide 24/7 capabilities.
This helps Cloud Service Providers to minimize the time and cost associated with
supporting a broad range of applications in-house, gives your customers easy access
to top-notch technical support, and allows you to go to market with new application
offerings more quickly.
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•Implementation assistance. With the help of Parallels Professional Services –
including assistance with setting up your storefront, designing the user interface, and
back office integration – you can implement Marketplace applications in a matter of
days and start generating additional revenue right away.
•Ability to add hundreds of additional APS applications. In addition to the
applications offered via Parallels Cloud Marketplace, with their pre-negotiated
business terms and support, you can also offer hundreds of additional applications
enabled by the Application Packaging Standard (APS) via your branded storefront.
This standard automates provisioning, configuration, billing, and support for Cloud
applications, making it easy to add new offerings to your portfolio.
•Self-service ordering. Because Parallels Cloud Marketplace applications are
integrated with Parallels Automation, your customers can easily order and pay
for Cloud applications themselves, saving you the time of having to fulfill orders
manually.
•Instant provisioning. Marketplace applications issue licenses automatically as soon
as customers complete their orders. That’s good for your customers, as it means
they can start using the application immediately; and it’s good for you, because it
optimizes time to revenue.
•Easy management. The Parallels Automation interface gives you easy visibility into
customer self-service orders and licenses, so you can readily track marketplace
activity.
How Cloud Brokerage Architecture Works with Marketplace
Applications
When your customer purchases a PACM application, a licensing call goes out to
Parallels, which acts as a broker and aggregator. Parallels then sends an API call to
the software vendor, requesting a license key. When the vendor replies – typically
instantly – Parallels passes the license key on to your PACM storefront, which passes it
on to your customer in an e-mail bearing your company brand. Wizards then walk your
customer through installation, registration, and activation.
Parallels Cloud Marketplace is a
turnkey solution for getting to market
with SaaS applications quickly. You
can have Parallels Cloud Marketplace
Applications up and running and
on offer to your SMB customers
in days .In order to start offering
these applications, you will need the
following infrastructure in place:
•Parallels Automation
•Parallels SaaS Module
•A Parallels Key Administrator
account (for automated license
fulfillment)
Parallels Professional Services can
help you to implement all pieces of the
required infrastructure. Additionally,
they can help you to quickly
implement the SaaS Applications that
you want to offer, and design your
user interface for your branded SaaS
storefront.
Learn more at www.parallels.com/
products/pacm
SMB
ISV 1
CSP
ISV 2
ISV 3
Deployment
PBA licensing calls
APIs
SMB
SMB
SMB
Application license keys
ISV 4
Parallels Key Administrator
Telco
ISV N
SMB
SMB
SMB
North America
500 SW 39th Street, Suite 200
Renton, Washington 98057
USA
[email protected]
www.parallels.com
EMEA
APAC
Willy-Brandt-Platz 3
10 Anson Road, #32-09
81829 Munich
International Plaza 079903
Germany Singapore
[email protected]
[email protected]
www.parallels.com/eu
www.parallels.com