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Stockholm, May 19, 2015
Creative Space for sustainable ideas
The Absolut Company creates a venue for innovators with the aim of finding
solutions that can contribute to a sustainable future. Old containers that previously
carried Absolut Vodka are rebuilt into a creative hub to be filled with innovative
ideas.
From the 12th to the 14th of June, 16 curious innovators will perform a hackathon to find
new solutions to the environmental challenges that The Absolut Company faces in
packaging. A "Creative Space" is to be built up of old containers previously used for the
transport of Absolut Vodka in Liljeholmen, south of Stockholm and nearby The Absolut
Company’s headquarter in Sweden.
During the three days, the
innovators, represented by
mostly designers, engineers and
students, will work on challenges
such as: how to minimize The
Absolut Company’s
environmental impact and how to
get more people around the world
to recycle their glass bottles.
They will also be working on
finding solutions for reusing
bottles by refilling and come up with creative new uses for the Absolut Vodka bottle. The
innovators will work together with experts from The Absolut Company who may
contribute with their knowledge and insights of the company.
“Sustainability is a given part of our operations and a challenge that we are facing every
day. By inviting innovators to be co-creators in our process we are hoping to open up for
new approaches and to challenge ourselves. Creative Space is also a great venue where
the participants are given tools to elaborate new ideas, to learn more and to share
The Absolut Company has the worldwide responsibility for the production, innovation and
strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa, Luksusowa and Our/Vodka.
Absolut Vodka is the world’s fifth largest premium spirits brand. Every bottle of Absolut Vodka is
produced in Åhus, southern Sweden. Malibu is the number one rum-based coconut spirit in the
world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category.
The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod
Ricard, which holds one of the most prestigious brand portfolios in the sector.
experiences,” says Anna Schreil, Director Product Development, realization and R&D at
The Absolut Company.
The participants will work together in four groups and when the hackathon is completed a
jury will appoint a winning proposal. The ambition is to find a winning idea so good that
it can be put into the actual production.
After the first hackathon is conducted, Creative Space will open up for innovators and
others who are interested and want to participate in the challenge to create solutions for a
more sustainable future. People who are interested in participating are to apply on
www.absolutcreativespace.com. The site also offers the possibility of following the
project Creative Space in real-time.
About Creative Space:
• Read more about Creative Space on www.absolutcreativespace.com
• Creative Space will be located in Gröndal, Sweden from June 12th to July 4th 2015, after that the
plan is to close it up and let it be shipped to the next location
• Creative Space Hackaton about The Absolut Companys sustainability challenges will take place
from June 12th to June 14th 2015.
• On June 15th Creative Space will open for “Creative Action for good”, that will take place between
June 15th and July 2nd.
• www.absolutcreativespace.com is open for applications from May 18th until June 1st. The
applications will be assessed on an existing idea or portfolio/website. You can apply alone or as a
group and you must be over the age of 18. Selected innovators who will participate in the Creative
Space will be announced by mail and on the website.
• Creative Space is designed by the architects Charlotte Stuveback & Astrid Skog from Skog &
Stuveback.
For further information, please contact: Elin Wibell, Senior Manager Corporate Communications,
The Absolut Company, +46 70 190 10 41, [email protected]
The Absolut Company has the worldwide responsibility for the production, innovation and
strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa, Luksusowa and Our/Vodka.
Absolut Vodka is the world’s fifth largest premium spirits brand. Every bottle of Absolut Vodka is
produced in Åhus, southern Sweden. Malibu is the number one rum-based coconut spirit in the
world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category.
The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod
Ricard, which holds one of the most prestigious brand portfolios in the sector.