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Tarifs France
Ad Specs – March 2015
FORMATS 1/2
FORMAT
DESKTOP
MOBILE
TABLET
APPS
IPTV





VIDEO IN-STREAM
Video pre-roll
Pre-roll + companion ad
Compagnon Overlay (sur le contenu après le spot)

MPU companion
on-site
Player takeover companion
on-site
Interactive pre-roll
Interactive pre-roll - Share buttons

Interactive pre-roll - Hotspots

Interactive pre-roll - Expand

Interactive pre-roll - Mini-site

Pre-roll interactif - AdSelector

Interactive pre-roll - Locator

Any VPAID Interactive pre-roll pushed by clients

Pre-roll extender

on-site
FORMAT
FORMATS 2/2
DISPLAY
DESKTOP
MOBILE
TABLET
Homepage Takeover - Classic (incl. MPU)

 no Flash
Homepage Takeover - Masthead (incl. MPU)

if spec. Dailymotion
Homepage Takeover - Custom

Masthead 970x250 – Classic


Masthead 970x250 – Video

if spec Dailymotion
MPU / Medium rectangle 300x250 - Classic


MPU / Medium rectangle 300x250 – Video

Half page 300x600 classic

Half page 300x600 vidéo

Prehome / interstitial (between-the-page)

Prehome / interstitial (between-the-page) - Video

APPS


 click to play
Prehome / interstitial mobile + tablet

Mobile banner 300x50 ou 320x50


DAILYMOTION GAMES
Brand corner


Slideshow slot


Sponsored unit



IPTV
instream
VIDEO PRE-ROLL
Desktop
Mobile
Tablet
Connected TV
VIDEO PRE-ROLL
TECH SPECS
Compiled video file
Notes
format
mp4, (H264), mov, wmv, avi
Encoding : If the creative agency cannot deliver an encoded video (FLV /
F4V), we can encode the video from high-quality files
max. weight
none
resolution
provide a non-compressed file, non resized
(if possible, provide us with the source file)
If redirect : contact us
max. video
length
30 s max
Third-party tracking: a pixel and a click-command can be integrated to
measure impressions and clicks.
VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1
(Video Ad Serving Template) is a standardized communication protocol
which enables a simplified and homomgenous exchange of information
between video players and videos ads servers. Vast redirect accepted for
mobile devices only if the video format is mp4. No redirects on connected
TV.
PRE-ROLL + COMPANION OVERLAY
Desktop
PRE-ROLL + COMPANION MPU
Desktop
Tablet
PRE-ROLL + COMPANION PLAYER TAKEOVER
Desktop
INTERACTIVE PRE-ROLL – SHARE BUTTONS
Desktop
INTERACTIVE PRE-ROLL – SHARE BUTTONS
TECH SPECS
Combined video file
Notes
format
mp4, (H264), mov, wmv, avi
Dailymotion can produce and implement the format
if redirects (on all devices) : .mp4
Provide :
- Redirection URL to be used (FB or Twitter)
- Default shared text (140 characters)
Max. weight
none
Encoding : If the creative agency cannot deliver an encoded video (FLV /
F4V), we can encode the video from high-quality files
Resolution
provide a non-compressed file, non resized
(if possible, provide us with the source file)
Third-party tracking: a pixel and a click-command can be integrated to
measure impressions and clicks
If redirect : contact us
Max. video
length
30 s
VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1
(Video Ad Serving Template) is a standardized communication protocol
which enables a simplified and homomgenous exchange of information
between video players and videos ad servers.
INTERACTIVE PRE-ROLL - HOTSPOTS
Desktop
INTERACTIVE PRE-ROLL – HOTSPOTS
TECH SPECS
Compiled file
Notes
format
mp4, (H264), mov, wmv, avi
Encoding : If the creative agency cannot deliver an encoded video (FLV /
F4V), we can encode the video from high-quality files
Max. weight
none
resolution
provide a non-compressed file, non resized
(if possible, provide us with the source file)
If redirect : contact us
Max length
30 s
Third-party tracking: a pixel and a click-command can be integrated to
measure impressions and clicks
Player compatible VAST/VPAID : accepted redirects: VAST 1,2 / VPAID 1
(Video Ad Serving Template) is a standardized communication protocol
which enables a simplified and homomgenous exchange of information
between video players and videos ad servers.
Provide :
• Creative brief (storyline/artwork)
• Bullet points to be used on the video (preferably vectorized).
• « Annotations » to be integrated to the format (preferably vectorized,
otherwise a high-definition gif/jpeg)
INTERACTIVE PRE-ROLL – EXPAND
Desktop
INTERACTIVE PRE-ROLL – EXPAND
TECH SPECS
Compiled file
Notes
format
Provide : Creative brief (storyline/artwork)
1 logo/pictogram/button to launch the expand feature, vectorized if
possible (otherwise high-quality gif/jpeg).
mp4, (H264), mov, wmv, avi
If redirects (on all devices) : .mp4
Max. weight
none
resolution
provide a non-compressed file, non resized
(if possible, provide us with the source file)
Max. length
30 s
Encoding : If the creative agency cannot deliver an encoded video (FLV /
F4V), we can encode the video from high-quality files
Third-party tracking: a pixel and a click-command can be integrated to
measure impressions and clicks
VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1
(Video Ad Serving Template) is a standardized communication protocol
which enables a simplified and homomgenous exchange of information
between video players and videos ad servers.
INTERACTIVE PRE-ROLL – MINI-SITE
Desktop
INTERACTIVE PRE-ROLL – MINI-SITE
TECH SPECS
For any information on our custom formats, please contact us.
INTERACTIVE PRE-ROLL – CAROUSEL
Desktop
INTERACTIVE PRE-ROLL – ADSELECTOR
Desktop
INTERACTIVE PRE-ROLL – STORE LOCATOR
Desktop
INTERACTIVE PRE-ROLL – STORE LOCATOR
TECH SPECS
Compiled file
Notes
format
Provide:
- Creative brief / screenshots
- Vectorial logo vectoriel (otherwise a high-definition gif/jpeg)
- A list with names and adresses of the store locations in a Excel file.
mp4, (H264), mov, wmv, avi
If redirects (on all devices) : .mp4
Max. weight
none
resolution
provide a non-compressed file, non resized
(if possible, provide us with the source file)
Max. length
30 s
Encoding : If the creative agency cannot deliver an encoded video (FLV /
F4V), we can encode the video from high-quality files
Third-party tracking: a pixel and a click-command can be integrated to
measure impressions and clicks
VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1
(Video Ad Serving Template) is a standardized communication protocol
which enables a simplified and homomgenous exchange of information
between video players and videos ad servers.
INTERACTIVE PRE-ROLL – EXTENDER
Desktop
INTERACTIVE PRE-ROLL – EXTENDER
TECH SPECS
Compiled file
Notes
format
The pre-roll is played for 30s if the call to action button is not activated. If it
is activated, the pre-roll is played until the end.
mp4, (H264), mov, wmv, avi
if redirects (on all devices) : .mp4
Max. weight
None
resolution
provide a non-compressed file, non resized
(if possible, provide us with the source file)
If redirect : contact us
Max. length
Recommanded : 2 to 3 min maximum
Contact us for more details
Call-to-action : by default (customizable on demand).
FB & TW sharing buttons can be added
Encoding : If the creative agency cannot deliver an encoded video (FLV /
F4V), we can encode the video from high-quality files
Third-party tracking: a pixel and a click-command can be integrated to
measure impressions and clicks
VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1
(Video Ad Serving Template) is a standardized communication protocol
which enables a simplified and homomgenous exchange of information
between video players and videos ad servers.
display
HOMEPAGE TAKOVER - CLASSIC
Desktop
Tablet
Full day
exclusivity
100% SOV
HOMEPAGE TAKEOVER - CLASSIC
TECH SPECS 1/2
Cinematic
Needed assets
When loading the page: The homepage takeover is
represented by a background image and banners
(animated or not) on the homepage of Dailymotion.
The assets must be delivered within 5 working days before the
start of the campaign.
The validation will be done at least 3 working days before the
upload.
Composition du format
Background image 1615x2125 : important information must
be inserted into the 1024 pixels of the centre zone
Top banner 970x120 : Static creative or animated creative
Assets need to perfectly fit the background image
Bottom banner 970x120 (optional): Static creative or
animated creative. Assets need to perfectly fit the
background image
300x250 MPU : Format IAB 300 250
background image compiled file :
File Name: body (ex : body.jpg)
Dimension : 1615x2125px
Accepted formats: .gif, .jpg ou .png
Weight : 150Ko max
Redirection URL
top banner compiled file :
File Name: top_banner (ex : top_banner.jpg)
Dimensions : 970x120px
Accepted formats: .gif, .jpg, .png ou .swf
Weight : 75Ko max
Redirection URL for top banner if the last is an image
(optional)
HOMEPAGE TAKEOVER - CLASSIC
TECH SPECS 2/2
Technical specifications
Notes
Some elements of the home page cannot be personnalized : header,
footer, typos, content colors.
If banners include an animation, the tracking of the redirection URL (if
there is any) is done through a click-command provided on demand.
In the animation, a transparent icon (button type) has to be included
with the following code :
on(release) { getURL(‘click command fourni’, '_blank'); }
Redirects accpeted
Please comply with the following guidelines.
<PJ>
Dailymotion may not upload the asset if it impacts one of the pages
of the plateform
Recommandations
No text should be added 10 pixels from the website.
It is not recommanded to add text on both sides of the asset.
A fade between the banners and the background is compulsory.
HOMEPAGE TAKEOVER - MASTHEAD
Desktop
Tablet
Full day
exclusivity
100% SOV
HOMEPAGE TAKEOVER - MASTHEAD
TECH SPECS
Cinematic
Needed assets
When loading the page : The masthead is represented as a giant
banner at the top of the page with an integrated Dailymotion player,
showing the campaign on every page of the website with the
exception of the player pages.
Compiled file for the leaderboard: File Name:
top_banner (ex : top_banner.jpg)
Dimensions : 970x250px
Accepted formats : .gif, .jpg ou .png
Weight : 75Ko max
Vidéo : hosted on Dailymotion (recommanded)
Link to the video
Video length : 1 min max
Redirection URL Informations :
If the creative agency cannot host the video on Dailymotion, deliver
an encoded video (FLV / F4V), we can encode and host it the video
from high-quality files.
Redirects acceptés
Please comply with the following guidelines.
Composition of the creative
Image for the 970x250 banner : Assets need to perfectly fit the
background image
Vidéo : hosted on Dailymotion
Takeover : Background image 1615x2125 px : no informations outside
the centered 1024 pixels
Top banner
Bottom banner (optional)
IAB 300x250 format (optional): Static creative or animated creative.
Sound must be “off” by default (may be activated on rollover or on
click as long as it can be deactivated in the same way).
Dailymotion may not upload the asset if it impacts one of the pages
of the plateform
HOMEPAGE TAKEOVER - PUSHDOWN
Desktop
Full day
exclusivity
100% SOV
HOMEPAGE TAKEOVER - PUSHDOWN
TECH SPECS
Cinematic
Composition of the creative
When loading the page: The megabanner expands and pushes the
homepage down to give more space to play video ad. Contact us for
a click opening.
During the navigation :
The megabanner is always on top of the page. Whenever it is
highlighted with the mouse, it opens, pushing the content down with
the revelation of the campaign (simple image or video)
Not expanded format 970x120 (initial form): Background image or
Animation. Sound must be “off” by default (may be activated on
rollover or on click as long as it can be deactivated in the same way).
Must have a close Button
Expanded format 970x600:: Animation of the Push Down video /
Launch Unit
Close button is mandatory
Video : 30 to 40 sec max
Accepted redirects
Please comply with the following guidelines
Dailymotion may not upload the asset if it impacts one of the pages
of the plateform
HOMEPAGE TAKEOVER - PUSHDOWN
TECH SPECS
If processing directly with Dailymotion:
We don’t handle the creation process for the Push Down but we
provide a template, for the development of the creative. Push Down
without Player:
One .fla file with 3 MovieClips on 3 different layers: mc_close,
mc_expandPanel (for the expand format), mc_closePanel (for the
initial format) and a layer with the ActionScript Code.
Push Down with Player:
One .fla file with 3 MovieClips on 3 different layers: mc_close,
mc_expandPanel, mc_closePanel and a layer with the ActionScript
Code.
The animation of the initial format (not expanded) needs to be in
MovieClip ‘mc_closedPanel.’
In the MovieClip ‘mc_expandPanel’, two layers: mc_playerContainer /
Background.
The animation of the expanded format must be in the MovieClip. The
MovieClip mc_playerContainer loads the Dailymotion player with the
video. It should not be removed!
Please contact Dailymotion traffic team for further information.
TRANSPARENT FLASH TAKEOVER
Desktop
Full day
exclusivity
TRANSPARENT FLASH TAKEOVER
TECH SPECS 1/3
Cinematic
Au chargement de la page :
The transparent flash takeover is an animation on a transparent base
shown above the website, with a 300x250 mpu.
Composition of the creative
905×441 Flash Format : Animation
Sound must be “off” by default (may be activated on rollover or on
click as long as it can be deactivated in the same way). Must have a
close Button
Needed assets
Compiled file for animation: swf file (dimensions : 905x441 px)
maximum dimension : 936x600 px
max weight : 75 Ko
Length : 6 sec max
Source file for the animation:
Maximum dimensions : 936x600 px
Accepted format : .fla
The file must adobe creative suite 4 (CS4) compliant
Redirection URL
TRANSPARENT FLASH TAKEOVER
TECH SPECS 2/3
Informations
Sound must be “off” by default (may be activated on rollover or on
click as long as it can be deactivated in the same way)
Redirects are possible (associated with the 300x250; Flash must be
positioned via tags)
Cap: 1/day/unique visitor
The positioning of the Transparent Flash unit should not cover any
part of the 300x250
Technical requirements
Unit may not cover the login and search zones.
“Close” button required after the first second
Les conditions requises pour ce swf sont : A ClickTag needs to be
inserted on a button:
On(release)
{getURL(clickTag, ‘_blank’) ;}
An empty key frame of the animation at the root (_root) with the
label « the_end » with the below code :
stop(); flash.external.ExternalInterface.call(‘DM_swftrans_close’);
A close button that executes a gotoAndStop on the key frame «
the_end » If the close button is at the root as the « the_end » key
frame, the code will be as following:
on(release)
{ gotoAndStop('the_end'); }
If the animation is built inside a MovieClip (as presented in the
template), the last key frame of the MovieClip must have a code that
executes a gotoAndStop on the « the_end » frame. If the MovieClip is
at the root as the « the_end » frame, the code will be:
stop();
_parent.gotoAndStop('the_end');
TRANSPARENT FLASH TAKEOVER
TECH SPECS 3/3
Template
The template is built as following: 1. At the root (_root), two
frames:
The first that has all the animation elements, the second one, all
elements for closing the animation.
2. Five layers at the root (_root):
- LABEL: at the second frame, the label is named « the_end »
- ACTION: at the second frame, the code to stop the animation.
- btClose: the occurency of a button where the closing code of the
animation is inserted
- btClickTag: the occurency of a transparent button where is inserted
the call to the ClickTag
- mcAnimation: the occurency of a MovieClip with the animation of
the ad
3. In MovieClip and mcAnimation: several layers:
- ACTION: at the last frame of the animation, a krey frame in which is
inserted the closing code of the animation
- Several other layers with the searched animation
Notes
Redirects accepted
Please comply with the following guidelines.
<PJ>
Dailymotion may not upload the asset if it impacts one of the pages of
the plateform.
300 x 250 CLASSIC MPU
Desktop
Tablet
300 x 250 CLASSIC MPU
TECH SPECS
Compiled file
Technical elements
dimensions
300x250 pixels
format
gif, jpg, png, swf
Max. weight
40 Ko
Max. animation
length
30 s
sound
Sound must be “off” by default (may be
activated on rollover or on click as long
as it can be deactivated in the same
way).
A ClickTag needs to be inserted on a button:
If ActionsScript2: On(release)
{getURL(clickTag, ‘_blank’) ;}
If ActionScript3: the occurency of the transparent symbole (button type)
need to be name buttonClick.
buttonClick.buttonMode=true;
buttonClick.addEventListener(MouseEvent.CLICK, redirectionPartner);
function redirectionPartner(evt:MouseEvent):void
{ var url:String = root.loaderInfo.parameters.clickTag; var
request:URLRequest = new URLRequest(url);try{ navigateToURL(request,
'_blank');} catch (e:Error) {trace("Oops!");}}
Catalogue des Formats 2014
•
•
•
Templates are only available in AS3.
Provide the redirection URL for the 300x250 MPU if it is an image
(optional)
redirects accepted
300 x 250 VIDEO MPU
Desktop
300 x 250 VIDEO MPU
TECH SPECS
Compiled file
Notes
format
Third-party tracking: a pixel and a click-command can be integrated to
measure impressions and clicks.
mp4, (H264), mov, wmv, avi
Redirects accepted
Max. weight
none
resolution
provide a non-compressed file, non resized
(if possible, provide us with the source file)
Max. length
none
loop
No limitation
Son « off » by default. Activated when clicking or roll-over.
PRE-HOME / INTERSTITIAL
Desktop
Mobile
Tablet
PRE-HOME / INTERSTITIAL
TECH SPECS 1/3
Cinematic
When loading the page : The interstitial only appears once per visitor,
once they are on the website. The interstitial is clickable and can
integrate the Dailymotion player.
Composition of the creative
Background image : no informations outside the 1024 pixels centered.
The security zone is 1024x528 for the Dailymotion logo and has to be
immediately recognizable.
Or
Background image Animation : no informations outside the 1024
pixels centered. The security zone is 1024x528 for the Dailymotion
logo and has to be immediately recognizable.
Desktop
Needed assets
Background image : Dimensions : 1280x1024px maximum
Accepted format : .psd
The file must adobe creative suite 4 (CS4) compliant
Background image compiled file:
Dimensions : 1280x800px maximum
Accepted format : .gif ou .jpg
Weight : 60Ko max
Animation source file: Accepted format: .fla
Integrate all the animation in a single video
The file must adobe creative suite 4 (CS4) compliant
PRE-HOME / INTERSTITIAL
TECH SPECS 2/3
Needed assets
Technical requirements
Compiled file for nimation : accepted format: .swf
Weight: 100Ko max
Length : 6 seconds max
Background color: RGB or hexadecimal
Frame rate : 25 images per second max.
Fonts used: Accepted formats: vectorized fonts, TTF (Truetype), OTF
(OpenType)
Redirection URL
If the interstitial has an animation, the tracking of the redirection URL
is made through a clickTag.
In the animation, a transparent icon (button type) has to be included
in the main scene with the following code :
on(release) { getURL (clickTag, target); }
Flash format is not accepted on tablet and mobile.
informations
We can stop the video automatically if it is too long.
If the creative agency cannot deliver an encoded video (FLV / F4V),
we can encode and host the video from high-quality files
PRE-HOME / INTERSTITIAL
TECH SPECS 3/3
Mobile
Tablet
format
gif, jpeg, png
format
gif, jpeg, png
size
320x480
size
1024x663
Max. weight
40Ko
Max. weight
60Ko
Template
Click here
PRE-HOME / INTERSTITIAL VIDEO
Desktop
Tablet
PRE-HOME / INTERSTITIAL
TECH SPECS 1/2
Cinematic
Needed assets
When loading the page, the interstitial appears once for a visitor as
soon as he arrives on the website. The interstitial is clickable and can
integrate the Dailymotion player.
Composition of the creative
Source file for background image: Dimensions : 1280x1024px
maximum
Accepted format: .psd
The file must adobe creative suite 4 (CS4) compliant
Background Image: no informations outside the centered 1024
pixels.
Or
Background video image: hosted on Dailymotion
Compiled file for background image: Dimensions : 1280x800px
maximum
Accepted formats : .gif ou .jpg
Maximum weight: 60Ko
Source file for animation :
Accepted format: .swf
Maximum weight: 100Ko
PRE-HOME / INTERSTITIAL
TECH SPECS 2/2
Needed assets
Technical specifications
Compiled file for animation: Accepted format: .swf
Maximum weight: 100Ko
Length : 6 seconds max
Background Color: RGB or hexadecimal
Cadence : 25 images per second max.
or
Vidéo : Hosted on a Dailymotion account
Length : 6 seconds maximum
Fonts used: accepted formats: vectorized fonts, TTF (Truetype), OTF
(OpenType)
Redirection URL
If the interstitial has an animation, the tracking of the redirection URL
is made through a clickTag.
In the animation, a transparent icon (button type) has to be included
with the following code :
on(release) { getURL (clickTag, target); }
Technical specifications
Redirects non accepted
Flash format is not accepted on tablet and mobile.
informations
We can stop the video automatically if it is too long.
If the creative agency cannot deliver an encoded video (FLV / F4V),
we can encode and host the video from high-quality files
MOBILE BANNER
Mobile
MOBILE BANNER
TECH SPECS 1/1
Compiled File
dimensions
300x50 pixels
format
gif, jpg
max. weight
25 Ko
Provide :
• Tracking pixel
Catalogue des Formats 2014
• Click command
brand channels and video seeding
BRAND CHANNEL
Desktop
Mobile
Tablet
Connected TV
BRAND CHANNEL CUSTOM
Desktop
Tablet
NATIVE IN-FEED FORMAT
Desktop
Mobile
Tablet
NATIVE IN-SEARCH FORMAT
Desktop
Mobile
Tablet
NATIVE IN-RELATED FORMAT
Desktop
Mobile
Tablet
300 x 250 SEEDING MPU
Desktop
Tablet
300 x 250 SEEDING MPU
TECH SPECS 1/1
Compiled File
Notes
dimensions
300x250 pixels
The 300x250 standard native MPU is a static preview of the content to be
viralized.
Image format
jpg, png (png 24)
max. weight
40 Ko
The creative asset can be displayed on the Dailymotion homepage and
every page that integrates a 300x250 MPU.
The content must be hosted on Dailymotion (provide the link to the
Dailymotion hosted content).
Tracking : click-commands accepted.
Redirects non accepted.
The creative asset will be submitted to Dailymotion for validation, who may
edit the file in order to fulfill legal requirements. The final asset will then be
submitted for validation by the advertiser before implementation.
NATIVE MPU 300 x 250 - VIDEO
Desktop
Tablet
Voir la bande annonce
01:34
Voir la
bande
annonce
01:34
NATIVE MPU 300 x 250 - VIDEO
TECH SPECS 1/1
Compiled File
Notes
dimensions
300x250 pixels
The 300x250 native mpu video is a video preview of the content to be
viralized.
source
Dailymotion video
max. length
none (Recommanded: 2 min 30)
sound
off by default
Activated when launching the video
The creation can be displayed on the Dailymotion homepage and every
page that integrates a 300x250 MPU.
The content must be hosted on Dailymotion (provide the link to the
Dailymotion hosted content).
Dailymotion associates its logo to the content as a sign of editorial
recommandation for the user.
Tracking : click-commands accepted.
Redirects non accepted.
NATIVE MOBILE BANNER
Mobile
NATIVE MOBILE BANNER
TECH SPECS 1/1
Compiled File
Notes
dimensions
361x50 pixels
The 361x50 native mobile banner is a static preview of the viralized content.
format
gif, jpg
The creative assets can be displayed on the mobile Dailymotion homepage
and every page that integrates a 361x50 banner.
max. weight
25 Ko
The content must be hosted on Dailymotion (provide the link to the
Dailymotion hosted content).
Dailymotion associates its logo to the content as a sign of editorial
recommandation for the user.
Tracking and redirects are not accepted.
Tarifs France
advertising.dailymotion.com