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WHAT WE KNOW
FROM Living Intown
19%
37%
15%
dined at a
restaurant that
was mentioned
or advertised in
discussed
shopped at
the magazine
something
they read in the
magazine with
a friend or
family member
a business
that was
mentioned or
advertised
READERS TAKING ACTION
2 in 3
respondents have
taken some sort
of action as a
result of the
magazine
Almost 30% have visited the website of a
business which advertised or was mentioned
in the magazine
15% explored or visited a specific
neighborhood or location featured
7% bought tickets to an event that was
mentioned or advertised
Living Intown custom study: there were 447 qualified
completes for this study. a qualified complete is defined
as a respondent who is age 35-64, subscribes to the printed
sunday edition of the atlanta journal-constitution and
lives in the living intown delivery area as defined
by zip codes.
Sources include: Ajc home delivery subscriber file PRIZM
analysis, Living Intown & Living Northside zip codes of
distribution & Atlanta CBSA; Living Intown custom study
January 2014. Living Northside custom study October 2014.
what is our
audience saying
about our
new magazine?
2014 Custom Research Study, conducted by CMG research
The AJC is committed to delivering hyper-local content that appeals to an engaged and affluent
audience. We wanted to assess the appeal of the magazine, capture their interest in the content and
features planned and information on their lifestyle including dining and entertainment activities,
weekend getaways and willingness to travel inside the perimeter for events and dining.
Over 450 respondents completed the survey
40% MALE
60% FEMALE
Living Northside concept is very appealing-
74% rated it an 8,9 or 10
(10 = extremely appealing)
88% read all four
issues of the
Sunday AJC
in a month
Average
HHI
$142,655
44% don’t read
any other
locally oriented lifestyle
magazine
53%
54%
81%
DINED OUT
for entertainment
GO ITP
of respondents
2 or more
take weekend
each week
7 times
a year
getaways
36%
52%
60%
TO SELL
HAVE A
HOME
VALUE OF
invested
in stocks,
bonds or
nights
MORE LIKELY
THEIR HOUSE
in the
coming year
$500K+
average was 4.5
of them per year
mutual funds
in the past year
WHAT FEATURES ARE THEY INTERESTED IN?
on a scale of 1-10 all the below features scored above average in interest level.
They are 3x as
likely to drive a
luxury vehicle
1 in 4 bought
big-ticket
furniture in
the past year
neighborhoods
communities, their history,
vibe, and unique offerings
1400-007
at least
do
festivals,
hiking, biking
arts
culture, music, dance,
and theatre
shopping
unique shops and
galleries in the area
date nights
from dinner to
entertainment destinations