allen
celebration
presented by Texas Health | Allen
allen’s
produced as a cooperative effort between
CITY
SIGNATURE
community
ALLEN & ALLEN PARKS
FOUNDATION
event
FIRST 4
uniquely held the last
saturday in june
6-27-2015
Being the last Saturday in June allows the event to be a stand out among area cities’
celebrations and promotes attendance locally, regionally and state-wide.
allen
celebration
presented by Texas Health | Allen
something
MAIN STAGE
music • national acts • entertainment
everyone
FOOD ZONE
drinks • favorite fair foods • unique snacks
COMMUNITY STAGE
local talent • giveaways • activities
FREE
admission
KID ZONE
inflatables • crafts • rides
TEEN ZONE
gaming • music • interactive
MILITARY ZONE
salute • remember • honor
VIP PARTY ZONE
thank our partners
FIREWORK FINALE
allen
patriotic • spectacular • choreographed
celebration
presented by Texas Health | Allen
volunteers
a true
community
event
A number of civic organizations support
the event through countless volunteer
hours assisting with festival activities
and selling soft drinks and souvenirs.
fundraising
Each organization receives back a
portion of the proceeds for their hard
work and support!
allen
celebration
presented by Texas Health | Allen
A crowd like never before gathered in 2014 for Market Street Allen USA Celebration
presented by Texas Health | Allen. Radio Disney LIVE! stars Kelli Berglund and Dylan
Riley Snyder opened the day playing Win, Lose or Draw with kids and families before
high energy dance band, Chinatown rocked with ‘80s “old school” favorites. Later
everyone was on their feet as Staff Sergeant John Michael Payne was united on stage
with his wife, 4 year old son and 6 year old daughter. This surprise moment was
a first at the event, and was an emotional moment as the crowd stood to honor
and recognize the sacrifices all of the men and women of the United States
military make everyday.
But no one could have anticipated how headliner, Pentatonix
would energize the crowd. The vocal sensations and winners
of season three of NBC’s The Sing-Off mesmerized over
100,000 people before one of the largest fireworks
shows in DFW capped off the historic night
at Celebration Park.
Requesting to come back in 2013, Radio Disney LIVE!
brought star Dylan Riley Snyder who delighted the kids
with interactive games and an autograph signing. Then
Dennis DeYoung of Styx electrified the crowd of over
93,000 with the classic music of Styx.
allen
celebration
In 2012 more than 89,000 people sang along to familiar songs by The Bangles.
and the kids had a blast with Radio Disney LIVE! star Brandon Mychal Smith.
Over 85,000 people enjoyed classic rock in 2011from the legendary voice of Foreigner,
Lou Gramm. New partners Market Street, Pizza Hut and Cabela’s enhanced the event’s
amazing food and interactive elements.
presented by Texas Health | Allen
Allen USA 2010 was even bigger, hosting over 75,000 people and offered a kids village, food
court and entertainment from The Commodores.
In 2003, Allen USA exploded in attendance with another move, this time to Allen’s new 106 acre Celebration Park. The
event grew to a regular attendance of over 50,000 people and included national recording artists such as Survivor, JT
Taylor from Kool and the Gang, Eddie Money, Smash Mouth and .38 Special.
The phenomenal success from humble beginnings led the event to move to a larger venue at Allen Station Park in 1999. Attendance grew
to more than 20,000 as the entertainment included national recording artists Jerry Jeff Walker, Vince Vance and the Valiants and others.
The beginning…taking place in the intimate surroundings of Bethany Lakes Park and Joe Farmer Recreation Center amphitheater in 1996.
An estimated 5,000 people attended the first event complete with fireworks, a thrilling laser show and entertainment provided by the Allen
Civic Chorus and other local talent.
award winning
was the first time a standalone website was
launched for Market Street Allen USA Celebration.
AllenUSA.org was designed, created and built in-house and is
totally responsive across all mobile platforms.
The design was intended to better market the event and to give
our partners more exposure.
january
allen
HOW Design Magazine
HOW In-House Design Awards
Merit Winner - Government Category
.org
september
International Festival & Events Association
Pinnacle Award
Best Event Website – Bronze
International Festival & Events Association
Pinnacle Award
Best Festival/Event Mobile Application – Bronze
july
Adobe Systems
Adobe Muse Site of the Day July 4, 2014
allen
celebration
presented by Texas Health | Allen
media
total estimated
impressions
radio
CBS Radio (KVIL, KLUV & Mega FM), Radio Disney
print
Dallas Morning News (Weekend Guide, Briefing, Metro, Neighborsgo)
digital
facebook
GuideLive.com, DallasNews.com, CBSDFW.com
community posters
allen
school flyers
celebration
presented by Texas Health | Allen
partner Level
partner
• Identified as the Allen USA Celebration Title Partner in all media
•
•
•
including radio, print and television
Name or logo always mentioned with the event name
Corporate name/logo featured on the following major event promotions:
• Official Allen USA Celebration T-shirt
• Allen USA Celebration website
• Advertising in local and regional publications
• Allen USA Celebration commemorative posters
• Flyers distributed throughout city and at all Allen ISD elementary schools
Included on three (3) partner thank you banners at the event
allen
celebration
presented by Texas Health | Allen
partner Level
partner
•
•
•
•
•
•
•
•
•
•
Opportunity to sell product at the event
Twenty (20) tickets to the VIP Party Zone at Allen USA Celebration
Ten (10) VIP Parking Passes
One (1) 10’X10’ space provided on event grounds to market, sample and/or distribute
company information
Company name to appear on electronic billboard located at
US Highway 75 and Stacy Road
Company ad or commercial displayed on LED screen during event
Two (2) company provided banners displayed at the Summer Sounds Concert Series for
the five (5) Mondays leading up to Allen USA Celebration
Direct link from Allen USA Celebration website to your website
First right of refusal for 2016
Authorization to use the event artwork in your advertising
allen
celebration
presented by Texas Health | Allen
partner Level
partner
• Identified as the Allen USA Celebration Presenting Partner in all media
•
•
•
including radio, print and television
Name or logo mentioned with the event name
Corporate name/logo featured on the following major event promotions:
• Official Allen USA Celebration T-shirt
• Allen USA Celebration website
• Advertising in local and regional publications
• Allen USA Celebration commemorative posters
• Flyers distributed throughout city and at all Allen ISD elementary schools
Included on three (3) partner thank you banners at the event
allen
celebration
presented by Texas Health | Allen
partner Level
partner
•
•
•
•
•
•
•
•
•
•
Opportunity to sell product at the event.
Twenty (20) tickets to the VIP Party Zone at Allen USA Celebration
Ten (10) VIP Parking Passes
One (1) 10’X10’ space provided on event grounds to market, sample and/or distribute
company information
Company name to appear on electronic billboard located at
US Highway 75 and Stacy Road
Company ad or commercial displayed on LED screen during event
Two (2) company provided banners displayed at the Summer Sounds Concert Series for
the five (5) Mondays leading up to Allen USA Celebration
Direct link from Allen USA Celebration website to your website
First right of refusal for 2016
Authorization to use the event artwork in your advertising
allen
celebration
presented by Texas Health | Allen
partner Level
partner
• Name or logo always mentioned with the zone name.
• Corporate name/logo featured on the following major event
promotions:
• Official Allen USA Celebration T-shirt
• Allen USA Celebration website
• Advertising in local and regional publications
• Allen USA Celebration commemorative posters
• Flyers distributed throughout city and at all Allen ISD
elementary schools
• Included on three (3) partner thank you banners at the event
allen
celebration
presented by Texas Health | Allen
partner Level
partner
• Ten (10) tickets to the VIP Party Zone at Allen USA Celebration
• Five (5) VIP Parking Passes
• One (1) 10’X10’ space provided on event grounds to market,
sample and/or distribute company information
• Company ad or commercial displayed on LED screen during event
• Direct link from Allen USA Celebration website to your website
• First right of refusal for 2016
• Authorization to use the event artwork in your advertising
allen
celebration
presented by Texas Health | Allen
Available
KID ZONE
partner
MAIN STAGE
FOOD ZONE
TEEN ZONE
VIP PARTY FIREWORK
ZONE
FINALE
allen
COOL
ZONE
MILITARY
ZONE
celebration
presented by Texas Health | Allen
partner Level
partner
• Corporate name featured on the following major event
promotions:
• Official Allen USA Celebration T-shirt
• Allen USA Celebration website
• Advertising in local and regional publications
• Allen USA Celebration commemorative posters
• Flyers distributed throughout city and at all Allen ISD
elementary schools
• Included on three (3) partner thank you banners at the event
allen
celebration
presented by Texas Health | Allen
partner Level
partner
• Six (6) tickets to the VIP Party Zone at Allen USA Celebration
• Three (3) VIP Parking Passes
• One (1) 10’X10’ space provided on event grounds to market,
sample and/or distribute company information
• Company ad displayed on LED screen during event
• Direct link from Allen USA Celebration website to your website
• First right of refusal for 2016
• Authorization to use the event artwork in your advertising
allen
celebration
presented by Texas Health | Allen
partner
Available
COMMUNITY STAGE
EVENT GOLF
CARTS
STAFF HQ
OFFICIAL
HOTEL
PARTNER
TRANSPORTATION
PARTNER
MEDIA PARTNERS
allen
celebration
presented by Texas Health | Allen
partner
• Corporate name included
on Allen USA Celebration
website
partner
• Two (2) tickets to the VIP Party
Zone at Allen USA Celebration
• One (1) VIP Parking Passes
• Special partner booth space
pricing, $500
partner Level
Be a part of it all…
allen
celebration
presented by Texas Health | Allen
Partnership Agreement
YES, I want to be an Allen USA Celebration Partner!
Please Choose One
Title Partner
Presenting Partner
Zone Partner - $10,000
Event Partner - $5,000
Friend of the Festival - $1,000
VIP Food Sponsor Tent - VIK
Name of Zone or Event area:
Payment Options
Please make payments payable to City of Allen.
My check is enclosed.
Charge my credit card (please circle one):
Invoice me at the address below.
Visa
Master Card
Credit card number:
Discover
Exp:
/
Name on Card:
(As is should read on all materials.)
Company Name:
The above “Name” is how the company should be listed on all event materials. Initial:
Company
Representative:
Title:
E-mail:
Address:
City:
Phone #:
State:
(
)
Fax #: (
Signature:
Date:
Zip:
)
/
/
(By signing I agree to pay the above amount as a partner with Allen USA Celebration.)
Signature:
Date:
/
Tony Hill; Resource Develop Manager
Please Fax, Mail or E-mail this form to:
City of Allen • Attn: Tony Hill • 305 Century Parkway • Allen, TX 75013 • Fax: 214.509.4710
E-mail: [email protected] • 214.509.4712
/