The collection
Summer collection
«Alprausch is influenced by our
surroundings, because, well …
Switzerland itself is inspiring.»
Growing up, there are things that stick. Especially in Switzerland, these memories are often
shared by generations. Picking daisies in fields,
meeting huge St. Bernhard dogs for the
first time, roasting cervelats over an open fire in
the woods ... it‘s all part of our cultural
heritage. This is what we allude to when we incorporate the moments which were so significant in our lives into our collections. But then
again, we are not all about tradition. We
always believed in the future, the not yet conventional, the groundbreaking. We as a brand
strive to combine the two, tradition and modernity,
to create unique and playful pieces that
invite you to take part in our world.
Alprausch is a contemporary take on combining
fashion with functionality and tradition with
modernity. We are inspired by everything that surrounds us, nature, family, friends, sports,
the streets. In our collections, all of these influences merge together and create a new
way of looking at everyday fashion, the unique
Alprausch look. Being a family business,
since the day we started Alprausch it has been
our conviction that the people who work
with us should be treated in a fair way. We use
only environmentally sustainable materials
and fabrics for our garment. That is also why we
produce most of our line in Europe and
make sure that the quality and standard of our
clothing reflects the quality of the way it
is produced.
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Basics women
S15W501
Meli Hasi
Summer collection
blue light
S15W503
navy striped
S15W504
Malou Schäreanker
white
Meli Alpliebi
S15W502
dream blue
Malou Schoggi Zmorge
S15W505
Malou Alpstars
S15W506
Mina save the alps
blushing bride striped
walnut melange
S15W507
S15W508
peppermint
Meli Füchsli
afterdark
Malou Herzflügel
5
Basics women
S15W509
Malou Ragetäglace
Summer collection
blushing bride
S15W511
Malou Hörnlischtoff
walnut melange
S15W510
Meli Blüemlihirsch
S15W513
Mina Läbesretter
S15W514
dream blue striped
pastel parchment melange
maroon
S15W512
S15W515
S15W516
Malou Alpelippe
mediterranian blue melange
navy
Mina Glarnermeitli
Meli Chätzli
Malou Chrönli
pastel parchment melange striped
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Basics men
Summer collection
S15M401
Edwin Lacdesrêves
S15M402
Edwin di farbig Alp
S15M405
Edwin swiss burger
S15M406
walnut melange
dark grey melange
pastel parchment melange
chocolate
S15M403
S15M404
S15M407
S15M408
Edwin Hirschhorn
dark grey melange
Edwin Alpe Ärmel
peppermint melange
maroon
Edwin der Gerät
simply green
Edwin dr Bär
Edwin Alpsafari
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Basics men
S15M409
Edwin Alponaut
Summer collection
grey melange
S15M411
navy
S15M410
Edwin Holzpflock
white
Edwin Alpfonts
S15M412
blue gradient
S15M413
Edwin Tellstar
yellow cream
Edwin Happycamper
S15M415
grey melange
S15M414
Edwin Wurscht
walnut
Edwin Tannerbaum
S15M416
tango red
Edwin Chlätermax
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Basics men
S15M417
Edwin Alpe Glühe
Summer collection
dark grey melange
S15M419
peppermint
Edwin Wandervogel
S15M418
Edwin Velo
tangerine
S15M420
black
S15M421
Edwin Glarner Bueb
navy
Edwin pro Alp
S15M423
black
S15M422
Edwin Hornusser
grey melange
Edwin Holzfräsi
S15M424
white
Edwin Grawattä
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Basics men
Summer collection
S15M425
Edwin Schönischwiiz
S15M426
walnut melange
white
S15M427
S15M428
Edwin Höchgnueg
mediterranian blue
grey melange
Edwin Foti Berg
Edwin Chrüz Alp
S15M429
Edwin Alp Racer
S15M430
Edwin Alp Bahnhof
maroon melange
walnut melange
S15M431
S15M432
black forest
Edwin Gondeli
dream blue
Edwin Alpzelt
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Basics men
S15M433
Edwin Alpe Tierli
olive night
S15M434
Edwin rock the alps
white
S15M437
Edwin wo ischer
mediterranian blue
Summer collection
Alprausch
Headquarter
BEACH-COMPANY AG
Eibenstrasse 9
CH-8045 Zürich
Switzerland
BASICS BOOKLET SUMMER 2015
The data and information contained are being provided for information only. Alprausch does not
accept any responsibility or liability with regards to
the reliance on or use of this data and information. Alprausch makes no warranties or promises
S15M435
white
Edwin made in switzerland
S15M436
navy
Edwin Oldschool
Phone: +41 44 450 74 74
Fax:
+41 44 450 74 75
[email protected]
www.alprausch.com
as to the accuracy or completeness. Neither
does this information imply the availability of any
mentioned items.
© copyright 2015, Beach Company AG
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