Untitled - Alprausch
The collection Summer collection «Alprausch is influenced by our surroundings, because, well … Switzerland itself is inspiring.» Growing up, there are things that stick. Especially in Switzerland, these memories are often shared by generations. Picking daisies in fields, meeting huge St. Bernhard dogs for the first time, roasting cervelats over an open fire in the woods ... it‘s all part of our cultural heritage. This is what we allude to when we incorporate the moments which were so significant in our lives into our collections. But then again, we are not all about tradition. We always believed in the future, the not yet conventional, the groundbreaking. We as a brand strive to combine the two, tradition and modernity, to create unique and playful pieces that invite you to take part in our world. Alprausch is a contemporary take on combining fashion with functionality and tradition with modernity. We are inspired by everything that surrounds us, nature, family, friends, sports, the streets. In our collections, all of these influences merge together and create a new way of looking at everyday fashion, the unique Alprausch look. Being a family business, since the day we started Alprausch it has been our conviction that the people who work with us should be treated in a fair way. We use only environmentally sustainable materials and fabrics for our garment. That is also why we produce most of our line in Europe and make sure that the quality and standard of our clothing reflects the quality of the way it is produced. 3 Basics women S15W501 Meli Hasi Summer collection blue light S15W503 navy striped S15W504 Malou Schäreanker white Meli Alpliebi S15W502 dream blue Malou Schoggi Zmorge S15W505 Malou Alpstars S15W506 Mina save the alps blushing bride striped walnut melange S15W507 S15W508 peppermint Meli Füchsli afterdark Malou Herzflügel 5 Basics women S15W509 Malou Ragetäglace Summer collection blushing bride S15W511 Malou Hörnlischtoff walnut melange S15W510 Meli Blüemlihirsch S15W513 Mina Läbesretter S15W514 dream blue striped pastel parchment melange maroon S15W512 S15W515 S15W516 Malou Alpelippe mediterranian blue melange navy Mina Glarnermeitli Meli Chätzli Malou Chrönli pastel parchment melange striped 7 Basics men Summer collection S15M401 Edwin Lacdesrêves S15M402 Edwin di farbig Alp S15M405 Edwin swiss burger S15M406 walnut melange dark grey melange pastel parchment melange chocolate S15M403 S15M404 S15M407 S15M408 Edwin Hirschhorn dark grey melange Edwin Alpe Ärmel peppermint melange maroon Edwin der Gerät simply green Edwin dr Bär Edwin Alpsafari 11 Basics men S15M409 Edwin Alponaut Summer collection grey melange S15M411 navy S15M410 Edwin Holzpflock white Edwin Alpfonts S15M412 blue gradient S15M413 Edwin Tellstar yellow cream Edwin Happycamper S15M415 grey melange S15M414 Edwin Wurscht walnut Edwin Tannerbaum S15M416 tango red Edwin Chlätermax 13 Basics men S15M417 Edwin Alpe Glühe Summer collection dark grey melange S15M419 peppermint Edwin Wandervogel S15M418 Edwin Velo tangerine S15M420 black S15M421 Edwin Glarner Bueb navy Edwin pro Alp S15M423 black S15M422 Edwin Hornusser grey melange Edwin Holzfräsi S15M424 white Edwin Grawattä 15 Basics men Summer collection S15M425 Edwin Schönischwiiz S15M426 walnut melange white S15M427 S15M428 Edwin Höchgnueg mediterranian blue grey melange Edwin Foti Berg Edwin Chrüz Alp S15M429 Edwin Alp Racer S15M430 Edwin Alp Bahnhof maroon melange walnut melange S15M431 S15M432 black forest Edwin Gondeli dream blue Edwin Alpzelt 17 Basics men S15M433 Edwin Alpe Tierli olive night S15M434 Edwin rock the alps white S15M437 Edwin wo ischer mediterranian blue Summer collection Alprausch Headquarter BEACH-COMPANY AG Eibenstrasse 9 CH-8045 Zürich Switzerland BASICS BOOKLET SUMMER 2015 The data and information contained are being provided for information only. Alprausch does not accept any responsibility or liability with regards to the reliance on or use of this data and information. Alprausch makes no warranties or promises S15M435 white Edwin made in switzerland S15M436 navy Edwin Oldschool Phone: +41 44 450 74 74 Fax: +41 44 450 74 75 [email protected] www.alprausch.com as to the accuracy or completeness. Neither does this information imply the availability of any mentioned items. © copyright 2015, Beach Company AG 19
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