SLEEPY’S CASE STUDY
SLEEPY’S CASE STUDY
Amplience Helps Sleepy’s Give Mattress
Shopping a Wake-up Call.
Amplience’s platform has helped Sleepy’s
reduce image management time
significantly, improving productivity by an
estimated 20 percent.
Sleepy’s is America’s largest privately-owned and
operated specialty mattress retailer. The company
operates over 1,000 retail showrooms, and also has a
thriving online business that contributes signiﬁcantly to
its annual revenue and supports these showrooms.
During the site’s redesign, Sleepy’s looked to optimize
image management across the company. The images,
which were used by the POS, the company intranet
and the websites, were housed in an Oracle database
and required constant manual resizing and uploads.
This was a very time-intensive endeavor that negatively impacted internal workﬂow and
processes. Sleepy’s also wanted to enhance customer experience via improved site
design and page load speed. The previous platform didn’t allow for visual enhancements
that would enable eﬃcient usability for customers, and the company sought to replace
it with a system that not only facilitated visual engagements but also enabled them
across channels.
To address these issues, Sleepy’s turned to Amplience’s Dynamic Media, which enabled
the company to upload images through the platform and adapt them automatically, on
the ﬂy. Dynamic imaging allows retailers to easily resize all images from one master
asset, optimize video delivery for all devices (including iOS) and showcase product
details with integrated video, zoom and spin.
The platform has also helped the
company deliver information in the
fastest way possible across any
device and provide an optimal
customer experience both online
and oﬄine. Sleepy’s is an
omnichannel retailer, with 45
percent of its customers engaging
with the company across a
smartphone or tablet device – often
utilizing multiple devices during the
same purchasing journey.
“Mattress shopping isn’t traditionally
thought of as a visual experience, but
the truth is that mattresses and other
sleep items are incredibly personal, and
shoppers want the opportunity to
interact with them as much as possible
before purchasing.
Sleepy’s always strives to deliver the
optimum experience for our consumers,
which means providing content when
they want it, where they want it and
how they want to receive it. Since
implementing Amplience Dynamic
Media, Sleepy’s has not only
streamlined internal image
management processes, we’ve also
made great strides in delivering the
most eﬃcient, eﬀective usability for our
customers and providing a better visual
experience to help them feel more
secure in their purchasing decisions.”
Christopher Cucuzza,
VP of IT, Sleepy’s
www.amplience.com
SLEEPY’S CASE STUDY
Providing a seamless customer experience, no matter the channel in play, is critical for Sleepy’s
and is a key element of what dynamic media helps deliver. The results speak for themselves. Since
Sleepy’s Amplience implementation, revenues have been steadily on the rise.
Keys Business
Benefits
Sleepy’s is currently planning three additional dynamic media rollouts across its brands for the
coming year. The ﬁrst of the three, with the 1800Mattress brand, is planned for September,
followed by a second in November with Mattress Discounters. The timeline for the ﬁnal rollout
with Mattress.com has yet to be conﬁrmed.
“Dynamic Media is a powerful solution that is playing an increasingly important role for retailers
looking to enhance their websites and ensure that customers beneﬁt from the best possible user
experience, no matter what channel they use to interact with a brand,” said Rory Dennis, GM
North America, Amplience. “In today’s competitive ecommerce landscape, the ability to provide
an in-depth experience for users is a key diﬀerentiator that drives sales. In addition, Dynamic
Media also has the added beneﬁt of expediting image related processes on the backend, which
can deliver a cost savings of up to 80% over conventional image management processes.”
15% increase in overall
conversions
20% increase in revenue
related to the overall site
redesign
20% boost in productivity
ABOUT AMPLIENCE
Amplience enables global brands and retailers to engage more deeply with their customers through persuasive digital
experiences that seamlessly combine content and commerce.
AMPLIENCE SOLUTIONS INCLUDE:
SHOPPABLE CONTENT
VIDEO FOR ECOMMERCE
Engage and inspire with rich
shoppable content enhanced with
interactive hotspots and live product
data which allows customers to add
products directly to basket.
Amplience's Video for eCommerce helps
marketing and commerce teams
integrate product and lifestyle video at
each stage of the customer journey to
help drive engagement and increase
conversions.
PRODUCT CONTENT
MANAGEMENT
MIGRATION FROM ADOBE®
SCENE 7®
Automate product content
production and create interactive
merchandising experiences with
advanced, mobile optimized zoom
and 360-spin viewers. Deliver
dynamically rendered images and
videos from a single master asset.
Amplience provides Scene 7®
customers with a feature-comparable,
cloud-based Dynamic Media solution.
With many successful migrations, the
Amplience team has proven the
eﬀectiveness of its migration
methodology.
SOCIAL & USER
GENERATED CONTENT
VENDOR
COLLABORATION
Simplify the integration of user
generated content throughout the
customer journey. Drive conversion
and engagement by using social
proof on product pages with
images from Instagram.
Connect partners, vendors and
merchandisers by automating the
renaming and redistribution of visual
assets. Reduce manual eﬀorts, eliminate
human errors, and drive eﬃciency and
creative productivity to new heights.
WORKING WITH LEADING BRANDS:
USA: +1 917 410 7189
UK: +44 207 426 9990
e: [email protected]
www.amplience.com