Developer World - North America Brochure

15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:04 Page 1
Hang out witH 10,000 people from across tHe entire mobile app ecosystem Here!
May 12-13 2015, San Francisco, Moscone Center
250 Awesome speakers including:
Kevin Rose
CEO and Co Founder
North Technologies
Eric Migicovsky
CEO and Founder
Pebble Technology
Chet Haase
Lead, Android UI Toolkit
Google
www.apps-world.net/northamerica
Phil Libin
CEO
Evernote
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:04 Page 2
Come and Hang out with us. Why? Read on...
In
o VIT
n E
Ly
nEW Cutting Edge Content: 11 Conferences in 1!
Gaming
World
Developer
World
Connect
Cars World
Droid World
CIo Leadership
Summit
fREE
SAVE
WITH OUR
EARLY BIRD
DISCOUNT
TV Apps &
Second Screen
HTML5
Mobile Payment
& Retail
API Strategies
Mobile Strategy
& Marketing
BooK BEfoRE
MARCH 27
PAID
Hackathon
250+
Access
to IOT with
your Apps
World pass
speakers
10,000+
85% New
attendees
Innovation &
creativity on the
show floor
11
Conferences
for 2015
Keynotes
FREE
CIO
EXPO passes
Leadership
Summit
100+
from Apps
industry
leaders
Hours of
networking
Bigger
start-up zones
The BIG
meet up!
across gaming,
wearables, tv,
automation and
mobile payment
350+
5 FREE
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Exciting show
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Innovation &
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Exhibition
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CHEERS!
Join us at the
Apps World Party!
Better still your Apps World
north America Pass will give
you access to...
Co-LoCATED
MAY 12 -13, 2015, Moscone Center West, San Francisco, CA
150+
exhibitors
iot Data
analytics
summit
iot open
source
summit
iot
security
summit
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 3
Who you Will Meet
BMW
Capcom
King
attendees
Pocket Gems
eBAY
15%
Managers
Samsung
15%
Software
engineers
Yahoo!
5%
Executives
Badoo
SGN
Spotify
RockYou
Pinterest
EA Games
walmart
Flickr
YouTube
Facebook
SlideShare
Box
Microsoft Corporation
PopCap
Supercell
Sony
Warner Bros Games
10,000 +
Google
Crowdstar
Storm8
Disney Social Games
4%
Analysts/
Press
Bloomberg
Companies
attended included
level Att
r
o
i
dance
en
62% Se
n
62% Senior level
Attendance
Netflix
Playtika
LG Electronics
YELP!
Nike
LinkedIn
Amazon
Pandora Intel
Wells Fargo Starbucks
Breaking Attendance Records yoy
2015
2014
60%
2012
2011
2,000
InCREASE In
ATTEnDAnCE
10,000+
6,500
8,500
56% Developer Attendance
56%
Developers
Operators & Billing
OEMs
56%
7%
6%
Agencies &
Brands
22%
Publishing
TV & Broadcasting
VCs
3%
3%
3%
*end of February 2015
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 4
introducing our awesome Keynotes:
I look forward
to discussing
this exciting
new venture
at Appsworld
2015
Kevin rose
ceo and co founder,
north technologies
eric migicovsky
ceo and founder,
pebble technology
Kevin Rose is an internet entrepreneur and founder of the
famous news bookmarking website Digg, Pownce, Milk
and Revision3. ‘Dr. Bobby’ as he is nicknamed, is an astute
investor as he invested in Foursquare, Twitter, Facebook
and more recently a venture partner at Google.
Eric Migicovsky is the founder and CEO of Pebble
Technology, the company behind the Pebble and Pebble
Steel smartwatches for iPhone and Android. In April 2012,
Eric and his team launched the second generation, Pebble,
on the Kickstarter crowdfunding platform, where it
became the most successful crowdfunded project in
Kickstarter’s history.
fireside Chat north Technologies
Droid World
Day one: 10:00 am
Keynote: Pebble case study
Droid World
Day one: 02:00 pm
steve guggenheimer
chief evangelist,
microsoft
marc Hemeon
co founder
north technologies
Steve Guggenheimer is corporate vice president of
Microsoft's Developer & Platform Evangelism (DPE) group,
responsible for enabling the development of industry
leading applications and services globally across devices.
Marc is Co-Founder of North Technologies. His
background is in designing consumer apps. Previously,
Marc was the co-founder of fflick, which Google
acquired in 2011.
Panel: Key trends in the mobile
gaming app marketplace
Gaming World
Day one: 09:45 am
fireside Chat north Technologies
Droid World
Day one: 10:00 am
see the apps gurus of the north america and beyond
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 5
introducing our awesome Keynotes:
Im going to demonstrate
the future of the Android
UI in front of one the
years major developer
shows; Appsworld
this May.
Im excited about
where wearables can
take the developer
ecosystem, I will bring
Evernote’s evolving
viewpoints to this
year’s appsworld.
chet Haase
lead, android ui toolkit,
google
phil libin
ceo,
evernote
Chet is a graphics geek. He has worked across the industry on
various platforms and technologies that put the pixels on the
screen. He worked on the Java desktop library at Sun
Microsystems, on Java2D, Swing, and animation. He worked
on the Flex SDK team at Adobe, writing the effects framework
for Flex 4. And he now works at Google on the Android project.
Phil Libin is the CEO of Evernote, the company that's
helping millions of people worldwide work effectively and
achieve personal and professional success. He is an
entrepreneur and executive who has led two Internet
companies from the very beginning to proven commercial
success, and helped three others through rapid growth.
Keynote: the past, present and future of
open source
Gaming World
Day one: 10:15 am
Keynote: Evernote case study
Droid World
Day One
Peter Vesterbacka
Mighty Eagle,
Rovio
Adam Dornbusch
Head of Programming,
GoPro
Kevin Rose is an internet entrepreneur and founder of the
famous news bookmarking website Digg, Pownce, Milk
and Revision3. ‘Dr. Bobby’ as he is nicknamed, is an astute
investor as he invested in Foursquare, Twitter, Facebook
and more recently a venture partner at Google.
Adam Dornbusch is the Head of programming for GoPro and
has 12 + years of experience experience building domestic and
international multi platform businesses. With a proven
leadership record in both start-up and established
environments, previously working for AdRise Inc, Current TV,
Tribeca Enterprises, Jaman Networks,Starz Entertainment, Ripe
Digital Entertainment.
Evolving from console to mobile
game production – challenges,
lessons learned and future predictions
Gaming World
Day one: 10:30 am
fireside Chat: Thought leaders in mobile
Developer World
Day two: 10:45 am
see the apps gurus of the north america and beyond
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 6
250 hand picked speakers confirmed including:
Mike Beltzner,
product lead,
mobile and web apps
Pinterest
David Kohel
sr. Director consumer Digital technology
Nike
Kent Wakeford
Jeff Becker
coo
Director of marketing
ceo
Kabam
uCool
Misfit Wearables
Chris Martin
cto
Pandora
David Butler
Vp, innovation and
entrepreneurship
The Coca-Cola Company
Sonny Vu
Gabriel Leydon
ceo
Machine Zone
Aaron Smith
Mike Curtis
Rob Sloan
Director, customer mobile applications
Vp of engineering
Head of cyber content and Data
Miguel Gamiño Jr
cio
Nordstorm
Airbnb
Dow Jones
San Francisco City
250 + inspiring speakers of the app and tech world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 7
speaker spotlight
David Rice,
Uwe Higgen
Jon H. Werner
Mark Skaggs
chief product officer
Head of group technology office usa
innovation explorer
sVp product Development
Vevo
BMW
Adidas
Zynga
Howie Singer
Michelle McKenna-Doyle
Ben Galbraith
Hilary Perchard,
Chief Technologist
cio
Vp, global products,
Vp business Development
Warner Music Group
NFL
Walmart
Sky
Dave Madden
Kiran Prasad
Toby Russell
Russell Ketchum
sVp, global media solutions,
Vp of engineering
managing Vice president, Digital,
Head of google analytics for apps
EA
LinkedIn
Capital One
Google
250 + inspiring speakers of the app and tech world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 8
speaker spotlight
James Miller
cio
Federal Communications
Commission
Philip Morelock
Kent Brewster
Mel Clements
Pierre-yves Ricau
front end engineer
Vp, branded entertainment
android software engineer
Pinterest
Fox Digital Studio
Square
Claudia Dreier-Poepperl
Daniel Danker
Aashir Shroff
ceo and founder
chief product officer
Vp, mobile payments and innovation
Playboy
Calldorado
Shazam
Wells Fargo
sVp & chief product officer,
Digital media
Geoffrey Hutson
Adam foroughi
Daniel Jacobson
Sumit Amar
Director, software engineering
ceo, co-founder
Vp edge engineering
Director of engineering
The Walt Disney Company
AppLovin
Netflix
Electronic Arts
250 + INSPIRING SPEAKERS OF THE APP AND TECH WORLD
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 9
Developer World
FREE
To ATTEnD
AGENDA DAY ONE: TUESDAY MAY 12 2015
9:40
fEATURED
SESSIon
The Business of Apps
9:30 am
Chair’s welcome and opening remarks
9:40 am
Keynote panel: Creating a successful app
business
Ryan ozonian, co-founder & ceo, Cyber Dust
Kevin Harrington, entrepreneur and investor,
Shark Tank
Andrew Maltin, ceo, Hangwith
Keynote Panel: Creating
a successful app business
Ryan ozonian, co-founder & ceo, Cyber Dust
Kevin Harrington, entrepreneur and investor,
Shark Tank
Andrew Maltin, ceo, Hangwith
10:20 am
Morning Keynote
10:50 am
NETWORKING BREAK
Wearables
3 Reasons to attend this panel
1
Hear from one of the industries leading
Vcs about why he would invest in your app
2
understand the key business cases behind
app investment
3
meet key developer gurus who are driving
the industry
11:30 am
Case Study: Adidas driving fitness
wearable technolgy for the future
Jon H. Werner, innovation explorer, Adidas
12:15 pm
Panel: The opportunity for developers
and wearable devices
Philip Lew, ceo, XBoSoft
Sonny Vu, ceo, Misfit Wearables
1:00 pm
NETWORKING BREAK
Development and Tools
2:00 pm
Creating compelling hybrid apps
Ben Galbraith, Vp, global products, Walmart
2:30 pm
Global Trends in App Store Monetization
3:00 pm
Panel: Developing and designing ioS
Apps - tools, techniques and tips
Jonathon Mah, principal ios engineer, fitBit
Erikheath Thomas, lead ios engineer, CBS
Interactive
3:40 pm
Exploring the future of search and apps
4:10 pm
Cross-Platform Panel: Exploring
methodologies and tools
4:50 pm
Startup Showcase
Apps World will be catching up with the latest
startup's set to disrupt 2015!
5:15 pm
CLoSE of SESSIon
booK your free pass giving you access to Developer world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 10
Developer World
FREE
To ATTEnD
DAY TWO - WEDNESDAY 13 MAY 2015
2:4 0
fEATURED
SESSIon
Investment and funding
9:45 am
Chairs welcome
10:00 am
Keynote
David Butler, Vp, innovation and entrepreneurship,
The Coca-Cola Company
Mobile Engineering:
Developing mobile
apps at scale
10:30 am
Venture Capitalist Panel: Evaluating
mobile opportunities
10:45 am
fireside Chat: Thought leaders in mobile
Adam Dornbusch, Head of programming, GoPro
David Kohel, sr. Director - consumer Digital
technology, nike
Chris Martin, cto, Pandora
Mike Curtis, Vp of engineering, Airbnb
3 Reasons to attend this panel
1
learn how airbnb became such a
digital leader
2
understand how they created large
scale mobile applications
3
understand the future of the
airbnb ui
11:15 am
NETWORKING BREAK
Engineering and Performance
11:40 am
Panel: Examining the importance of
performance - improving the quality of
app delivery through pre and post launch
management strategies
12:20 pm
How to deliver rich, real-time apps
12:50 pm
NETWORKING BREAK
2:00 pm
App marketing panel: Maximising
downloads, user retention and
monetisation
Robert Duffy, Vice president, mobile application
strategy and engineering, Time Inc
2:40 pm
Mobile engineering:
Developing mobile apps at scale
Mike Curtis, Vp of engineering, Airbnb
3:20 pm
Panel: Exploring the importance of UX
and Design in app development
Jason Brightman, global Head of consumer
shopping uX and Design, Amazon
Ryan Williams, Vice president, Design & uX, Peel
4:00 pm
Addressing the challenges of mobile
application testing
senior representative, tbc, App Annie
4:30 pm
Panel: Mobile Application Performance
Monitoring (APM) to improve the quality of
app delivery
5:10 pm
CLOSE OF SESSION
booK your free pass giving you access to Developer world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 11
Droid World
FREE
To ATTEnD
AGENDA DAY ONE: TUESDAY 12 MAY 2015
10:15
fEATURED
SESSIon
The Android Market
10:00 am
Chair’s welcome and opening remarks
Courtney Cochrane, group Vice president, tech,
games & media, CBS Interactive
10:15 am
Keynote: The past,
present and future of
open source
Kevin Rose, ceo and co founder, north Technologies
Chet Haase, Google
10:45 am
Kevin Rose, ceo and co founder, north Technologies
Chet Haase, Google
Hear from Kevin rose digital guru about his
new venture at north technologies
2
understand the evolution of the
android ui
3
learn from two of the key innovators
driving change in the industry
Panel: Developing apps for the Android
market
Kiran Prasad, Vp of engineering, LinkedIn
Israel ferrer, senior software engineer, android
team, Twitter
Mark Rosenberg, y media labs, Mobile Architect
Sourabh Ahuja, Vice president of android & cross
platform Development, Glu
Michael Bailey, engineering Director for android,
American Express
3 Reasons to attend this panel
1
Keynote: The past, present and future of
open source
Android Development
11:25 am
Beautiful apps from inside: clean code on
android
senior representative, tbc, App Annie
11:55 am
How to you monetize your mobile app
12:25 pm
NETWORKING BREAK
2:00 pm
Keynote: Pebble case study
Eric Migicovsky, ceo and founder, Pebble Technology
2:40 pm
An app perspective on the BBC’s recordbreaking summer of Sport
3:10 pm
NETWORKING BREAK
3:30 pm
Post call advertising – the cash cow for
android apps
Qa Testing
4:00 pm
Panel: QA Testing - an active part of the
development process
Christopher Perry, android technology lead, Sony
4:40 pm
CLOSE OF SESSION
booK your free pass giving you access to Droid world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 12
Droid World
FREE
To ATTEnD
DAY TWO - WEDNESDAY 13 MAY 2015
2:30
fEATURED
SESSIon
Qa Testing
9:45 am
Chair’s welcome and opening remarks
Monetization
10:00 am
Grow with the future of Search and Apps
Sunil Vemuri, product manager, Google
Panel: Designing your next
beautiful Android app
10:30 am
Claudia Dreier-Poepperl, ceo and founder,
Calldorado
Greg Benson, senior android engineer, netflix
Anna Simmons, lead Designer, mobile, TripAdvisor
3 Reasons to attend this panel
Post call advertising - The cash cow for
Android apps
11:00 am
Getting to number one on both Android
and ioS
Joe Braidwood, cmo, Swiftkey
1
learn the role of creating a beautiful ui
2
understand what makes a successful user
experience
3
Hear from industry leaders about how to
drive android innovation
11:10 am
NETWORKING BREAK
11:30 am
Panel: Boosting monetisation rates of
Android apps
Patrick Mork, board advisor, Connect
Mandar Shinde, Vp product advertising,
Personagraph
12:15 pm
from Zero to Billion: Take your App
Global & Be Ready for Massive Growth
Edith yeung, partner, 500 Mobile Collective fund
12:45 pm
NETWORKING BREAK
2:00 pm
opportunities for Growth in Wearables,
and Its Impact on Mobile
Sasha Pave, Vp marketing and social , news
Republic
2:30 pm
Panel: Designing your next beautiful
Android app
Greg Benson, senior android engineer, netflix
Anna Simmons, lead Designer, mobile, TripAdvisor
3:10 pm
Startup Showcase – Cool Innovative
Android Startups
15:10 pm
Grow Buddy - exploring the future of
Cannabis Tech
15:20 pm
Adding voice recognition to your Android
app
Raefer Gabriel, founder, Delvv
Manuel nakamurakare, Handsfree learning, Android
Engineer
Rob Rusher, Growbuddy, ceo
3:50 pm
CLOSE OF SESSION
booK your free pass giving you access to Droid world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 13
Gaming World
FREE
To ATTEnD
AGENDA DAY ONE: TUESDAY 12 MAY 2015
9:45
fEATURED
SESSIonS
The Gaming App Marketplace
9:30 am
Chair’s welcome & opening remarks
Seth Tipps, IGn, Journalist
9:45 am
Kent Wakeford, coo, Kabam
Gabriel Leydon, ceo, Machine Zone
Chris DeWolfe, ceo, SGn
Riccardo Zacconi, ceo and co founder, King
Digital Entertainment
Mark Skaggs, sVp product Development, Zynga
Panel: Key trends in the
mobile gaming app
marketplace
Kent Wakeford, coo, Kabam
Gabriel Leydon, ceo, Machine Zone
Chris DeWolfe, ceo, SGn
Riccardo Zacconi, ceo and co founder,
King Digital Entertainment
Mark Skaggs, sVp product Development, Zynga
10:30 am
Evolving from console to mobile game
production – challenges, lessons learned
and future predictions
11:00 am
NETWORKING BREAK
11:30 am
Panel: Assessing the future of Paid Mobile
User Acquisition
Peter Vesterbacka, mighty eagle , Rovio
3 Reasons to attend this panel
1
ceos of some of the major gaming
organizations globally discuss the future
of the industry
2
Hear them discuss where casual gaming
goes next
3
what are the key trends they see driving
the industry?
Panel: Key trends in the mobile gaming
app marketplace
moderator: Bryan Buskas, sVp of sales performance advertising, AdColony
James Peng, Head, global user acquisition and
monetization, Storm8
Eyal Grundstein, Head of mobile marketing, GSn
yousuf Bhaijee, senior Director of growth, Zynga
Srujan Akula, Head of publisher business, Personagraph
Chris Akhavan, president of publishing, Glu
Monetisation
12:10 pm
A User-Centric Approach to Mobile Game
Measurement
Russell Ketchum, Head of google analytics for apps,
Google
12:40 pm
NETWORKING BREAK
Investment & Publishing
2:00 pm
Panel: Taking AIM (App Install Marketing) in
2015: Trends, Growth and Survival Tactics
from the Trenches
moderator: Bryan Buskas, sVp of sales performance advertising , AdColony
2:30 pm
3:00 pm
4:00 pm
4:30 pm
Developer funding - your guide to the
funding available to game developers
Panel: The evolving role of the publisher
fast failure - risk management in a
mobile gaming studio
CLOSE OF SESSION
booK your free pass giving you access to gaming world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 14
Gaming World
FREE
To ATTEnD
DAY TWO - WEDNESDAY 13 MAY 2015
11:40
fEATURED
SESSIon
Investment & Publishing
10:00 am
Chair’s welcome & opening remarks
Game Development Tools
Going Mobile: Challenges
for indie game developers
10:10 am
Profitable cloud gaming - small costs and
big communities
10:40 am
The Role of TV in Promoting Mobile
Games
Jeff Becker, Director of marketing, uCool
Kahn Jekarl, ceo and founder, flow State Media
Hanna Bree Hanson, co founder,
odin's Hammer Games
Dylan Jones, independent app Developer
11:10 am
NETWORKING BREAK
The life of an Indie
3 Reasons to attend this panel
11:40 am
1
this panel will address the strategies for
indie game developers
2
How they get noticed above the rest of
the crowd
3
learning how to attract Vc investmment
Going mobile: Challenges for indie game
developers
Kahn Jekarl, flow State Media , ceo and founder
Hanna Bree Hanson, odin's Hammer Games, co
founder
Dylan Jones, independent app Developer
1:00 pm
NETWORKING BREAK
2:00 pm
Understanding the Market opportunity
for Games and Gamification
Rahul Jauhari, LogTera, founder
2:30 pm
freedom of Expression in Games: How
App Rejection Took Us Back to HTML
Mobile Apps
William Volk, chief Digital officer, Playscreen
3:00 pm
The Big Indie Pitch
Joe Brown, software engineer, Weeby.co
5:00 pm
CLOSE OF SESSION
booK your free pass giving you access to gaming world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 15
FREE
To ATTEnD
AGENDA DAY ONE: TUESDAY 12 MAY 2015
4:00
fEATURED
SESSIon
9:30 am
Chair’s welcome and opening remarks
Bryan Barringer, columnist, TechTarget
Enterprise Infrastructure & Deployment
9:45 am
Case Study: Adapting
your company to protect
security and data risks
through mobile
Panel: Enterprise apps – moving beyond
the functional
Edward Marx, cio, Texas Health Resources
Geoff Caras, cio, Bay federal Credit Union
10:25 am
Gain visibility into the end user
experience for your mobile applications
10:55 am
Networking break
11:30 am
Panel: Complexities of mobile device
management and enterprise app deployment
Marc Jones, cto, SoftLayer
Rob Sloan, Head of cyber content and Data,
Dow Jones
Scott Strickland, global cio, D&M Holdings
Manny Elawar, senior enterprise solutions manager,
Blackberry
3 Reasons to attend this panel
1
learn how applications fit into traditional
organisations
12:10 pm
The value of the cloud with enterprise
mobility
2
How to enable remote working and real
time data accessibility
12:40 pm
NETWORKING BREAK
3
Discover why the enterprise market is so
attractive to developers.
Enterprise Mobility and Performance
2:00 pm
Capitalising on the consumerisation of IT
Jonathan Reichental, cio, Palo Alto
2:30 pm
Building astonishing UI/UX for the cross
platform world
Shikhir Singh, senior enterprise solutios manager,
Blackberry
3:00 pm
NETWORKING BREAK
3:30 pm
Using Mobility to Amplify your Strengths
neil Goodrich, cio, M. Holland Company
Security Identity and Data Management
4:00 pm
Case Study: Adapting your company to
protect security and data risks through
mobile
Rob Sloan, Head of cyber content and Data,
Dow Jones
4:30 pm
Panel: Infusing enterprise applications
with security and identity - approaches
and challenges
Mikael Berner, Easilydo, ceo
Dominic nessi, chief information officer,
Los Angeles World Airports
Don King, mobile solutions engineer,
Kimberly-Clark
5:10 pm
CLOSE OF SESSION
booK your free pass giving you access to enterprise apps world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:05 Page 16
FREE
To ATTEnD
DAY TWO - WEDNESDAY 13 MAY 2015
10:15
fEATURED
SESSIon
10:00 am
Chair’s welcome and opening remarks
Enterprise App Development
10:15 am
Morning Keynote: Twitter
Michael Coates, trust and information security
officer, Twitter
Morning Keynote: Twitter
10:45 am
overcoming risks and achieving the
benefits of mobile device and security
management
11:15 am
NETWORKING BREAK
11:30 am
Beacons and the Car Shopping
Experience
Michael Coates, trust and information security
officer, Twitter
3 Reasons to attend this panel
1
Hear from twitter about how they are
keeping your tweets safe
2
what this strategy means for big business?
3
what new security measures are being
implemented?
Marc Acosta, Director it - consumer channel and
mobile, AutoTrader
Enterprise Infrastructure & Deployment
12:00 pm
App stores everywhere!
Enterprise App Development
12:15 pm
NETWORKING BREAK
Product Development & Performance
2:00 pm
Panel: Exploring methodologies and tools
in enterprise app development
2:40 pm
Winning at mobile – understanding 360°
app quality, as defined by your users
3:10 pm
NETWORKING BREAK
Testing & Analytics
3:30 pm
Mobile app testing for enterprise
4:00 pm
Panel: Testing times in a mobile world assessing the challenges of mobile
application testing and analytics for the
enterprise
4:40 pm
CLOSE OF SESSION
booK your free pass giving you access to enterprise apps world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 17
Connected Cars
FREE
To ATTEnD
DAY TWO - WEDNESDAY 13 MAY 2015
10:00
fEATURED
SESSIon
9:45 am
Industry overview
10:00 am
10:40 am
learn from major car manufacturers about
how they are launching connected cars
strategies
2
understand what this means for app
developers
3
see new monetization models created by
the rise of connected cars
Keynote: Cementing oEMs place within
the centre of the connected car
ecosystem
Uwe Higgen, Head of group technology office
usa, BMW
3 Reasons to attend this panel
1
Keynote Panel: The connected car
revolution
Scott Burnell, global lead ford Developer program,
ford Motor Company
David DiMeo, Director, connected car innovations,
ford Direct
Jason Schulz, partnerships manager, Toyota
Keynote Panel: The
connected car revolution
Scott Burnell, global lead ford Developer program,
ford Motor Company
David DiMeo, Director, connected car
innovations, ford Direct
Jason Schulz, partnerships manager, Toyota
Chair Welcome
11:10 am
NETWORKING BREAK
11:30 am
Exploring the best business models for
the connected car value chain
12:00 pm
Understanding and leveraging developer
communities
12:30 pm
NETWORKING BREAK
What Consumers Want
2:00 pm
Connected driving, beyond connected
vehicles
Sue Bai, principal engineer, Honda
2:30 pm
Panel: Delivering a positive and valuable
consumer experience
3:10 pm
NETWORKING BREAK
Technology and Data
3:30 pm
Putting navigation at the centre of your
connected car journey
Liz Slocum Jensen, ceo, co-founder, Road Rules
4:00 pm
Utilising big data to empower your app
4:30 pm
CLOSE OF SESSION
booK your free pass giving you access to connected car world
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 18
API Strategies
PAID
TRACK
DAY TWO - WEDNESDAY 13 MAY 2015
10:30
fEATURED
SESSIon
9:30am
Chair Welcome
David Berlind, editor-in-chief, Programmableweb
API Management
9:50 am
Panel: Exploring the business value of
APIs: opening data as channel for
innovation
10:30 am
Discovering the netflix API
Discovering the netflix API
Daniel Jacobson, Vp edge engineering, netflix
Daniel Jacobson, Vp edge engineering, netflix
3 Reasons to attend this panel
1
learn about the netflix api from one of
the creators of it
2
understand the potential of the api for
developers
3
Discover how netflix are using their api to
develop new
11:15 am
NETWORKING BREAK
11:30 am
APIs – driving internal innovation
12:00 pm
Case Study – APIs in our business
12:30 pm
NETWORKING BREAK
2:00 pm
Panel: The Building blocks of API
management
Developing APIS
2:40 pm
Developing APIs for multiple platforms
3:10 pm
APIs in a financial institution – taking
online trading to the next level
3:40 pm
NETWORKING BREAK
4:00 pm
Aggregation of multiple APIs into a single
interface
Eyal Amir, ceo and cDo, Parknav
API Design
4:30 pm
Panel: APX: How to design APIs
developers want to use
5:10 pm
Close of session
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 19
Mobile Strategy
& Marketing
PAID
TRACK
AGENDA DAY ONE: TUESDAY 12 MAY 2015
9:45
fEATURED
SESSIon
9:30 am
Chair Welcome
Josh Martin, Director & Data wrangler,
Strategy Analytics
Mobile strategy and innovation
9:45 am
Quarterbacking The
Mobile Revolution
Michelle McKenna-Doyle, cio, nfL
10:15 am
Michelle McKenna-Doyle, cio, nfL
one of the biggest brands in global sport
discuss their mobile marketing strategy
2
Hear how they are creating a multiplatform nfl brand
3
learn how nfl can utilise its huge
demographic through mobile engagement
Keynote panel: Context is King - Creating
the optimal experience
Marc Acosta, Director it - consumer channel and
mobile , AutoTrader
faye Karnavy Sahai, Vp innovation, Kaiser
Permanente
Vincent Tripodi, Vp, Development, Associated Press
3 Reasons to attend this panel
1
Quarterbacking The Mobile Revolution
11:00 am
NETWORKING BREAK
11:30 am
Evolving culture for digital innovation
senior representative, tbc, App Annie
App engagement, content and loyalty
12:00 pm
Panel: Gaining and retaining apps users
Adam foroughi, ceo, co-founder, AppLovin
12:40 pm
NETWORKING BREAK
2:00 pm
Case Study: Creating a personlized
experience through your app
Parag Vaish, Director, mobile product management,
StubHub
2:30 pm
Understanding the Global Privacy
Landscape in 2015
Jules Polonetsky, executive Director, future of
Privacy
Advertising
3:00 pm
Solving the “Identity” Crisis – How To
Challenge facebook’s Log-In Advantage
Chris Cunningham, Head of us mobile, IronSource
3:30 pm
NETWORKING BREAK
4:00 pm
The convergence of outdoor advertising
and mobile
4:30 pm
Panel: Creating effective mobile
advertising campaigns
5:10 pm
CLOSE OF SESSION
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 20
Mobile Strategy
& Marketing
PAID
TRACK
DAY TWO - WEDNESDAY 13 MAY 2015
11:30
fEATURED
SESSIon
9:45 am
Michael Becker, Digital-mobile strategic advisor,
mCordis
10:00 am
Transforming the user
experience with analytics
10:30 am
2
Hear how they are creating a multiplatform nfl brand
3
learn how nfl can utilise its huge
demographic through mobile engagement
Panel: App Analytics: Making data work
for you
senior representative, tbc, App Annie
Scott Stanchak, Director, mobile marketing, The
new york Times
John Krystynak, cto and co-founder, AppLovin
3 Reasons to attend this panel
one of the biggest brands in global sport
discuss their mobile marketing strategy
Putting customer’s first: Developing
multi-channel strategies through a digital
CRM platform
Data, measurement and analytics
Howie Singer, chief technologist,
Warner Music Group
1
Chair Welcome
11.10 am
NETWORKING BREAK
11:30 am
Transforming the user experience with analytics
Howie Singer, chief technologist, Warner Music
Group
12:00 pm
Effectively using augmented reality as
part of your marketing mix
Andrew Couch, executive officer , Candy Lab
The next generation of mobile
marketing and advertising
12:30 pm
opportunities for Growth in Wearables,
and Its Impact on Mobile
1:00 pm
NETWORKING BREAK
2:00 pm
Panel: Driving Innovation with the Internet
of Things
Sonny Vu, ceo, Misfit Wearables
App product development and design
2:40 pm
Panel: Mobile product development to
create unique services and experiences
for customers
Paul Tuscano, associate Director, Verizon Wireless
Mel Clements, Vp, branded entertainment, fox
Digital Studio
3:20 pm
NETWORKING BREAK
3:40 pm
The secret recipe to app store
optimization
Scott Stanchak, Director, mobile marketing,
The new york Times
4:10 pm
Panel: Designing for the changing
dynamics of consumer behaviour
4:50
CLOSE OF SESSION
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 21
Mobile Payments
& Retail
PAID
TRACK
DAY ONE: TUESDAY 12 MAY 2015
12:30
fEATURED
SESSIon
9:30 am
Chair welcome
Jordan Mckee, senior analyst, 451 Research
Mobile payments landscape & strategies
9:45 am
Revolutionizing the
mobile wallet
Berny Sagmeister, Vice president business
Development, paysafecard
Denise Leonhard, Vice president, enterprise growth
strategy, American Express
Vince Hruska, senior Vice president, City national Bank
Javed Chaudry, Head of global mobile payments /
product management, Citi
Toby Russell, managing Vice president, Digital,
Capital one
3 Reasons to attend this panel
1
Discover the innovations and strategies in
mobile payments, banks and nfc.
2
learn how the consumer experience has
evolved
3
explore how impos can provide true
omnichannel experience.
Keynote Panel: Innovation and strategies
from the mobile payment players across
the ecosystem
10:25 am
The importance of collaboration to give
your customers what they want
11:20 am
Mobile payment landscape
Mobile payments & the
consumer experience
11:50 am
Panel: Bringing commerce to the
consumer
12:30 pm
Revolutionizing the mobile wallet
Toby Russell, managing Vice president, Digital,
Capital one
1:00 pm
NETWORKING BREAK
2:00 pm
Ticketing – Travel and Entertainment
Establishing merchant service
partnerships
2:30 pm
Mobile banking and financial services
3:00 pm
Building the bank of the future with
Wells fargo
Aashir Shroff, Vp, mobile payments and innovation,
Wells fargo
3:30 pm
NETWORKING BREAK
Virtual Currency
4:00 pm
Redefining Virtual Currency
Brock Pierce, investor, Blockchain & Bitcoin
4:30 pm
Virtual Currency Showcase
Robert Banagale, ceo, Gliph, Inc.
George Avetisov, ceo, HyprKey
5:10 pm
CLOSE OF SESSION
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 22
Mobile Payments
& Retail
PAID
TRACK
DAY TWO - WEDNESDAY 13 MAY 2015
10:15
fEATURED
SESSIon
9:30 am
Chairs welcome
Jon Rosen, senior analyst and place conference
chair, opus Research
Mobile & omni channel
Strategy and Innovation
9:45 am
Keynote Panel: How are
mobiles and tablets
changing the consumer
experience and how will
new technologies continue
to shape retail?
Aaron Smith, Director, customer mobile
applications, nordstorm
Len Dudis, Director, information technology,
SeaWorld Parks & Entertainment
Samantha Starmer, Vice president, Digital product
management, Ralph Lauren
Keynote: Defining a retail mobile and
tablet strategy
Kevin Harrington, entrepreneur and investor,
Shark Tank
10:15 am
Keynote panel: How are mobiles and tablets
changing the consumer experience and how
will new technologies continue to shape retail?
Aaron Smith, Director, customer mobile
applications, nordstorm
Len Dudis, Director, information technology,
SeaWorld Parks & Entertainment
Samantha Starmer, Vice president, Digital product
management, Ralph Lauren
11:00 am
NETWORKING BREAK
11:30 am
How should retailers approach mobile
within the bricks and mortar environment?
3 Cool retail apps
3 Reasons to attend this panel
Discover the innovations and strategies in
mobile payments, banks and nfc.
12:00 pm
1
learn how the consumer experience has
evolved
12:40 pm
2
3
explore how impos can provide true
omnichannel experience.
Vinny Lingham, ceo, co-founder, Gyft
NETWORKING BREAK
The mobile customer experience
2:00 pm
2:30 pm
3:10 pm
Let's get PHy-GICAL (Merging Physical +
Digital Elements for a Great Customer
Experience)
Panel: Building retailer mobile payment
strategies for a better customer
experience
NETWORKING BREAK
Mobile payments & the
consumer experience
3:30 pm
Case Study: Marriott Hotels engaging the
mobile first consumer
Joel Rothstein, Vice president, it strategy &
innovation, Marriott International
3:50 pm
Panel: Mcommerce and the rise of the
digital shopper
David Blumenfeld, senior Vice president,
Westfield Labs
4:20 pm
Way more than points: Engaging
customers to become brand advocates
4:40 pm
CLOSE OF SESSION
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 23
HTML5 & Mobile Web
PAID
TRACK
DAY ONE: TUESDAY 12 MAY 2015
10:30
fEATURED
SESSIon
Panel: Expert tips for
stunning and effective
mobile website design
Dan Gallo, sales engineer, Sencha
Ben farrell, Head of Design, GE
3 Reasons to attend this panel
1
explore the advancement of Html5 &
mobile web
2
review Html5 as an app development
tool for web, hybrid and native
3
learn from live coding demos
9:45 am
Chair welcome & opening remarks
Design & User Experience
10:00 am
Design and layout to make an immediate
positive impression and retain users
10:30 am
Panel: Expert tips for stunning and
effective mobile website design
Dan Gallo, sales engineer, Sencha
Ben farrell, Head of Design, GE
11:10 am
NETWORKING BREAK
HTML5 & Mobile Web Development
11:30 am
Managing performance for the mobile
web
Jafar husain, technical lead, netflix
12:00 pm
Building front-end web apps that scale
12:30 pm
NETWORKING BREAK
The Power of the Mobile Web
1:30 pm
Panel: Assessing what part the mobile
web, and HTML5 as a development tool,
should play in your mobile strategy
Chris Saint-Amant, manager - ui engineering,
netflix
Sumit Amar, Director of engineering, Electronic
Arts
Kent Brewster, front-end engineer, Pinterest
Geoffrey Hutson, Director, software engineering,
The Walt Disney Company
2:10 pm
optimizing your mobile web
development workflow
2:40 pm
Panel: The realities of developing with
HTML5 and the tools that can help
Michael Carter, ceo, Weeby.co
3:20 pm
NETWORKING BREAK
3:50 pm
Coding for hybrid: Creating high
performance apps through a HTML5
based hybrid approach
Steve newcomb, founder & ceo, famo.us
3:50 pm
Creating slick HTML5 animations
Cory Hudson, senior creative Director, AoL
4:20 pm
CLOSE OF SESSION
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 24
TV and Multi-screen
Apps
PAID
TRACK
DAY TWO - WEDNESDAY 13 MAY 2015
11:20
fEATURED
SESSIon
9:30 am
Chair Welcome
Colin Dixon, founder and principal analyst,
nScreenMedia
Industry overview
9:45 am
Vevo Keynote
fireside Chat
Daniel Danker, chief product officer, Shazam
10:15 am
David Rice, chief product officer, Vevo
Hear from VeVo one of the leaders in
multi-screen entertainment about how
they will be evolving their app
2
understand how consumers decide to
watch music video content
Panel: Successes, failures and business
models for the TV of tomorrow
Arthur Paruzel, senior software engineer, nBC Universal
Patrice Slupowski, Vp Digital communities, orange
france Telcom
Daniel Danker, chief product officer, Shazam
Hilary Perchard, Vp business Development, Sky
2 Reasons to attend this panel
1
Keynote Case Study: Shazam's Role in the
Multiscreen Ecosystem
Design & User Experience
10:50 am
NETWORKING BREAK
11:20 am
VEVo KEynoTE fIRESIDE CHAT
David Rice, chief product officer, Vevo
12:30 pm
Panel: operator as an App
Exploring the opportunities within the TV
app ecosystem
1:00 pm
NETWORKING BREAK
11:50 am
forms
2:00 pm
2:30 pm
3:10 pm
Transmedia: Taking the multiplatform
experience to the next level
Panel: Understanding the next stage of
multiplatform engagement
Demand for on Demand: True living room
competition
3:40 pm
NETWORKING BREAK
4:00 pm
Canadian Rock Playlist: Top Ten App Tip
Countdown
Len Cervantes, product manager for mobile apps
and emerging platforms, CBC
T-Commerce and Monetisation
4:20 pm
Panel: Monetisation and RoI of TV apps
- Monetising opportunities across
multiple screens
Tom Sauer, Vp u-Verse Video business
Development, AT&T
Jon Mantell, Vp mobile entertainment and Video, CBS
Interactive
5:00 pm
Visions towards t-commerce
5:30 pm
CLOSE OF SESSION
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:06 Page 25
leaDersHip
summit
exclusive, invite-only, private
networking and debate
session for c-level
executives only!
DAY TWO - WEDNESDAY 13 MAY 2015
CIo breakfast briefing
8:30 am
11:20 am
12:30 pm
NETWORKING LUNCH
2:00 pm
ByoD the reality from the hype
Miguel Gamiño Jr, cio, San francisco City
2:50 pm
Application investment on the user
segments and use cases that create
the most value
Rediscovering the cloud in the
mobile era
3:40 pm
CLoSE of SESSIon
9:30 am
Chairs welcome
9:45 am
Mobility disruption: A CIo perspective
10:30 am
Panel: Balancing Security and Usability
Jeff Richards, cio, yMCA
James Miller, cio, federal Communications
Commission
sponsored by blackberry:
Brent Thornton, Head of the enterprise
solutions, Blackberry
Bryson Koehler, cto & cio, The Weather
Company
INVITE onLy
for more information contact our Vip relations, aleksandra caine
T: +971 (0) 4 4072776 E: [email protected]
Delegate Lunch Area
Connected
Car World
VIP & Speaker Lounge
Press Room
102
104
106
110
108
Floorplan
112
202
114
122
118
126
124
116
Organiser Office
Gaming
World
132
136
128
Promote
your company!
120
204
208
214
212
218
222
Apps World North America
provides the perfect opportunity
for you to interact with leading
app developers and gurus
within the North America
and beyond
228
226
206
210
302
216
224
220
230
320
314
310
318
312
313
Developer
World
Droid World
315
Mobile Strategy
& Marketing
402
414
400
410
zone
412
Entrance
413
Mobile Payment
& Retail
411
500
504
514
510
538
524
518
520
528
542
532
502
506
540
522
508
512
516
604
602
Start-up Village
526
602
604
605
607
609
530
611
534
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548
SOLD
536
632
620
626
628
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630
RSVD
606
634
Technologies
722
716
730
TV & Multi-screen Apps &
CIO Leadership Summit
734
724
710
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732
726
736
728
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Interview
Lounge Area
806
804
350+
HTML5 &
API Strategies
810
808
812
SOLD
EXHIBITIORS
Exhibition and sponsorship opportunities: Contact [email protected]
2015 Platinum Sponsors
60%
802
Wearable Technology
Zone Sponsor
Enterprise Track Sponsor
Sponsors
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:07 Page 28
Dedicated
Start up Zones
Wearable
Technology
Zone
showcase
your talent
Connected
Car Zone
Indie Gaming
Village
connect
with other
like-minded
individuals
Mobile Payment
Zone
showcase
your brand
TV App Zone
limited
free pods
for start-up
companies
To apply contact Louise Turton, Email: [email protected]
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:07 Page 29
Do BUSInESS WITH
yoUR TARGET AUDIEnCE
take advantage of speed networking and Vip meeting service.
GUARANTEED
1-TO-1 MEETINGS
Building you the
relationships that matter!
We will help you meet and network with the
CxO’s from the app industry that are vital to
your business.
EXECUTIVE SPEED
NETWORKING
FACILITATED
MEETING SERVICE
Maximise & measure event ROI
50 minute sessions
With 2 minutes per session
= 25 new connections &
25 potential business opportunities
Create a wish list of attendees you
would like to meet at the show with
our VIP Managers and Marketing team
25 new
connections
guaranteed!
for more information contact our VIP relations, Aleksandra Caine
t: +971 (0) 4 4072776 e: [email protected]
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:07 Page 30
Join us for our
best year yet
FREE
eXpo
pass
56%
developer
attendance
The Apps World Party
the apps world networking party will be a
who’s who of the apps industry and will
provide the ideal setting for some chilled
networking after an action packed day.
Attend our 5 free conferences
with your fREE EXPo Pass
Apps World BIG Meet up
Hang out and share ideas and stories
with like-minded people from across
the tech community of silicon Valley
SAVE up
to $150
10,000 +
attendees
the apps world north america Hackathon
brings together developers, designers and
technologists to push boundaries and
develop cutting edge, creative, novel and
cool solutions to specific briefs set by our
sponsors. the day is fun, inspirational and
there are big prizes at stake!
with our early bird
discount on
paid workshop
passes
100+
Hours of
networking
Gaming Zone
test out new games
live at the show
Ping pong challenges
beat your boss and
have a beer on us
food stalls
yummy treats around
the show floor
15803 Apps World NA Brochure2_15803 Apps World NA Brochure 12/03/2015 10:07 Page 31
choose your pass
May 12-13 2015, San Francisco,
Moscone Center
REGISTER
noW
The ticks within each column indicate what this pass provides access
to. Workshop passes allow access to one track on the relevant day or
days. The gold pass will include lunch and access to the delegate lunch
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of contracted hotels to assist attendees with a simple,
no hassle booking process.
Direct booking: Please contact the davistrapp reservations team
[email protected] , +1-571-494-5733 Ext. 2.
Payment Terms:
nforma Telecoms and Media's payment terms state that payment of all
delegate fees are due in full on booking. Failure to pay for your reserved place
may result in the booking being released. All fees include lunch, refreshments
and conference documentation.
Discounts
*Advanced Rate pricing offers are only available if payment is made at time of
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when booked and paid for as a group at the same time.
Reservations over 10 rooms please contact ines lamkey directly
[email protected] + 1-571-494-5719.
Cancellations
If you cancel a conference registration before Tuesday 28th April 2015 you will receive a refund less a cancellation charge of $150. We regret that
NO REFUNDS can be made for cancellations received after this date. However, we welcome substitute delegates at any time. It may be necessary
for reasons beyond the control of the organisers to alter the content and the timing of the programme or the identity of the speakers or the venue.
This contract is subject to English Law.
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