04
Redrow plc Annual Report and Accounts 2013
About Redrow
My Redrow
Our customer commitment
Our aim is to provide our customers with a home
they are proud of, delivered with the best levels
of customer service possible.
My Redrow:
Enhancing the
customer journey
from start to finish
During the year we were
proud to launch our
pioneering My Redrow
tool, aimed at making
the housebuying process
as personal and as
straightforward as possible.
My Redrow harnesses the
power of the internet to give
our customers an unrivalled
range of tools and features.
How it works
Why it’s important
Giving customers who create an account
the chance to select favourite properties
and developments, book appointments
online, and save everything in one place.
Once purchasers have reserved their new
home, a unique and major benefit of
registering with My Redrow is that they
can then select all their personal interior
finishing touches via the website, so
everything can be done in their own time.
We are committed to delivering a
quality service, throughout the whole
homebuying process and beyond.
My Redrow makes browsing for a new
home fun, unique and something the
whole family can share in.
•Select favourite properties
and developments
•View specification
•Book appointments
“We’ve listened to what our
customers want and My Redrow
will help to make their
experience as personal and
straightforward as possible.
We believe it is a unique
offering among the major
housebuilders. It brings the
process of buying a new
home up to speed with other
retail sectors and is helping to
lead the way for the industry.”
Kim Peters
Group Marketing Director
05
Redrow plc Annual Report and Accounts 2013
About Redrow
Introduction
Why Redrow?
►► My Redrow
About Redrow Key features of
My Redrow
My Redrow makes browsing for a new home
something the whole family can share in:
p.01–05
• Choose all personal finishing touches
• Purchase additional upgrade items
Business review
• Check build progress
The user has easy access to view or
change their details and access their
favourite properties. A real-time calendar
allows them to make an appointment at
their chosen development at a time that
suits them best.
Corporate governance
Welcome
My favourites
Financial statements
Favourite house types can be saved
in one convenient place and customers
can take a closer look at the wide range
of finishing touches available.
Explore finishing touches
My Redrow has been named as a finalist in
the customer engagement category at the
2013 Peer Awards for Excellence
Find out more
Watch our video and learn more
about My Redrow online at
www.redrow.co.uk/tv
Shareholder information
Once the customer has reserved they can
go online to make their selections and
upgrades from a wide range of tile
choices, fireplaces, wardrobes, sockets
and even turf for their back garden.
They can also check on the build stage
of their home.