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For more information, please contact:
Mary Ann Strombitski
719.271.5295
[email protected]
ArdentMills.com
Amy Austin
303.829.1748
[email protected]
Ketchum.com
Ardent Mills® Ushers in New Era of Grain Innovation at NRA 2015
Premier flour-milling and ingredient company showcases revolutionary line of flours and grains, Mobile Innovation
Center and specialty bread solutions; educates operators on mainstreaming whole grains
Chicago, IL, May 18, 2015 – Ardent Mills®, the premier flour-‐milling and ingredient company, is demonstrating what’s next in grain innovation at the NRA Show 2015. The company is driving innovation for foodservice in three important ways: Making it simple to mainstream whole grains on the whole menu, helping foodservice operations meet the needs of “enlightened eaters” and providing specialty bread solutions from its artisan bakery. Ardent Mills will showcase its Mobile Innovation Center—a fully functional bakery, culinary kitchen and meeting space designed to deliver on-‐site culinary and R&D creativity—along with a range of on-‐trend, culinary applications that speak to each focus area. “Powered by an industry-‐leading portfolio of premium multi-‐use flours, whole grains, organic grains, sprouted grains, specialty products and custom blends,” says Dan Dye, CEO of Ardent Mills, “we will illustrate how we are the go-‐to resource for restaurant chains and foodservice operators to develop insight-‐driven, nutritious menu solutions.” Mainstreaming Whole Grains On average, Americans still do not get the recommended intake of whole grains. Restaurants can play an important role in helping Americans meet dietary guidelines by incorporating whole grain nutrition into everyday foods. Ardent Mills is dedicated to assisting the foodservice industry with making the change to whole grains with ingredients such as Ultragrain® whole wheat flour, which makes it easy to provide whole grain nutrition with the taste, texture and appearance that consumers expect. Attendees will be able to sample a variety of foods from each daypart, demonstrating how Ultragrain can transform menus. Enlightened Eating Ardent Mills will also provide a look into the evolution of the enlightened eating trend and how it is affecting consumer attitudes and menus, and what this means for foodservice today. The leader in sprouted wheat flour and organic wheat flour, two on-‐trend ingredients for “enlightened eaters,” Ardent Mills is uniquely positioned to help restaurants scale to meet regional and national product launches. At NRA, Ardent Mills will be sampling applications using Ardent Mills Sprouted White Spring Whole Wheat Flour, Sustagrain® ultra-‐high fiber barley and Ardent Mills Ancient Grains. Specialty Bread Solutions Additionally, Ardent Mills will be showcasing finished baked goods from its IBR facility, an artisan commercial bakery located in Portland, Oregon. Equal parts baking facility and think tank, IBR is where cutting-‐edge concepts meet high-‐touch craftsmanship to help restaurant chains and foodservice operators introduce signature bread and baked good menu items. NRA Show attendees will have the opportunity to sample a variety of culinary concepts based on these unique breads produced in the bakery and available to commercial restaurants. Ardent Mills Mobile Innovation Center Driving grain innovation has never been more engaging than with the new Ardent Mills Mobile Innovation Center (MIC)—a state-‐of-‐the-‐art culinary center with a multipurpose platform designed to bring on-‐site culinary creativity, hands-‐on education and interactive R&D support right to customers’ front doors. Working side by side with Ardent Mills’ chefs, food scientists and technical bakers, the MIC allows companies to learn how the Ardent Mills portfolio of ingredients and services can help turn their next great idea into a reality. With a wide array of ingredients, a full suite of culinary and commercial baking equipment, and a multipurpose meeting space with audiovisual capabilities, the Ardent Mills MIC is tailored to fit customers’ problem-‐solving and product-‐development needs. From education to concept ideation, the facility provides workstations and resources to help develop foods that appeal to consumers’ changing tastes. Visit Booth #9103 at NRA to experience the Ardent Mills Mobile Innovation Center, meet Ardent Mills’ experts and taste what’s next in grain innovation. About Ardent Mills Ardent Mills is the premier flour-‐milling and ingredient company whose vision is to be the trusted partner in nurturing its customers, consumers and communities through innovative and nutritious grain-‐based solutions. Ardent Mills’ operations and services are supported by more than 40 flour mills and bakery-‐mix facilities, along with a specialty bakery and Mobile Innovation Center, all located in the U.S., Canada and Puerto Rico. Deeply rooted in communities throughout North America, Ardent Mills is headquartered in Denver, CO and employs more than 100 certified millers, supporting thousands of local jobs and contributing billions of dollars to local economies. To learn more about Ardent Mills, visit ardentmills.com. # # #