NÄTVIDE A new, limited edition, textile collection lauNchEs augusT 2012

NÄTVIDE
A new, limited edition, textile collection
launches August 2012
A collection with character
We gave our designers Anna Efverlund and Maria Vinka
a free hand in selecting and developing patterns from our
archive. They have added here, subtracted there and
created something brand new. The inspiration comes from
travel, different cultures and encounters with new people.
The result is the textile collection NÄTVIDE, which will be
produced as an extremely limited edition.
“All the patterns have their own character and together
they form a collection with numerous ethnic influences.
I hope that when people see the collection, they’ll embrace
the joy of pattern and have the courage to mix things
up a little. Checks, dots and stripes!” says designer Maria
Vinka.
2
A beautiful patterned duvet cover
makes the bed a wonderful focal
point and lifts the personality
of the room.
Patterns from around the world
Anna Efverlund and Maria Vinka updated patterns from
all over the world, opting for a palette of rich colors that
work well together. Our designers want the collection to
inspire an imaginative and creative décor in the bedroom. Mix your holiday memories with favorite items and
patterned textiles that express your personality.
“The collection has different sides to it and suits a range
of styles. I’m confident that everyone will find something
they like. And I hope that NÄTVIDE bedding makes
people fall in love with their bedroom,” says designer
Anna Efverlund.
3
New dots, stripes and other patterns
Anna Efverlund and Maria Vinka also added new patterns
to the collection. Dots and stripes on cushions, duvet
covers and curtains contribute to the overall effect and
the wealth of pattern. Textiles in velvet suit the season
and give a warm, slightly Bohemian feel.
4
Pile up your favorites
The collection includes 12 cushions and cushion covers
in various patterns, colors and materials. Spread them
out as accents in the room or place them in a pile for that
inviting look. Patterned rugs and curtains in rich colors
also add a touch of warmth.
“To create a cozy bedroom,
you always want more rather
than less. And you can’t
have too many cushions.
I encourage everyone to
mix things up as much as
they dare,” says Maria Vinka.
“Curtains can also be used as a drapery around the
bed or hung behind the bed as a backdrop, creating
a wonderfully snug feeling,” says Anna Efverlund.
5
NÄTVIDE twin duvet cover set $24.99/2pcs
Includes twin duvet cover and one queen pillowcase.
100% cotton. Black/yellow 602.417.42
NÄTVIDE full/queen duvet cover set $29.99/3pcs
Includes full/queen duvet cover and two queen pillowcases.
100% cotton. Assorted colors 702.416.47
NÄTVIDE bedspread
100% cotton cover. Polyester
fiber filling. Assorted colors
Queen/king $59.99
W102×L110". 202.422.01
Twin/full $39.99
W71×L110". 402.422.00
NÄTVIDE twin duvet cover set $24.99/2pcs
Includes twin duvet cover and one queen pillowcase.
100% cotton. Assorted colors 902.416.51
NÄTVIDE twin duvet cover set $24.99/2pcs
Includes twin duvet cover and one queen pillowcase.
100% cotton. Red/blue 002.417.16
NÄTVIDE robe $12.99/ea
100% cotton. L39".
Dark lilac/turquoise 102.418.67
NÄTVIDE bath towel $9.99 100% cotton
W28×L55". Assorted colors 502.418.65
NÄTVIDE cushion cover $7/ea 100% cotton. 26×26". Assorted colors. 002.418.44 Shown with: GOSA
ASTER pillow $7.99/ea Polyester, cotton cover. Polyester fiber filling. 26×26". White 901.319.16
NÄTVIDE hand towel $5.99 100% cotton.
W16×L28". Assorted colors 702.418.69
All textiles shown are imported.
6
NÄTVIDE rug, flatwoven $39.99/ea
100% Pure New Wool surface. Cotton warp. W2'4"×L4'7". Assorted colors 102.470.01
Maria Vinka and
Anna Efverlund
NÄTVIDE cushion $5.99/ea 100% cotton cover. Polyester fiber
filling. 16×16". Assorted patterns 402.418.42
NÄTVIDE cushion $9.99/ea
100% cotton cover. Polyester fiber filling.
L16×W24". Assorted colors 602.418.36
NÄTVIDE pair of curtains $59.99 Includes two curtain panels.
100% cotton. W57×L98" each panel. Dark lilac/turquoise 602.418.55
(Curtain rod sold separtely).
NÄTVIDE pair of curtains $24.99 Includes two curtain panels.
100% cotton. W57×L98" each panel. Blue/red 202.418.57
Curtain rod sold separately.
NÄTVIDE cushion $9.99/ea 100% cotton cover.
Polyester fiber filling. 20×20". Assorted patterns. 802.418.35
NÄTVIDE pair of curtains $39.99
Includes two curtain panels. 100% cotton. W57×L98" each panel.
Red/brown 002.418.58 Curtain rod sold separately.
All textiles
shown are
imported.
7
NÄTVIDE will be available from
August 2012, while supplies last. Each
product is available in a limited edition.
Please direct any queries or orders
for high-resolution images to:
Janice Simonsen
IKEA Design Spokesperson
email [email protected]
phone 610-834-0180 x5343
NÄTVIDE full/queen duvet
cover set $29.99/3pcs
Includes one full/queen duvet
cover and two queen pillowcases.
100% cotton. Imported.
Red/blue 502.417.14