The brands you trust, trust...
Brand Identity
.ie
Integrated Creative & Communicaton Solutions
Brochures & Reports
Packaging Design
Point of Sale
Advertising
Websites & SEO
E-Marketing
Beauty, Precision, Speed.
Artefact provides clients with a fully integrated creative design
& brand building service from Identity, Packaging Design &
Corporate Literature to full marketing support through Advertising,
Website Design & Build, SEO & E-marketing solutions.
The brands you trust, trust...Artefact.
Client Sales & Marketing Support
Brand Identity
Creation &
Positioning
Web Design
& Build
SEO/Adwords
E-Marketing
Social Media
The brands you trust, trust...
.ie
Integrated Creative & Communicaton Solutions
Packaging
Design
(specialists)
& POS
And Supported by Various
Partners & Associates
Advertising:
Press/Magazine
TV/Radio ads
Planning &
Outdoor
All Corporate
Literature &
Catalogue &
Direct Mail
& Print
Artefact Client Services Integration Model
'Business
has only two functions...
marketing &
innovation'
~ Peter F. Drucker~
Why Artefact? (and not the other guys’)
In today’s competitive markets, it is clear that you need to build a strong brand image
and very professionally designed marketing materials to survive and prosper.
The perceived quality and positioning of your company/brand image may
be your only source of competitive advantage in your market.
Therefore it is vital that you closely work with and entrust the design
of your marketing collateral to highly experienced creative
professionals. Simply put, you should be working with
Artefact Ltd! Given our 11 years + experience working with top
Irish and international brands, we have consistently proven
that we are a valuable asset to our clients marketing and
business objectives, providing a significant advantage over
many of our competitors.
Our business has grown from a specialist Brand
Packaging Design company to a full-service multi-channel
We are a relationship based company, because we
communications company. We partner with select
believe that the best results are achieved by really
advertising and media agencies to provide a comprehensive
getting to know how our clients and their customers
brand building service, above and below the line. At Artefact
think and behave. (This is why other approaches
we have a detailed understanding of the important role that
are less effective). We work closely with you every
creative design, branding, advertising, web and direct
step of the way. Our Partnership Approach
marketing play. As a client, you work directly with our creative
achieves higher effeciencies and faster results
team, avoiding costly intermediaries with their attendant costs,
across all major communications channels and
confusion and delays experienced with many of our
customer touch points, saving you time and
competitors. You receive unrivalled creativity, attention to
money in the long term.
detail and a generous range of concept ideas from which to
select a direction for development. We care more about our
clients than most do. If our clients do well, so do we. The
opposite is true. The best business model is where everyone
succeeds and prospers.
What makes Artefact different?
We’re talented, enthusiastic and dedicated. It's extremely important to us to get to know
our clients well and then to deliver creativity and service above their expectations.
Contact us: 01 833 0081/853 7308 Email: [email protected] or Web: www.artefact.ie
The brands you trust, trust...
.ie
Integrated Creative & Communicaton Solutions
The brands you trust, trust...
Corporate brand Identity
.ie
Expert Graphic Design • Branding • Marketing • Web
'Everyone lives by
Selling something'
~Robert Louis Stevenson~
Your brand is not merely a logo, or a colour, or a product.
It’s the sum of the connections with your customers,
partners and employees on a daily basis. Creating brand
loyalty and raising profile takes constant nurturing. It is
for this reason, that along with your brand identity logo
and stationery suite, we will show how your brand
personality will cohesively work across marketing &,
corporate literature, product packaging, advertising and
website etc. We would usually supply our clients with a
brand identity guideline document to help maintain the
integrity of the brand across all communication channels
and customers touch points.
EMED
Technologies
The power of creative thinking
A stylish, professional, corporate identity.
Simple, often under-rated, but of immense
marketing power. This is your badge, the face
your company displays to the world. People
speak with words, but they think in pictures.
When they think of your business, they envisage
your signage, your logo, your letterhead, as well
as your people and your products. Make sure you
give them something impressive to think about.
Talk to Artefact about the development of your
corporate identity.
The brands you trust, trust...
Brand Identity (FMCG)
.ie
Expert Graphic Design • Branding • Marketing • Web
‘Highly effective
communication
is rarely packaged or designed badly.’
~Wil Lyons~
Every year, new powerful brands emerge in the
marketplace to capture strong sales and
customer loyalty. With so many products fighting
for the best position, how can your product stand
out among the clutter? The answer is powerful
product branding. Designing a powerful product
brand identity (and developing strong packaging)
is a very specialised skill, not to be trusted to
general design agencies or amateurs. It's not just
what your product is that gains consumers
attention, it's the perceived quality and value your
brand is associated with that give it strength and
longevity. If your product branding isn't as
effective as it needs to be, Artefact are ready to
make it a winner!
steomel
ONCE WEEKLY 70mg TABLETS
ALENDRONIC ACID
Branding is one of the most crucial (and one of
the most misunderstood) aspects of marketing.
The importance of effective branding cannot be
overstated. Good brands are often the biggest sometimes the only - differentiator between
products. An obvious signature of a brand is a
name and /or logo, but that's just the tip of the
iceberg. Many companies invest huge resources
in developing their brands - often more than
they put into developing their products.
Brand is a big concept. It is about the whole set of
attitudes, values and reputation your name
conveys. A strong brand is a very valuable asset,
so much so that in many cases the brand has a
financial value attributed to it on some corporate
balance sheets. Familiarity leads to feelings of
connectedness. People who feel they know you are
more likely to deal with you than with someone
they don’t know.
Natural Mineral Water
The brands you trust, trust...
Corporate Brochures & Reports
.ie
Expert Graphic Design • Branding • Marketing • Web
Everybody asks for your brochure. And
they do read it! At the very least, they
scan through it and it helps them to form
an impression of your company. A
powerful, well expressed, beautifully
designed brochure gets attention and tells
your customers and prospects that you
take yourself, your presentation and your
business seriously. It follows that you will
take them seriously. You are a product or
service provider to be respected. You
need the best! Let us design and produce
a brochure or report that you will be
proud to leave with any contact or
customer.
NUIM - MAP Brochures & Reports
‘People
do judge books
...by their
covers’
~ Anon~
GSOC - Annual Report (Mail pieces & Corporate Identity)
The brands you trust, trust...
Corporate Brochures & Reports
.ie
Expert Graphic Design • Branding • Marketing • Web
At Artefact, we understand what
makes a successful company
brochure or annual report. Having
an expertly designed, AND well
written company brochure is of key
importance in helping you to achieve
higher brand profile and impress
clients and prospects. A well
expressed brochure sparks the
reader's curiosity about your product
or service, satisfying a need and
sending a specific message to your
target market.
Abtran - Corporate Literature
Hogan’s Bespoke Furniture - Brochure
Cassely’s Xtreme Funfair - Landscape Brochure
The brands you trust, trust...
Packaging design
.ie
Expert Graphic Design • Branding • Marketing • Web
‘What's on the box
can be more important
than what's in the box’
~ Wil Lyons~
Emed Medical Devices (USA)
One of several product boxes we
developed following our rebrand
of their company.
Packaging design is a specialist niche.
Intelligently conceived and well-executed
packaging design is not just about art or
aesthetics. Its primary function is to sell the
product by means of visually communicating
not just one ‘notice me’ message, but up to
several distinct messages which range from
statements about positioning and likely price
to statements about quality, status, dietary
considerations, environmental correctness
and more.
Johnson & Johnson - Gift Packs
Devils Bit - Cartons & cans packaging
Following on the success of this brand design,
we developed a range of cans, bottle labels,
Point of Sale and consumer cartons for this
Traditional Irish Cider.
The brands you trust, trust...
Packaging design
.ie
Expert Graphic Design • Branding • Marketing • Web
Old MacDonnells - branding and packaging
We delivered a comprehensive brand identity and
packaging design solution for this high quality natural
yoghurt and hummus product range. The feedback
we received from the client was very positive, as they
quickly experienced increased sales following the roll out.
The ability to effectively achieve that
immediate complex of signals through a piece
of packaging design is a SPECIALIST NICHE
skill within the graphic design field. Expert
packaging designers are very hard to come
by. Once found, they are highly prized by
customers who appreciate the difference good
packaging design makes to their sales figures.
Oatfield Sweets - Confectionery tins & packs
Top designers imbue packaging with
strong shelf projection as well as with an
engaging attractiveness, a ‘pick up’
quality. This is achieved through
blending creativity in concept
development with experience of what
works in terms of colour, balance,
typography and imagery.
Fiacla - Toothpaste branding and packaging
The brands you trust, trust...
Packaging design
.ie
Expert Graphic Design • Branding • Marketing • Web
Country Spring - branding and packaging
Over the past 10 years we have rebranded
Country Spring more than once. In 2009
we gave it a whole new look, incorporating
a suite of hand illustrated images to give it
a ‘family’ feel. Needless to say that the result
has been successful.
Tipperary Water - branding and packaging
We provided a cohesive and comprehensive
brand solution for the Tipperary Water brand
including: Packaging, POS, Adverts, Marketing
Literature & Web. We have been working with
this top Irish water brand and drinks company
since 1999.
The brands you trust, trust...
Advert/Poster Creation
.ie
Expert Graphic Design • Branding • Marketing • Web
Decades
have
passed
since
John
Wanamaker made the classic remark that
half his advertising was wasted but he
couldn’t tell which half! Despite many
sophisticated programmes to try to directly
measure the effect of advertising on sales,
the complexity of its effects on our
consciousness will always ensure that the
linkage remains elusive. All we know for
sure is that it works, and experience has
taught us at Artefact, what works and what
does not. It is a matter of the right message
in the right context. Sometimes, it is
enough to let the pictures do the talking.
'Many a small thing
has been made large by the
Right Kind
of advertising'
~Mark Twain~
The brands you trust, trust...
Advert/Poster Creation
.ie
Expert Graphic Design • Branding • Marketing • Web
Creating visually stunning and memorable
advertising campaigns for FMCG and Corporate
Companies is one of the essential requirements
in developing a holistic and cohesive brand
identity. Effective advertising requires a lot more
than nice looking graphics. Unlike many of our
competitors, as brand consultants, Artefact has
the edge when it comes to creating high quality
intellectual advertising concepts as well as top
notch copywriting solutions. In fact, several of
our clients are Advertising Agencies or Marketing
Companies, who often subcontract this highly
creative work to us.
Fitzpatrick Furniture - Navan
So if you are considering an advertising
campaign, you should be talking to us. Most
general design agencies cannot offer you this
expertise. We can also provide very competitive
Media Booking & Planning through close
partnerships with select advertising agencies.
The brands you trust, trust...
Point of Sale
.ie
Expert Graphic Design • Branding • Marketing • Web
'The best selling
technique is to make
for people to
Buy'
it
easy
~Anon~
Kerry Group - POS campaign for LowLow brand
Point of Sale
Shoppers notice and act upon displays inside
stores and at the shopping malls. Depending
on which survey you read, most evidence
points to the fact that effective Point of Sale
design (and good product packaging) can be
responsible for between 40% to 60% of
purchase decisions, there and then on the
aisle as opposed to 15% conversion from
above the line activities.
Your POS projects stand a much better chance
of success by working with Artefact Ltd, rather
than entrusting this highly specialised work to
general purpose designers.
Direct Mailers/Marketing
The brands you trust, trust...
.ie
Expert Graphic Design • Branding • Marketing • Web
Glennons Eurospar - Mail Piece
Cow & Gate - Diecut to shape Mail Piece
Direct Mail Design
In the case of direct mail, the function is to
deliver a sales message to a list of recipients
to persuade them to take some kind of action,
such as placing an order, requesting
information, or going to a Web site.
The right way to design direct mail is to
understand the selling message and the goal
of the mailing, then allow the design to
naturally flow from these ideas. Let Artefact
help you write, design and layout a knockout
Direct Mail Piece. We can also arrage
competitively priced printing and fulfillment.
Web Tech - landscape Mail Piece
Clonmel Healthcare - Distaclor Mail Pieces
This mailer is one of dozens we have created
(and arranged printing) for this excellent Irish
Pharmaceutical company.
The brands you trust, trust...
Website - Design & Build
.ie
Expert Graphic Design • Branding • Marketing • Web
Capital Entertainment - Jackpotts CMS website & mobile site
Bretzel Bakery
Artefact designs and builds leading edge websites
in-house. However, we also partner with one or two
select technical partners, who on occasion build the
back end to some of our client projects. We in turn
often provide the creative front end to their client
projects.
Herman & Wilkinson
Either way, the client gets a website that is beyond their
expectations. Together with our technical/build
partners, we have a wealth of both creative and
technical ability that is possibly unrivalled in any other
one company.
Don’t forget to ask us about Monthly Digital Marketing
packages.
The brands you trust, trust...
Website - Design & Build
.ie
Expert Graphic Design • Branding • Marketing • Web
RASP
The Zone
'The art of
Communication
is the language
of
Leadership'
~James Humes~
The following online marketing support services
are provided on a monthly retainer basis:
• Copywriting/copy-editing (for web, press/print)
• Marketing Strategy, Planning and Consultancy
• SEO (Search Engine Optimisation), Adwords
• Social Media content updating/management
• Articles submission (and generation)
• Ezine/E-Newsletter design & management & Banner Ads
• Lead Generation, Contact List / Database Cleaning
• Mail Shot follow up calls
Cassely’s Xtreme Funfair - Website (& Brochure)
'Business
Marketing Support Services
has only two functions...
marketing &
On top of our core graphic design and creative services, Artefact Ltd has the ability and resources to provide our clients with a
broad range of marketing support services. If you launching a new Product or Service or wish to expand your business or
client/customer base, then we have the experience and expertise to make it happen, without the need for you to go to the
higher expense of paying additional full-time staff. These particular marketing services are normally provided on a 3, 6 or 12
month contract or retainer basis, but priced to suit clients particular budget.
innovation'
~ Peter F. Drucker~
• Copywriting/copy editing (for web, press/print)
• Ezine/E-Newsletter design & management
• SEO (Search Engine Optimisation) & Banner Ads
• Lead Generation / Contact List/Database Cleaning
• Social Media content updating/management
• Mail Shot follow up calls
• Articles submission (and generation)
• Appointments Setting
Why Artefact? (and not the other guys’)
In today’s competitive markets, it is clear that you need to build a strong brand image
and very professionally designed marketing materials to survive and prosper.
The perceived quality and positioning of your company image may be your
only source of competitive advantage in your market. Therefore it is
vital that you closely work with and entrust the design of your
marketing collateral to highly experienced creative professionals,
rather than work with amateurs or other unsuitable suppliers.
Simply put, you should be working with Artefact Ltd! Given
our 10 years + experience working with top Irish and
international brands, we have consistently proven that we
At Artefact we understand the competitive role of
are a valuable asset to our clients’ marketing and strategic
professional
graphic design, branding & marketing. We
objectives, providing a significant advantage over many
have
a
detailed
understanding
of what sells. As a client, you
of our competitors.
work directly with our designers, avoiding costly
intermediaries
with their attendant costs, confusion and delays
We are a relationship based company, because we
experienced
with
many of our competitors. You receive
believe that the best results are achieved by really
unrivalled
creativity,
attention
to detail, and a generous range
getting to know how our clients’ and their
of initial concepts from which to select a direction for
customers think and behave. (This is why other
development.
You discover that much of the added value you
approaches are less effective). We work closely
would
normally
expect from advertising agencies, marketing &
with you every step of the way. Our Partnership
business
consultants
comes as part of the service, and you
Approach achieves higher effeciencies, faster
receive a professional, courteous and timely service.
results across all major communications
What makes Artefact different?
channels and customer touch points, saving
you time and money in the long term.
drive your business
you will be driven out of business’
‘If you don’t
~B.C. Forbes ~
We’re talented, enthusiastic and dedicated. It's extremely important to us to get to know
our clients well and then to deliver creativity and service above their expectations.
Contact us: 01 833 0081/853 7308 Email: [email protected] or Web: www.artefact.ie
The brands you trust, trust...
LTD
Expert Graphic Design • Branding • Marketing • Web
The brands you trust, trust...
.ie
Integrated Creative & Communicaton Solutions
Artefact Ltd
Sky Business Centre
57 Clontarf Road
Dublin 3
Tel: (01) 853 7308/833 0081
Fax: (01) 832 5683
Txt: 086 2750662
Email: [email protected]
www.artefact.ie
The brands you trust, trust...Artefact.