STRATEGIC HR CAPABILITES DRIVING GROWTH IN THE KINGDOM
In Collaboration With 10 – 13 May 2015 Kempinski Burj Rafal • Riyadh • Saudi Arabia #HRSaudi STRATEGIC HR CAPABILITES DRIVING GROWTH IN THE KINGDOM Mohammad Bushnag Manager Human Capital Development Sadara Guido Helmerhorst Innovation Technology and Learning Air France – KLM (The Netherlands) Dr. Nico Rose Head of Employer Branding Bertelsmann (Germany) Noura Al Turki HR and CSR Executive Manager Nesma Group Walid Abukhaled CEO Northrop Grumman Ambros Scope Head of Talent Management AXA (Switzerland) Zuhair Al Haj Director of HR & Localisation MENA Al Futtaim Group Abdulmalik Al Husseini CEO ARASCO Dr. Basmah Omair CEO AlSayedah Khadijah Businesswomen Center (Jeddah Chamber) Ibrahim Al Aboabat CEO Watania Benchmark your human capital strategies against leading regional and international employers Examine the opportunities and challenges of aligning HR strategy with business objectives Explore the crucial relationship between strategic workforce planning and business growth in the kingdom Learn and discuss effective strategies for engaging with your workforce Platinum Sponsor Knowledge Partner Silver Sponsor Organised By www.hrleaderssaudi.com Exhibitors Powered By HR – DRIVING BUSINESS VALUE IN KSA WHO SHOULD ATTEND The forum has been engineered to bring together leaders within HR and the wider business under one roof to encourage discussion and exchange of insights on key strategic Human Capital Management themes including: Building HR Infrastructure, Talent Management, Learning and Development, Engagement, Compensation and Benefits and Strategic Workforce Planning. Top business leaders in the Kingdom understand the value of strategic Human Capital Management and its crucial role in creating value in the region’s ever more competitive business environment. Companies in Saudi are increasingly embracing international best practices for strategic workforce planning, engagement and talent management. Delegate profile (Directors, Managers and Executives of) HR Leaders focuses on Saudi specific opportunities to create business value through HR. It will also explore the challenges of implementing HR strategies effectively in the Kingdom. Meet and learn from regional HR experts and CEOs, as well as HR leaders from top international companies. Hear their experiences in making the transformation from functional administrative HR to strategic and business driving HR. HR Career Development Training / Learning Nationalisation Talent Management Succession Planning Organisational Development Recruitment Personnel EVENT AT A GLANCE Sunday 10 May 2015 Morning Workshop A: Making the Leap: From HR Administrator to HR Business Partner Afternoon Workshop B: Developing Effective Competency Frameworks to Optimise Your Workforce Monday 11 May 2015 Tuesday 12 May 2015 HR Leaders Saudi Forum HR Strategies for Business Growth Featuring International Keynotes, CEO Panels and HR Leader Panels www.hrleaderssaudi.com Wednesday 13 May 2015 Morning Workshop C: Talent Management for Driving Business Growth and Sustainability Afternoon Workshop D: Engagement Bootcamp – 5 Practical Ways to Maximise Employee Engagement Pre-Forum Workshops Sunday 10 May 2015 Workshops run from 08.30 until 17.00. Registration is at 08.00 and lunch will be served at 12.00. Workshop A 08:30 – 12.00 Workshop B 13.30 – 17.00 Making the Leap: From HR Administrator to HR Business Partner Developing Effective Competency Frameworks to Optimise Your Workforce As the Saudi business environment grows in complexity, HR needs to be more involved in forecasting, establishing ROI and executing human capital initiatives that are directly tied to future business success. Competency mapping is the essential process of identifying the key knowledge, skills and attributes required for specific job functions to execute organisational strategy. As organisations seek to achieve competitive advantage to drive growth, it is clear that the future will belong to businesses that effect a fundamental organisational transformation into competency based organisations. Given the complexity of creating competency frameworks that optimise the value of employees, join this workshop in order to: This workshop is for HR leaders and aspiring HR leaders, and it will cover: A definition and understanding of the HR Business Partner concept - the key drivers and frameworks Identifying the leadership, business acumen and communication skills required to be a HR Business Partner An examination of the financial drivers of company performance and how to align your HR strategies to them How to develop strategy and action plans that engage and influence line managers and senior management Learn how to develop an effective competency framework Understand how to define and identify core competencies required for superior performance Build competency models customised to the specific needs of your organisation Implement a competency framework aligned with business objectives and strategy Led By: Brad Boyson, Executive Director, SHRM MEA In Collaboration With Pre-conference workshops are led by SHRM-certified trainers. Participants will receive a SHRM certificate of attendance. Post-Forum Workshops Workshop C Wednesday 13 May 2015 08:30 – 12.00 Workshop D 13.30 – 17.00 Talent Management for Driving Business Growth and Sustainability The Engagement Bootcamp – 5 Practical Ways to Maximise Employee Engagement The issue with many companies today is that organisations put tremendous effort into attracting employees to their company, but spend little time on retaining and developing talent. Organisations recognise that they do better business when their people are engaged, motivated, and yes, talented. It is no secret that engaged employees perform better, are more productive and are more likely to stay with your organisation. Most modern studies now show a direct link between engagement levels and financial performance. But what is ‘engagement’ really about? More importantly, what are the practical steps you can action today to drive engagement? This course will help you understand: what it takes to have the right people ready. It will help you? Understand the whole talent management process and concept Have the right people in place at the right time to achieve continued growth, success, or even just stability Create methodologies to measure talent, and decide how to help people grow and prepare for their own futures Apply the most current techniques for talent management in the Kingdom Certified by How do you move beyond opinion surveys to taking impactful actions to engage? How do you start and sustain your engagement initiatives with the support of everyone in your business? What have the top employers done to get there and what can you learn from them? Post-conference workshops are certified by George Washington University. Participants will receive an Informa / George Washington certificate of attendance provided they attend full workshops and pass an assessment. www.hrleaderssaudi.com FORUM Day ONE 08.00 Registration and Morning Coffee 08.05 International Case Study - Performance Management Strategies At A Company With Over 160,000 Employees How to implement a global process locally – experience from the last five years What are the benefits and what are the side effects of the classical approach What are the latest trends and what impact do they have Who provides better advice: Neuroscience or Dilbert? Ambros Scope, Head of Talent Management, AXA Versicherungen AG (Switzerland) Focus: Performance Management 08.30 CEO PANEL - Strategic HR In Saudi Arabia: The Business Perspective What do CEOs currently need from Human Resources leaders in Saudi? Examining the relationship between human capability development and business growth in the region How can HR successfully align itself with the goals of the business? What is the CEO’s role in employee engagement and retention? Walid Abukhaled, CEO, Northrop Grumman Ahmed Emara, CEO, ReAya Holding Wael Kaawach, CEO, Healthcare Development Holdings Sarah Al Ayed, Managing Director, TRACCS Monday 11 May 2015 11.45 Dual Case Study - Understanding Why Human Resource Strategy Implementations Can Fail Examining the root causes of the most common failures in implementation of HR Strategy Devising your change management plan to foresee and avoid potential execution trouble spots Investigating the gap between HR and Business Unit heads and how to overcome it Case Study A: Lutfi Bafagih, Human Capital & Business Transformation Director, Al Wefag Case Study B: Abdulla Saleh Sambaij, Human Resources Director, Emarat Focus: Change Management for Strategic HR 12.15 National Employment Survey By Mercer –2nd Annual Results Unveiled At HR Leaders Saudi Exploring the disconnect between what Saudi employers and Saudi employees consider important when it comes to attraction, development and retention Analysing the results of the 2nd Annual survey, covering the entire spectrum of workforce engagement The survey is expanded this year to include Saudi students preparing to enter the workforce – with the results to be released at the conference Tom O’Byrne, CEO, Mercer KSA Najla Najm, Senior Associate, Mercer KSA Focus: Saudi Employment Survey 12.45 Networking Lunch 10.15 Ensuring Sustainable ‘Bench Strength’ In Your Organisation’s Leadership Understanding the key role of succession planning in retaining key talent Demonstrating the importance of succession management to business expansion in Saudi Effectively identifying back-up candidates for senior management positions Linking succession planning to your competency framework Bill Hedrick, Director, HR, RDC Arabia Drilling, Inc. Focus: Succession Planning 10.45 Morning Coffee And Speed Networking Break 14.45 Creating Career Development Plans That Increase Retention And Control Salary Costs Examine how a structured strategy for Career Development Planning can contribute to keeping salaries manageable and staff turnover low How can CDPs inspire people to deliver on business objectives, while at the same time, manage their career expectations? Evaluating structures and procedures for Career Development Planning Finding the right balance between employee retention and optimising commercial outcomes Hani A. Turki, Human Resources Director, Shababco Focus: Talent Management 11.15 How Zamil Increased Its Number Of Female Engineers The practicalities of creating a suitable female work environment. Developing female employee targets in line with your company's manpower plan. Finding and developing the required skills with your female workforce Job analysis and work-flow mapping between males and females Abdul Mohsin Al-Ghamdi, Vice President HR, Zamil Industrial Focus: Workplace Diversity 15.15 Strategic Workforce Planning – Linking Business Strategy With Human Capability How do you ensure you are developing the right pool of talent to deliver your 5 year business plan? Carrying out an organisational skills and capabilities audit and developing a strategy to fill the gaps Building agility into your workforce planning strategy Demonstrating the productivity benefits and cost savings of strategic workforce planning Moaaz Abuzeid, Director – Human Resources & Corporate Compliance, RICC (McDonald’s Saudi) Focus: Workforce Planning 14.15 Afternoon Coffee And Networking Break Case Study Case Study Case Study 13.45 International Case Study - Integrated Corporate Employer Branding: The Case Of German Media Group Bertelsmann What is an employer value proposition (EVP)? How to develop and implement an authentic employer brand How to adjust your employer brand over time to address the changing values of your target group How to use social media, e.g. Twitter and Facebook, to engage your target groups Dr. Nico Rose, Head of Employer Branding, Bertelsmann (Germany) Focus: Employer Branding Case Study 09.15 Dual Case Study – Competency Frameworks For Talent Management Designing and implementing an effective competency based career development framework Encouraging employees to ‘take ownership’ for their careers and providing a transparent support structure for their career development Exploring the engagement and retention benefits of competency based frameworks and how to demonstrate them to your company’s management Case Study A: Bader Al-Dulaimi, Vice President & Chief Human Resources Officer, Al Turki Group Case Study B: Khaled Alhanaky, Chief Shared Services Officer, ARASCO Focus: Talent Management www.hrleaderssaudi.com 17.15 Closing Remarks from the Chair Case Study 16.15 Compensation Benchmarking And Total Rewards Assessing and selecting sources for comparative salary data and avoiding the common errors made in this process Determining the appropriate pay and benefits grading structure for all levels of your organisation Developing and communicating your Total Rewards Package Understanding benefits, other than pay, and how to effectively use them to reduce costs and increase retention Muhammad Jamal, Senior Manager, Global Compensation, Haliburton Focus: Compensation & Benefits 16.45 Beyond Financial Rewards: What Is Your Proposition For Attracting The Best Talent To Your Company? Defining the components of a 'best-in-class' Employee Value Propostion Examining the business benefit of a clearly defined and clearly communicated EVP How do you go about creating a EVP? What are the common challenges and how to overcome them? Who needs to be involved in the process? Beyond developing a great EVP, what else do you need to do to realise the full business value? Ali Shaher, Assistant Director Qatarization & Talent Development, Ooredoo Focus: Employer Value Propositions Case Study Case Study 15.45 Emaar’s Student And University Engagement Programme Looking for win-win relationships with educational institutions How to drive innovation and R&D through student engagement Building your employer brand through effective partnerships How to demonstrate the ROI of student initiatives Hamad Eghdani, Director of Government Relations & Emiratisation, Emaar Focus: Employer Value Propositions Book before 8 March 2015 and save up to $2,190 FORUM Day TWO CEO Panel 08.30 Nitaqat As An Opportunity To Demonstrate The Effectiveness Of Strategic HR Initiatives Examining how Nitaqat is making HR Leaders key players in Saudi Arabian business growth Discussing how CEOs and HR Leaders work together to make the link between developing HR infrastructure and meeting Nitaqat targets Exploring how HR Leaders can provide CEOs with workforce solutions to mitigate inhibitors to business growth What qualities do HR Leaders need to demonstrate to make the step to CEO? Abdulmalik Al Husseini, CEO, ARASCO Hamad AL. Sulaiman, CEO, Hanco Holding Ibrahim M Aboabat, CEO, Watania Agri 09.15‘More Than A Pay Cheque’ – Building A Culture Of Engagement What are the positive commercial outcomes of an engaged workforce? Designing recognition programmes that encourage loyalty and also meet business objectives The essential tools and processes for building a highly engaged workforce Getting leadership buy-in for your recognition and engagement programmes Omar Najjar, VP, Human Resources and Corporate Performance, Cristal Abdallah Al-Slaim, Director - HR Services, BAE Systems Heba Khashoggi, Human Resources Director, Executive Committee Member, Khashoggi Holdings Michael Schulz, Senior Vice President - Human Resources, Petrofac HR Leaders Panel 08.05 International Case Study - Making It Stick: Gamification Strategies Within The HR Domain Of A Corporate (A Leading European Airline Perspective) Engagement and motivation: how to tap into the core drivers of your present and future employees Learning by playing and doing: how to create custom made individual journeys for onboarding and talent management Letting the data talk: generate useful data throughout the employee life cycle to increase engagement and retention Beyond strategies: scenarios and experimentation for strategic workforce planning Guido Helmerhorst, Innovation Technology and Learning Lead, Air France – KLM (The Netherlands) Focus: Employee Engagement 12 May 2015 10.00 How Cristal Improves Employee Engagement In Saudi Arabia What are the practical ways to engage a workforce? What are the key challenges in achieving employee engagement? What are the benefits to the organisation’s business objectives? What are the next steps? Omar Najjar, VP, Human Resources and Corporate Performance, Cristal Focus: Employee Engagement Case Study 08.00 Registration And Morning Coffee Tuesday 10.30 Morning Coffee And Networking Break www.hrleaderssaudi.com Panel Discussion 12.30 Creating The Best Place To Work In Saudi Arabia – What Can HR Do? Can you build a company where people love to come and work? The importance of workplace culture in the retention of talent Practical ways to empower and engage people What is the effect of engagement on a company’s profits? Noura Al Turki, HR and CSR Executive Manager, Nesma Group Othman Al-Haddi, Chief HR Officer, Bin Laden Holding Company Bander Albader, Human Resources Director, PepsiCo – GCC Food Nader Iskander, CEO, EME International 13.15 Lunch and Networking Break 14.15 The Future Is Happening Now: Attract , Identify , Screen, Select And Develop Your Talent Online Identify and attract the best fit candidates in the most efficient way Screen and select for cultural and behavioural fit Identify the competencies and strengths of candidates to ensure productive new hires Assure the retention and develop your key staff Save time and money by using validated psychometrics and proven predictive analytics David Barrett, Managing Director, Cut-E Focus: Candidate Selection Panel Discussion Case Study 16.10 Incorporating CSR Into Your Learning And Development Strategy At Hilton Worldwide Using CSR as a catalyst for learning and engagement in your organisation New ways of practical and cost-effect training and knowledge programmes Driving employee participation by alignment with selfactualisation goals The effects on the balance sheet Ayman Madkour, Country Learning and Development Manager, Hilton Worldwide Focus: Learning and Development Case Study Case Study 12.00 Building a New Talent Development Programme From the Ground Up At Saudi Parsons Where to start? How to start? Budgeting and buy-in The practical application of L&D in your organisation Khaled El Miniawi, HR Advisor, Saudi Arabian Parsons Limited Focus: Talent Management 15.20 Afternoon Coffee and Networking Break 15.50 Introducing And Implementing Effective HR Metrics At Mobily How to align HR metrics to the overall objectives of the organisation Using metrics to prove the ROI of HR investment and process improvement What are the common challenges in maintaining and communicating metrics Developing effective HR analytics to get organisational buy in Ahmed Al Ali, Corp Performance Measurement Manager, Mobily Focus: HR Metrics and Performance Management 16.40 Always Learning: How Accelerating Business Changes Are Forcing Learning And Development To Evolve Business-driven L&D: how the L&D architecture is shaped by where the business is, where it wants to be and the journey to reach there The infrastructure required to make the move: discussing leadership buy-in, change in culture, communication, use of technology and skills of L&D professionals Striking the right balance of strategic organisational capability building and operational competence for business success What are the models, tools and types of learning available to make this strategy work: classroom, informal, social and mobile learning Mr. Zuhair Al Haj, Director of HR & Localisation MENA, Al Futtaim Group Focus: Learning and Development Case Study Case Study 11.30 Sadara’s Strategy For Attracting And Retaining Young And Millennial Talent Identifying and recruiting young talent What are the best ways to engage and build your employer brand with young candidates Developing the stars of the future: Intelligent Career Development Retaining talent and high potentials in the Saudi job market Mohammad Bushnag, Manager Human Capital Development, Sadara Focus: Employer Value Proposition 14.35 Promoting Talent Diversity In The Saudi Workplace Exploring the importance of engaging Saudi’s largest - and as yet largely untapped - talent pool What are the benefits and work conditions that will attract female talent to your organisation Exploring best practices in making your organisation attractive to female employees Evaluating the law and practicalities in making your workplace suitable for female workers Dr. Basmah Omair, CEO, AlSayedah Khadijah Businesswomen Center (Jeddah Chamber) Heba Khashoggi, HR Director, Executive Committee Member, Khashoggi Holdings Abdul Mohsin Al-Ghamdi, Vice President HR, Zamil Industrial 17.10 How Tullow Oil Utilises People Data To Inform Business Decisions In African Investment Projects The key role of people data in making investment decisions What data is important, and what is the best way to collect it and manage it People data as a tool for evaluating business value Neal Barnes, Group HR Services Manager, Tullow Oil (UK) International Case Study Case Study 11.00 Competency Frameworks For Improving Business Performance Defining the knowledge, skills, and attributes needed for people within your organisation Examining how competency frameworks improve recruitment and performance evaluation/management The key role played by competency frameworks in workforce planning and succession What are the common challenges associated with implementing competency frameworks? How can we overcome them? Othman Al-Haddi, Chief HR Officer, Bin Laden Holding Company Focus: Employee Engagement 17.40 Closing Remarks from the Chair www.hrleaderssaudi.com Position Your Brand as a Leader in Strategic HR Development in the Kingdom With increasing pressure to engage, develop and retain talent; and increasing government incentives for leveraging local talent and female participation in the workforce, HR Leaders in Saudi are looking to deploy the best available solutions for strategic workforce planning and talent management. Opportunities open to your business include: Raise awareness of your services or solutions to key HR decision makers. Exposing your company to key HR decision makers in the Kingdom through onsite and online branding Showcasing your expertise by leading a hands-on interactive workshop Positioning yourself as a thought leader by moderating or taking part in a panel discussion Demonstrating consulting and facilitation skills by leading an interactive group or discussion session Exclusive breakfast, lunch or dinner sponsor Releasing research or reports to a target audience Opportunities to meet or network with HR decision makers who Sponsoring or exhibiting at HR Leaders Saudi is a unique opportunity to align your brand with some of the region’s leading HR organisations, and to position your company as a leader in HR development, execution and management in Saudi Arabia. Sponsorship Categories: HR Consultants HR Technology and Software Recruitment Training Providers and Consultants E-learning Software and LMS Leadership Development Centres / Consultants Business Schools and Corporate Academies Publishers Corporate Partners (Telecoms, Airlines, Utilities, Energy) To discuss these opportunities or to tailor a package specific to your needs contact Faariss Khalil on +971 (0)4 407 2516 or [email protected] are responsible for making purchasing decisions. Part of the Region’s Leading HR Series Dubai • UAE Dubai • UAE Lagos • Nigeria Dubai • UAE Dubai • UAE Book before 8 March 2015 and save up to $2,190 www.hrleaderssaudi.com Dubai • UAE Abu Dhabi • UAE THE KINGDOM’S MUST ATTEND HR STRATEGY PROGRAMME OF THE YEAR #HRSaudi REGISTER TODAY Go to www.hrleaderssaudi.com Call +971 4 335 2437 Email [email protected] OR CONTACT: AME Info Mobile: +966 553088074 Tel: +966 2 6146646 ext: 311 - 312 Fax: + 966 2 6146643 Email: [email protected] Event at a glance Please tick the session/s you wish to attend: Sunday Monday 10 May 2015 11 May 2015 Tuesday 12 May 2015 Wednesday 13 May 2015 GROUP DISCOUNTS AVAILABLE Kempinski Burj Rafal • Riyadh • Saudi Arabia Pre-Forum Workshops HR Leaders Saudi Forum Post-Forum Workshops AZ3069 Book Before 8 March 2015 Book Before 5 April 2015 Book After 5 April 2015 Forum + 2 Workshop Days $3,995 $4,195 $4,395 Forum + 1 Workshop Day $3,295 $3,495 $3,695 Forum Only $2,595 $2,795 $2,995 Any 1 Workshop Day $1,195 $1,395 $1,595 DELEGATE PRICE For hospitality packages [email protected] For terms and conditions please visit www.informa-mea.com/terms-and-conditions-for-delegates © Copyright Informa Middle East Ltd. www.hrleaderssaudi.com CALL: +971 4 335 2483 E-MAIL: [email protected]
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