Document 92634

BIG IDEAS
Swimwear themes this month centered around North
America, with sailor stripes and red, white and blue
expressing a patriotic attitude while poncho cover ups
and Oaxacan dresses pulling inspiration from south of
the border. The 70s continued to take shape in
plunging halter maillots and tie dye prints, while
tropical motifs and tie-tops conveyed a kitschy 80s
influence for Juniors and Contemporary.
Prints and assortments feature a rainbow of
bright tertiary colors.
Sexy front notches and ties update bandeaus.
Sarongs evolve into structured draped skirts.
Tribal prints are modernized with bold color and
digitized motifs.
Zara
RAINBOW BRIGHT
COLOR
Nina Ricci
Topshop
Princess Tam Tam
La Perla
Zara
Topshop
Bright tertiary hues replace the primary and secondary palette.
Bubblegum pink, turquoise, tangerine, spring green / Blue, yellow and red remain as an accent color / Key update
for Breton shirts / Range of colors represented in stripes, dip dyes and color-blocking
Forever 21
H&M
Le Bon Marche
Topshop
ACAPULCO LOCO
INSPIRATION
George V Boutique
Initial
Traditional Mexican dress details bring a crafty quality to beachwear.
Oaxacan-style dresses are a key cover up option / Blouson peasant tops / Ponchos emerge as an alternative to
caftans / Colorful embroidered florals / Serape stripes in various directions / Red, white and blue palette looks
fresh / Feathers, tassels, beads and Day of the Dead skulls lend a festive feel
Related Report: S/S 11 Swimwear Runway & Trade Show Wrap > Mexican Riviera
Printemps
Galeries Lafayette
Le Bon Marche
Harrods
Show Room
Fifi Chachnil
Heaven
Mango
PATRIOT ACT
INSPIRATION
Patriotic and nautical themes remain a popular inspiration for the season.
Red, white and blue dominates / Swimsuits cut in retro styles / Minimalist color-blocked maillots look fresh / Silky
woven panels update Breton tees / Stripes worked into 70s scarf prints have a subtle, sophisticated appeal / AllAmerican madras / Fun, youthful details like bows, big buttons and candy cane stripes / Braided straps and rope
details incorporate crafty dimension
Printemps
Laforet
POOL PLUNGE
ITEM
H&M
Eres
The plunge suit materializes in various silhouettes.
Built-up halter emphasizes deep plunge / Lace-up plunge emerges as a more secure option / Center front cutouts fastened with elastic bands / Strapless, blouson and monokini variations
Printemps
H&M
A NOTCH ABOVE
ITEM
Rip Curl
Reinforced center notches update bandeaus.
V- or U-shaped notches / Horseshoe shaped hardware / Gold and silver metal or dyed-to-match plastic
reinforcements / Hardware covered with cup fabric or neck tie elastics
Printemps
Printemps
Jets by Jessika Allen
TIE, TIE AGAIN
ITEM
Emporio Armani
Jets by Jessika Allen
Front ties allow bikini tops to be easily adjusted.
From push-up plunge bras to unlined bandeaus / Ties allow cleavage to be adjusted on padded styles / Both real
and faux ties / Oversized bows evoke pin-up girl suits / Also key for one-piece suits
Topshop
TIE BREAKER
ITEM
H&M
Zara
Boxy, cropped tops give way to snug tie-tops.
Important for Juniors / 80s Venice Beach influence / For tees, tanks and button-front shirts / Sailor stripes, preppy
plaids, 90s florals and kitschy message graphics / Coordinate tops with swimsuits and beach shorts
Bloomingdale's
Quiksilver
SPORTS SHORTS
ITEM
H&M
H&M
Sporty beach shorts are revamped with fashion details.
Board shorts updated in shorter lengths / Dolphin shorts are key / Cuffed French terry shorts are an alternative to
denim cutoffs / Jersey rompers in easy strapless silhouettes / Hawaiian, pixilated, photographic and Aztec prints
are on-trend / Ribbed or drawstring waistbands / Sheer fabrics show off bikini bottoms
New Look
Selfridges
Topshop
SOPHISTICATED SARONG
ITEM
Fogal
Zara
Draped skirts and tube dresses are an all-in-one substitute for sarongs.
From jersey maxi skirts to nylon drawstring minis / Center front draping look fresh / Asymmetric hems mimic the
natural sarong silhouette / Elastic waistbands allow easy wear
Tory Burch
DASHIKI CHIC
ITEM
Zara
La Rinascente
The dashiki returns with the wave of 70s influences.
Evolution of the caftan / Sleeved tunic silhouette / The traditional engineered print is updated with bright colors
and expressive florals / Swirling large-scale paisleys and scarf prints / Simple single-color batik prints / Brightly
colored or black grounds make prints pop
Isola by Megan Gale
Princess Tam Tam
Wahine
H&M
TECHNO TRIBAL
PRINT + PATTERN
H&M
Speedo
Traditional tribal and folk motifs are modernized with bold colors, eclectic mixes and digitized treatments.
Black and white African prints update with splashes of fluorescent / Aztec motifs transform with Mod colorblocking or blown-up pixilated prints / Digitized Missoni-style chevrons / Checkerboard patterns and powdery
brights give folkoric prints an 80s-inspired twist
We are Handsome
TROPIC OF CONVERSATION
PRINT + PATTERN
H&M
Topshop
H&M
Debenhams
Kitschy conversational motifs update the tropical genre.
Flamingos and parrots emerge as an allover motif or placed graphic / Bananas reflect the Prada influence /
Classic tropical leaves and florals downtrend / 80s-style allover palm trees against a sunset backdrop look fresh
Topshop
Rip Curl
Bloomingdale's
Topshop
TO DYE FOR
PRINT + PATTERN
Anthropologie
Tie dye prints convey a laidback attitude just right for beachwear.
Move away from the multicolored, spiral psychedelic variety / Subtle tonal palettes, specifically blue / Linear
designs rather than circular / Tie-dyed stripes or multicolored dip dyes / Splotchy, irregular patterns / Tie dye
used as a border print
Fiesta