1. travel
2. tourist destinations
3. italy

WE CREATE
SHOWS
THAT AMAZE
AND SPEAK
TO PEOPLE’S
HEARTS
EACH SHOW
IS A CHALLENGE
LEADING US
INTO UNEXPLORED
GEOGRAPHIC,
TECHNICAL
AND CREATIVE
TERRITORIES
OUR AIM
IS TO ACHIEVE
EXCELLENCE,
AND GO BEYOND
MANAGING
THE COMPLEXITIES
OF PRODUCTION
WITHIN SCHEDULED
DEADLINES
AND COSTS
BWS STANDS OUT
FOR ITS CREATIVE
BRILLIANCE, ITS AMAZING
SKILLS IN TECHNICAL
PRODUCTION
AND THE OUTSTANDING
QUALITIES OF THE PEOPLE
INVOLVED.
PROJECTS
SOCHI 2014
WINTER GAMES
The biggest flying and projection
systems ever used in a live event.
A team of over 650 people
of 34 different nationalities.
A ceremony involving
10.000 cast volunteers.
PLANNING PHASE:
ELABORATION OF THE CREATIVE PROJECTS
BUDGET DEVELOPMENT
GENERATION OF ADMINISTRATIVE SYSTEM,
PROCUREMENT MODEL AND TENDER
PROCESSES DEVELOPMENT
GENERATION OF STAFFING GUIDELINES
AND POLICIES
FEASIBILITY AND TECHNICAL STUDIES
MASTERPLANNING AND MASTERSCHEDULING
SOCHI 2014
OLYMPIC
CLOSING
CEREMONY
ARTISTIC EXECUTIVE PRODUCTION
SOCHI 2014
PARALYMPIC
OPENING
CEREMONY
EXECUTIVE PRODUCTION
SOCHI 2014
PARALYMPIC
CLOSING
CEREMONY
EXECUTIVE PRODUCTION
RIO 2016
OLYMPIC
OPENING
AND CLOSING
CEREMONIES
MARCO BALICH EXECUTIVE PRODUCER
Intimissimi on ice
OPERAPOP
ARENA DI VERONA
AN ORIGINAL BRANDED LIVE SHOW
A cutting edge itinerant show
that merges opera and pop music
with performances by famous
figure skating stars.
The project has been conceived to be
either a resident or a touring show.
PADIGLIONE
ITALIA
EXPO 2015
MILANO
MARCO BALICH ARTISTIC DIRECTION Concept creation and styling
of the fundamental guidelines
of the Italian pavilion
architectural projects.
ALBERO
DELLA VITA
TREE OF LIFE
EXPO 2015
MILANO
CONCEPT DESIGN
DAILY PERMANENT SHOW
EXECUTIVE PRODUCTION
“It symbolizes the part
of our country that harvests the most
precious seeds, cultivates them
and finally offers them to the world”
MARCO BALICH
PRIVATE EVENT
PUGLIA, ITALY
A THREE-DAYS ENTERTAINMENT
A non-stop 72 hours of multi level
enchantment, a continuous sequence of
magic where the guests lost the sense
of the time and the space.
The project, was divided into three
“acts”. Each day the theme of the
entertainment changed, surprising the
guests with a new “extravaganza”.
THE COMPANY
Balich Worldwide Shows was founded
in 2013 by Marco Balich, Gianmaria Serra
and Simone Merico.
These three partners, who can draw
on twenty years of experience in the
large-scale events world, joined forces,
combining their various skills and a shared
vision to create a new enterprise
that is already showing its worth
in the most important global events.
BWS creates, develops and produces
large-scale events, Olympic Ceremonies,
permanent shows and new,
ground-breaking formats.
The company has its headquarters in Milan
(Italy) and operates all over the world.
MANAGING PARTNER
PRESIDENT
MARCO BALICH
Marco is referred to as the “Designer of Emotions”.
His career began in the music world, organizing
big international concerts for stars such as Pink Floyd,
U2 and Peter Gabriel, he is also the mind behind the creation
of the Heineken Jammin’ Festival.
His artistic path successfully lead him to explore television,
videoclips and any creative territory involving emotion,
sound and vision.
Today Marco Balich is an absolute Olympic Ceremony expert,
his know-how appreciated all over the world: from the 2002
Salt Lake City Flag Handover to the 2006 Winter Olympics
Ceremonies in Torino; from the 2012 London Olympics Flag
Handover to the 2014 Games organized in Sochi; he will also
be the Executive Producer of the 2016 Olympic Ceremonies
in Rio de Janeiro.
He has received an Emmy Award for his work.
Marco Balich is the Artistic Director of the Padiglione Italia
(Italian Pavilion) - Expo 2015, Milano (Italy). He is the creator
of the Concept behind the Italian Pavilion; moreover,
with Balich Worldwide Shows, he is in charge of the Artistic
Direction and Executive Production of the iconic and spectacular “Albero della Vita” (Tree of Life), the main symbol
of the Italian Pavilion at the Expo 2015.
MANY SHOWS AND CEREMONIES BEAR HIS SIGNATURE.
AMONG HIS WORKS ARE:
2006 Torino Olympic Opening and Closing
Ceremonies, Italy
Creative Director and Executive Producer
2007 World Premiere of New Fiat 500, Italy
Creative Director and Executive Producer
2008, 2009, 2010 Carenvale di Venezia, Italy
Artistic Director
2009 Donbass Arena Opening Ceremony, Ukraine
Executive Producer and Creative Director
2009 XVI Mediterranean Games
Opening and Closing Ceremonies, Italy
Executive Producer and Creative Director
2010 Mexico Bicentennial, Mexico
Producer and Creative Director
2011 Shakhtar Donetsk 75th Anniversary, Ukraine
Producer and Creative Director
2011 Juventus Stadium Opening, Italy
Producer and Creative Director
2011 Turkmenistan XX Anniversary, Turkmenistan
Producer and Creative Director
2014 Sochi Olympic Closing Ceremony,
and Paralympics Ceremonies, Russia
Producer and Creative Director
GIANMARIA SERRA
MANAGING PARTNER
CHIEF EXECUTIVE OFFICER
Gianmaria Serra is a true expert in engineering complex
production and management systems.
AMONG THE MAIN PROJECTS HE HAS MANAGED
He began his career at the end of the 90’s as Production
Manager for advertising campaigns and prime time TV shows.
With the 2006 Torino Olympics he became major events
Executive Producer. He held the post of Director
of the International Events Division at Filmmaster Events
until September 2013.
2006 Torino Olympic Closing Ceremony, Italy
At Marco Balich’s side for the last 17 years throughout
his Olympic adventures, Gianmaria has proven
to be invaluable, turning ideas to fruition, always finding
innovative production systems.
2009, 2010 Carnevale di Venezia, Italy
Over the last year he has specialized in creating major
ceremony management systems that enable hundreds
of professionals from all over the world to collaborate
in different but integrated working environments.
AS EXECUTIVE PRODUCER:
2007 World Premiere of New Fiat 500, Italy
2009 Donbass Arena Opening Ceremony, Ukraine
2009 Mediterranean Games Opening and Closing
Ceremonies, Italy
2010 Commonwealth Games, Aerostat Project, India
2011 Turkmenistan XX Anniversary, Turkemnistan
2012 Rio 2016 Olympic and Paralympic
Flag Handover, UK
2014 Sochi Olympic Closing Ceremony,
and Paralympics Ceremonies, Russia
SIMONE MERICO
MANAGING PARTNER
VICE - PRESIDENT AND BUSINESS DIRECTOR
With a degree in Engineering and a specialization
at UCLA, Simone Merico has over 15 years of experience
in the events and entertainment industry.
He has acquired significant experience in setting up
and managing event agencies and designing global
partnerships in event production. He has also managed
the construction and the entertainment program
of a theme park.
DURING HIS CAREER HE HAS MANAGED
Simone Merico started as Producer and then progressed
to C.E.O at Filmmaster Events. He held the post until
November 2013, when he left the Company.
2007 World Premiere of Fiat 500, Italy
In 2011 he also took on the role of CEO of the Luneur
Theme Park, where he created the business plan
and curated both the creative and technical projects.
2012 Morocco Mall Grand Opening, Marocco
With him at the helm of Filmmaster Events, the team
succeeded in winning global pitches such as: Rio 2016
Olympic Games Ceremonies, UEFA Euro 2012 Opening
and Closing Ceremonies, Torino 2011 Juventus Stadium
Opening, Torino 2006 Opening and Closing Ceremonies.
2013 Armani One Night Only, Italy
A VAST NUMBER OF CELEBRATIONS FOR A LARGE
AND PRESTIGIOUS PORTFOLIO OF NATIONAL
AND INTERNATIONAL SUBSCRIBERS:
2006 Torino Olympic Closing Ceremony, Italy
2007 Orascom, Pyramids Project, Egypt
2011 Swarovski Fashion Party, Italy
2012 America’s Cup Opening Ceremony, Italy
2013 Volkswagen Golf Worldwide Launch, Spagna
OUR GOAL IS TO
CREATE TAILOR-MADE
PROJECTS IN AN
ENVIRONMENT
WHERE CREATIVE
AND TECHNICAL
TALENT CAN BE
EXPRESSED
AT ITS HIGHEST LEVELS.
WE GATHER
THE BRIGHTEST
TALENTS
THAT CROSS
OUR PATHS
CREATING BESPOKE
INTERNATIONAL
TEAMS TO UPHOLD
OUR CORE VALUE
OF WORLDWIDE
EXCELLENCE.
OUR STORY
TORINO 2006
OLYMPIC OPENING
CEREMONY
TORINO 2006
OLYMPIC CLOSING
CEREMONY
LONDON 2012
RIO 2016
OLYMPIC AND PARALYMPIC
FLAG HANDOVER
MEXICO BICENTENNIAL
CELEBRATIONS
Mexico City
2010
MEDITERRANEAN
GAMES 2009
Pescara, Italy
EURO UEFA 2012
OPENING AND CLOSING
CEREMONIES
Warsaw, Poland
Kiev, Ukraine
COMMONWEALTH GAMES
Aerostat project
Delhi, India
2010
TURKMENISTAN
XX ANNIVERSARY
Ashgabat
2011
SHAKHTAR DONETSK
75 TH ANNIVERSARY
Donetsk, Ukraine
2011
JUVENTUS STADIUM
OPENING CEREMONY
Torino, Italy
2011
NEW FIAT 500
WORLD PREMIERE
Torino, Italy
2007
AMERICA’S CUP
OPENING EVENT
Napoli, Italy
2012
METINVEST
5 TH ANNIVERSARY
Donetsk, Ukraine
2011
MILANO LOVES FASHION
Milano, Italy
2009, 2010
“SENSATION”
CARNEVALE DI VENEZIA
2008, 2009, 2010
PRIVATE CELEBRATION
Siena, Italy
2012
FESTA DEL REDENTORE
Venezia, Italy
2008, 2009, 2010
ORASCOM
Pyramids project
Giza, Egypt
2007
CREDITS:
SOCHI 2014 PARALYMPIC GAMES Opening Ceremony, Russia Executive Production
SOCHI 2014 PARALYMPIC GAME
Closing Ceremony, Russia Executive Production
SOCHI 2014 OLYMPIC GAMES Closing Ceremony, Russia Artistic Executive Production
TURKMENISTAN
XX ANNIVERSARY
2011, Turkmenistan
Marco Balich, Creative Director
Gianmaria Serra, Executive Producer
Produced By Filmmaster Events
MEXICO 2010
BICENTENNIAL CELEBRATIONS, Mexico
Marco Balich, Producer and Creative Director
Produced By Instantia Producciones
SHAKHTAR DONETSK
75TH ANNIVERSARY 2011, Ukraine
Marco Balich, Creative Director
Gianmaria Serra, Executive Producer
Produced By Filmmaster Events
SENSATION
CARNEVALE DI VENEZIA
Venezia 2008, 2009, 2010, Italy
Marco Balich, Artistic Director
Gianmaria Serra, Executive Producer
Produced by Venezia Marketing and Eventi
FESTA DEL REDENTORE
Venezia 2008, 2009, Italy
Marco Balich, Artistic Director
Produced by Venezia Marketing and Eventi
EURO UEFA 2012
Opening and Closing Ceremonies
Poland and Ukraine
Marco Balich Executive Producer and Creative Director
Produced By Filmmaster Events
NEW FIAT 500 WORLD PREMIERE
Torino 2007, Italy
Marco Balich, Creative Director
Gianmaria Serra, Executive Producer
Produced by K-events
DELHI 2010
COMMONWEALTH GAMES
Aerostat project, India
Gianmaria Serra Executive Producer
Produced by Wizcraft
ORASCOM
Giza 2007, Pyramids project, Egypt
Marco Balich, Creative Director
Simone Merico, Executive Producer
Produced by K-events
LONDON 2012
OLYMPIC AND PARALYMPIC GAMES
Rio 2016 Flag Handover Ceremonies, Brazil
Marco Balich, Executive Producer
Gianmaria Serra, Producer
Produced by CC2016
JUVENTUS STADIUM
Opening Ceremony
2011, Italy
Marco Balich, Creative Director
Gianmaria Serra, Executive Producer
Produced By Filmmaster Events
PESCARA 2009
MEDITERRANEAN GAMES
Opening Ceremony, Italy
Marco Balich, Creative Director
Gianmaria Serra, Executive Producer
Produced By K-events
TORINO 2006
OLYMPIC GAMES
Opening and Closing Ceremonies, Italy
Marco Balich, Executive Producer and Creative Director
Gianmaria Serra, Producer, Closing Ceremony
Produced by K2006