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Annual Report
Serving Size 2014
Table of contents
Page #
Message from Tanya 02
From the Office
03 - 04
Out in the Community
04
Kitchen Technology
05
BB4CK in Social Media
06
Financials
07
Wrap up
07
Thank Yous
08
Brown Bagging for Calgary’s Kids past year has focused on efficiency
and sustainability in the many initiatives launched throughout the
year. All with the goal in mind of feeding kids who would otherwise
go without a heathy nutritious lunch made with love.
bb4ck.org/annualreport
ANNUAL REPORT 2014 | 1
Message from Tanya
FROM THE OFFICE
I have had the privilege of leading Brown Bagging for Calgary’s Kids
for almost three years and it has been a truly inspiring experience.
With each year that passes we make great progress in becoming
more proactive and responsive to our city’s ever changing needs.
Our kitchen downtown runs smoothly, and is the heart and soul of
BB4CK. We have focused efforts throughout Calgary’s neighbourhoods,
building capacity, caring and showing a deeper sense of community
thru the ‘act’ of making healthy lunches and helping kids.
All initiatives this year have focused on efficiency to drive our main
goals of feeding kids and to creating lasting social impact. We have
a fund development strategy in place that allows us to better focus
on our vision of “No hungry kids in Calgary.” We have embraced and
streamlined technology using online portals for volunteers and schools
that provide easy and direct access to BB4CK. Our communication
strategy has a strong social media community - this helps us continue
to nurture and grow the relationships we have developed with people
across this city who care about these kids. These initiatives are
supported by the passionate commitment of each member of the
BB4CK team in feeding kids who would otherwise go without.
We want to take time to celebrate our successes and learnings of 2014
with you! Enjoy and be inspired to take action.
Staff List
As of December 2014
Focus on money and
we will make money.
Focus on impact and
we will make
an impact.
”
Name
Role
Tanya Koshowski
Executive Director
Melissa Cooney-Burk
Executive Connector
Wendy Treschel
Volunteer and Administration Coordinator
Jill Birch
Community Coordinator
Simon Sinek
Stephanie Gauthier
Kitchen Coordinator
www.startwithwhy.com/LearnYourWhy.aspx
Cathy Jarvis
Lead Driver and Kitchen Support
Josh Folden
Operations Coordinator
bb4ck.org/contact/
Fund Development Plan
This year we implemented a fund development plan that
ensures sustainable year round funding. We meet once a
month to review donors and funding expectations for the
month, and to develop future projections. Having a fund
development plan means we are proactive and can plan
more effective fundraising campaigns, recognize our donors
efficiently and, most importantly, ensure the kids’ needs are
met throughout our city.
The fund development plan also hatched the idea of
a special donor recognition event that allowed us the
opportunity to engage donors in making lunches and
also share stories of the impact of their donations. The
conversations during these meetings were enlightening and
helped us to understand our operations better through their
contribution of time and ideas.
All of the outcomes of our fund development plan have
helped to ensure we can meet the needs of children in
Calgary that are going without the healthy lunch they need.
Matching Campaign
Recognizing our
donors provides us
with the opportunity
to hear about their
connection to BB4CK.
This allows us to
develop personal
relationships and
exchange ideas to feed
hungry kids in our city.
”
Melissa Cooney-Burk
Executive Connector
Fundraising Report
The Matching Campaign ran from October 1st - November 15th
and was successful because of the contribution of $60,000
from the Prosser Foundation. Thanks to the generosity of
many people, we were able to match that amount to raise
a total of $120,000. As part of the campaign we partnered
with WestJet and created a raffle for 2 tickets anywhere
WestJet flies.
October 1 - November 15
YouTube Views
256
The Matching Campaign was a very exciting time for BB4CK
as it allowed us to engage with a variety of donors from
big business to small student groups and individuals. The
matching campaign inspired us to make a concerted effort
and was the ﬁnal nudge some of our donors needed to take
action. One such example was a small group of Shell Canada
staff that had been collecting money for BB4CK through
the year. Once they discovered we were running a matching
campaign through Facebook they went to work to make their
donations count and were able to double their donation.
Matched by
Prosser Foundation
$60,000
Item
Amount
Raised $120,000
Kids Fed
120,000
Number of donations 106
bb4ck.org/get-involved/communitygroups/
A group from Shell that volunteered in our kitchen on January 24, 2014.
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ANNUAL REPORT 2014
ANNUAL REPORT 2014 | 3
FROM THE OFFICE
Lunch is Love
This year Brown Bagging for Calgary’s Kids launched our
first-ever holiday gift campaign. We invited Calgarians to
give the gift of a lunch to someone you love. We made
our gift options accessible to everyone by including dollar
amounts ranging from $20 to $3,000.
We had a strong call to exchange in conversation on social
media using #BrownBag4xmas and #LunchIsLove. This
campaign raised $30,000 in total making it one of the most
successful running campaigns to date. It was our first post
on Instagram and Brett Wilson tweeted to promote
the campaign.
KITCHEN TECHNOLOGY
Fundraising Report
November 24 - December 31
Total amount raised
Item
$30,000
# gifts
1 child for a month
250
1 child for a year
100
All kids in Calgary for 1 day
2
Total gifts
252
Visit our Canada Helps fundraising page
here www.canadahelps.org/en/charities/
brown-bagging-for-calgary-street-kidssociety/
OUT IN THE COMMUNITY
Health and Safety in the Community
This year we have been able to bridge the gap between
our kitchen and the community. Stephanie came onboard
in September 2014 as our new Kitchen Coordinator. In
addition to her role in the kitchen she has provided support
to Jill with offsite activities, food handling and snack prep.
Two Fridays a month are designated for school group food
education and preparation which supports BB4CK’s main
kitchen. During these sessions we are able to discuss social
impacts of healthy eating with young adults, teaching them
to provide for themselves and others so they are better able
to fill a need when they see one.
I was just Googling lunch programs in Calgary
and found the Brown Bagging website. I read
the testimonials and it just amazed me and
drew me in. I felt compelled to get involved,
so was grateful when a role became available.
Stephanie Gauthier
Kitchen Coordinator
4 |
”
ANNUAL REPORT 2014
Community Report
Meeting lunch needs in 2014
Item
Amount
New community groups
7
The School Portal and Kitchen Operations Software (KOS)
The School Portal and Kitchen Operations Softwarewent
live on August 18th, 2014. On September 9th we sent a letter
to all the schools outlining how to log in to the portal to
review their profile, calendar, order details and delivery
schedule. This went well with approximately 75% of the
schools logging in within 2 weeks.
The schools can modify their contact information such as
lunch administrator, add delivery instructions, and create
their own password on their profile page. They have their
own modifiable calendar based on CBE, CBE-Mod, CSSD,
CSSD-Mod. They can also review their order details and
delivery schedule, and leave a note as to order preferences.
The Volunteer Portal
1200
Our first volunteer signed into the online portal on May
9th, 2014. A new user is able to register and volunteer as
an individual, group or register a new community group.
Depending on what they choose they are directed to a
screen specific to each set of volunteer roles. In the single
volunteer screen they are able to indicate the days that they
are available to volunteer and their preferred role, streamlining
the process significantly. The software also ensures we have
contact info organized in our files when we need to contact
them or give thanks. The result has been a more efficient
process and sustainable volunteer stream.
Total schools
145
Total kids
2000
Social Impact
Immeasurable!
5
Usage within 2 weeks
75%
See our portal live at bb4ck.org/
volunteers/signup/
Jill Birch
Community Coordinator
”
300
Amount
Amount
Josh Folden
Operations Coordinator
Lunches made per day
Item
Item
Admin areas
The feedback from the schools regarding the
School Portal has been positive. They like being
able to modify their own personal calendars,
and view their order and delivery schedule.
For the downtown kitchen, the KOS has taken the stress out of
last minute changes made by the schools. Technically, BB4CK
has a two week turn around policy on order changes, but
in reality we can often accommodate a change in a school’s
need within a few days. In addition, taking on new schools, or
schools that the kitchen is covering for a community group,
went from 2 weeks or more last school year, to a few days this
school year. Daily Route Management allows me to re-route on
the fly if a driver cancels. In addition, we do not have to turn
away interested volunteer drivers as the routes are not set in
stone and I can make as many of them as I like. This means
drivers often have shorter routes than in years past, making
the volunteering experience more enjoyable for them.
Community volunteers
Impact Report
Live August 18
The KOS has created
a seamless process
for me as I work with
Josh and the kitchen
to accommodate
schools and address
any community
needs. The process
for starting new
schools with kitchen
delivery is efficient
and the turn around
has been incredible.
We are definitely able
to get the lunches to
the kids that need
them in record time.
Total community groups 90
To get involved visit bb4ck.org/getinvolved/community-groups/
KOS
”
Kitchen Report
Meeting lunch needs in 2014
Item
Amount
New Schools
15 Schools delivered to
43
Corporate teams
172*
Core volunteers
63
*equates to 1700 individuals
See our portal live at bb4ck.org/
volunteers/signup/
ANNUAL REPORT 2014 | 5
SOCIAL MEDIA
FINANCIALS
Over the past few years social media has grown to play a large
part in how we share our messages, engage donors, thank
our volunteers and show the personality of the BB4CK family.
Both Facebook and Twitter are used to promote partnerships,
campaigns, share news stories affecting the kids we feed
and to highlight the fun experiences our volunteers have in
the kitchen each day. Social media has become an effective
communication tool for all areas and we think of it as an ever
growing exchange of ideas, stories, and conversations.
Stay tuned for LinkedIn, Instagram and YouTube in 2015!
These charts are a
representation of financials
of BB4CK. Audited financial
statements are available
upon request.
OUR YEAR IN SOCIAL MEDIA
Social Media Report
Followers For 2014
New followers on
Amount
Twitter
255
Facebook 400
bb4ck.org
Social media is a
powerful tool for
any non profit; it is
a free exchange of
information and helps
to tell our story. We will
continue to embrace it
to share our message
into the future.
2014 REVENUE TOTAL
8%CASINO
15% INDIVIDUALS
16% ASSOCIATIONS
17% GRANTS/FOUNDATIONS
44% CORPORATE
”
Tanya Koshowski,
Executive Director
$813,000
2014 EXPENSE TOTAL
4%OFFICE
9%COMMUNICATIONS
28% KITCHEN
27% ADMINISTRATION
32% COMMUNITY
$793,000
Wrap up
All of 2014’s initiatives aimed to create lasting
social impact using our heads, hearts and
hands. With this belief we empower people
how to fill a need when they see it and support
them with the tools they need to take action.
When a child receives a lunch it is a catalyst
for change in that child’s life. However the
seed was planted far before the receiving
of the lunch; the change began when
someone decided to volunteer, start their own
community group, hold their own fundraiser,
care for someone, and even retweet one of
BB4CK’s messages. The change began with
a simple ‘act’ and has the ability to resonate
throughout our communities. It then allows
us all to see our own capacity for social
impact. The effect of a lunch is immeasurable
to a child’s learning, growing, playing, selfesteem and life. But it doesn’t end there, it
affects us all; the lunch makers, teachers,
parents, donors and all of us who choose
to take action with our heads, hearts and
hands. #LunchIsLove
Donor Report
Break down for 2014
Stats
Amount
Individuals
436
Corporate
162
Anonymous
83
Grants/Foundations
14
Other
22
Other section includes Organizations,
Schools and Clubs
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ANNUAL REPORT 2014
ANNUAL REPORT 2014 | 7
We want to thank you
Serving Size - with all our hearts
2014
Our Food Partners
Chongo’s Market, Calgary Italian Bakery, Bles-Wold
Yogurt Inc., Calgary Food Bank, Mountain Meadows
Food Processing, Real Canadian Wholesale Club
Our Core Volunteers
Aadil, Amy, Andrea, Annette, Anjana, Bal, Brent, Brett, Caitlin,
Chris, Crystal, Cherry, Cheryl, Colleen, Cathie, Bruce, Dainan,
Danny, David Z, Denise, Diane, Denitsa, Debbie, Emma, Erica,
Garry, Gordon, Irene, Jason, Jennah, Julia, Judie, Johanna, June,
Jessie, Krista, Karen G, Karen K, Kerry, Leanne, Laura, Lateshia,
Maria, Marc, Mark, Marion, Missy, Mykhail, Nancy, Phan, Rick,
Sharon, Susan, Seyi, Thea, Trung, Tash, Tricia, Trish, Wayne,
Reanna, Vincent and Yvonne
Our Board Members
Shane, David, Dan, Kathy, Kari, Samantha
Our School Partners
CBE and CSSD
The Givers: We want to
thank everyone who gave
what they could; kids who
gave birthday money,
individuals that reached
into their pockets, people
that held third party
fundraisers and our larger
donors - you are at the
heart of what we do.
Special thank you to all
our community groups
serving their nearby
schools and to all the
school staff who work
to connect our program
to kids who would
otherwise go without.
Our Kitchen Partners
Pirjo and the team at City of Calgary Baker House
Our Major Donors
Brakemen Foundation, Calgary Children’s Foundation,
Calgary Oilmens Charity Hockey Tournament,
Cenovus Energy, Remington Development Corporation,
The Calgary Foundation, The Prosser Charitable Foundation
Our Support Team
Thank you to all
the corporate
volunteers, casino
volunteers and
everyone who has
been part of BB4CK.
Bookkeeper: Kimberly at No Bull Bookkeeping
Strategic support: Avnish at Stand and Command
Communications Support: Shannon, Graphic Design
Online Communications: Mark, Miles & Julia at Red Point Media
Video Communications: Craigery & Cynthia at Urban Revolver
IT Support: Paul
Office at: Community Wise Resource Centre
ED Leadership Coaching: Joanne thru the Banff Center
Bank Advisor: Kim at Scotia Bank
bb4ck.org/annualreport
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ANNUAL REPORT 2014