-magasinet
Norway’s largest
newspaper
magazine
724 000 readers
Reader profile
«38 år years old and children of school age»
Good economy
Quality conscious
Leads an active life
Knowledge seekers
Source: TNS Gallup F&M MGI 14/2
Norway’s largest newspaper magazine
724 000
Number of weekly readers
703 000
517 000
233 000
A-magasinet
Source: TNS Gallup F&M MGI 14/2
VG Helg
DB Magasinet
D2
Most readers in the Greater Oslo area
50 % of our readers live in
the Greater Oslo area
We reach more than twice
as many people in this area
compared with our
competitors
O/A
365 542
178 181
164 753
99 260
A-magasinet
Source: TNS Gallup F&M MGI 14/1
VG Helg
DB Magasinet
D2
Target group coverage
Affluent people
•
•
Age: 25+
Personal yearly income €58k+
National
Group population: 1 100 000
A-Magasinet readers: 253 000
Coverage: 23 %
Greater Oslo area
Group population: 324 000
A-Magasinet readers: 141 000
Coverage: 43,5 %
Source: TNS Gallup F&M MGI 14/2
Interested in fashion
•
•
Age: 25+
Interested in fashion and trends
National
Group population: 1 260 000
A-Magasinet readers: 262 000
Coverage: 20,7 %
Greater Oslo area
Group population: 338 000
A-Magasinet readers: 141 000
Coverage: 41,7 %
Source: TNS Gallup F&M MGI 14/2
Interested in culture
•
•
Age: 25+
Interested in culture
National
Group population: 2 069 000
A-Magasinet readers: 495 000
Coverage: 23,9 %
Greater Oslo area
Group population: 546 000
A-Magasinet readers: 244 000
Coverage: 44,7 %
Source: TNS Gallup F&M MGI 14/2
Has spent €230+ on gold/jewelry/watches the last 12 months
•
•
Age: 25+
Has spent €230+ on gold/jewelry/watches
the last year
National
Group population: 438 000
A-Magasinet readers: 96 000
Coverage: 21,9 %
Greater Oslo area
Group population: 134 000
A-Magasinet readers: 54 000
Coverage: 40,3 %
Kilde: TNS Gallup F&M, MGI 14/2
Advertising opportunities
Large ad formats = higher attention
Contents
S
Society
K
Culture
V
Knowledge
M
Food & Drink
U
Outdoors
R
Human relations
Society
«Society» is most often featured as the main article and the cover story. These articles
cover current social topics and people.
Culture
«Culture» covers trends, phenomena and people related to cultural topics.
Among other things, it features a regular column with recognized Norwegian critics Aslak Nore
og Asbjørn Slettmark’s recommendations of new and old authors, TV-series and films.
Knowledge
«Knowledge» focuses on knowledge, facts and trivia from the world of science.
Outdoors
The Outdoors-column is written by Kjetil Østlie, who used to be a journalist for Aftenposten,
and the man behind the online magazine «Harvest». «Outdoors» aims at inspiring our readers
to do activities in nature – everything from short camping trips to climbing to the summit of the
highest mountains in the Himalayas.
Food & Drink
In the Food &
Drink-section; our
readers get regular
articles about wine
and food.
Our journalists also
visit kitchens
belonging to
different celebrities,
both in Norway and
abroad.
Human Relations
Human relations articles are written by a psychologist (Frode Thuen), who describes different challenges in human
relations through his own experiences. He also offers advice and guidance.
A-magasinet keeps on growing and inspiring people