SHUTTLE WORLD JANUARY - MARCH 2015 / EDITION NO. 9 Woman in Badminton: Australia’s Val Nesbitt. HIGHLIGHTS ROAD TO RIO: SCRAMBLE FOR OLYMPIC PLACES BECKONS (PAGE 4) NEW BADMINTON RESEARCH UNDERWAY (PAGES 8-9) KEY DATES 07-12 April OUE Singapore Open 2015 (Superseries), Singapore 14-19 April China Masters 2015 (Grand Prix Gold), Changzhou 21-26 April Badminton Asia Championships 2015 (Continental Championships), Wuhan (China) 28 April-03 May Skycity New Zealand Open 2015 (Grand Prix Gold), Auckland 10-17 May BWF Sudirman Cup 2015, Dongguan (China) 26-31 May The Star Australian Open (Superseries), Sydney 02-07 June Indonesia Open 2015 (Superseries Premier), Jakarta 12-28 June Baku 2015 European Games (Multisports), Baku (Azerbaijan) 16-21 June 2015 Yonex US Open Badminton Championships (Grand Prix Gold), New York BADMINTON WORLD FEDERATION Malaysia’s Moment: Three stalwarts of Malaysian badminton, HRH Tengku Kamil Ismail Tengku Idris Shah (right); Tan Sri Ir (Dr) Mohamed Al-Amin Abd Majid (second left) and Wan Mohammed Haji Wan Awang (left), received their Meritorious Service Awards from BWF President Poul-Erik Høyer at the Maybank Malaysia Open 2015. SALUTING ‘Shuttle Service’ Stories of life-long service to badminton; pioneering and diligent work in the sport; and peerless officiating leap from the Badminton World Federation’s 2014 awards list. Whether it’s the more than 45 years that John Havers served on Badminton England’s Council or the innovative coaching techniques introduced by former Chinese head coach Wang Wenjiao or the vital development and promotion of badminton by stalwarts like Australia’s Val Nesbitt or Professor Dr. Puzant Kassabian of Bulgaria – the progress of badminton through the ages unfolds in the biographies of those saluted by the world-governing body. Continues on page 9 lifetime Achievement Awards: Wang Wenjiao of China (left) and John Havers of England. www.bwfbadminton.org PAGE 2 EDITORIAL Dear Colleagues and Friends As we move into the second quarter of 2015, the badminton season is well underway and we have already seen our top athletes in action in the MetLife BWF World Superseries at events like the Yonex All England Championships; the Yonex-Sunrise India Open and the Maybank Malaysia Open. The Indian tournament will be long remembered by home fans who saw two of their own win the singles titles. All this signals that we are once again en route to the BWF World Superseries Finals in Dubai, with lots of action and suspense awaiting us in the months ahead. We again look forward to partnering with Falcon and Associates as well as Dubai Sports Council for another riveting conclusion to our World Superseries tour as elite competitors from across the badminton spectrum vie to qualify for the season-ender. This showdown features the top eight players/pairs in the five traditional categories clashing for a share of badminton’s richest jackpot – US$1 million. Poul-Erik Høyer BWF President Before we reach that far however there will be the spectacle of two BWF Major Events – the Vivo BWF Sudirman Cup in May and the TOTAL BWF World Championships in August – which will certainly captivate the global badminton fan base and again provide platforms for us to enjoy the best in team and individual battles. Starting in May, the “Race to Rio” Olympic Qualification is another sub-plot which will play out across the world over the next year as players try to book their place in the Rio 2016 Summer Games. All these events – let’s not forget the BWF Grand Prix Gold circuit – make for a fascinating landscape of world-class badminton which now enjoys a broadcast audience (television/ online) of more than 500 million. To accommodate fans’ desire for more live coverage, BWF is introducing a new online platform (www.livestream.com/bwfbadminton) which will show live matches on Court 2 of all MetLife BWF World Superseries and BWF Grand Prix Gold tournaments. Our para-badminton calendar is also quite busy with a mixture of international tournaments across Asian and European countries. Additionally, the BWF Para-Badminton World Championships 2015 in England this September will again bring together top performers to battle for the title of World Champion. Action began with the V Spanish Para-Badminton International in March and next turns to the China Para-Badminton International in Beijing from 13-17 May. Dublin hosts the Irish Para-Badminton International from 24-28 June while the 2nd Indonesia Para-Badminton International takes place in Solo from 5-9 August. An international tournament is also being planned in the Pan American region and details will be forthcoming. At the same time, we in BWF are pushing ahead with our development agenda. It is our goal to have implemented the schools’ grassroots programme Shuttle Time in 90 member associations by our upcoming Annual General Meeting in Dongguan, China. That would mean roughly half our 182 members have embraced the initiative whose focus is to train teachers and coaches to deliver safe and fun badminton lessons to children. On a related note, I am pleased to welcome the French islands of Martinique (in the Caribbean) and Réunion (in the Indian Ocean) as our newest members, increasing the BWF family to 182 member associations. We look forward to working with them to develop badminton in their countries. Badminton is a busy business these days and it must be pleasing to stalwarts of the sport – such as those honoured on our 2014 list of awardees highlighted in this edition – to witness its global growth. I wish to acknowledge their respective contributions whether at national, regional or international level and we at BWF thank them for their selfless work in developing badminton over the decades. It has been my privilege to have presented some of them with their awards already and I look forward to more of these moments in the months to come. Poul-Erik Høyer BADMINTON WORLD FEDERATION www.bwfbadminton.org PAGE 3 in their Own wOrdS The 19-year-old Dane, who can even tie shoelaces without any problem, has a strong sense of what works for her and how best she can negotiate her way through life, with positive pursuits like her university studies and her zest for para-badminton which she started playing at age 16 thanks to a recruitment drive by Badminton Denmark. MADZLAN SAIBON hails from badminton-crazy Malaysia and has been playing para-badminton since 2003 in his hometown. Competing in the WH 2 sport class, he has met a lot of athletes and other people with whom he has become friends and been able to share his para-badminton interest. He was among those who cheered the International Paralympic Committee’s inclusion of badminton in the Tokyo 2020 Paralympic Games – but he fears it might be a little too late for him. At age 39, time is not on his side but Madzlan is not giving up yet. Having been through the low of 2010 when badminton did not receive the nod for the Paralympic Games, he is keen to reach competitive heights at least once. One of the sport’s blossoming players, Julie sees a bright future not only for herself but for parabadminton in general with the recent International Paralympic Committee announcement, heralding badminton’s Paralympic Games debut at Tokyo 2020. “It’s a big step for para-badminton. I hope it will grow our sport by attracting more fans and athletes. Right now we have to mix categories especially in doubles. It would be great if we have enough players so categories don’t have to mix,” noted the SU 5 competitor, who is also hoping for more para-badminton tournaments in her country. On a personal level, the landmark para-badminton development will likely require this young adult to juggle her sporting ambitions with tertiary studies. “At last…I was so happy to hear the news last year! But 2020 is far from now and the qualification process will be long. It may be late for me but I will do my best to get there.” “I’ve got to focus on my university education – something in the sciences – but I definitely want to continue playing. I’m not letting para-badminton go because that’s given me so much, particularly friends who have the same values and struggles as me,” declared Julie who played badminton from childhood. HELLE SOFIE SAGOY only took up competitive para-badminton two years ago but she has already made a name for herself and is eager to continue in that vein. “Now, with this opportunity of the Paralympic Games, I’m so happy. We’re all chatting about it and really want to go. It’s something we’ve been waiting for so long.” “Two members from the Norwegian Badminton Federation, Johnny Askevig and Ragnhild Mizda, asked me whether I wanted to play in these tournaments and I said yes. I was really happy and excited. “I like the atmosphere and relationship among players in all tournaments because everyone is really friendly. Sometimes, I feel it is like a big family. Also, I like to compete against people who have the same impairment and I love the positive attitude from all of them,” said the Norwegian SL 4 player. Recalling last October when she heard badminton was among the first 16 sports included in the Tokyo 2020 Paralympic Games, the 17-year-old revealed the announcement has given her even greater determination to experience that historic occasion. “It was amazing news. I was happy and it helps me to dream and find new motivation,” she said. “I would love to take part in Paralympic Games, especially in Tokyo which will be the first one for para-badminton. I know it’s in five years, but for now I will try to enjoy all the tournaments and the World Championships in England.” It’s not unusual to see KRYSTEN COOMBS flying across the badminton court – literally. Competing in SS 6 for short stature athletes, he is as athletic as they come in his Sport Class and, having been playing para-badminton for eight years, is beginning to reap international success. “I started playing para-badminton in 2007 at the Welsh 4 Nations Para-Badminton Championships and my first international event was the European Championships in Germany in 2008. “The para-badminton circuit is a great environment. Everyone is so friendly and everyone gets along well on and off the court. It makes para-badminton feel like one big family. Yes, we all want to win when we get on the court but we’re very supportive of each other and spend a lot of time discussing things about para-badminton and how we can do better.” The 24-year-old Englishman has time on his side and having gotten over the “shock” of badminton’s entrance into the Paralympic Games, he is anticipating the journey ahead. Born with an impairment to her left hand, JULIE THRANE has never liked using a prosthesis. In fact, it’s when she has tried these artificial appendages that she actually feels awkward. “I couldn’t believe it at first. It really is a dream come true. We can now compete at a level that other top para-athletes enjoy. I will definitely try to qualify for Tokyo 2020. Her rationale – simple: “I was born this way so I’m used to it. I’ve never liked them (prostheses). They just get in the way and are heavy. I have tried them.” “I have been making good progress and I now have to plan for the next four to five years. It’s a very exciting time to be in parabadminton.” BADMINTON WORLD FEDERATION www.bwfbadminton.org PAGE 4 rOAd tO riO: ScrAMble fOr OlyMpic plAceS beckOnS Brazilians have been getting familiar with badminton. Can China’s Lin Dan make it a third Olympic gold medal? competition will be followed by a draw for the knockout stage. An NOC can field two players/pairs if both are ranked in the top 16 in singles and in the top 8 in doubles. The career-defining opportunity of competing in the Rio 2016 Olympic Games starts for badminton players on 4 May 2015 and ends 1 May next year. During this period athletes must earn enough points to book their flight to Brazil for the first-ever Olympics on the South American continent. The world ranking list of 5 May 2016 will determine who makes the cut and who misses out. A few changes distinguish the 2016 Olympics competition from previous editions. A maximum of two players per NOC (National Olympic Committee) is allowed in each event, which means the total quota for each NOC will be 16 (8 men and 8 women) compared to 18 at London Olympics 2012. The host’s quota is restricted to one player in either singles categories; each group in singles will contain a minimum of three players, and the group stages of the BADMINTON WORLD FEDERATION The total quota for badminton (including Host Country places and Tripartite Commission Invitation places) is 172. Of this, 164 (82 each for men and women) are qualification places; 2 are Host Country places and six (three each for men and women) are Tripartite Commission Invitation places. All athletes must have played in a minimum of three tournaments in their respective event, counting towards the world rankings lists, during the Olympic qualifying period. The Tripartite Commission awards a select number of places to help promote the fundamental Olympic principle of universal representation. These are given to NOCs with few or no qualified athletes, to participate in the Olympic Games. These places provide the NOCs, whenever possible, with the opportunity to be represented at the Olympic Games by the best athlete from their country. The list of initially qualified athletes for each event (including Continental Representation places, Host Country places and Tripartite Commission Invitation places) will be published as part of the world ranking lists of 5 May 2016. The lists will be used to allocate 34 individual quota places for men and 34 individual quota places for women to the highest ranked athletes, respecting the maximum quota allocation per NOC per event. The 34 quota places will include the Continental Representation places. In each singles event, there will be at least one athlete from each of the five BWF Continental Confederations. If a Continental Confederation has no singles athlete qualified in an event, the highest ranked athlete in that continent will become eligible (a host country place is separate from the Continental Representation place). No NOC can qualify athletes/pairs in more than two events through the Continental Representation place system. If an athlete qualifies (and is selected) in more than one event, the resulting unused quota place will be allotted to the next best ranked eligible athlete of the same gender in the singles event of the world ranking list of 5 May 2016. The number of quota places in the three doubles events is 48 (16 pairs each in Men’s Doubles, Women’s Doubles and Mixed Doubles), including the Continental Representation places. No NOC can qualify athletes/pairs in more than two events through the Continental Representation Place system. Each doubles event is required to have at least one pair from each of the five BWF Continental Confederations. For more details on Olympic qualifying regulations, go to: http://bwfbadminton.org/file.aspx? id=529944&dl=1 www.bwfbadminton.org PAGE 5 STORY OF THE SudirMAn cup Dick Sudirman, in whose honour the Sudirman Cup was instituted, was one of the founders of PBSI (Indonesia’s Badminton Association) and its president for 22 years. He earned respect worldwide as an administrator with PBSI and with other governing bodies such as the Asian Badminton Confederation and International Badminton Federation. Although his contributions to badminton were vast, he is most remembered for his pivotal role in helping the unification of the world governing body. In February of 1978, a breakaway group from the IBF – called World Badminton Federation – was formed and, for a while, two parallel circuits were in operation. Badminton’s Olympic aspirations were in danger but efforts at reconciliation had hit several roadblocks. Sudirman (pictured at right) had friends in both camps and initiated an informal meeting in Bandung between leaders of the two federations on 28 May 1979. He proposed the setting up of a working study group comprising leading figures of the two federations to find a way out of the impasse. He also suggested friendly matches between players of the two federations. His proposals were accepted and formed the basis for reconciliation efforts. Exactly two years later, on 28 May 1981, the two world bodies were united. BADMINTON WORLD FEDERATION Following Sudirman’s death (from a stroke) on 10 June 1986, his long-time friend and PBSI Vice-President Suharso Suhandinata wrote to IBF President Arthur Jones recalling Sudirman’s contributions to badminton (Suhandinata had visited Sudirman the night before his death). In that letter of August 1986, Suhandinata suggested something tangible be done in Sudirman’s memory and asked if IBF would consider Indonesia’s proposal for a competition to be instituted in his name. The idea was discussed at the IBF Council meeting by Arthur Jones in 1986. By 1988 the IBF had been convinced to hold a World Mixed Team Championships and accepted Indonesia’s offer of the trophy. As the calendar was tight, the IBF Council decided the Sudirman Cup be staged in conjunction with the World Championships, but in alternate years. The first Sudirman Cup was played at Bung Karno Stadium in Indonesia from 24-29 May 1989 with 28 participating teams. It proved extremely popular with players and fans, and, by the eighth edition, it had built up enough momentum to be staged as a standalone event. This year’s Vivo BWF Sudirman Cup will be held 10-17 May in Dongguan, China, with the hosts defending the title they won in 2013 in Kuala Lumpur, Malaysia. www.bwfbadminton.org PAGE 6 whAt’S in A trOphy? The Sudirman Cup, like the other major trophies in badminton such as the Thomas Cup, the Uber Cup and the Suhandinata Cup, is an exceptional piece of workmanship which combines elements of badminton and the cultural heritage of Indonesia – the country that donated the trophy. Created in honour of Dick Sudirman, the founder-President of PBSI, the trophy is made of 22-carat goldplated solid silver. The lid was inspired by the upper terraces of the world-famous Borobudur Temple in Java (pictured below) which are adorned with several bell-shaped domes and open-work stupas containing statues of the Buddha. Standing 80 cm high, the trophy is mounted on an octagonal base made of the finest jati wood. The body of the cup is shaped like a shuttlecock and the handles are shaped like stamens, symbolising the seeds of badminton. The trophy was made by the Masterix Bandung Company at a cost of US$15,000. It was presented to International Badminton Federation in May 1989. BADMINTON WORLD FEDERATION www.bwfbadminton.org PAGE 7 tOugher Anti-dOping regulAtiOnS Protecting the rights of athletes to compete in ‘clean sport’ is the key principle underpinning the World Anti-Doping Code 2015 which came into effect 1 January this year. In line with this, BWF’s new Anti-Doping Regulations – which came into force at the same time – ensure a more comprehensive and tougher approach to combatting the possibility of doping in badminton. These regulations have been approved by the World Anti-Doping Agency (WADA) and are consistent with the World Anti-Doping Code (2015). Doping cheats will now face longer periods of ineligibility; there will be more tests conducted through ‘smarter’ approaches; greater use of investigations and intelligence; better cooperation between international sports federations and national anti-doping organisations; and reliance on education for athletes to highlight the pitfalls of doping and other unethical practices. One of the key changes is that first-time violators now face stiffer punishments of four years for an anti-doping rule violation – double the previous two-year punishment. “This will be a deterrent particularly for Olympic aspirants,” noted BWF Secretary General, Thomas Lund. “Four years is a universal timeframe. A player caught in the middle of an Olympic cycle will blow his or her chances of competing at two Olympic Games and that will potentially destroy their career.” Another highlight is the greater capacity to prosecute athlete support personnel (coaches, managers, etc.) who are involved in doping. There will be a focus on ‘intelligent’ approaches, consisting of monitoring a player’s biological passport maintained under ADAMS, which is a web-based database management system containing laboratory results, therapeutic use exemptions (TUEs) and information on antidoping rule violations. “The biological passport is an ongoing medical record of an individual which shows an athlete’s biological markers,” noted Lund. “Monitoring the profile through urine and/ or blood sampling over time would tell us if there are changes in biological markers that might indicate the use of prohibited substances.” In preparation for the implementation of the new WADA Code, BWF worked with external expertise for three years (2012-2014) on a project called ‘Intelligent Practice – Optimising BWF’s Anti-Doping Programme’. The focus of the project was to develop a more effective and efficient anti-doping programme. The WADA Code 2015 has a number of implications for BWF in terms of anti-doping practices. The main ones are listed below: INVESTIGATIONS Emphasis on investigations and the use of intelligence in the fight against doping. ENTOURAGE The ability to prosecute athlete support personnel who play a role in doping in sport. SMARTER TESTING More wide-ranging, multi-pronged approach, making it less possible for athletes to anticipate tests. NADA/IF COOPERATION Improved cooperation between BWF and National Anti-Doping Agencies (NADAs). BWF and NADAs to share knowledge, thereby strengthening information and intelligence. VALUES-BASED EDUCATION BWF will continue its anti-doping awareness at tournaments. BADMINTON WORLD FEDERATION Education programmes focusing on prevention, where BWF works in cooperation with NADAs. BWF members have to assume responsibility for education of national players. www.bwfbadminton.org PAGE 8 new bAdMintOn reSeArch underwAy Seven projects have been awarded research grants for 2014-2015 by the BWF’s Sports Science Commission. This is the second successive year that BWF is providing funding for applied sports-science research in badminton. These projects promise to illuminate important areas to both players and associations, but which have previously received little attention from researchers. tOpic Player Development and Coaching Systems in Four Leading Badminton Nations inStitutiOn The projects are: tOpic Relationship Between Developmental Activity and Skill Acquisition AreA Sports Psychology inStitutiOn Leeds Metropolitan University The venture aims to identify and examine good practice in player development and coaching in four world-leading badminton nations (China, Denmark, India, Indonesia, Japan and Korea). The study will provide case studies of player development and coaching systems, identifying principles and models of good practice to inform system development, opening up knowledge of good practices to other countries and undertaking comparative analysis among systems. Liverpool John Moores University This project will examine the amount and types of developmental activity engaged in by elite adult badminton players and their association to acquire skill. As physical preparation and fitness in badminton are relatively homogenous for elite players, it is skill and other psychological attributes that tend to differentiate players. While physical preparation of players is underpinned by scientific principles, the training of skill and psychological attributes are less so. Scientific knowledge about the developmental activities of elite badminton players can be used to identify sub-optimal developmental activity and training pathways. Further, it can be used to design optimal pathways for aspiring players to enable them to expedite skill acquisition and achieve expertise. tOpic Estimation of Energy Expenditure While Playing Under New Scoring Systems tOpic Influence of Technique on Smash Speeds and Consistency AreA Biomechanics and Motor Control inStitutiOn School of Sport, Exercise and Health Sciences, Loughborough University This study seeks to understand why, although modern badminton is focused on power and attacking play, some individuals smash the shuttle harder than others. It will also look at the important aspect of consistency. Elite badminton players will be studied to explain the key techniques that influence variations in shuttle speed. AreA Physiology/ Match Analysis inStitutiOn tOpic Department of Biomedical Sciences for Health, University of Milan Use of Badminton as a Tool to Improve Health and Fitness AreA Exercise Physiology This will define the physiological demands and activity profile of badminton players during the current ‘3x21’ and the (proposed) ‘5x11’ scoring system matches. For the first time the relationship between HR (heart rate) and V’O2 (maximal oxygen consumption) during badminton specific tasks will be compared with laboratory tests in order to validate HR as an indirect V’O2 estimation method. Meanwhile, accelerometry will be validated as a method to assess the energy expenditure in badminton activities. The results of this study are expected to provide an integrated approach for the evaluation of badminton players during matches and training sessions. inStitutiOn St Mary’s University The research will focus on the use of badminton to improve physical-health outcomes. It will study the use of badminton as a tool to increase people’s physical fitness levels through weekly badminton sessions. The physical demands of the sport and the ability for those of all experience levels to enjoy and participate suggest badminton may be a possible tool in increasing physical activity and improving the health of people. Continues on page 9 BADMINTON WORLD FEDERATION www.bwfbadminton.org PAGE 9 Continued from page 8 tOpic tOpic Strength Ratios in Junior and Elite Badminton Players Frequency, Location and Severity of Acute and Overuse Injuries in Junior Players AreA Biomechanics, practise, training science, sports medicine AreA inStitutiOn inStitutiOn Institute for Sport Science (Saarland University); Olympic Training Centre Rhineland-Palatinate; University of Applied Sciences; Sports Medicine Department (Diakonie-Hospital) Faculty of Kinesiology, University of Zagreb Aiming to throw more light on specific strength ratios in badminton, this initiative will also investigate whether these values/ratios (especially shoulder and arm muscles) have an effect on a sport-specific movement pattern such as a smash. There are conflicting findings on the influence of specific physical activity on strength ratios and this study aims to address that, since strength ratios of specific muscle groups are used with junior and elite athletes to assess the risk of injury and to guide rehabilitation. Continued from page 1 StAlwArtS hOnOured Havers and Wang top the administrative honours, both being bestowed with the BWF’s Lifetime Achievement Award while Dr. Kassabian has received the Distinguished Service Award and Nesbitt is the Women in Badminton Award Winner. The achievements of two technical officials – Mike Walker of Canada and Junichiro Yamada of Japan – have also been recognised. Now retired BWF Umpire, Walker has been given the Distinguished Service Award while his colleague is among 13 persons given Meritorious Service Awards. After his playing days, Havers served as a selector, team manager and administrator, contributing significantly to improving the standard of the game in his country. The establishment of the National Badminton Centre took place during his tenure as Badminton England Chairman (1996 to 2004). Havers received his award at the recent Yonex All England Championships from BWF President Poul-Erik Høyer. National head coach (1979-1993), Wang’s visionary introduction of new coaching techniques helped China become a badminton power. Also an active Council Member of the International Badminton Federation (IBF) from 1984–1998, the 81-year-old was instrumental in the development of the “Laws of Badminton”. Sports Injuries/ Injury Prevention This is an investigation into the specific epidemiology of acute and overuse injuries in junior players and any possible link possible anthropometric or motor deficiencies. The study will deal with the frequency, location and severity of acute and overuse injuries in junior badminton players (17 to 19 years). The most common situations of injury will be studied, as will possible correlations between their anthropometric status and foot alignment. Additionally, differences in explosive strength between injured and non-injured junior players will be evaluated. The results will contribute to the exact planning of effective preventive training procedures in junior players. Lifetime Achievement Award Wang Wenjiao (China) John Havers (England) Distinguished Service Award Prof Dr Puzant Kassabian (Bulgaria) Mike Walker (Canada) – Technical Official Women in Badminton Award Val Nesbitt (Australia) Certificate of Commendation Sports Development Foundation (Jamaica) Meritorious Service Awards Daniel Gosset (Belgium) Bujung Witarsa (Brazil) Dieter Kespohl (Germany) Gerd Pigola (Germany) Lung Wing Kwong (Hong Kong) Dr Kassabian has been promoting badminton in Bulgaria and the Balkan region since 1965. He was also head coach of the national team for 21 years and is currently in his 23rd consecutive year as President of the Bulgarian Badminton Association, having served Badminton Europe and the BWF. Walker, one of BWF’s most experienced and respected umpires, has officiated in the biggest events, including the 2004 and 2008 Olympic Games. Walker, now a BWF Umpire Assessor, received his award during All England week in March, while 74-year-old Dr Kassabian will be honoured at the BWF Delegates’ Gala Dinner in May. Audley Astwood (Jamaica) Recipient of the Women in Badminton Award, Val Nesbitt began her badminton journey as a player at age 15. This 81-year-old life member of Badminton Australia helped form many badminton clubs in Victoria and started under-15 and under-17 competitions which have blossomed into national tournaments. Nesbitt also organised several badminton promotional events and trips. HRH Tengku Kamil Ismail Tengku Idris Shah (Malaysia) BADMINTON WORLD FEDERATION Dr. Kingsley Ford (Jamaica) Marcia Ramikie-Williams (Jamaica) Hideo Takahashi (Japan) Junichiro Yamada (Japan) - Technical Official Tan Sri Ir (Dr) Mohamed Al-Amin Abd Majid (Malaysia) Wan Mohammed Haji Wan Awang (Malaysia) www.bwfbadminton.org PAGE 10 ‘nihAO’ Shuttle tiMe “Millions of people across the world speak Mandarin and we can now communicate with them through the language of badminton.” Shuttle Time recently unveiled its 15th language version with the translation of its resources into Mandarin (pictured above). This latest edition of BWF’s grassroots schools’ programme opens a range of possibilities for growing and spreading badminton even further globally, as Mandarin-speaking populations worldwide will be able to use this key development tool. “As an international federation it is crucial we provide high-quality educational resources to the badminton community, in diverse core languages. The addition of a Mandarin Shuttle Time version will expand the potential reach of our programme in Asia and beyond,” noted BWF Development Chair, David Cabello. “There are many sports for schools to consider when delivering physical education and sport to pupils. Through Shuttle Time, our aim is to make badminton an appealing, popular and easily accessible school sport. The provision of resources, instructional video clips and training in multiple languages, has been encouraging more and more schools to teach badminton – and this is another element of that plan. Shuttle Time is currently available in Arabic, English, French, German, Hungarian, Indonesian, Italian, Mandarin, Persian, Polish, Portuguese, Russian, Slovak, Slovenian and Spanish – with more language versions in production. Meanwhile, Shuttle Time has been extending its global footprint as it targets 90 implementations by mid-year, with African nation, Benin, having been the 85th member association to embrace the programme in March with 15 tutors and 25 teachers being trained. When BWF’s Annual General Meeting (AGM) takes place in tandem with the BWF Sudirman Cup in China in May, the international federation is hoping half its 182 members will have activated Shuttle Time. Plans are also afoot to introduce Shuttle Time in Cameroon, Ecuador, France, Myanmar, Scotland, Spain, Vietnam and Wales soon. “It’s great how our membership has responded to this development strategy. Shuttle Time has expanded quickly, well beyond what we had targeted at this stage. Now we have to reassess our plans and how we should progress in the future,” said Cabello. “The demand for Shuttle Time is high but we want to ensure our implementations are sustainable so we need the right infrastructure. We must have personnel at the confederations’ level who run the initial programmes and pass the baton to teachers and community leaders. Then there’s an ongoing need for equipment – shuttles, rackets, nets and clothing – and we have had significant help through various partnerships and thanks to the Equipment Donation Project during the past year. “We are already seeing positive examples of the impact Shuttle Time can have within our member associations. Many of them have seen growth in their school membership as well as an increase in entries for junior competitions.” Shuttle Time was first piloted in 2011 and officially launched in 2012. The BWF’s Strategic Plan original targeted 50 implementations by 2016. The programme is fundamental to realising BWF’s vision of making badminton “the most played school sport in primary and secondary schools worldwide”. 85 And cOunting: Benin is the latest BWF member to implement Shuttle Time. BADMINTON WORLD FEDERATION www.bwfbadminton.org
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