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Cross-Border
e-Commerce Training
(CBET) Workshop
A Collaboration between ABAC Brunei and ABAC China
WORKSHOP INTRODUCTION
Brunei
5 – 7 May 2015
(Tues - Thurs)
Organizer:
ABAC Brunei
Background
⊳
This APEC CBET Workshop is a program initiated by
Diane Wang at the ABAC I Meeting in Auckland, New
Zealand in Feburary 2014. The purpose of this
program is to provide opportunity of capacity
building for SMEs, and international networking.
⊳
APEC/ABAC recognizes that the key initiatives to help
and support the SMEs are access to international
market, access to finance, capacity building,
innovation and entrepreneurship. In 2013, ABAC
China shared the experience in China how cross
border e-Commerce successful helped and support
the SMEs and address their needs.
⊳
Today, more than 9 million SMEs are doing their
business online in China, and eCommerce has become
the catalyst of economy in China, surpassing the US in
2013 and become the largest e-Commerce market in
the world.
⊳
APEC Cross-Border e-Commerce Training (CBET)
Workshop International Networking for all BIMP
EAGA & ITM-GT Economies. Promote cross-border
business opportunities.
Cross-Border
e-Commerce
SME Issues
Entrepreneur
& Innovation
Access
International
Market
Access to
Finance
Internet
Marketing
Advantages
Cross-Border e-Commerce: A Good Solution to SMEs
Low Barrier of
Startup, Increase
Margin
Access Int’l
markets
Find Millions of
Products
Anytime Access to
Products
Fast Turnover,
Shorten Business
Cycle
Minimize Trading
Risk
Improve Cash Flow
Bypass Middlemen
Advantages
Key Benefits of Buyers & Sellers
To explore your business benefits for
the future
•
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Advance in ICT
Increasingly affordable young
generation consumers.
Do you know why?
 Why China becomes the world’s largest e-Commerce market in 2013 and
what is the implication to global business?
 How SMEs go globalization and access international market?
 Why cross border e-commerce helps increase margin and improve cash
flow?
 How to integrate business into new global value chain?
 Explore new business models and opportunities
 How cross border e-commerce helps young entrepreneurs to realize their dreams?
 How new internet financing models better fit the needs of SMEs?
Introduction
e-Commerce in China
China in Brunei
Path to international market, access to finance,
innovation and entrepreneurships
Join this Workshop
 Have your own feel and touch of the new eco-system
 Enrich knowledge for your business strategies
 Grown International business networking
 Develop Cross-border business opportunities
Expected Participants
1. BIMP EAGA and IMT – GT Participants
2. SMEs with interests in cross-border e-commerce
3. Trade Associations interested in organizing trade missions
tours
4. Service providers in related Global Value Chain
5. Government officials and Policy makers
Benefits
Benefit of Workshop
Date
5th – 7th May 2015
Duration:
3 Full Days
Time:
8.30am – 6.00pm
(followed by dinner and
activities)
Venue:
Brunei
Language:
English
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•
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Training Workshops
Group Discussion
Case Studies
Site Visits
Contact Details:
[email protected]
+673 238 2238
Workshop Details
Workshop Details
Workshop Agenda
Monday, 4th May
Pre-Workshop:
•
Registration and Welcoming Dinner
Tuesday, 5th May
Day 1:
•
•
•
•
•
•
•
Cross Border e-Commerce : Introduction, History and Development
Key factors driving this hot new e‐commerce channel
• Obstacles now and future
• What are the possibilities for the future
Chinese Top Seller: Wedding Dress Industry
• Cross Border e-Commerce Changes Business and Life.
• How an e-Commerce business is grown and run
• Challenges and Future
CBT: A Great Opportunity for Gold Rush
• A Complete CBT e‐ Commerce Operation Process
• The e-Commerce Challenges
• e-Brands, Channel, Service, Support, Marketing and Fulfilment
CBT Enabler: International Fast Shipping
• The Game Changing Trend
• Online Retailing Best Practices
• Emerging Successful
Group Discussions
Showcase of Bridal Dresses
Workshop Agenda
Wednesday, 6th May
Day 2:

CBT: Online Brand Building Strategy
- Find the markets, Localize, Create Awareness &
Acquire Customers
- Tools for Insights

CBT: Internet Payment in e‐Commerce
- Four‐Party Payment System
- e‐Commerce and Payment
- Consumer Concerns in different Countries

Mobile Application
- Payments
- E-banking

Global Value Chain : Internet Supply Chain Financing
Trends of Internet Financing in China
‐ Case Samples of Implementation

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Group Discussions
Site Visit : BioInnovation Corridor (BIC)
Farewell Dinner
Workshop Agenda
Thursday, 7th May
Day 3:
• Site Visit to Pharmaceutical Industry
• Bandar Seri Begawan Tour
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Water village
Mosques
Royal Regalia
Handicraft Centre