BioCatch for eCommerce Behavioral Biometrics: A Disruptive New Approach for eCommerce Fraud Detection Behavioral Biometrics: A Disruptive New Approach for eCommerce Fraud Detection Solution Highlights Criminal behavior detection Robotic vs human activity Checkout fluency analysis Real-time Alerts Existing fraud prevention solutions provide transaction information combined with device reputation and are simply not effective in combating the high level of expertise fraudsters tend to demonstrate in the eCommerce fraud arena. Fraudsters behave differently when buying online, they express high familiarity with the purchase process, their fluency patterns are distinctive, and the way they interact with specific fields can be very uncharacteristic when compared to the behavior and cognitive choices made by real users. BIOCATCH eCOMMERCE FRAUD DETECTION Stopping Fraud at Checkout Flow BioCatch tracks how users interact online –on web and mobile - while shopping. By analyzing user interaction BioCatch can identify and alert, in real time, on behaviors that are consistent with criminal activities. BioCatch’s eCommerce Fraud Detection identifies fraud typically missed by existing fraud detection controls. It spots suspicious behaviors consistent with fraud and criminal activity, including repeat fraudster access, data familiarity mismatch, account takeover practices, device and network spoofing, and out of genuine profile behavior. By investigating user interaction at checkout, BioCatch is able to reveal data that until now, was not available, based on the user’s behavior, cognitive choices and interaction analysis. Select Products Checkout Online shopping checkout flow: BioCatch analysis tool can identify between a fraudster and a genuine customer based on their behavior Behavioral Biometrics: A Disruptive New Approach for eCommerce Fraud Detection Main Benefits BioCatch’s Behavioral Biometric technology is able to distinguish between normal online shopping behavior and anomalous behavior by analyzing the following features: Less Fraud Detect machine/bot activity Spot criminal behaviors in the application flow Catch identity theft even if the access is from new device/IPs Less Friction Still using CAPTCHAs? We can help you eliminate them Smoother and faster process for the customer User Analytics Higher acceptance rates: Add behavioral intelligence into your decision making Improve usability: Identify why genuine users abandon • Criminal behavior detection • Application fluency analysis • Input familiarity • Successive abuse • Cluster analysis • Robotic vs human activity About BioCatch BioCatch is the leading provider of Behavioral Biometric™ Authentication and Malware Detection solutions for mobile and web applications. Deployed in leading financial services in US, UK, Brazil and other regions. Protecting millions of online banking and eCommerce users, BioCatch proactively collects and analyzes more than 400 cognitive parameters to generate a unique user profile. Banks and retailers use BioCatch to significantly reduce friction associated with high security controls through friction-free behavioral authentication. They also use BioCatch to detect Account Takeover, New Account Fraud and fraudulent behavior. Our team is comprised of experts in neural science research, machine learning and cyber security. For more information please contact us at www.biocatch.com
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