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Biral.
Wholeheartedly.
More than pumps
Biral.
Wholeheartedly.
I am wholeheartedly behind Biral because across all
areas I am able to rely on a team that is committed
to our common objectives with unbelievable dedication.
Roger Weber, CEO, Biral Group
Biral – an innovative traditional company with a human face
As Biral has demonstrated solid success in the market for almost
100 years, it must be doing something right. Since it was founded in 1919,
Biral has continued to develop its products in a spirit of innovation, both
in technical and quality terms, and we are constantly reviewing our
performance as a company. Our ongoing objective is to make the best
pumps in the world. We are all wholeheartedly behind this aim.
At Biral, we are convinced that responsible trading and successful
company management go hand in hand. We therefore understand the
importance of our company’s social responsibility, and we are conscious
of this in our interface with employees, the environment and society.
We would like to demonstrate to you here the values upon which
our corporate actions are based. The intention of this presentation
is to give our company a face.
To this end, we present the words and images of some of our employees
on the following pages. It is thanks to the qualifications and expertise
of our staff that we are able to offer our customers products that are
of the highest quality, as well as unique services. And it is through their
commitment that we continue to gain the confidence and loyalty of
our customers.
We will therefore continue to do everything possible to be an attractive
employer and to gain and promote highly qualified and motivated people
and retain them.
Employees who are wholeheartedly behind Biral.
Roger Weber
CEO, Biral Group
Our vision
Biral – your leading partner
for innovative
and efficient pump solutions
There are four central ideas that define our vision.
This vision determines our thinking and actions and directs
our focus for future objectives:
We are the leading provider of innovative and efficient pump
solutions.
Professional expertise, proximity to customers and flexibility
in solving special customer requirements create perceptible
customer benefits.
We thereby maintain a respectful and trustworthy partnership
with our customers and staff.
Our work fills us with pride and is also the incentive to continue
in the constant pursuit of this high level of reliability and durability.
I am wholeheartedly behind Biral, for with our genuine
quality craftsmanship, I am not only able to produce
the most reliable, robust and high-quality pumps
in the world, but also the most intelligent.
Fritz Brand, Production
Our values
“More than pumps”, this has been Biral’s guiding principle for many years –
a phrase that has a wider meaning for us that is far more than a pure
advertising slogan. It is a promise that reflects our values. It is with these values
that we wish to continue to win your confidence as a customer and partner.
Proximity to customers
Individual advice, personal support, first-class
service, delivery reliability and the greatest
flexibility with regard to special customer
requirements – these are the strengths upon
which you must be able to depend as a customer
and partner. We find that these strengths make
a crucial difference.
With committed and motivated staff and flexible
production facilities, we ensure that even
requirements and requests outside the norm
are met with an open mind and clever thinking.
Biral can achieve whatever is technically feasible.
Experienced advisors and specialists are at your
service at all times.
This manifests itself in the targeted and continuous
advancement of our staff. It also goes without
saying that we take our responsibility as a
vocational training operation seriously. But our
responsibility does not end within the walls
of our company: with the new Biral campus,
our head office is set to become the future focal
point and hub of training and further training
for the entire industry.
Reliability
Since 1919 the name Biral has stood for pump
technology that is unmatched in terms of quality,
reliability and durability. The solid basis for this
is innovative Swiss engineering, precision craft
and quality thinking, practised at all stages of
the production process.
Expertise
Biral has set itself one task: We want to build
the best pumps there are.
With the innovative strength of our engineers and
with the specialist expertise and craftsmanship
of the entire Biral team, we have always been
known as a pioneer and inventor of new
generations of pumps throughout our history.
The latest examples are, for example, highly
efficient pumps, which are achieving record
efficiency, or pumps that “possess intelligence”.
The constant further development of our
expertise serves to support the firmly anchored
and overriding culture of our company.
You can also depend upon the safety and reliability
of the upstream and downstream processes in
the value added chain. Biral accompanies you
through your projects, right from the initial
planning stage. Our specialists can advise you
on the precise construction and selection of the
best pump solution. The online PumpSelector
from Biral is therefore a practical tool that is
unique in the industry. Even after procurement,
we continue to support you by offering a
comprehensive package of services for the whole
lifetime of the product. Efficient logistics and
a comprehensive, closely networked service
organisation give you the reassuring feeling that
in the event of a fault, this will be dealt with
immediately. You benefit from our reliability
and all-round service.
I am wholeheartedly behind Biral because I can inspire our customers
with our excellent products and support them in their problem-solving
every day with our unique range of goods.
Roger Lüscher, Internal Sales
I am wholeheartedly behind Biral because, as a medium-sized
company, we have always managed to set the international
performance bar for innovation, quality and service and
we will continue to do so in the future.
Simon Bienz, Head of Export
I am wholeheartedly behind Biral because I am proud
that such excellent Swiss quality is created
by my own hands.
Alphons Sebamalai, Production
I am wholeheartedly behind Biral because our pumps
are unrivalled, not only with regard to economy but also
due to their energy efficiency.
Irene Fankhauser, Production
Our responsibility
Responsible company management is decisive for ongoing business success.
We are convinced of this. Underlying all our activities, therefore, is our corporate
responsibility as an employer, as well as our responsibility towards partners,
the environment and all business stakeholder groups.
Employees
The pleasure our employees find in working for
Biral is one of our most important success factors.
We want to earn this acceptance from staff,
so that we can become one of the most attractive
employers in Switzerland. We therefore sustain
and maintain a working atmosphere that is based
on ongoing values, and characterised by fairness,
awareness of responsibility, dedication to each
other and solid teamwork. And this is based on a
culture of cooperation, in which our requirement
for commitment and the fact that we recognise
and reward capability, represent important building
blocks for the success of our business.
Environment and sustainability
As a company with groundbreaking products,
developments and innovations, Biral is setting
international benchmarks with regard to energy
efficiency. Sustainability, ecological responsibility
and the handling of resources to protect the
environment are also important aspects, which
we take into account at all stages of our
production processes and across the entire
value added chain.
Partners and suppliers
We like to set cooperation on an equal footing
when it comes to working with partners and
suppliers, and we cooperate with partners who
share our committed work ethic, to ensure reliable
quality, the best service expertise and innovative
strength for you as a customer.
We aim to establish a long-term relationship
of trust with our partners, which is characterised
by professionalism and mutual appreciation –
a relationship of trust with which we may generate
added value for you as our customer, and one
where the advantages will benefit everyone
and create success for both parties. This intense
mutual challenge drives us on to create new
top-level services every day.
Society
We believe that being a reliable partner in society
is both a requirement and an obligation.
As a significant employer in the Berne region,
we are deeply connected with Switzerland as a
workplace. As a company for which success is
based largely on the expertise of our staff, we take
a committed and serious view of succession and
promoting talent.
As a company that acknowledges its responsibilities, we work towards the integration
of professionally disadvantaged people on
the basis of “deeds not words”.
Shareholders and investors
We consider our greatest responsibility to be
the successful management of our company
in the long term. Our aim is to carve out a position
as a strong brand and market leader in our home
market of Switzerland, and as a leading company
in our other key markets, through expertise,
reliability and responsible conduct.
I am wholeheartedly behind Biral because our staff here
are more than people who produce goods.
Gisela Wüthrich Bangerter, Head of Human Resources
I am wholeheartedly behind Biral because we are like
a large family that wants to achieve great things together.
Kadrije Simitcioglu, Production
Where vision, values and responsibility
are tangible factors
With the vision, values and corporate responsibility that we practise and by which
we trade, we generate tangible added value in the form of competitive advantages
for our company. For you as a customer or partner, this manifests itself via our
quality products and consultation and services that are unique in the industry.
Innovative products of the highest quality
We are proud to create technically superior
products and this is central to our activities.
Where reliability, efficiency and quality play a part,
Biral pumps are the first choice. Whether for
use in a several hundred metre-high skyscraper,
a detached house or for industrial utilisation,
there is a full range for all areas of application.
Virtual planning support
Find the precise and perfect pump solution –
with the Biral PumpSelector you can carry
out this demanding task in just a few clicks.
The pump evaluation software is available
as an online version on the Biral homepage
or as a CD program for your own computer.
Offers and tenders are available instantly.
For a specific area of application
Biral offers you a clearly structured, finely tiered
complete programme for all areas of application
in pump technology. Simple to construct,
precisely dimensioned pump solutions for
heating, air conditioning/cooling technology,
water supply and wastewater removal.
Where unconventional solutions are required,
according to the circumstances, we can fulfil
every technologically feasible requirement
for you with our expertise and infrastructure.
User-friendly documentation and databases
Biral provides you with comprehensive
instruments for time and cost-saving planning.
This ranges from CAD drawings to download
and tender text templates for fast and error-free
submission, to wide-ranging planning and
construction documents for all our products.
Competent consultation at any time
upon request
You can count on the wide experience and
knowledge of our advisers at any time, with our
professional costing, construction and selection
for your pump solution, for fault diagnosis,
and for recommendations on correct installation.
One call will suffice.
Biral campus – the new Swiss centre
of expertise for pumps
Biral campus is the new meeting place for
the industry and a hub for exchanging knowledge
and discussion among professionals. A training
centre for all vocational and training stages –
from apprenticeships and further training up to
university or university of applied sciences level.
Biral campus is also open to private individuals
as a place where the fascinating world of pump
technology can be experienced and understood.
Logistics that can respond without delay
Our flexibility is apparent, for example, when you
have to act under pressure of deadlines.
With logistics that are consistently orientated to
the customer, we ensure that pumps, replacement
parts, working instructions and diagnostic help
are available immediately and everywhere.
A service organisation that is there
for you around the clock
Proximity to customers is particularly crucial
when there is a breakdown. Thanks to a network
of service bases, we can be on-site straight
away to deal with breakdowns or failures.
However, we also support you with remote
diagnosis, advice or training for your own
maintenance teams.
I am wholeheartedly behind Biral because as a warehouse
worker I can ensure that our customers are supplied
with their pumps and replacement parts in record time.
Ivica Ilak, Production
I am wholeheartedly behind Biral because I am undertaking
an amazing training here and am learning from the best specialists.
Ivan Spälti, Trainee
Biral GmbH
Freiherr-vom-Stein-Weg 15
D-72108 Rottenburg am Neckar
T +49 (0) 7472 16 33 0
F +49 (0) 7472 16 34 0
E-Mail: [email protected]
www.biral.de
Biral Pompen B.V
Printerweg 13 3821 AP
Postbus 2650 3800 GE
NL-Amersfoort
T +31 (0) 33 455 94 44
F +31 (0) 33 455 96 10
E-Mail: [email protected]
www.biral.nl
More than pumps
Nr. 11/14 08.0022.0108_02 - Printed in Switzerland
Biral AG
Südstrasse 10
CH-3110 Münsingen
T +41 (0) 31 720 90 00
F +41 (0) 31 720 94 42
E-Mail: [email protected]
www.biral.ch
www.biralcampus.ch