THE OUTSOURCING PLUNGE The Story By Amber Kuhnert In 2009 Applebee’s made the decision to depart from a APPLEBEE’S SUMMARY traditional, in-house property and facility management model to an outsource partnership with Blackfin and LANE4 Property Group to manage its Kansas City office and kitchen facilities. ENERGY MANAGEMENT Nearly a year into the contract the team was already seeing significant results. Blackfin and LANE4 combined to lower Applebee’s operating expenses by approximately 20%* and improved service levels based on surveys before and after the partnership was developed. Reduced expenses by 20% and improved service levels. Applebee’s 175,000 square foot building was built in 2008 and certified LEED Silver. Its LEED rating made the 20% energy savings all the more remarkable. The building’s automation system was used to track KW demand and KWH. • Peak use and causes were identified and reduced. • Use of main air handler electric heating coils was virtually eliminated by managing supply air temperatures (supply air temperature reset). • Other loads were turned off and simultaneous heating and cooling of supply air was eliminated. These improvements were made simply by changing the building automation system (BAS). The outcome was a dramatic reduction in demand (KW) and energy use (KWH). NO MAGIC BULLETS The strategy was simple, better contracting, energy management and specialized personnel were the primary ingredients in enhancing overall performance (reduced expenses and improved service quality). Managing real estate and facilities is our core business. Managing millions of square feet for many different users rather than a single asset enhances our ability and gives us a perspective that is typically very different from employee operators of facilities. * Expense data available on request and all comparisons include all outsourcing costs. Environmental Protection Agency Laboratory; Kansas City, Kansas Blackfin, LLC - 2121 Central Street, Suite 155, Kansas City, Missouri 64108 - www.blackfinllc.com - [email protected] - 816.985.4850 THE OUTSOURCING PLUNGE CONTRACTS Many contracts were eliminated or reduced in scope and the work was assigned to Blackfin specialists. Other contracts were taken out to the market for competition where our economies of scale and familiarity with comparative quality and costs of a roster of competitors drove down costs without compromising quality. Many incumbent contractors were retained but pricing was improved. Benchmarking was used to compare costs per square foot for services like janitorial and grounds maintenance. SERVICE LEVELS Jeff Sola, Applebee’s Senior Director in charge of architecture and facilities, said, “Our employees routinely tell me that the service levels are dramatically improved since outsourcing. Blackfin does more with fewer full time people on site.” WHY THE JUMP IN CUSTOMER SERVICE? • The right people on the bus: Committed, driven people with good interpersonal skills. • Putting people in a position to win: Technical support from the organization to solve problems quickly and effectively. “Employees routinely tell me that the service levels are dramatically improved since outsourcing.” - Jeff Sola, Applebee’s Senior Director • Bench strength: A broad range of experience with depth in design and hands on technical applications Applebee’s Headquarters; Lenexa, Kansas Blackfin, LLC - 2121 Central Street, Suite 155, Kansas City, Missouri 64108 - www.blackfinllc.com - [email protected] - 816.985.4850 THE OUTSOURCING PLUNGE CONFESSIONS OF AN OUTSOURCING SOLUTION PROVIDER . . . Applebee’s is not an isolated case. Similar results were found when John Pauley left a Fortune 150 company to provide facility and property management for the same company (i.e., we outsourced ourselves). We reduced costs by spreading personnel expenses across a broader customer base. We essentially delivered a more targeted service level and volume rather than our client incurring costs for full time, skilled people. Although we had the same basic team in place, our management and expertise were able to restructure and substantially improve cost efficiencies and operation quality. Like the Applebee’s story our client told us our service levels were as good or better after we outsourced ourselves as before. As empoyees of a large company, we always work to reduce cost and improve efficiencies, but to make such significant impacts so quickly surprised us. After taking the plunge and with the benefit of hindsight, understanding why outsourcing worked so well is clear. While results may vary from assignment to assignment, our confidence in reducing costs and enhancing service is supported by these real-life cases. Applebee’s Headquarters; Lenexa, Kansas Blackfin, LLC - 2121 Central Street, Suite 155, Kansas City, Missouri 64108 - www.blackfinllc.com - [email protected] - 816.985.4850 THE OUTSOURCING PLUNGE WHY OUTSOURCING WINS Outsourcing can be a delicate issue. We believe that we can typically outperform our colleagues who are career employees specializing in facility and property management. Our own experience as employees who transitioned to a third party service provider is telling. We simply became more efficient, focused and experienced by seeing a variety of other situations and have successfully overcome some of the common assumptions about third party providers. Here are a few of the objections we hear from outsourcing opponents and how we’ve been able to overcome them: Our company expects specialized services that no single third party can deliver. Our view: Always possible but most facilities demand the same basic services and we have specialists in most of them. In many cases, buying just part of a specialist is less expensive than employing one full time. Our executive team demands a very high level of service. Our view: We understand that crucial executive, board and client meetings have to happen in environments without distractions caused by air conditioning and other problems. Our experience as a third party service provider is that we are equally as focused on delivering high touch services as in-house employees. Third party providers lack the loyalty, commitment and understanding of the company that employees have. Our view: This is our core business so we have a laser focus to ensure we deliver on these customer service factors. Environmental Protection Agency Laboratory; Kansas City, Kansas Blackfin, LLC - 2121 Central Street, Suite 155, Kansas City, Missouri 64108 - www.blackfinllc.com - [email protected] - 816.985.4850 THE OUTSOURCING PLUNGE SO WHY NOT OUTSOURCE FACILITY AND PROPERTY MANAGEMENT? Good question. We know every company is different and begin engagements with processes that ensure we have a clear understanding of essential concerns and key metrics. That understanding enables us to deliver great service cost effectively. GETTING STARTED: We work with clients to establish a “base case” that accurately reflects their current operating costs, scope and service levels. From there, we establish a “future state” that paints a picture of our outsourced alternative. In most cases, we can apply that study to offer clients an optional “assured savings plan” that guarantees cost reductions without compromising service levels: “Putting our money where our mouth is”. Contact us for more information, cost analysis and first hand reviews from our clients. John Pauley, P.E. 2121 Central Street; Suite 144 Kansas City, Missouri 4108 (816) 200-1330 [email protected] www.blackfinllc.com Federal Bureau of Investigations; Birmingham, Alabama Blackfin, LLC - 2121 Central Street, Suite 155, Kansas City, Missouri 64108 - www.blackfinllc.com - [email protected] - 816.985.4850
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