rugged bear/ RBX brand positioning logo development buyer pitch kit merchandise tags & labels product development ruggedbear.com 100%fabric madeincountry style:000000 size:00 RuggedBear s T Y L e Merchandise THE Bear NECESSITIES ide nTi F ic ATi O n FRONTOFTAG RuggedBear s T Y L e guide Merchandise INFANThANGTAG INSIDEOFTAG Mesh shorts M M Size: medium Style:00000 size: medium Style:00000 100% fabric Made in country 100% fabric Made in country LIV E LIF E RUG GED guide mes h sho rts ide nTi F ic ATi O n mesh shorts hANGTAGPLACEMENT LIV E LIF E RUG GED Mes h sho rts Mesh shorts Retail Price: $00.00 mesh shorts Retail Price: $00.00 bACkOFTAG in Rooted New of the traditions England,is ar classic, RuggedBeclothing. quality ZONE B ...A company believed in giving each child the bear necessities to outfit every unique adventure. ZONE E 1 ZONE C traditions in the Rooted England, of New is classic, RuggedBear clothing. quality traditions in the Rooted England, of New is classic, RuggedBear clothing. quality style: 000000 size: 00 1 1 SPECIFICATIONS RuggedBear s T Y L e Type: bi-fold Size: 2.5”x4.5”folded 5”x4.5”flat 4color bleeds RuggedBear s T Y L e guide in Rooted New of 1 1 1 1 2 2 2 2 in Rooted New of the traditions England,is ear classic, RuggedBclothing. quality 3 traditions in the Rooted England, of New is classic, RuggedBear clothing. quality 3 3 3 PLACEMENT OF MERCHANDISE IDENTIFICATION 1 Sewn-In Label or Tagless Transfer positioned in the back collar of the garment. Care label to be sewn along side seam on garment interior. Garment Icon to be embroidered on upper left chest on shirts, dresses and outerwear; on upper left corner of pants, leggings, shorts, and skirts. May also be embroidered or embossed on footwear and accessories. Retail Hangtag affixed to left bottom sleeve hem on outerwear and long-sleeved garments; at underarm seam for short-sleeved garments; at left waist seam for pants, leggings, shorts and skirts. Placement where applicable on footwear and accessories. THE advertising branding Bear 1 NECESSITIES collateral Imager y u s A g e CleversayingthatevokeswhataRuggedbearkidrepresents Font=Swiss721Medium,Swiss721Light,11pt Fontcolor=Pantone540,75%opacity “IamaRuggedBearKid.”placedoncolorbar barcolor=Pantone540,TransparencysetatMultiply>75% Font=baskervillebold,16pt Fontcolor=Pantone7435 IMAGERYENhANCEMENT ZONE D: Back: ZONE E: RuggedbearlogoinPantone7534at50%opacity,placedonpatterned Pantone540background Eachpackagedesign,signage,or ZONE F: Fabric/productorigin,Style#,SizeinPantone7534at50%opacity othermaterialsrelatedtoRugged Bear ZONE G: barCode Used for brand impact statements in POS signage and advertising. pLacement OF merchandIse IdentIFIcatIOn Rooted in the traditions of New England, 1 1 I have my daddy’s mouth [but have my own special smile]. beforeplacingphotographyinthelayouts forRugged Bearmerchandise,youmust applyapatternedeffecttothebackground toenhancethebrandidentity. light | medium | heavy 2 I am a night owl [but love the sunrise too]. whereapplicableonfootwearandaccessories. sF grandezza 1 1 1 2 3 3 shirt running Toapplythepatternstophotographs, pleasefollowthesesteps: I have my own sense of fashion. [dresses and mud go great together] I love frills [and frogs]. I am a free spirit. Swiss 721 2 1.OpenimageinPhotoshop shouldincorporateatleastoneimage 12 thatrepresentstheproduct. Used for size requirements, usage directions, informational copy and/or product descriptions. In some cases, may be used for call-outs. Also used for technical information or legal copy. May require tracking, kerning, or scaling for certain applications. 2 ThesepatternsareexclusivetoRugged Thefollowingstandardsmustbe I am unique. Bearandgivethebrandaunique, adheredtowhenusingimagerywithin whimsical,fun-lovingfeeling,while thescopeoftheRugged1Bearbrand. Retail Hangtag affixedtoleftbottomsleevehemonouterwearandlong-sleevedgarments;atunderarm seamforshort-sleevedgarments;atleftwaistseamforpants,leggings,shortsandskirts.Placement enhancingthephotosthemselves. SOFACHROME tHE PACkAgEd dEAl RuggedBear is classic, quality clothing. 3 2 2 2.Createaselectionaroundthemain imageofthephotousingthe 13 Selectiontool. thin | thin italic | bold | condensed 3 Used for brand promise, product names, and/or product information and descriptions. May require tracking, kerning, or scaling for certain applications. 2 3 3 running 3 shirt LIV E. LIF E. running 3.PressCommandJ(Mac)orControlJ (PC)toputtheselectiononaseparate layerandcallit“CutOut.”Makethis thetoplayer,thenhidethelayerfornow. RU GG ED pant shirt Fitness Warm-up suit Packaging Colors 1 3 cO mpL e te the L OO k short mesh 4.Gotothebackgroundlayer,screen backthebackgroundlayersothatitis stillvisible,butsotheCutOutlayerwill standoutagainstit. Imageryshouldgivetheconsumera feelingofhighquality,durable,good valueapparelthatcankeepupwithkids’ adventures,mixedwithaflairforfashion. traditions in the Rooted England, of New is classic, RuggedBear clothing. quality 3 Consistentuseoftheproperimagery helpsbuildbrandrecognitionand Acoloredmarginof.125”betweenthephotoboxandtheedgeofthetag=Pantone7435 supportstheoverallmessagestrategy. Photoboxshouldhaveroundedcornerssetat.1667” ARugged Bearkidis–acan-make playtoysoutofpaper,love-to-run outdoors,tech-savvy,tons-of-personality kindofkid. 2 2 Largephotowhichrepresentsproduct,andshouldencompassthespread. traditions in the Rooted England, of New is classic, RuggedBear clothing. quality Photographywhichrepresentsthe Rugged Bearbrandmustinvokethe personalityofatheRugged Bearkid. traditions in the Rooted England, of New is classic, RuggedBear clothing. quality Rooted in the traditions of New England, RuggedBear is classic, quality clothing. Our Fonts 3 Imager y ZONE B: guide hO w w e s ay It Inside: ZONE C: classic, 1 traditions RuggedBeclothing. quality TheRugged Bearbranduses Paper Stock:Preferred Stock:MidlandPaperbrand80lbcoverinMoonrock;Alternate Stock:80lbMatteCover photographicimagerytohelp usAge communicatethebrandmessagetothe Front: ZONE A: RuggedbearlogoinPantone540,onpatternedPantone7534opacityat50% consumer. the England,is ar classic, ZONE G clothing.r is ZONE D ZONE A ZONE F Rooted of New in the RuggedBea England,traditions quality 100% fabric made in country I have my grandfather’s eyes [but see the world differently]. I am fearless [but love my nightlight]. 3 I am an explorer. In addition to usage within the logo, the brand standard colors are consistently utilized to further establish the brand to engage the consumer. For example, the brand standard color palette is incorporated into product labeling, packaging and product signage. 5.GotoFile>Placeandinsertthe patterngraphiconalayerabove thebackgroundandcallit“Pattern”. 2 2 5.Onthepatternlayer,gototheblending modedropdownmenuatthetop oftheLayerspaletteandsetittothe blendingmode(multiply,luminosity seemtoworkbest)thatlooksbestwith thephotoandthebackgroundpattern Settheopacitysothatthepatternis visible,butblendsinwiththe backgroundlayer. 1 Sewn-In Label or Tagless Transfer positioned in the back collar of the garment. Care label to be sewn along side seam on garment interior. 2 Garment Icon to be embroidered on upper left chest, bottom left corner or upper left sleeve on shirts, dresses and outerwear; on upper or bottom left corner of pants, leggings, shorts, and skirts. May also be embroidered or embossed on footwear and accessories. 3 2 LIVE LIFE RUGGED 6.Makethe“CutOut”layervisibleand adjustotherelementsasneeded. 6 The brand standard color palette for all RBX product packaging stem from the core colors of the logo to further support the brand identity. 2 3 7 digital web development internal communications print Retail Hangtag/Packaging affixed to left bottom sleeve hem on outerwear and long-sleeved garments; at underarm seam for short-sleeved garments; at left waist seam for pants, leggings, shorts and skirts. Placement where applicable on footwear and accessories. public relations 3 LIVE LIFE RUG GED 3 2 event planning PMS 368 PMS 165 PMS 312 PMS 226 (men’s) (women’s) (boy’s) (girl’s)