Colors
Typefaces
Pantone 7533 C
Process C:0 M:22 Y:85 K:85
RGB R:75 G:57 B:0
HEX 4B3900
Verlag
Verlag - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&()““‘‘
Pantone 174 C
Verlag - Book
Process C:0 M:70 Y:100 K:35
RGB R:168 G:77 B:16
HEX A84D10
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&()““‘‘
Pantone 5777 C
Verlag - Condensed Book
Pantone 174 C
Verlag Compressed - Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&()““‘‘
Process C:10 M:0 Y:49 K:28
RGB R:176 G:181 B:121
HEX B0B579
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&()““‘‘
Process C:2 M:0 Y:0 K:18
RGB R:207 G:212 B:216
HEX CFD4D8
Our Logo
Symthe
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&()““‘‘
MINIMUM SIZE
Pantone 174 C
1.031”
DETAILS
BLOOMERY
Verlag Bold
0.293”
21px
74px
Symthe
SAFE AREA
Pantone 7533 C
brown
Pantone 5777 C
green
Pantone 428 C
gray
Provide proper spacing around the logo. The “x”
represents the buffer surrounding the logo and no
content should impede on this buffer area.
x
x
BLOOMERY is always in uppercase. The
“S’s” in SweetShine are also in uppercase.
SweetShine is written as one word.
Branding Guidelines
x
x
x
BLOOMERY SweetShine’s visual identity consists of two distinct type treatments. It is the most
fundamental element of our brand identity, our identifying mark. The type treatment should not
be separated or distorted under any circumstance. This includes keeping the proportions the
same at all times, proper use of the logo on solid backgrounds, and making sure to follow all the
remaining do’s and don’ts to maintain brand integrity.
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Do’s
Don’ts
a. Use the appropriate source file to ensure proper
resolution and legibility.
b. Adhere to the minimum size standard.
c. Provide proper spacing around the logo.
d. Place the logo on all materials that bear the company
name, including but not limited to brochures, posters,
banners, signs, fliers, all marketing and promotional
applications, and all outreach materials. The logo should
be clearly visible in an area that does not compete with
the specific marketing or promotional message.
a.
b.
c.
d.
e.
EXAMPLE DON’TS!
BLOOMERY
BLOOMERY
BLOOMERY
Never re-arrange, re-build or distort the logo.
Never change the proportions of the logo.
Never change the logo colors.
Never insert additional text.
Never pull apart or re-size individual components. Use
the entire logo at all times.
f. Never place at an angle.
g. Never place stroke around logo.
h. Never add a drop shadow around the logo.
BLOOME
RY
BLOOMERY
All Natural Flavors!
Our Logo Variations
PROPER USAGE
The logo has been carefully designed to convey both the
company’s image and for maximum legibility. Proper usage is
key to maintaining clarity of the design.
Knockouts (Solid Backgrounds)
The logo can only be used as a knockout on a orange, brown
or green logo color background in the following ways:
Application on photo
The logo may be applied over a photographic image or
artwork with preference given to the version allowing for the
greatest legibility. When placing over an image, sufficient
contrast is needed.
BLOOMERY
knock-out usage
Logo File Formats
full-color usage
EPS - Vector file format. The artwork is fully scalable. Suitable for commercial print and for use
on a solid brown, green, or orange logo color background.
TIFF - Raster file format. Can be in several classes of color, including grayscale, CMYK or RGB.
Suitable for commercial print. Files provided will have a white background. This format should
NOT be used on solid backgrounds.
JPEG - Raster file format. Suitable for web and lower resolution print publishing. Files provided
will have a white background. This format should NOT be used on solid backgrounds.
PNG - Raster file format. Suitable for web and for use on a solid brown, green, or orange logo
color background. PNG files have a transparent background and will not show a white box around
the logo. Lower resolution file.
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