Your personal invitation
to Blue Sky’s networking breakfast event
8.00am to 11:00am
Thursday
14th May 2015
The Gherkin
London
The Gherkin
The Gherkin
Private Dining Rooms
Private Dining Rooms
Selling
with soul
The sales landscape has changed; buyers have more access to service information and
product choice with often little to differentiate brands from each other. Empowered
consumers demand authentic conversations with honest companies, instantly
broadcasting their cynicism to all who will listen.
Sharing case studies from:
This shift has fundamentally changed the nature of customer conversations and we are
seeing an evolution in the skills that sales teams (face-to-face and contact centre) now
need in order to compete for growth and customer loyalty. Today, sales is less about
conversion and more about conversation intelligence - an outcome focused approach
that creates a very human feel to every customer interaction. Sounds simple but is actually
a massive change in behaviour for everyone within sales and those creating the training
programmes that support them.
Join us and 12 senior leaders for breakfast, to explore how to transform your current
approach to sales using this latest thinking. We will share:
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The changing sales landscape - how customers are demanding a more human
approach to selling
A new ABC - sales people as problem finders not just problem solvers
Embedding conversation intelligence - if objection handling is no longer a key skill,
what is?
Targeting new behaviour - stories from teams who are redefining their targets, have
stopped ‘weighing the pig’ to focus on driving the right behaviours
Inspiring leadership - how the best sales leaders are embedding new behaviours
Measuring impact - case study evidence to show how the positive impact of new
sales capabilities will drive performance
“I wouldn’t have missed this
learning experience for
anything” Sky
“I am heading back to the
office right now to
implement what I have
learned. I feel like I have a
clear plan for improving my
team’s performance”
British Gas
The event is free, by invitation only and open to senior leaders responsible for developing their people and
sales and service strategy within their organisation. For further information or to reserve your place, please
contact our Events Manager, Eve Silk at [email protected] or on 01483 739400.