Your personal invitation to Blue Sky’s networking breakfast event 8.00am to 11:00am Thursday 14th May 2015 The Gherkin London The Gherkin The Gherkin Private Dining Rooms Private Dining Rooms Selling with soul The sales landscape has changed; buyers have more access to service information and product choice with often little to differentiate brands from each other. Empowered consumers demand authentic conversations with honest companies, instantly broadcasting their cynicism to all who will listen. Sharing case studies from: This shift has fundamentally changed the nature of customer conversations and we are seeing an evolution in the skills that sales teams (face-to-face and contact centre) now need in order to compete for growth and customer loyalty. Today, sales is less about conversion and more about conversation intelligence - an outcome focused approach that creates a very human feel to every customer interaction. Sounds simple but is actually a massive change in behaviour for everyone within sales and those creating the training programmes that support them. Join us and 12 senior leaders for breakfast, to explore how to transform your current approach to sales using this latest thinking. We will share: • • • • • • The changing sales landscape - how customers are demanding a more human approach to selling A new ABC - sales people as problem finders not just problem solvers Embedding conversation intelligence - if objection handling is no longer a key skill, what is? Targeting new behaviour - stories from teams who are redefining their targets, have stopped ‘weighing the pig’ to focus on driving the right behaviours Inspiring leadership - how the best sales leaders are embedding new behaviours Measuring impact - case study evidence to show how the positive impact of new sales capabilities will drive performance “I wouldn’t have missed this learning experience for anything” Sky “I am heading back to the office right now to implement what I have learned. I feel like I have a clear plan for improving my team’s performance” British Gas The event is free, by invitation only and open to senior leaders responsible for developing their people and sales and service strategy within their organisation. For further information or to reserve your place, please contact our Events Manager, Eve Silk at [email protected] or on 01483 739400.
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