YOU'RE INVITED! To what? The next meeting of your Business Club, the 'School of Hard Knocks for Stressed Business People and Reluctant Entrepreneurs'. When? Thursday 30 October 2014 at 7:00am for a 7:30am start over breakfast, finishing at 9:00am. Please come from 7:00am to meet and chat with others before the meeting actually starts at 7:30am. Where? Sunset Room, 1st Level, Waverley RSL, 161 Coleman Parade, Glen Waverley. There is plenty of parking available in the public car park next door. RSVP This is a catered event and numbers are strictly limited. Please either phone our reception on 9560 2922 [email protected] by no later than Monday 27 October. or email You are welcome to bring any of your team members or customers and so just include their names with your RSVP. What's the new topic and who's speaking? Our topic will be “Branding for Business Success”. Our guest presenter will be Russell Pearson, brand strategist and director of Crimson Fox Creative Studios. Competition is high and new sales can be tough. Would you like to learn how to capture and keep your ideal customers with far less effort than ever before? This presentation will explore the elements of effective brand design, how to look at branding in a more effective way and how to ensure that your brand messages align with your unique business goals. You will discover:  The 3 steps to effective brand communication  How to define your ideal customer markets  Mistakes being made by countless businesses and how to avoid them  Which marketing channels are right for you and your customers. There will be a Q & A session with Russell at the end of his presentation and so bring along all your questions about branding issues you are facing in your business. What else?       There will be round table discussion about your business concerns Hand outs on practical issues to do with our topic A business book review relevant to our topic A short, ‘legal spotlight’ on a significant issue helpful to business people Free legal advice from our lawyers at the end of the meeting Door prizes. How much? There is a $20.00 door charge per person to cover room hire and the meal. Please pay this 'at the door'. At the end of the meeting, if you leave without taking away at least one great idea to turn around your business, then you can get a refund of your $20.00 on the way out - no questions asked! What next? Please note in your diaries now that Business Club meetings will continue in 2015 at the Waverley RSL on Thursday 12 February from 7:00am for breakfast and then 7:30am – 9:00am, Tuesday 12 May from 12:00 noon for lunch and then 12:30pm – 2:00pm, Thursday 20 August from 12:00 noon for lunch and then 12:30pm – 2:00pm and Tuesday 27 October from 7:00am for breakfast and then 7:30am – 9:00am. And what about the tiger? This Business Club is all about looking at your business 'through the eye of the tiger'. Remember: "It's the eye of the tiger, it's the thrill of the fight, rising up to the spirit of our rival, and the last known survivor stalks his prey in the night, and it all comes down to survival". Hope you can make it on 30 October for an enjoyable and informative time together. As you look afresh at your business with the help of others, you never know what might leap out! Cheers David Sharrock Facilitator of the School of Hard Knocks