1. business and industrial
2. advertising and marketing
3. marketing

POSITION DESCRIPTION
POSITION TITLE:
CLASSIFICATION LEVEL:
External Engagement Manager
Bond Level 5
FACULTY/OFFICE:
DATE POSITION CLASSIFIED:
Faculty of Law
April 2015
This position is first and foremost with Bond University and although this position is described as operating
within a section of the university, it is a fundamental requirement of your position that the best interests of
the university must be your priority at all times.
PURPOSE OF THE POSITION:
The External Engagement Manager supports Faculty objectives within the portfolio area of External Engagement and
International. The role assists the Associate Dean External Engagement and International (Faculty of Law) to implement
Faculty and University engagement strategy in both domestic and international markets. This primarily relates to student
recruitment activities, engagement with alumni, industry and the legal profession, and the messaging of Faculty programs
and initiatives to target audiences through the effective use of social media and other messaging and campaign pathways
(in conjunction with Central Units).
The role of External Engagement Manager is pivotal to program and product innovation within the Faculty and will lead the
process of “insight” based on market research, data analysis of programs and regions, and benchmark knowledge of
competitor programs. The External Engagement Manager will understand the market drivers for legal education, use
market evidence to articulate and prosecute cases for innovation, and contribute significantly to program and market
development via the Faculty of Law Innovation Committee. The External Engagement Manager is the product and market
knowledge specialist within the Faculty and ensures that this knowledge is transferred to all front line staff to assist recruitment
and branding efforts.
The External Engagement Manager assists the Faculty Business Director and Associate Dean External Engagement and
International in recruitment target setting, Enabling Plan strategic actions as they relate to the portfolio, marketing activity
budgets, and the Faculty strategic planning process.
The role is responsible for the linkage between Central Units in Marketing, Domestic Recruitment, International Recruitment,
Events, Alumni and Office of Future Students, and the Faculty of Law, as it relates to the implementation of University wide
marketing strategy, and the specific requirements of Faculty of Law operational marketing. This may include involvement in
brand awareness campaigns, PR including content development, digital marketing, event co-ordination, and website content
maintenance (as it relates to the Faculty of Law). Co-ordination of Faculty staff to participate in University and Faculty
recruitment and engagement initiatives is a requirement of the role.
HOURS OF WORK:
This is a fulltime role for which the indicative work hours are 8.30am – 5.00pm, Monday to Friday. However, there will be a
need to work outside of these hours on a regular basis due to the nature of the work in student recruitment and professional
engagement.
Although not significant, some domestic travel may be necessary.
REPORTING RELATIONSHIP:
This position reports to the Faculty Business Director, with an indirect reporting line to the Associate Dean of
External Engagement and International.
Faculty Business
Director
-----
Associate Dean, External
Engagement and
International
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External Engagement Manager
SELECTION CRITERIA
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A Bachelor’s degree in a marketing, communications, commerce, business (or similar) discipline plus a minimum of
five years’ experience in a related role.
Demonstrated background in managing market research projects.
Experience in the development of product, customer and market data analytics, most likely via the use of MS Excel
and pivot table analysis.
Demonstrated experience in marketing innovation through either product or market development initiatives.
Demonstrated ability to co-ordinate and manage marketing and campaign events.
Demonstrated evidence of managing the production of marketing and sales collateral.
Demonstrated ability to manage the development of a range of marketing activities including advertising campaigns,
communication collateral, digital marketing and website maintenance.
Excellent oral and written communications and interpersonal skills conducive to establishing strategic partnerships,
persuading others, building and maintaining effective relationships and motivating others toward the achievement of
shared goals.
A demonstrated ability to project manage a range of priorities and effectively prioritise competing demands.
Experience in a role that demanded self-motivation, service orientation, as well as administrative skills
Demonstrated ability to effectively solve problems and think laterally, able to generate practical solutions for
stakeholders and team members.
Demonstrated ability to work flexibly operating outside the normal requirements of the position to meet organisational
requirements.
A high level of computer literacy (MS office applications and database software).
An unencumbered Australian Driver’s License is essential.
DESIRABLE CRITERIA:
 An understanding of tertiary sector engagement and recruitment methodology, with product knowledge relating to
legal education and the legal profession highly desirable.
COMPETENCY:
Support the Faculty strategic planning and
budgetary process with market data
analytics.
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Provide input into domestic and
international recruitment and engagement
plans, program innovation and marketing
budgets.
STRATEGIC PLANNING
PRODUCT KNOWLEDGE, MARKET
RESEARCH AND INTELLIGENCE
RESPONSIBILITY:
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PERFORMANCE INDICATORS:
Provision of accurate data and insightful
analysis.
Innovation Leadership
Forecasting and budgetary accuracy
All activity is undertaken within set
timeframes and budget.
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Implement Faculty and University strategy
through the development of domestic and
international tactical marketing plans.
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Develop a clear understanding of the
performance of each of the Faculty’s key
products and markets, and those of
competitors.
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Develop/enhance a product knowledge
base that is accurate, easily updateable
and shareable across Faculty, marketing
and recruitment teams.
Market research outputs – reports,
presentations
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Undertake regular competitive analysis and
feed back to Faculty regarding market
trends and changes in competitor activity
as it relates to product development,
delivery and promotion.
Number of staff, students, alumni and
potential students involved in market
research activity
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As the connector between Faculty and the
Office of Marketing & Recruitment, provide
regular updates for and between both
groups to ensure both parties are across
product updates and marketing and
recruitment activities.
Training hours of front end staff
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Support a broad range of domestic and
international initiatives and activity to
recruit students into identified programs.
Development of an annual list of
recruitment initiatives for the calendar year.
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Represent the Faculty at a range of
recruitment events such as expos, fairs,
agent tours, school events and industry
engagement activities.
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Identify pathways to market for
postgraduate student recruitment, with
appropriate educational delivery models
suited to postgraduate markets.
Complete activity reports and determine
effectiveness and/or ROI of activity.
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Research and formulate media strategies
to address key domestic and international
recruitment needs in consultation with
central marketing, recruitment and Faculty
team members.
Appropriate marketing collateral and
materials available when required and
complements recruitment and events
calendar.
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Develop creative direction for Faculty
above and below the line marketing
activity.
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Provide effective and professional
copywriting with regard to domestic and
international marketing and recruitment
activities via website, direct marketing,
press releases, proposal, collateral, Faculty
profiles and testimonials.
STUDENT RECRUITMENT
MARKETING
Timely execution, within budget.
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Support the Associate Dean External
Engagement and International and Faculty
Business Director as key partnerships are
developed and maintained.
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Engage with alumni in support of
recruitment strategy and general Faculty
profile building.
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Staff should demonstrate an understanding
of the principles of quality assurance and
continuous improvement as they apply at
Bond University.
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Staff are expected to demonstrate an
ongoing commitment to the Bond
University Strategic Plan, university policy
and to our quality assurance processes.
Staff will come into contact with staff and
students from a variety of cultural
backgrounds. It is expected that mutual
respect, cultural awareness and cultural
sensitivity will form the basis of the
professional working relationship.
Staff are encouraged to attend a cultural
sensitivity workshop to further enhance and
develop cultural awareness and cultural
sensitivity skills.
Partnership Management
Alumni Engagement
Understanding of Quality
Assurance
Understanding of Cultural
Sensitivity
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It is not the intent of this position description to limit the scope of this position in any way but to give an overview of this
role at Bond University. You may at times be required to work at other tasks and areas as directed by the Management.
Position Held by:
Signed:
Date: